Barbie Shanghai was the first

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

flagship store A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...

in the world. Located in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

, China, this store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products. It ceased activities in March 2011.

Construction

Mattel worked with BIG, the branding and design division of

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based advertising agency, agency. In 1964, the firm became known as Ogilvy & Mather after merging wit ...

, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture led the design including the exterior, interior, fixtures and furnishings.

Services

Spa treatments, hair and nail services, and

skincare Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef David Laris. The bar had

karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music i ...

, a DJ, and pink

martini Martini may refer to: * Martini (cocktail) * Martini (vermouth), a brand of vermouth * Martini (surname), an Italian surname * Martini (automobile company), a Swiss automobile company * Automobiles Martini, a French manufacturer of racing cars * M ...

s, known as Barbietinis. Barbie

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

s were available, also created by the Australian

celebrity chef A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television ...

David Laris.

References

External links

* * * * * * {{Mattel

Buildings and structures in Shanghai Companies based in Shanghai Defunct retail companies of China Mattel Retail companies disestablished in 2011 Retail companies established in 2009 Chinese companies disestablished in 2011 Chinese companies established in 2009