Bill Bowerman
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William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of
Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...
Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-
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rs. Bowerman disliked being called a coach, and during his 24 years at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...
, the Ducks track and field team had a winning season every year but one, attained 4
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
titles, and finished in the top 10 in the nation sixteen times. As co-founder of Nike, he invented some of their top brands, including the ''Cortez'' and ''Waffle Racer'', and assisted in the company moving from being a distributor of other shoe brands to one creating their own shoes in house.


Early life

Born in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the list of cities in Oregon, largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette River, Willamette and Columbia River, Columbia rivers, Portland is ...
, Bowerman's father Jay was a former
governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
; his mother, Elizabeth Hoover Bowerman, had grown up in
Fossil A fossil (from Classical Latin , ) is any preserved remains, impression, or trace of any once-living thing from a past geological age. Examples include bones, shells, exoskeletons, stone imprints of animals or microbes, objects preserved ...
. The family returned to Fossil after the parents divorced in 1913. Bowerman had an older brother and sister, Dan and Mary Elizabeth "Beth"; and a twin brother, Thomas, who died in an elevator accident when he was two years old. Bowerman attended Medford and
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
schools before returning to Medford for
high school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...
. He played in the high school band and for the state champion football team his junior and senior years. Bowerman first met Barbara Young, the woman he married, while a high school student in Medford. In 1929, Bowerman attended the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...
to play football and study journalism. At the suggestion of longtime track coach Bill Hayward, he also joined the track team. He was a member of Beta Theta Pi Fraternity. After graduating, he taught biology and coached football at Franklin High School in Portland in 1934. In 1935, Bowerman moved back to Medford to teach and coach football during which won a state title in 1940. Bowerman married Barbara Young on June 22, 1936. Their first son, Jon, was born June 22, 1938. William J. Bowerman, Jr. ("Jay") was born November 17, 1942. Their third son, Tom, was born May 20, 1946.


Military career

Bowerman had been in the ROTC and
Army Reserve A military reserve force is a military organization whose members have military and civilian occupations. They are not normally kept under arms, and their main role is to be available when their military requires additional manpower. Reserve ...
, and then joined the United States Army as a 2nd Lieutenant in the days following the
Pearl Harbor attack The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Imperial Japanese Navy Air Service upon the United States against the naval base at Pearl Harbor in Honolulu, Territory of Hawaii, ...
. He was assigned to
Fort Lawton Fort Lawton was a United States Army post located in the Magnolia neighborhood of Seattle, Washington overlooking Puget Sound. In 1973 a large majority of the property, 534 acres of Fort Lawton, was given to the city of Seattle and dedicated as ...
in Washington and served a year there before being assigned to the 86th Mountain Infantry Regiment at
Camp Hale Camp Hale was a U.S. Army training facility in the western United States, constructed in 1942 for what became the 10th Mountain Division. Located in central Colorado between Red Cliff and Leadville in the Eagle River valley, it was named fo ...
in Leadville, Colorado. He was in the 87th Mountain Infantry Regiment, the regiment became apart of the
10th Mountain Division The 10th Mountain Division (Light Infantry) is a light infantry division in the United States Army based at Fort Drum, New York. Formerly designated as a mountain warfare unit, the division was the only one of its size in the US military to re ...
. Bowerman's duty entailed organizing the troops' supplies and maintaining the mules used to carry the supplies in the mountains. On December 23, 1944, the division arrived in
Naples, Italy Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...
and soon moved north to the mountains of northern Italy. During his
tour of duty For military personnel, a tour of duty is usually a period of time spent in combat or in a hostile environment. In an army, for instance, soldiers on active duty serve 24 hours a day, seven days a week for the length of their service commitment. ...
, Bowerman was promoted to commander of the 86th Regiment's First Battalion at the rank of Major. Bowerman negotiated a stand-down of German forces near the Brenner Pass in the days before the surrender of the German army in all of Italy. For his service, Bowerman received the Silver Star and four
Bronze Star The Bronze Star Medal (BSM) is a United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious achievement, or meritorious service in a combat zone. Wh ...
s. He was honorably discharged in October 1945.


