''Beto Rockfeller'' is a Brazilian

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...

produced by

TV Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian television network free-to-air. Its parent broadcaster, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journ ...

and aired from November 4, 1968, to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte and Walter Avancini.

Plot

Beto Rockfeller (played by Luiz Gustavo) is a charming,

lower middle class In developed nations around the world, the lower middle class is a subdivision of the greater middle class. Universally, the term refers to the group of middle class households or individuals who have not attained the status of the upper middle ...

shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

Cast

* Luis Gustavo - Beto Rockfeller * Bete Mendes - Renata *

Débora Duarte Débora Susan Duke (born January 2, 1950) best known as Débora Duarte, is a Brazilian actress. Early life Débora was born in São Paulo, Brazil. She is the daughter of actress Marisa Sanches with the American musician, Douglas Duke. When she ...

- Lu * Ana Rosa - Cida *

Irene Ravache Irene Yolanda Ravache Paes de Melo (born 6 August 1944) is a Brazilian film, stage, and television actress. In 2008, she was nominated for an International Emmy Award for her role in ''Eterna Magia''. Personal life Ravache is married to journal ...

- Neide * Walter Forster - Otávio * Plínio Marcos - Vitório * Maria Della Costa - Maitê * Marília Pêra - Manuela * Rodrigo Santiago - Carlucho * Yara Lins - Clô *

Joffre Soares Joffre Soares (21 September 1918 – 19 August 1996) was a Brazilian film actor. He appeared in 100 films between 1963 and 1996. Selected filmography * '' Vidas secas'' (1963) - Fazendeiro (Farmer) * ''Manaus, Glória de uma Época'' (196 ...

- Pedro * Eleonor Bruno - Rosa * Walderez de Barros - Mercedes * Ruy Rezende - Saldanha *Wladimir Nikolaief - Lavito *Heleno Prestes - Tavinho * Pepita Rodrigues - Bárbara *Marilda Pedroso - Mila * Renato Corte Real - Bertolo * Etty Fraser - madame Waleska *Alceu Nunez - Polidoro *Luís Ameríco - Tomás *Ester Mellingher - Tânia *

Gésio Amadeu Gésio Amadeu (14 June 1947 – 5 August 2020) was a Brazilian actor. Death Amadeu died from COVID-19 in São Paulo on 5 August 2020, during the COVID-19 pandemic in Brazil. He was treated for hypertension Hypertension (HTN or HT), also k ...

- Gésio *

Zezé Motta Maria José Motta de Oliveira (born 27 June 1944), known as Zezé Motta, is a Brazilian actress and singer. She is considered one of the most important actresses in Brazil. Life and career Born in Campos dos Goytacazes, she moved with her famil ...

- Zezé * Jayme Barcellos - Fernando *Lourdes Moraes - Magda *Luísa Di Franco - Bia * Lima Duarte - Domingos / Duarte / Conde Vladimir / Secundino * Felipe Donavan - Delegado Moreno *Dias Barreto - Secundino / Domingos * João Carlos "Midnight" - Vadeco *Theo De Faria - Lavinho *Francisco Trentini - Canuto * Othon Bastos

Relevance

''Beto Rockfeller'' is often mentioned as a turning point for the telenovela format in Brazil. It abandoned the melodramatic, artificial tone of previous shows for a more naturalistic approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often mention actual news and gossips of the time. It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music.

Movie

The telenovela was adapted into a 1970 motion picture directed by Olivier Perroy, with the main cast of the TV show.

Sequel

'' A Volta de Beto Rockfeller'', a sequel, was aired from March 26, 1973, to November 9, 1973. It was not as successful as the original telenovela; yet it is noteworthy as Tupi's first telenovela produced in color.

External links

* 1968 telenovelas Brazilian telenovelas 1968 Brazilian television series debuts 1969 Brazilian television series endings {{Brazil-tv-prog-stub