William Darrell Mays Jr. (July 20, 1958 – June 28, 2009) was an American television direct-response advertisement
salesperson
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in r ...
. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, and
Zorbeez Zorbeez is a chamois cloth which is claimed by manufacturer Vertical Branding to be capable of absorbing over 20 fluid oz (600 mL) of liquid.
However, it has often been tested with mixed results. In March 2009, ''Popular Mechanics'' tested Zorbeez ...
. His promotions aired mostly on the
Home Shopping Network
HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flo ...
through his company, Mays Promotions, Inc., although they aired on various other syndicated networks.
Mays and his business partner, Anthony Sullivan, were also featured on ''
PitchMen
''PitchMen'' (original name: ''But Wait...There's More'')Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Chan ...
television series that documented their work. His distinctive beard, attire, loud voice, and impassioned sales pitches made him a recognized television presence in the United States and Canada.
Early life
Mays was born on July 20, 1958, in
McKees Rocks, Pennsylvania
McKees Rocks, also known as "The Rocks", is a borough in Allegheny County in western Pennsylvania, along the south bank of the Ohio River. The population was 5,920 at the time of the 2020 census. It is part of the Pittsburgh metropolitan area. In ...
, and raised in nearby
Pittsburgh
Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
West Virginia University
West Virginia University (WVU) is a public land-grant research university with its main campus in Morgantown, West Virginia. Its other campuses are those of the West Virginia University Institute of Technology in Beckley, Potomac State Coll ...
, where he was a walk-on
linebacker
Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and line up three to five yards behind the line of scrimmage and the defensive linemen. They are the "middle ground" of defenders, ...
on its
football team
A football team is a group of players selected to play together in the various team sports known as football. Such teams could be selected to play in a match against an opposing team, to represent a football club, group, state or nation, an all-s ...
during his two years there.
Career
Early work
After dropping out of college, Mays worked for his father's hazardous waste company before moving to
Atlantic City, New Jersey
Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, boardwalk, and beaches. In 2020, the city had a population of 38,497.
in 1983. On the Atlantic City boardwalk, Mays sold the Washmatik portable washing device to passersby, along with other "
As Seen on TV
As seen on TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute sho ...
" products. In Atlantic City, he was taught how to sell by the older salesmen, saying "I was taught to pitch by a lot of old pitchmen. That's the kind of style I have."
Mays then traveled to home shows,
auto show
An auto show, also known as a motor show or car show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is attended by automotive industry representatives, dealers, auto journalists a ...
s, and
state fair
A state fair is an annual competitive and recreational gathering of a U.S. state's population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in th ...
s across the United States for a period of twelve years, selling various maintenance products and tools, including cleaning products and food choppers.
Television pitching
At a Pittsburgh, Pennsylvania home show in 1993, Mays struck up a friendship with rival salesman Max Appel, founder of Orange Glo International, a
Denver
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
-based manufacturer of cleaning products. He was then hired by the company to promote their line of cleaners, OxiClean, Orange Clean, Orange Glo, and Kaboom, on the
Home Shopping Network
HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flo ...
in St. Petersburg, Florida."Company sold, local pitchman keeps his job," '' St. Petersburg Times'', July 24, 2006. That same year he also befriended another future pitchman, Anthony Sullivan. Customer response to Mays' sales pitches was enthusiastic, with a sharp increase in sales after his first day on the network, although some reviews were poor. He was very well known for shouting during infomercials. For example, ''
The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'' staff writer Frank Ahrens called him and other similar television salesmen "a full-volume pitchman, amped up like a candidate for a tranquilizer-gun takedown".
In October 2000, Mays shot an infomercial for the then-three-year-old OxiClean corporation. He would be a staple of the brand, as well as for the wider company, Orange Glo. Later on he would appear in Kaboom infomercials.
Mays was the CEO and founder of Mays Promotions, Inc., based at his home in
Odessa, Florida
Odessa is a census-designated place (CDP) in Pasco County, Florida, United States. The population was 3,173 at the 2000 census and more than doubled to 7,267 in 2010. Northwest of Tampa, Odessa had been an area of open spaces, ranching, and horse ...
. His services as a pitchman became highly sought-after, and he appeared in commercials for many diverse "As Seen On TV" products such as Mighty Putty. Mays claimed to be an avid user of the products he promoted.
In December 2008, Mays began appearing in ads for
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
's online service,
ESPN360
ESPN3 (formerly ESPN360 and ESPN3.com) is an online streaming service owned by ESPN Inc., a joint venture between The Walt Disney Company (which operates the network, through its 80% controlling ownership interest) and Hearst Communications (w ...