Coaching career

After the war, Bowerman returned to his position at Medford High School. The family then moved to Eugene where he became the head track coach at his alma mater, the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...
, on July 1, 1948.


University of Oregon

Bowerman's "Men of Oregon" won 24 NCAA individual titles (with wins in 15 of the 19 events contested) and four NCAA team crowns (1962, 1964, 1965, and 1970), and posted 16 top-10 NCAA finishes in 24 years as head coach. His teams also boasted 33 Olympians, 38 conference champions and 64 All-Americans. At the dual level, the Ducks posted a 114–20 record and went undefeated in 10 seasons. In addition, Bowerman coached the world record setting relay team in 1962. This team consisted of Archie San Romani, Dyrol Burleson, Vic Reeve, and Keith Forman with a time of 16:08.9. Six years later, another Oregon team of Roscoe Divine, Wade Bell, Arne Kvalheim and Dave Wilborn improved the record to 16:05.0. Among athletes that Bowerman coached are: Otis Davis,
Steve Prefontaine Steve Roland "Pre" Prefontaine (January 25, 1951 – May 30, 1975) was an American long-distance runner who from 1973 to 1975 set American records at every distance from 2,000 to 10,000 meters. He competed in the 1972 Summer Olympics, a ...
, Kenny Moore, Bill Dellinger,
Mac Wilkins Mac Maurice Wilkins (born November 15, 1950) is an American athlete, who competed mainly in the discus throw. He was born in Eugene, Oregon and graduated in 1969 from Beaverton High School in Beaverton, Oregon. College Distance running coach B ...
, Jack Hutchins, Dyrol Burleson,
Harry Jerome Harry may refer to: TV shows * ''Harry'' (American TV series), a 1987 American comedy series starring Alan Arkin * ''Harry'' (British TV series), a 1993 BBC drama that ran for two seasons * ''Harry'' (talk show), a 2016 American daytime talk show ...
, Sig Ohlemann, Les Tipton, Gerry Moro, Wade Bell, Dave Edstrom, Roscoe Divine, Matt Centrowitz, Arne Kvalheim, Jim Grelle, Bruce Mortenson,
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He is the co-founder and chairman ''emeritus'' of Nike, Inc., and was previously chairman and CEO of the company. As of October 3, 2022, Knight was ranke ...
and Mel Renfro. Renfro was a track and football All-American, had a successful NFL career with the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divi ...
and is in the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
. Bowerman disliked being called a coach; he saw himself as more of a teacher. He expected his squad to excel in the classroom, and urged his charges to apply the lessons they learned on the track to everyday life. In 1972, Bowerman stepped back from day-to-day coaching activities to conduct fundraising for renovating the Hayward Field grandstands that would be necessary for the consideration of hosting the U.S. Olympic Trials again in
1976 Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 ...
. He also ran unsuccessfully for a House"Poll check adds 1 vote" lection vote recount(December 15, 1970). ''The Oregonian'', p. 18. seat in the
Oregon Legislature The Oregon Legislative Assembly is the state legislature for the U.S. state of Oregon. The Legislative Assembly is bicameral, consisting of an upper and lower house: the Senate, whose 30 members are elected to serve four-year terms; and the ...
in 1970 as a
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
, losing by only 815 votes out of 61,000 cast. Bowerman officially retired as head coach on March 23, 1973, and assistant coach Bill Dellinger was immediately promoted.


