Blaze was a rocking-horse toy produced by

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

toymakers and introduced in 1961. Blaze was featured prominently during children's television advertising (Mattel was the first toymaker to advertise year around with

television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

). Unlike other rocking-horses of the time, Blaze was mounted on a stand that was said to be "untippable" and had no springs. The apparatus prevented pinched fingers, and was fitted out with a mechanism that moved the horses legs in "real life action." Another Mattel feature allowed Blaze to talk when you pulled his "

Magic Ring A magic ring is a mythical, folkloric or fictional piece of jewelry, usually a finger ring, that is purported to have supernatural properties or powers. It appears frequently in fantasy and fairy tales. Magic rings are found in the folklore of ...

." His talking voice unit was the very same one produced by Mattel and unveiled in 1960 in its talking

Chatty Cathy Chatty Cathy is a pull string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 196 ...

doll, and later toys like the Talking

Mister Ed ''Mister Ed'' is an American television sitcom produced by Filmways that aired in syndication from January 5 to July 2, 1961, and then on CBS from October 1, 1961, to February 6, 1966. The show's title character is a talking horse which orig ...

puppet. Blaze could say 11 different things like, "How about some hay?"; he could also whinny and neigh. A toy like this, that could

gallop The canter and gallop are variations on the fastest gait that can be performed by a horse or other equine. The canter is a controlled three-beat gait, while the gallop is a faster, four-beat variation of the same gait. It is a natural gait pos ...

and move realistically when the horse was rocked forward and backward, was something special. Blaze was made of what Mattel called "hi-impact

plastic Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptab ...

" with black-and-white markings (a pinto pony), and a molded black

saddle The saddle is a supportive structure for a rider of an animal, fastened to an animal's back by a girth. The most common type is equestrian. However, specialized saddles have been created for oxen, camels and other animals. It is not k ...

and red

blanket A blanket is a swath of soft cloth large enough either to cover or to enfold most of the user's body and thick enough to keep the body warm by trapping radiant body heat that otherwise would be lost through convection. Etymology The term ...

. Blaze also had attached

rein Reins are items of horse tack, used to direct a horse or other animal used for riding. They are long straps that can be made of leather, nylon, metal, or other materials, and attach to a bridle via either its bit or its noseband. Use f ...

s, fixed hand-posts, and 2-position

foot rest A footstool (foot stool, footrest, foot rest) is a piece of furniture or a support used to elevate the foot. There are two main types of footstool, which can be loosely categorized into those designed for comfort and those designed for functi ...

s. The stand was made of 1-inch

tubular steel Cold-formed steel (CFS) is the common term for steel products shaped by cold-working processes carried out near room temperature, such as rolling, pressing, stamping, bending, etc. Stock bars and sheets of cold-rolled steel (CRS) are common ...

and was advertised as being "untippable." Saddle height was 29 inches and was recommended for ages 1–7. Blaze was marketed in most retail catalogs, such as

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

, J.C. Penney, and

Montgomery Wards Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...

. When first issued, Blaze did not have the talking feature, this was added very quickly after his initial release, so there may be versions of this toy that do not, and never did, talk.

References

* Kettelkamp, Sean, "Chatty Cathy and Her Talking Friends",

Schiffer Publishing Schiffer Publishing Ltd. (also known for its imprints Schiffer, Schiffer Craft, Schiffer Military History, Schiffer Kids, REDFeather MBS, Cornell Maritime Press, Tidewater Publishers, Thrums Books, Geared Up Publications ) is a family-owned publi ...

(1998) Fictional horses Physical activity and dexterity toys 1960s toys Mattel {{Toy-stub