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Barbie is a fashion doll manufactured by American toy company
Mattel, Inc. Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
and launched on March 9, 1959. American businesswoman
Ruth Handler Ruth Marianna Handler ( Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. Best known for inventing the Barbie doll in 1959, she served as the first president of toy manufacturer Mattel, Inc., which she co ...
is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...
doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a long-running multimedia franchise since the late 1980s, including
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and CGI/computer-animated films, the latter which began in 2001, became originally available on home video formats and broadcast regularly on the
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
cable channel Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
in the United States from 2002 to 2017. Since 2017, the franchise has been moved over to
streaming services An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributors of ...
. Barbie and her best male friend Ken have been described as two most popular dolls in the world. Since its launch, ''Barbie'' has transformed the toy business in affluent communities globally by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends and relatives of Barbie, etc.). Writing for ''Journal of Popular Culture'' in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends. Sales of Barbie dolls declined sharply from 2014 to 2016. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.


History

Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
toy company. He was unenthusiastic about the idea, as were Mattel's directors. During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a
comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
drawn by Reinhard Beuthin for the newspaper ''
Bild ''Bild'' (or ''Bild-Zeitung'', ; ) is a German tabloid newspaper published by Axel Springer SE. The paper is published from Monday to Saturday; on Sundays, its sister paper '' Bild am Sonntag'' ("''Bild on Sunday''") is published instead, which ...
''. Lilli was a blonde bombshell, a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately. Upon her return to the United States, Handler redesigned the doll (with help from local inventor-designer Jack Ryan) and the doll was given a new name, ''Barbie'', after Handler's daughter Barbara. The doll made its debut at the
American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at to ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
on March 9, 1959. This date is also used as Barbie's official birthday. The first Barbie doll wore a black-and-white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model", with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production. Louis Marx and Company sued Mattel in March 1961. After licensing Lilli, they claimed that Mattel had "infringed on Greiner & Hausser's patent for Bild-Lilli's hip joint", and also claimed that Barbie was "a direct take-off and copy" of Bild-Lilli. The company additionally claimed that Mattel "falsely and misleadingly represented itself as having originated the design". Mattel counter-claimed and the case was settled out of court in 1963. In 1964, Mattel bought Greiner & Hausser's copyright and patent rights for the Bild-Lilli doll for $21,600. Ruth Handler believed that it was important for Barbie to have an adult appearance, and early
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model. This would be the last adjustment Ruth would make to her own creation as, three years later, she and her husband Elliot were removed from their posts at Mattel after an investigation found them guilty of issuing false and misleading financial reports. Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. In 2006, it was estimated that over a billion Barbie dolls had been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6 scale, which is also known as ''playscale''. The standard dolls are approximately 11½ inches (29 cm) tall.


Appearances in media/multimedia franchises

Since the mid-to-late 1980s, Barbie-branded products included not only the range of dolls with their clothes and accessories, but also a large range of branded goods such as books, apparel, cosmetics,
video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...
and audiovisual content. Barbie is well-known for her appearance as a virtual actress in a series of
computer-animated Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refer ...
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
s starting with '' Barbie in the Nutcracker'' in 2001, which were distributed on
home video Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming me ...
formats and broadcast on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
in the United States ( and globally) until 2017. Since 2017, they have been revamped as
streaming television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
films, branded as animated "specials" and released through streaming services, primarily on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
. As at the release of the film ''Barbie in the Pink Shoes'' on February 26, 2013, the film series have sold over 110 million units globally. Before the films, the brand had two
television special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of e ...
s released in 1987 in response to the rise of digital media at that time; '' Barbie and the Rockers: Out of This World'' and its sequel. Since 2012, she has appeared in several
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
and
web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single in ...
; including '' Barbie: Life in the Dreamhouse'', '' Barbie: Dreamtopia'', '' Barbie: Dreamhouse Adventures'' and '' Barbie: It Takes Two'' and as a supporting character in
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
's ''Toy Story'' films and the '' My Scene'' media franchise. In 2015, Barbie began appearing as a
vlogger A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded i ...
on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
called ''Barbie Vlogger'' where she talks about her fictional life, fashion, friends and family, and even charged topics such as
mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles Stress (biology), stress, interpersonal relationships, and decision-maki ...
and
racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagoni ...
. She was portrayed by Australian actress
Margot Robbie Margot Elise Robbie (; born 2 July 1990) is an Australian actress and producer. Known for her work in both blockbuster and independent films, she has received several accolades, including nominations for two Academy Awards, four Golden Glob ...
in a live-action film adaptation which is scheduled to be released on 21 July 2023 by
Warner Bros. Pictures Warner Bros. Pictures is an American film production and distribution company of the Warner Bros. Pictures Group division of Warner Bros. Entertainment (both ultimately owned by Warner Bros. Discovery). The studio is the flagship producer of li ...
in the United States.