United States Olympic Track program

Bowerman created a training program for adjusting athletes for the high altitude that they would experience at the 1968 Mexico City Olympic Games. This successful program led to his selection as the 1972 Munich Olympic track and field head coaching position, even though American miler favorite
Jim Ryun James Ronald Ryun (born April 29, 1947) is an American former Republican politician and Olympic track and field athlete, who at his peak was widely considered the world's top middle-distance runner. He won a silver medal in the 1500 m at the ...
lost to Kenyan Kip Keino, citing altitude as part of the reason for this upset. Bowerman coached members of teams from Norway, Canada, Australia, and the United States. During the
Munich Massacre The Munich massacre was a terrorist attack carried out during the 1972 Summer Olympics in Munich, West Germany, by eight members of the Palestinian militant organization Black September, who infiltrated the Olympic Village, killed two member ...
at the 1972 Olympics in
West Germany West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...
, where Bowerman was frequently blamed for a dismal performance by the U.S. track team, Israeli race walker
Shaul Ladany Shaul Paul Ladany ( he, שאול לדני; born April 2, 1936) is an Israeli Holocaust survivor, racewalker and two-time Olympian. He holds the world record in the 50-mile walk (7:23:50), and the Israeli national record in the 50-kilometer walk ...
escaped the PLO terrorists, and then awakened Bowerman and alerted the West German police. Bowerman called the U.S. consulate for a detachment of
Marines Marines, or naval infantry, are typically a military force trained to operate in littoral zones in support of naval operations. Historically, tasks undertaken by marines have included helping maintain discipline and order aboard the ship (refle ...
to protect the U.S. Olympic compound, in which lived two high-profile Jewish athletes: swimmer
Mark Spitz Mark Andrew Spitz (born February 10, 1950) is an American former competitive swimmer and nine-time Olympic champion. He was the most successful athlete at the 1972 Summer Olympics in Munich, winning seven gold medals, each in world-record ti ...
and javelin thrower
Bill Schmidt Bill Schmidt (born December 29, 1947) is a retired male American javelin thrower from the Pittsburgh suburb of Southview, Pennsylvania. He is the son of Helen and Louis Schmidt, and won the bronze medal at the 1972 Summer Olympics. His da ...
.


Running

During a trip to New Zealand in 1962, Bowerman was introduced to the concept of
running Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is ...
as a fitness routine, including people of an advanced age, through a running club organized by his friend and coaching colleague
Arthur Lydiard Arthur Leslie Lydiard (6 July 1917 – 11 December 2004) was a New Zealand runner and athletics coach. He has been lauded as one of the outstanding athletics coaches of all time and is credited with popularising the sport of running and making ...
. Bowerman brought this concept back to the United States, and began to write articles and books about running. He also created a running program in Eugene that became a national model for fitness programs. ''A Jogger's Manual'', a three-page guide, was published shortly after Bowerman returned from New Zealand. In 1966, along with cardiologist W.E. Harris, Bowerman published a 90-page book titled ''Jogging''. The book sold over a million copies and was credited with igniting the jogging phenomenon in the United States. The new crop of older athletic people contributed to the evolution of the sport of track and field to create a new division for these masters athletes. Due to the popularity of ''Jogging'', Harris and Bowerman published a 127-page book in 1967. Athletics West is an American running team formed by Bill Bowerman,
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He is the co-founder and chairman ''emeritus'' of Nike, Inc., and was previously chairman and CEO of the company. As of October 3, 2022, Knight was ranke ...
and Geoff Hollister in 1977. At the time, America had no definitive running program for young athletes to continue competing outside of college. The formation and success of Athletics West, together with the success and popularity of American runners like Craig Virgin (charter member),
Steve Prefontaine Steve Roland "Pre" Prefontaine (January 25, 1951 – May 30, 1975) was an American long-distance runner who from 1973 to 1975 set American records at every distance from 2,000 to 10,000 meters. He competed in the 1972 Summer Olympics, a ...
,
Frank Shorter Frank Charles Shorter (born October 31, 1947) is an American former long-distance runner who won the gold medal in the marathon at the 1972 Summer Olympics and the silver medal at the 1976 Summer Olympics. His Olympic success, along with the ac ...
and Bill Rodgers helped inspire the 1970s running boom.


