Bill Apter
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William Stanley Apter (born October 22, 1945) is an American
journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...
and
photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographers As in other ...
specializing in
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
. He was an editorial staff member and photographer for several magazines during the 1970s, 1980s and 1990s, notably ''
Pro Wrestling Illustrated ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publi ...
''. These magazines often reported wrestling in
kayfabe In professional wrestling, kayfabe, as a noun, is the portrayal of staged events within the industry as "real" or "true", specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not staged ...
, focusing on the storylines and angles rather than reporting "backstage" goings on. Apter was so closely associated with these magazines that they were often known as "Apter Mags." The influence of these publications in the days before
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
and the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
was such that Apter has been credited with launching the careers of many young wrestlers whom he featured on magazine covers.


1970s


Working for Stanley Weston

Bill Apter made his debut as a writer in January 1970, writing for his first employer in publishing
Stanley Weston Stanley Weston (né Weinburger; September 25, 1919 – April 11, 2002) was an American publisher, sportswriter, artist and photographer. He promoted the sport of boxing and professional wrestling throughout his career. Weston started ''Pro Wrestl ...
(who he also credits as his mentor). He became a reporter, writer and
photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographers As in other ...
for several wrestling and
boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermine ...
magazines published by Weston, including ''The Wrestler'' and ''Inside Wrestling''. He was eventually promoted to the senior editor spot at Weston's wrestling publications.


1980s–1990s


''Pro Wrestling Illustrated''

The publications Apter worked for were directed at the common fan and usually operated under the premise that professional wrestling was not scripted or predetermined. The editors of the magazines had the mentality that they were covering wrestling the way ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...
'' covers other sports. In 1991, Apter began to regularly help compile the
PWI 500 ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publi ...
, a detailed ranking of the top 500 wrestlers in the world. ''Pro Wrestling Illustrated'' has published the list every year since its inception. Apter worked for PWI until 1999, when he accepted the editorship of ''WOW Magazine''. The publication folded in 2001.


Television and video

Apter hosted a television segment called the ''PWI Scouting Report'' on
Jim Crockett James Allen Crockett Sr. (June 2, 1909 – April 1, 1973) was a professional wrestling promoter and professional sports franchise owner sometimes known as Jim Crockett Sr., or to people within the business simply as "Big Jim". Early life Crockett ...
's
NWA NWA or Nwa most commonly refers to: * N.W.A ("Niggaz Wit Attitudes"), a hip hop group from Compton, California, US * National Wrestling Alliance, a professional wrestling organization NWA or Nwa may refer to: Music * New Weird America, a subgenr ...
''
Best of World Championship Wrestling ''Best of World Championship Wrestling'' (a.k.a. ''Best of Championship Wrestling'') is an hour-long show, that was the Sunday evening edition of TBS' Saturday night wrestling shows, ''Georgia Championship Wrestling'' and ''NWA World Championship ...
'', a weekly WTBS show. He hosted several dozen other TV segments, including for the nationally syndicated ''Pro Wrestling This Week'' TV news magazine. In 1985, Apter was also the co-host (alongside
Gordon Solie Gordon Solie (born Francis Jonard Labiak, later Jonard Pierre Sjoblom, January 26, 1929July 27, 2000), was an American Florida-based professional wrestling play-by-play announcer working for Georgia Championship Wrestling, Championship Wrestlin ...
) of pro wrestling's first commercial
home video Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming me ...
, ''Pro Wrestling Illustrated presents Lords of the Ring: Superstars & Superbouts''.


Friendship with Andy Kaufman

Apter was friends with actor and comedian
Andy Kaufman Andrew Geoffrey Kaufman ( ; January 17, 1949 – May 16, 1984) was an American entertainer and performance artist. While often called a "comedian", Kaufman preferred to describe himself instead as a "song and dance man". He has sometimes b ...
. Kaufman had been a fan of professional wrestling since childhood and visited Apter one evening at his New York apartment to discuss his aspirations of entering the wrestling ring. Kaufman told Apter of his love for the profession and his admiration for Buddy Rogers, who he wanted to emulate. Apter was taken by Kaufman's passion for wrestling and put him in touch with
Jerry Lawler Jerry O'Neil Lawler (born November 29, 1949), better known as Jerry "The King" Lawler, is an American color commentator and professional wrestler. He is currently signed to WWE, although he has not performed as a full-time commentator since Ap ...
, who Apter thought could help set up an in-ring angle. Apter called Lawler at 1am and told him Kaufman's story. Lawler was initially skeptical, finding it hard to believe that a celebrity like Andy Kaufman was sitting in Apter's apartment at 1am, but he eventually spoke to Kaufman on the phone to confirm this and put together their now famous angle. The rivalry between Kaufman and Lawler became one of the most memorable of the 1980s in professional wrestling and achieved significant mainstream attention, including a famous confrontation on a 1982 episode of Late Night with David Letterman Apter has stated that the rivalry between Lawler and Kaufman, which blurred the lines between reality and entertainment, "was the start of what we know as sports entertainment today."