. These ads were a slight departure for Mays as they were designed to be parodies of his and other infomercial clichés. He also made a live appearance during the 2008 Champs Sports Bowl promoting ESPN's and ABC's January 1, 2009,
bowl game
In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivis ...
s. Prior to his death, Mays had signed a deal with
Taco Bell
Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includi ...
to film infomercial-style commercials for the chain. Shooting was scheduled to begin in August 2009.
On April 15, 2009, the
Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Chan ...
began airing ''
PitchMen
''PitchMen'' (original name: ''But Wait...There's More'')Anthony Sullivan in their jobs in
direct-response marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...
. After Mays' death, Discovery Channel aired a special Billy Mays tribute special, '' Pitchman: A Tribute to Billy Mays''.
On March 27, 2009, Mays appeared on ''
The Tonight Show with Jay Leno
''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014.
The fourth incarnation of the ...
''. He and Sullivan also appeared on ''
The Tonight Show with Conan O'Brien
''The Tonight Show with Conan O'Brien'' is an American late-night talk show that featured Conan O'Brien as host from June 1, 2009, to January 22, 2010, as part of NBC's ''Tonight Show'' franchise. O'Brien had previously hosted NBC's ''Late Ni ...
'' on June 23, 2009, five days before his death.
Personal life
Mays' first marriage was to Dolores "Dee Dee" Mays, which ended in divorce. He had a son with Dolores named Billy Mays III (born August 12, 1986) who worked as a production assistant alongside his father on the ''PitchMen'' television show. Mays had a daughter, Elizabeth, with his second wife, Deborah Mays. His daughter was three years old at the time of his death. Mays' mother is Joyce Palm, and his father is Billy Mays Sr.; he was survived by both.
In an interview during the 2008 presidential election, Mays said he was a
Republican
Republican can refer to:
Political ideology
* An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law.
** Republicanism, the ideology in support of republics or agains ...
.
Death
Mays was found unresponsive by his wife in his
Tampa, Florida
Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough ...
, home on the morning of June 28, 2009.RAW DATA: Chilling Billy Mays 911 Tape . ''
Fox News
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is o ...
''. Monday, June 28, 2009. Retrieved on June 28, 2009. He was pronounced dead at 7:45 a.m., aged 50, appearing to have died sometime overnight. The
Associated Press
The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. new ...
reported there were no indications that the house had been burglarized, and that police did not suspect foul play. Mays had told his wife the previous evening that he had felt unwell. Initially, there was incorrect speculation that he died from a head injury he experienced on a flight he had taken earlier in the day, in which the plane sustained a rough landing after blowing its tires.
After an initial
autopsy
An autopsy (post-mortem examination, obduction, necropsy, or autopsia cadaverum) is a surgical procedure that consists of a thorough examination of a corpse by dissection to determine the cause, mode, and manner of death or to evaluate any d ...
on June 29, 2009, Vernard Adams, the
Hillsborough County, Florida
Hillsborough County is located in the west central portion of the U.S. state of Florida. In the 2020 census, the population was 1,459,762, making it the fourth-most populous county in Florida and the most populous county outside the Miami metro ...
medical examiner
The medical examiner is an appointed official in some American jurisdictions who is trained in pathology that investigates deaths that occur under unusual or suspicious circumstances, to perform post-mortem examinations, and in some jurisdictio ...
, stated that Mays suffered from hypertensive heart disease and that heart disease was the likely cause of his death. According to a toxicology report released August 7, 2009, heart disease was the "primary cause of death" and
cocaine
Cocaine (from , from , ultimately from Quechua: ''kúka'') is a central nervous system (CNS) stimulant mainly used recreationally for its euphoric effects. It is primarily obtained from the leaves of two Coca species native to South Am ...
was listed as a "contributory cause of death." In response to the release of the toxicology report, the Mays family issued a press release stating, "We are extremely disappointed by the press release released by the Hillsborough County medical examiner's office. We believe it contains speculative conclusions that are frankly unnecessary and tend to obscure the conclusion that Billy suffered from chronic, untreated hypertension" and said in the release that they were considering "an independent evaluation of the autopsy results".
The medical examiner concluded that "cocaine use caused or contributed to the development of his heart disease, and thereby contributed to his death," the office said in a press release. The office said Mays last used cocaine in the few days before his death but was not under the influence of the drug when he died. Hillsborough County spokeswoman Lori Hudson said that nothing in the toxicology report indicated the frequency of Mays' cocaine use. Cocaine can raise the arterial blood pressure, directly cause
hypertrophy
Hypertrophy is the increase in the volume of an organ or tissue due to the enlargement of its component cells. It is distinguished from hyperplasia, in which the cells remain approximately the same size but increase in number.Updated by Linda J. ...
of the left ventricle, and accelerate the formation of atherosclerosis in the coronary arteries, the release said. However, in October 2009, the results of a second medical examination, commissioned by Mays' family, concluded that cocaine was not a "significant contributing factor" to his death.