Nike

According to Otis Davis, a student athlete who Bowerman coached at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...
, who later went on to win two gold medals at the
1960 Summer Olympics The 1960 Summer Olympics ( it, Giochi Olimpici estivi del 1960), officially known as the Games of the XVII Olympiad ( it, Giochi della XVII Olimpiade) and commonly known as Rome 1960 ( it, Roma 1960), were an international multi-sport event held ...
, he was one of the guinea pigs for whom Bowerman customized shoes prior to being a cofounder of Nike. Davis states ‘I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the
waffle iron A waffle iron or waffle maker is a utensil or appliance used to cook waffles. It comprises two metal plates with a connecting hinge, molded to create the honeycomb pattern found on waffles. The iron is heated and either batter is poured or dou ...
, and they were mine." In 1964, Bowerman entered into a handshake agreement with
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He is the co-founder and chairman ''emeritus'' of Nike, Inc., and was previously chairman and CEO of the company. As of October 3, 2022, Knight was ranke ...
, who had been a miler under him in the 1950s, to start an athletic footwear
distribution company Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service p ...
called Blue Ribbon Sports, later known as
Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...
Knight managed the business end of the partnership, while Bowerman experimented with improvements in athletic footwear design. Bowerman stayed in Eugene, keeping his coaching job at the University of Oregon, while Knight operated the main office from Portland. Bowerman and Knight initially began importing the Onitsuka Tiger running shoes from Japan to sell in the United States. Initially, the partnership was 50-50, but shortly afterwards Bowerman wanted it changed to 51–49, with Knight having the higher ownership. He did this to avoid potential gridlock and have one of them be in charge of final decisions. Bowerman's design ideas led to the creation of a running shoe in 1966 that was ultimately named " Nike Cortez" in 1968, which quickly became a top-seller and remains one of Nike's most iconic footwear designs. Bowerman designed several Nike shoes, but is best known for ruining his wife's Belgian
waffle iron A waffle iron or waffle maker is a utensil or appliance used to cook waffles. It comprises two metal plates with a connecting hinge, molded to create the honeycomb pattern found on waffles. The iron is heated and either batter is poured or dou ...
in 1970 or 1971, experimenting with the idea of using waffle-ironed rubber to create a new sole for footwear that would grip but be lightweight. Bowerman's design inspiration led to the introduction of the so-called "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints left by astronauts on the moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike. While Bowerman was experimenting with shoe design, he worked in a small, unventilated space, using glue and solvents with toxic components that caused him severe nerve damage. The nerve damage to his lower legs left him with significant mobility problems; as Kenny Moore notes in his book ''Bowerman and the Men of Oregon'', Bowerman had rendered himself unable to run in the shoes that he had given the world. Bowerman was obsessed with shaving weight off his athletes' running shoes. He believed that custom-made shoes would weigh less on the feet of his runners and cut down on blisters, as well as reduce the overall drag on their energy for every ounce he could remove from the shoe. By his estimation, removing one ounce (28 g) from a shoe, based on a six-foot gait for a runner, would translate in a reduction of 55 pounds (25 kg) of lift over a one-mile (1.6 km) span. Knight once said of Bowerman's importance to the company, "If coach (Bowerman) isn't happy, Nike isn't happy." Bowerman reduced his role with the company in the late 1970s and began passing down his stake in the company to other employees shortly before the IPO launched.


