Bisexual chic
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Bisexual chic is a phrase used to describe the public acknowledgment of bisexuality or increased public interest or acceptance of bisexuality. Another usage describes a faddish attention towards bisexuality. Bisexual chic is often accompanied by celebrities publicly revealing their bisexuality.


Origin of term

In the United States, the 1920s was a decade of social experimentation, particularly with sex. This was heavily influenced by the writings of
Sigmund Freud Sigmund Freud ( , ; born Sigismund Schlomo Freud; 6 May 1856 – 23 September 1939) was an Austrian neurologist and the founder of psychoanalysis, a clinical method for evaluating and treating pathologies explained as originating in conflicts ...
, who theorized that people would behave in any manner to satisfy sexual desire. With the well-publicized image that sexual acts were a part of lesbian women and relationships, sexual experimentation was widespread. Large cities that provided a nightlife were immensely popular, and women began to seek out sexual adventure. Bisexuality became chic, particularly in America's first gay neighborhoods. The phrase itself came into wide usage in the 1970s, on the tail end of the hippie movement, which extolled
free love Free love is a social movement that accepts all forms of love. The movement's initial goal was to separate the state from sexual and romantic matters such as marriage, birth control, and adultery. It stated that such issues were the concern ...
. During the
glam rock Glam rock is a style of rock music that developed in the United Kingdom in the early 1970s and was performed by musicians who wore outrageous costumes, makeup, and hairstyles, particularly platform shoes and glitter. Glam artists drew on diver ...
and disco era, there was a media-generated fascination with bisexuality in the
club scene A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...
and among musicians such as Elton John,
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
and
Patti Smith Patricia Lee Smith (born December 30, 1946) is an American singer, songwriter, poet, painter and author who became an influential component of the New York City punk rock movement with her 1975 debut album ''Horses''. Called the "punk poet ...
; in fact, in 1980, ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine referred to Bowie's persona Ziggy Stardust as "the orange-haired founder of bisexual chic." At the same time, bisexual groups formed in several large US cities, heralding the birth of the modern bisexual
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
and
liberation movement A liberation movement is an organization or political movement leading a rebellion, or a non-violent social movement, against a colonial power or national government, often seeking independence based on a nationalist identity and an anti-imperial ...
s. The phrase can be used to imply someone is only pretending to be bisexual because it’s fashionable at the moment. Alternatively, it can be used to assert that someone is free of taboos, experimental, in touch with both masculine and feminine aspects of themselves, and therefore potentially a better lover or even a better person.


Emergence

Though the terminology is attributed to the 1970s, a bisexual trend occurred in the 1920s. In ''Vice Versa: Bisexuality and the Eroticism of Everyday Life'',
Marjorie Garber Marjorie Garber (born June 11, 1944) is an American professor at Harvard University and the author of a wide variety of books, most notably ones about William Shakespeare and aspects of popular culture including sexuality. Biography She wrote '' ...
argues "the twenties has been linked to the popularization of Freud (or "
Freudianism PsychoanalysisFrom Greek: + . is a set of theories and therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge. In what might ...
"), the advent of World War I, and a general predilection for the daring and unconventional:
bobbed hair A bob cut, also known as a bob, is a short to medium length haircut, in which the hair is typically cut straight around the head at approximately jaw level, but no longer than shoulder-length, often with fringe or bangs at the front. The standa ...
, short skirts, the rejection of
Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcohol ...
and Victorian strictures." Examples of this include drag balls, and the success of artists such as
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century f ...
, D. H. Lawrence,
Virginia Woolf Adeline Virginia Woolf (; ; 25 January 1882 28 March 1941) was an English writer, considered one of the most important modernist 20th-century authors and a pioneer in the use of stream of consciousness as a narrative device. Woolf was born i ...
, and
Marlene Dietrich Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
. Looking back from the 70s, writer
Elaine Showalter Elaine Showalter (born January 21, 1941) is an American literary critic, feminist, and writer on cultural and social issues. She influenced feminist literary criticism in the United States academia, developing the concept and practice of gynocr ...
accused Woolf and the Bloomsbury Group of bisexual chic when she warned Woolf and her friends of indulging "the fashion of bisexuality."


