Be-Ro is a food manufacturing business, formerly based in
Newcastle upon Tyne
Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne's northern bank and forms the largest part of the Tyneside built-up area. Newcastle is ...
.
History
The Company was founded by Thomas Bell as a
grocery
A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, an ...
and
tea
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northe ...
company in
Longhorsley
Longhorsley is a village in Northumberland, England about northwest of Morpeth, Northumberland, Morpeth, and about south of Alnwick. The A697 road passes through the village linking it with Morpeth, Wooler and Coldstream in Scotland. There are ...
north of
Newcastle Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England
*Newcastle-under-Lyme, a town in Staffordshire, England
*Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...
in 1875.
Bell had experimented with rising agents on
flour
Flour is a powder made by grinding raw grains, roots, beans, nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredient of bread, which is a staple food for many culture ...
in baking and, from that, produced the world's first self-raising flour.
[ He founded the ''Bells Royal'' works which sold the Bell's Royal Flour.][ In 1907, Bell renamed his product "Be-Ro", a portmanteau of "Bell" and "Royal", and registered the new name under the Trade Marks Act 1905. He started in his own right in small premises in the yard of the Black Boy Hotel adjoining the Groat Market in the centre of Newcastle. As well as manufacturing baking powder and self-raising flour, he produced a health salt which he later discontinued. He also packed and marketed dried fruit, cereals, tea and coffee using such names as T.B. Royalty, Black Diamond, and Belsun.
The Company then moved into larger premises in Low Friar street and, after that, to Bath Lane. Thomas Bell died in 1925 and his descendants continued to expand the area covered by the Company to include ]Carlisle
Carlisle ( , ; from xcb, Caer Luel) is a city that lies within the Northern England, Northern English county of Cumbria, south of the Anglo-Scottish border, Scottish border at the confluence of the rivers River Eden, Cumbria, Eden, River C ...
and the whole of County Durham
County Durham ( ), officially simply Durham,UK General Acts 1997 c. 23Lieutenancies Act 1997 Schedule 1(3). From legislation.gov.uk, retrieved 6 April 2022. is a ceremonial county in North East England.North East Assembly â€About North East E ...
as well as Teesside
Teesside () is a built-up area around the River Tees in the north of England, split between County Durham and North Yorkshire. The name was initially used as a county borough in the North Riding of Yorkshire.
Historically a hub for heavy manu ...
. Depots were later built at Leeds
Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by populati ...
, Edinburgh
Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
, Sheffield
Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...
, and Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
, and in 1931 they decided upon Nottingham
Nottingham ( , East Midlands English, locally ) is a city status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east ...
as a base from which to expand into the Midlands
The Midlands (also referred to as Central England) are a part of England that broadly correspond to the Kingdom of Mercia of the Early Middle Ages, bordered by Wales, Northern England and Southern England. The Midlands were important in the Ind ...
. Several dozen more depots were either built, bought or rented throughout England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
and Scotland
Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...
.
In 1958, Rank-Hovis Ltd acquired the business, which then became part of the newly formed RHM in 1961.[ RHM was taken over by ]Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd ...
in March 2007, making Be-Ro a Premier Foods brand.self-raising flour
Flour is a powder made by grinding raw grains, roots, beans, nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredient of bread, which is a staple food for many cultures. ...
, it also created a recipe book to promote the use of this new product. The recipe book is still sold today, and is currently in its 41st edition, having sold over 40 million copies.
References
Further reading
*
External links
Official website
Premier Foods brands
British companies established in 1875
Food and drink companies established in 1875
British brands
Food manufacturers of the United Kingdom
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