2000s–present


Internet journalism and return to magazine writing

Apter operated 1Wrestling.com, where he worked as an editor, writer, and video interviewer. He has been a feature columnist for ''
Fighting Spirit magazine ''Fighting Spirit Magazine'' (''FSM'') was a monthly professional wrestling and mixed martial arts magazine published in the United Kingdom by Uncooked Media. The publication launched in 2006, becoming the UK's largest professional wrestling magazi ...
'' and contributor to the Italian wrestling magazine called "Tutto Wrestling Magazine" in a section called "Apter's Alley." In 2008, Apter made his return to the ''
Pro Wrestling Illustrated ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publi ...
'' family of magazines as a freelancer in Volume 20 of ''The Wrestler'' with a 90-minute question and answer session with
Tammy Sytch Tamara Lynn Sytch (born December 7, 1972), commonly known by her ring name Sunny, is an American former professional wrestling manager, valet, ring announcer, and adult entertainer. Sytch achieved great success as Sunny within the World Wrestling ...
. Later, he also conducted an interview with
Nick Bockwinkel Nicholas Warren Francis "Nick" Bockwinkel (December 6, 1934 – November 14, 2015) was an American professional wrestler. He is best known for his appearances with the American Wrestling Association (AWA) in the 1970s and 1980s. Bockwinkel ...
for the magazine. In 2012-2013, Apter worked sporadically for
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
. He appeared on shows that were produced for the WWE Network and wrote several articles as a contributor for WWE.com. His first article for WWE.com was in January 2014, regarding the day
Bruno Sammartino Bruno Leopoldo Francesco Sammartino (October 6, 1935 – April 18, 2018) was an Italian-born American professional wrestler, best known for his work with the World Wide Wrestling Federation (WWWF, now WWE). There, he held the WWWF World Heavywe ...
lost his WWE Championship. In December 2020, Apter announced the closure of 1Wrestling.com due to the death of its creator,
Bob Ryder Bob Ryder (October 22, 1956 – November 24, 2020) was an American professional wrestling journalist and one of the founders of Impact Wrestling (then Total Nonstop Action). Ryder had been an innovator in the online wrestling community as he was ...
, and stated he would be working at vocnation.com. Apter's autobiography was released on October 1, 2015. Published by ECW Press, the book the titled "Is Wrestling Fixed? I Didn't Know It Was Broken!" and has taken Apter across the United States and to Europe for book signings and to perform his one-man-show based on the book. In November 2016, Apter began a podcast utilizing the book title. In September 2020 Apter was signed as a columnist for the new United Kingdom based "Inside The Ropes" wrestling magazine. It is produced as an actual magazine and digitally as well. In December 2021 Apter signed with Sportskeeda.com as Senior Editor. He writes columns, does video interviews, and mentors other staff with his publishing knowledge from his days at 1wrestling.com.


Recognition in the 2000s–2010s

Apter has received praise and recognition for his work. In December 2016, he was honored at Pennsylvania's
Keystone State Wrestling Alliance The Keystone State Wrestling Alliance (KSWA) is a professional wrestling promotion that was founded in Pittsburgh, Pennsylvania in 2000 by Lou Zygmuncik and Shawn Blanchard. KSWA's longtime ring announcer Bobby O purchased the promotion in 2005. ...
with a proclamation from Governor Tom Wolf commending his lifetime work in the pro wrestling business as well as his humanitarian work at the non-profit AHEDD, assisting persons with disabilities to find competitive employment. On that same day the Mayor of Pittsburgh,
Bill Peduto William Mark Peduto (born October 30, 1964) is an American politician who was the 60th mayor of Pittsburgh, Pennsylvania from 2014 until 2022. He was a Democratic member of the Pittsburgh City Council from 2002 to 2014. Before his election to ...
, declared December 3, 2016 "Bill Apter Day." He has been inducted into various professional wrestling Halls of Fame, including the
Pittsburgh Pro Wrestling Hall of Fame The Keystone State Wrestling Alliance (KSWA) is a professional wrestling promotion that was founded in Pittsburgh, Pennsylvania in 2000 by Lou Zygmuncik and Shawn Blanchard. KSWA's longtime ring announcer Bobby O purchased the promotion in 2005. ...
(class of 2017),
St. Louis Wrestling Hall of Fame The St. Louis Wrestling Hall of Fame is a professional wrestling hall of fame. After several years of debating the idea of creating the Hall of Fame, former owner and promoter of the St. Louis Wrestling Club Larry Matysik opened it in 2007. He wa ...
(class of 2015) and the
George Tragos/Lou Thesz Professional Wrestling Hall of Fame The George Tragos/Lou Thesz Professional Wrestling Hall of Fame is a professional wrestling hall of fame museum located within the National Wrestling Hall of Fame and Museum's Dan Gable Museum. The hall of fame honors wrestlers with a strong amat ...
(2012's James C. Melby Award recipient)