From 1970s onwards

After a strain of social movements centred on LGBT rights like the Stonewall riots in 1969, from the 1970s onwards, awareness of bisexuality was on the rise and non-conforming sexual behaviors were seen as an act of social defiance. In 1972, the hit musical film ''
Cabaret Cabaret is a form of theatrical entertainment featuring music, song, dance, recitation, or drama. The performance venue might be a pub, a casino, a hotel, a restaurant, or a nightclub with a stage for performances. The audience, often dining o ...
'' featured a love triangle with a man and woman fighting for the same (male) lover. The author who inspired it, Christopher Isherwood, was among the first openly homosexual celebrities. Other prominent cultural representations of the 1970s include ''
The Rocky Horror Picture Show ''The Rocky Horror Picture Show'' is a 1975 musical comedy horror film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman. The screenplay was written by Sharman and actor Richard O'Brien, who is also ...
'' and '' Sunday Bloody Sunday (film)''. In the 90s, under the influences of the contemporary hipster subculture, which symbolizes the resistance against mainstream lifestyle and encourages unconventionalities, more and more people started to speculate about their own identity as well as sexuality. The phenomenon of bisexual chic can also be attributed to the growing number of celebrities disclosing their bisexual identity. For example, in 1995, the lead vocalist of punk rock band Green Day
Billie Joe Armstrong Billie Joe Armstrong (born February 17, 1972) is an American musician who is the lead vocalist, guitarist, and primary songwriter of the rock band Green Day, which he co-founded with Mike Dirnt in 1987. He is also a guitarist and vocalist for ...
came out as bisexual in an interview with The Advocate. In the media, Madonna's music videos for "
Justify My Love "Justify My Love" is a song by American singer Madonna from her first greatest hits album ''The Immaculate Collection'' (1990). It was released on November 6, 1990, by Sire Records as the lead single from ''The Immaculate Collection''. The song w ...
" and "
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
" and her book "
Sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
" featured same-sex eroticism. Openly bisexual comedian Sandra Bernhard was featured as a bisexual on the popular television sitcom Roseanne amidst the trend. To illustrate the trend, Roseanne later found herself kissed by another woman and was "consoled" by Bernhard's character, bringing bisexuality to Middle America. The 1992 film ''
Basic Instinct ''Basic Instinct'' is a 1992 neo-noir erotic thriller film directed by Paul Verhoeven and written by Joe Eszterhas. The film follows San Francisco police detective Nick Curran (Michael Douglas), who is investigating the brutal murder of a wea ...
'' featured a glamorous bisexual murderess played by
Sharon Stone Sharon Vonne Stone (born March 10, 1958) is an American actress. Known for primarily playing femme fatales and women of mystery on film and television, she became one of the most popular sex symbols of the 1990s. She is the recipient of various ...
. Mainstream singer Janet Jackson recorded a
cover version In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...
of Rod Stewart's " Tonight's the Night (Gonna Be Alright)" in which she sings to a woman with whom she is about to engage in a ''
ménage à trois A () is a domestic arrangement and committed relationship with three people in polyamorous romantic or sexual relations with each other, and often dwelling together; typically a traditional marriage between a man and woman along with anothe ...
'', saying, ''"This is just between me … and you … and you …".'' In the 21st century, bisexuality (or manifestations thereof) was alluded to in the films ''
Kissing Jessica Stein ''Kissing Jessica Stein'' is a 2001 American independent romantic comedy film, written and co-produced by the film's stars, Jennifer Westfeldt and Heather Juergensen. The film also stars Tovah Feldshuh and is directed by Charles Herman-Wurmfeld. I ...
'', '' Y tu mamá también'', ''
Mulholland Drive Mulholland Drive is a street and road in the eastern Santa Monica Mountains of Southern California. It is named after pioneering Los Angeles civil engineer William Mulholland. The western rural portion in Los Angeles and Ventura Counties is nam ...
'', ''
Alexander Alexander is a male given name. The most prominent bearer of the name is Alexander the Great, the king of the Ancient Greek kingdom of Macedonia who created one of the largest empires in ancient history. Variants listed here are Aleksandar, Al ...
'', '' Kinsey'', and ''
Brokeback Mountain ''Brokeback Mountain'' is a 2005 American neo-Western romantic drama film directed by Ang Lee and produced by Diana Ossana and James Schamus. Adapted from the 1997 short story of the same name by Annie Proulx, the screenplay was written by ...
'', in the television series ''
The O.C. ''The O.C. '' is an American teen drama television series created by Josh Schwartz that originally aired on the Fox network in the United States from August 5, 2003, to February 22, 2007, running a total of four seasons. "O.C." is an initiali ...
'' in the US and ''
Torchwood ''Torchwood'' is a British science fiction television programme created by Russell T Davies. A spin-off of the 2005 revival of ''Doctor Who'', it aired from 2006 to 2011. The show shifted its broadcast channel each series to reflect its growin ...
'' in the UK and in Lady Gaga's music videos for " LoveGame" and "
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
". In the 2003
MTV Video Music Award The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video categor ...
s, Madonna kissed Britney Spears and then
Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
; many news and tabloid outsources referred to it as "lesbian chic". The 2008 hit song "
I Kissed a Girl "I Kissed a Girl" is the debut single of American singer Katy Perry from her second studio album, '' One of the Boys'' (2008). It was released on April 28, 2008, by Capitol Records as the lead single from the record. Perry co-wrote the song wit ...
" by Katy Perry had bicurious lyrics. According to surveys by the
CDC The Centers for Disease Control and Prevention (CDC) is the national public health agency of the United States. It is a United States federal agency, under the Department of Health and Human Services, and is headquartered in Atlanta, Georgi ...
in the USA, a larger number of female college and high school students in America are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time.


