Baseline (magazine)
   HOME

TheInfoList



OR:

''Baseline'' magazine () is a magazine devoted to
typography Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), ...
, book arts and graphic design (not to be confused with the
information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of Data (computing), data . and information. IT forms part of information and communications technology (ICT). An information te ...
magazine of the same name that is published by
QuinStreet QuinStreet, Inc. is a publicly traded marketing company based in Foster City, California. QuinStreet offers performance-based marketing and search engine marketing services. QuinStreet was founded in 1999, and has launched or acquired dozens of w ...
).


History

Since ''Baseline 19'', which appeared in 1995, ''Baseline'' has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication. It is characterized by its large format, sumptuous art and double cover. It has won several major international design awards in the USA, Europe and Japan. The magazine is featured in several academic publications (i.e. Philip Megg's ''History of Graphic design'' and ''Idea'' magazine). Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (''Baselines 1–3''), Tony Bisley (''Baseline 4''), Geoffrey Lawrence (''Baseline 5'') and
Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art hi ...
(''Baselines 6, 7''). The first full-color ''Baseline'' appeared as issue 8. ''Baseline 10'' expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with ''Baseline 14''. The first four issues of ''Baseline'' were published by TSI (Typographic Systems International Ltd.). Following TSI, issues 5–18 had been published by
Letraset Letraset was a company known mainly for manufacturing sheets of typefaces and other artwork elements using the dry transfer method. Letraset has been acquired by the Colart group and become part of its subsidiary Winsor & Newton. Corporate his ...
, a graphics product company, but as the magazine flourished Letraset faced difficult times. Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.


See also

*''
Communication Arts ''Communication Arts'' is the largest international trade journal of visual communications.A ...
'' *'' Graphis Inc.'' *''
Print (magazine) ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...
'' *'' Visible Language''


References

{{reflist


External links


''Baseline'' magazine websiteDesign team of ''Baseline'' see HDR Visual Communication
Visual arts magazines published in the United Kingdom Magazines established in 1979 Typography Biannual magazines published in the United Kingdom Design magazines