Legacy

Bowerman is a member of the
National Distance Running Hall of Fame The National Distance Running Hall of Fame was established on July 11, 1998, to honor those who have contributed to the sport of distance running. Many of those who are inducted have achieved great success as runners, but some members are enshrined ...
, the USA
National Track and Field Hall of Fame The National Track and Field Hall of Fame is a museum operated by The Armory Foundation in conjunction with USA Track & Field. It is located within the Armory Foundation (the former Fort Washington Avenue Armory) at 216 Fort Washington Avenue, ...
, the Oregon Sports Hall of Fame, Oregon's Athletic Hall of Fame, th
RRCA Distance Running Hall of Fame
and the
National Inventors Hall of Fame The National Inventors Hall of Fame (NIHF) is an American not-for-profit organization, founded in 1973, which recognizes individual engineers and inventors who hold a U.S. patent of significant technology. Besides the Hall of Fame, it also oper ...
. His statue and stopwatch grace the northwest corner of
Hayward Field Hayward Field is a track and field stadium in the northwest United States, located on the campus of the University of Oregon in Eugene, Oregon. It has been the home of the university's track and field teams since 1921, and was the on-campus ho ...
, home of the
Prefontaine Classic The Prefontaine Classic, an Oregon Track Club event, is one of the premier track and field meets in the United States, held in Eugene, Oregon. Every year it draws a world caliber field to compete at Hayward Field on the campus of the University ...
at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...
. A biographical film, ''
Without Limits ''Without Limits'' is a 1998 American biographical sports film. It is written and directed by Robert Towne and follows the relationship between record-breaking distance runner Steve Prefontaine and his coach Bill Bowerman, who later co-founded ...
'', about the relationship between record-breaking distance runner
Steve Prefontaine Steve Roland "Pre" Prefontaine (January 25, 1951 – May 30, 1975) was an American long-distance runner who from 1973 to 1975 set American records at every distance from 2,000 to 10,000 meters. He competed in the 1972 Summer Olympics, a ...
and his coach Bill Bowerman was made in 1998, and Bill Bowerman was played by Donald Sutherland. The headquarters for Nike is located on Bowerman Drive in homage to the company's co-founder. Also in his honor, the company created the "Bowerman Series" of performance running shoes, designed to provide longer-lasting, more training-focused products to compete with such running brands as Asics and
Saucony Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t- ...
. In 2009, the U.S. Track & Field and Cross Country Coaches Association created
The Bowerman The Bowerman is an annual track and field award that is the highest accolade given to the year's best student-athlete in American collegiate track and field. It is named after Oregon track and field and cross country coach Bill Bowerman and is ...
, an award that is given to the most outstanding collegiate male and female track & field athlete in a given calendar year. Inaugural winners of the award were Oregon's
Galen Rupp Galen Rupp (born May 8, 1986) is an American long-distance runner. He competed in the Summer Olympics in 2008 in Beijing, 2012 in London, 2016 in Rio de Janeiro and 2021 in Tokyo. He won the silver medal in the men's 10,000-meter run in London ...
and Colorado's
Jenny Barringer Jennifer Simpson (née Barringer; born August 23, 1986) is an American middle distance runner and steeplechaser. She represented the United States at the 2008 Beijing Olympics, 2012 London Olympics and 2016 Rio Olympics. She is a former American ...
.
The Bowerman The Bowerman is an annual track and field award that is the highest accolade given to the year's best student-athlete in American collegiate track and field. It is named after Oregon track and field and cross country coach Bill Bowerman and is ...
trophy was designed by Tinker Hatfield, a
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
employee and former Oregon student-athlete coached by Bowerman.


Death

In declining health in late 1999, Bowerman died at age 88 at his home at an assisted care facility in Fossil, Oregon.''Shoe Dog''
/ref>


See also

* List of teachers portrayed in films *''
Without Limits ''Without Limits'' is a 1998 American biographical sports film. It is written and directed by Robert Towne and follows the relationship between record-breaking distance runner Steve Prefontaine and his coach Bill Bowerman, who later co-founded ...
''


References


Sources

* * * *


External links


Guide to the Bill Bowerman Papers at the University of Oregon



Bill Bowerman
Documentary produced by
Oregon Public Broadcasting Oregon Public Broadcasting (OPB) is the primary television and radio public broadcasting network for most of the U.S. state of Oregon as well as southern Washington. OPB consists of five full-power television stations, dozens of VHF or UHF tra ...
* {{DEFAULTSORT:Bowerman, Bill 1911 births 1999 deaths American male long-distance runners American track and field coaches Oregon Ducks track and field coaches Nike, Inc. people United States Army officers Recipients of the Silver Star North Medford High School alumni University of Oregon alumni Oregon Republicans Sportspeople from Medford, Oregon Track and field athletes from Portland, Oregon Sportspeople from Portland, Oregon People from Wheeler County, Oregon Businesspeople from Oregon 20th-century American businesspeople American company founders 20th-century American inventors United States Army personnel of World War II