Criticism

Despite the visibility and acceptance of bisexuality brought by the effects of bisexual chic, this phenomenon has been criticised for its "trendy" property rather than a genuine act of advocating bisexual equality. The idea of bisexuality being chic is also detrimental to the bisexual movement as "faux bisexuality" gives bad credits to bisexual people that their sexuality is only a form of art, not a real sexual orientation. It also misleads people who are
bi-curious Bi-curious is a term for a person, usually someone who is a heterosexual, who is curious or open about engaging in sexual activity with a person whose sex differs from that of their usual sexual partners. The term is sometimes used to describe a ...
, which means questioning their attraction to both sexes and possibly end up being monosexual, to identify with being bisexual.


See also

*
Biphobia Biphobia is aversion toward bisexuality and bisexual people as individuals. It is a form of homophobia against those in the bisexual community. It can take the form of denial that bisexuality is a genuine sexual orientation, or of negative ste ...
*
Bisexual erasure Bisexual erasure or bisexual invisibility is the tendency to ignore, remove, falsify, or re-explain evidence of bisexuality in history, academia, the news media, and other primary sources. In its most extreme form, bisexual erasure can inclu ...
*
Lesbian until graduation The LGBT slang terms lesbian until graduation (LUG),Rimer, Sara (June 5, 1993)"Campus Lesbians Step Into Unfamiliar Light" ''The New York Times''. gay until graduation (GUG), and bisexual until graduation (BUG) are used to describe women primarily ...
* Sexual identity *
Sexual orientation Sexual orientation is an enduring pattern of romantic or sexual attraction (or a combination of these) to persons of the opposite sex or gender, the same sex or gender, or to both sexes or more than one gender. These attractions are generall ...


References


Related reading

* Beemyn, Brett and Erich Steinman. ''Bisexual Men in Culture and Society'' (Binghamton, NY: Haworth Press, 2001). * "The New Bisexuals." ''Time'', May 13, 1974. * Geoffrey K. Pullum,
Bixexual chic: the facts
, September 6, 2004 ( Language Log) * Reichert, Tom, Kevin R. Maly & Susan C. Zavoina. “Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising." Meta Carstarphen and Susan C. Zavoina (eds.), ''Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity'' (Westport, CT: Greenwood Press, 1999). * Risman, Barbara and Pepper Schwartz. "After the Sexual Revolution: Gender Politics in Teen Dating," ''Contexts'' (Berkeley: U California Press, 2002). {{Bisexuality topics LGBT and society Bisexuality