Bitburger Brewery (Bitburger Brauerei Th. Simon GmbH) is a large

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...

headquartered in

Bitburg Bitburg (; french: Bitbourg; lb, Béibreg) is a city in Germany, in the state of Rhineland-Palatinate approximately 25 km (16 mi.) northwest of Trier and 50 km (31 mi.) northeast of Luxembourg city. The American Spangdahlem ...

Rhineland-Palatinate Rhineland-Palatinate ( , ; german: link=no, Rheinland-Pfalz ; lb, Rheinland-Pfalz ; pfl, Rhoilond-Palz) is a western state of Germany. It covers and has about 4.05 million residents. It is the ninth largest and sixth most populous of the ...

. Founded in 1817 by Johann Wallenborn, its beer is the third best-selling beer in Germany, and the nation's number one

draft beer Draught beer, also spelt draft, is beer served from a cask or keg rather than from a bottle or can. Draught beer served from a pressurised keg is also known as Name Until Joseph Bramah patented the beer engine in 1785, beer was served d ...

(Deutschlands Fassbiermarke Nr. 1). It had sales of in 2015.

History

Johann Peter Wallenborn (1784–1839) founded the brewery in

in 1817 at the age of 33. His father owned a brewery in Kyllburg. Three years after Wallenborn's death in 1839, Ludwig Bertrand Simon (1813–1869) married Wallenborn's daughter Elisabeth (1819–1891) and became owner of the brewery, naming it Simonbräu. Their son, Theobald Simon (1847–1924), took over the brewery in 1876 at the age of 29.

Product range

Bitburger is a 4.8%

abv Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

Pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Bre ...

with annual sales of . Although Germans generally prefer local breweries, it is a popular beer throughout western Germany, and is favored in many areas of North Rhine Westphalia even over

Alt Alt or ALT may refer to: Abbreviations for words * Alt account, an alternative online identity also known as a sock puppet account * Alternate character, in online gaming * Alternate route, type of highway designation * Alternating group, mathema ...

beer or Kölsch, which are popular in

Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in ...

and

Köln Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western state of North Rhine-Westphalia (NRW) and the fourth-most populous city of Germany with 1.1 million inhabitants in the city proper and 3.6 million ...

. In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola Libre" (beer and cola and rum-lemon-flavour), "Bit Copa" (beer and lime and

cachaça ''Cachaça'' () is a distilled spirit made from fermented sugarcane juice. Also known as ''pinga'', ''caninha'', and other names, it is the most popular spirit among distilled alcoholic beverages in Brazil.Cavalcante, Messias Soares. Todos os n ...

) and "Bit Passion" (beer and

pomegranate The pomegranate (''Punica granatum'') is a fruit-bearing deciduous shrub in the family Lythraceae, subfamily Punicoideae, that grows between tall. The pomegranate was originally described throughout the Mediterranean Basin, Mediterranean re ...

). There is also a malzbier called "Kandimalz" and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ...

-speaking countries), a non-alcoholic version of the normal "Bitburger". It is exported throughout the world. It is also available in

mini keg A keg is a small barrel. Wooden kegs made by a cooper were used to transport nails, gunpowder, and a variety of liquids. A keg is normally now constructed of stainless steel, although aluminium can be used if it is coated with plastic on th ...

s in some countries, such as Australia. In the US, it's available in 500 mL (16.9 US fl oz) cans, 330 mL (11.2 US fl oz) bottles, the mini keg, and on tap in select locations.

Advertising

The company

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

is, "Bitte ein Bit." This is literally, "Please, a Bit," or "A Bit, please." In the 1970s, a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption would not lead to a hangover. During that time either of the slogans could be found on Bitburger glasses. The brand sponsored the

German Football Association The German Football Association (german: Deutscher Fußball-Bund ; DFB ) is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system and is in charge o ...

from 1992 until 2018. It also sponsored

Benetton Formula One Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from to . The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000, the te ...

in 1994 and 1995, where German driver

Michael Schumacher Michael Schumacher (; ; born 3 January 1969) is a German former racing driver who competed in Formula One for Jordan, Benetton, Ferrari, and Mercedes. Schumacher has a joint-record seven World Drivers' Championship titles (tied with Lewis ...

won the

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

championship both seasons.

References

External links

Official site
(English) {{DEFAULTSORT:Bitburger Brewery German companies established in 1817 Breweries in Germany Beer brands of Germany Companies based in Rhineland-Palatinate

History

Product range

Advertising

See also

References

External links