''The Apter Chat'' podcast

In 2018, Apter reconnected with longtime friend Josh Shernoff for a series o
YouTube
videos. After receiving positive feedback on the pairing, the duo decided to launch a new podcast. The Apter Chat Podcast debuted in August, 2018 with the first part of a controversial two-part interview with Hulk Hogan. Hogan's comments in that interview made headlines throughout the wrestling world and generated thousands of Twitter comments. Since that time, Apter and Shernoff have interviewed many top stars from the past and present of the wrestling industry, including
Tazz Peter Senerchia (born October 11, 1967), better known by the ring name Taz (also spelled Tazz) is an American radio personality, color commentator, and retired professional wrestler signed to All Elite Wrestling (AEW) as a commentator and manage ...
, "Million Dollar Man" Ted Dibiase, Sting,
Naomi Naomi or Naomie may refer to: People and biblical figures * Naomi (given name), a female given name and a list of people with the name * Naomi (biblical figure), Ruth's mother-in-law in the Old Testament Book of Ruth * Naomi (Romanian singer) (bor ...
,
Rey Mysterio Óscar Gutiérrez (born December 11, 1974), better known by his ring name Rey Mysterio, is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand. Widely regarded as one of the greatest prof ...
,
Jerry Lawler Jerry O'Neil Lawler (born November 29, 1949), better known as Jerry "The King" Lawler, is an American color commentator and professional wrestler. He is currently signed to WWE, although he has not performed as a full-time commentator since Ap ...
, and
Jim Cornette James Mark "Jim" Cornette (born September 17, 1961) is an American author and podcaster who has previously worked in the professional wrestling industry as an agent, booker, color commentator, manager, promoter, trainer, and occasional prof ...
. The podcast features the aforementioned interviews, along with discussions between Apter and Shernoff about the week's top wrestling headlines, classic Apter interviews recordings, guest segments and Q&A. Apter and Shernoff presented their 2018 Male Wrestler of the Year award to
Cody Rhodes Cody Garrett Runnels Rhodes (''né'' Runnels; born June 30, 1985) is an American professional wrestler and actor. He is currently signed to WWE, where he performs on the Raw brand. Rhodes is also known for his time in All Elite Wrestling (AE ...
and their 2018 Tag Team of the Year award to
The Young Bucks The Young Bucks are an American professional wrestling tag team and promoters, consisting of brothers Matthew and Nicholas Massie, who are known by their ring names Matt and Nick Jackson, respectively. They are signed to All Elite Wrestling (AEW ...
.


Personal life and outside interests

Apter was raised in
Queens, New York Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
. He resides in a suburb of
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
with his wife, Andrea. They have been married since 1982 and have two children. Alongside former wrestler "Concrete Cowboy" Paul Swanger (aka "Paul Big Bear"), Apter sings and does comedic work in an "old school" nightclub act. He recently (as of February 2022) began working in the capacity of an Employment Specialist for Access Services/Altec where he assists persons with disabilities to find successful community integrated employment. Apter is a regular face as a host of international pro wrestling fan conventions in the United States of America, the United Kingdom, and Germany including WrestleReunion.


Awards and accomplishments

*
George Tragos/Lou Thesz Professional Wrestling Hall of Fame The George Tragos/Lou Thesz Professional Wrestling Hall of Fame is a professional wrestling hall of fame museum located within the National Wrestling Hall of Fame and Museum's Dan Gable Museum. The hall of fame honors wrestlers with a strong amat ...
**James C. Melby Award (2012) * National Wrestling Alliance ** NWA Hall of Fame (2011) *
New England Pro Wrestling Hall of Fame The New England Pro Wrestling Hall of Fame and Fan Fest is an American professional wrestling hall of fame. It was established in January 2008 to honor select wrestling personalities who have made significant contributions to professional wrestli ...
**Class of 2019 *
St. Louis Wrestling Hall of Fame The St. Louis Wrestling Hall of Fame is a professional wrestling hall of fame. After several years of debating the idea of creating the Hall of Fame, former owner and promoter of the St. Louis Wrestling Club Larry Matysik opened it in 2007. He wa ...
**Class of 2015 *
Pittsburgh Pro Wrestling Hall of Fame The Keystone State Wrestling Alliance (KSWA) is a professional wrestling promotion that was founded in Pittsburgh, Pennsylvania in 2000 by Lou Zygmuncik and Shawn Blanchard. KSWA's longtime ring announcer Bobby O purchased the promotion in 2005. ...
**Class of 2017 *''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four W ...
'' **
Wrestling Observer Newsletter Hall of Fame The Wrestling Observer Newsletter (WON) Hall of Fame is a professional wrestling and mixed martial arts hall of fame that recognizes people who make significant contributions to their professions. It was founded in 1996 by Dave Meltzer, editor of t ...
(Class of 2018)


References


External links

*
1wrestling.com1wrestlingvideo.com
{{DEFAULTSORT:Apter, Bill 1945 births Living people 20th-century American Jews American photographers American podcasters Professional wrestling journalists and columnists Professional wrestling podcasters American YouTubers 21st-century American Jews American male YouTubers