According to subsequent news reports, the toxicology tests also showed levels of painkillers
hydrocodone
Hydrocodone, also known as dihydrocodeinone, is an opioid used to treat pain and as a cough suppressant. It is taken by mouth. Typically it is dispensed as the combination acetaminophen/hydrocodone or ibuprofen/hydrocodone for pain severe eno ...
,
oxycodone
Oxycodone, sold under various brand names such as Roxicodone and OxyContin (which is the extended release form), is a strong, semi-synthetic opioid used medically for treatment of moderate to severe pain. It is highly addictive and a commonly ...
, and
tramadol
Tramadol, sold under the brand name Ultram among others, is an opioid pain medication used to treat moderate to moderately severe pain. When taken by mouth in an immediate-release formulation, the onset of pain relief usually begins within an ...
, as well as anti-anxiety drugs
alprazolam
Alprazolam, sold under the brand name Xanax, among others, is a fast-acting, potent tranquilizer of medium duration in the triazolobenzodiazepine (TBZD) class, which are benzodiazepines (BZDs) fused with a triazole ring. It is most commonly u ...
and
diazepam
Diazepam, first marketed as Valium, is a medicine of the benzodiazepine family that acts as an anxiolytic. It is commonly used to treat a range of conditions, including anxiety, seizures, alcohol withdrawal syndrome, muscle spasms, insomnia, ...
. Mays suffered from hip problems and was scheduled to have had hip replacement surgery the day after he was found dead.
Mays' funeral was held on July 3, 2009, in his hometown of
McKees Rocks, Pennsylvania
McKees Rocks, also known as "The Rocks", is a borough in Allegheny County in western Pennsylvania, along the south bank of the Ohio River. The population was 5,920 at the time of the 2020 census. It is part of the Pittsburgh metropolitan area. In ...
. The
pallbearer
A pallbearer is one of several participants who help carry the casket at a funeral. They may wear white gloves in order to prevent damaging the casket and to show respect to the deceased person.
Some traditions distinguish between the roles o ...
s wore blue shirts and khaki pants at the funeral, much like Mays wore when he advertised his products. He is buried in Mount Calvary Cemetery.
In the immediate aftermath of his death, many companies pulled ads featuring Mays from the air. By mid-July, with his family's consent, some ads were put back into rotation, alongside previously unaired ads.
In popular culture
His catchphrase and infomercials made Billy Mays a notable icon in popular culture, with many shows, YouTube videos, and films lampooning him. In the ''
South Park
''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boysStan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand ...
'' episode "
Dead Celebrities
"Dead Celebrities" is the eighth episode of the thirteenth season of the American animated television series ''South Park''. The 189th overall episode of the series, it originally aired on Comedy Central in the United States on October 7, 2009. In ...
", Mays' ghost appears repeatedly to Ike Broflovski, trying to sell him products from the afterlife with his catchphrase "Hi, Billy Mays here with the...". Mays' son, Billy III, a self-proclaimed ''South Park'' fan, said he loved "Dead Celebrities", and found its portrayal of his father to be both tasteful and respectful.
He was portrayed by comedian Colin J. Sweeney in the season 1 episode of ''
Epic Rap Battles of History
''Epic Rap Battles of History'' (ERB) is a YouTube web series and music project created by Peter "Nice Peter" Shukoff and Lloyd "EpicLLOYD" Ahlquist. The series pits historical and pop culture figures against one another in a rap battle format. ...
'', 'Billy Mays vs.
Ben Franklin
Benjamin Franklin ( April 17, 1790) was an American polymath who was active as a writer, scientist, inventor, statesman, diplomat, printer, publisher, and political philosopher. Encyclopædia Britannica, Wood, 2021 Among the leading intel ...
'. In the middle of the battle, Mays dies and has his second verse covered by fellow infomercial pitchman,
Vince Offer
Offer Shlomi ( he, שלומי עופר; born April 25, 1964), better known as Vince Offer or Vince Shlomi is an Israeli-American infomercial pitchman, director, writer, and comedian. Offer's first major work was the 1999 comedy film ''The Underg ...
, portrayed by
Peter Shukoff
Peter Alexis Shukoff (born August 15, 1979), best known as his stage name Nice Peter or Bluesocks, is an American musician and Internet personality. A self-described "Comic/Guitar Hero", he is best known for the comedy on his YouTube channel, Ni ...