Fictional biography

Barbie's full name is ''Barbara Millicent Roberts''. In a series of novels published by
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of
Willow Willows, also called sallows and osiers, from the genus ''Salix'', comprise around 400 speciesMabberley, D.J. 1997. The Plant Book, Cambridge University Press #2: Cambridge. of typically deciduous trees and shrubs, found primarily on moist so ...
s,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
. In the Random House novels, Barbie attended Willows High School; while in the ''Generation Girl'' books, published by Golden Books in 1999, she attended the fictional Manhattan International High School in New York City (based on the real-life
Stuyvesant High School , motto_translation = For knowledge and wisdom , address = 345 Chambers Street , city = New York , state = New York , zipcode = 10282 , country ...
). She has an on-off romantic relationship with her then-boyfriend Ken (full name "Kenneth Carson"), who first appeared in 1961. A news release from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006, they were hoping to rekindle their relationship after Ken had a makeover. In 2011, Mattel launched a campaign for Ken to win Barbie's affections back. The pair officially reunited in
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thr ...
2011. At the release of ''Barbie: Dreamhouse Adventures'' in 2018, the pair are seen as just friends or next-door neighbors. Mattel has created a range of companions and relatives for Barbie. She has three younger sisters: Skipper, Stacie, and Chelsea (named Kelly until 2011). Her sisters have co-starred in many entries of the ''Barbie'' film series, starting with ''Barbie & Her Sisters in A Pony Tale'' from 2013. Retired members of Barbie's family included
Todd Todd or Todds may refer to: Places ;Australia: * Todd River, an ephemeral river ;United States: * Todd Valley, California, also known as Todd, an unincorporated community * Todd, Missouri, a ghost town * Todd, North Carolina, an unincorporated ...
(twin brother to Stacie), Krissy (a baby sister), and
Francie Francie is a given name, often a shortened form of Francis (male) or Frances (female). The name may refer to: People: *Francie Barrett (born 1977), Irish boxer * Francie Bellew (born 1976), Irish Gaelic footballer *Francie Brolly (born 1947), Nor ...
(cousin). Barbie's friends include
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties for ...
Teresa,
Midge A midge is any small fly, including species in several families of non- mosquito Nematoceran Diptera. Midges are found (seasonally or otherwise) on practically every land area outside permanently arid deserts and the frigid zones. Some mi ...
,
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
Christie, and Steven (Christie's boyfriend). Barbie was also friendly with Blaine, an Australian surfer, during her split with Ken in 2004. Barbie has had over 40 pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink
Beetle Beetles are insects that form the order Coleoptera (), in the superorder Endopterygota. Their front pair of wings are hardened into wing-cases, elytra, distinguishing them from most other insects. The Coleoptera, with about 400,000 describ ...
and
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the slo ...
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
s, trailers, and
Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors ...
s. She also holds a pilot's license, and operates commercial airliners in addition to serving as a
flight attendant A flight attendant, also known as steward/stewardess or air host/air hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are prima ...
. Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including ''Miss Astronaut Barbie'' (1965), ''Doctor Barbie'' (1988), and ''Nascar Barbie'' (1998).


Legacy and influence

Barbie has become a
cultural icon A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen as an authentic ...
and has been given honors that are rare in the toy world. In 1974, a section of
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in New York City was renamed Barbie Boulevard for a week. The Musée des Arts Décoratifs, Paris at the Louvre held a Barbie exhibit in 2016. The exhibit featured 700 Barbie dolls over two floors as well as works by contemporary artists and documents (newspapers, photos, video) that contextualize Barbie. In 1986, the artist
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
created a painting of Barbie. The painting sold at auction at
Christie's Christie's is a British auction house founded in 1766 by James Christie. Its main premises are on King Street, St James's in London, at Rockefeller Center in New York City and at Alexandra House in Hong Kong. It is owned by Groupe Artémi ...
, London for $1.1million. In 2015, The Andy Warhol Foundation then teamed up with Mattel to create an Andy Warhol Barbie. Outsider artist
Al Carbee Albert Nickerson Carbee (February 10, 1914 – October 3, 2005) was a reclusive artist from Saco, Maine whose mixed media artwork merges collage, photography, diorama, and portraiture. He has been frequently identified as an outsider artist. His ...
took thousands of photographs of Barbie and created countless collages and dioramas featuring Barbie in various settings. Carbee was the subject of the feature-length documentary
Magical Universe ''Magical Universe'' is a 2013 documentary film directed by filmmaker Jeremy Workman about reclusive outsider artist Al Carbee who created elaborate dioramas and collages featuring Barbie dolls. The title of the film is taken from Carbee's own vo ...
. Carbee's collage art was presented in the 2016 Barbie exhibit at the Musée des Arts Décoratifs, Paris in the section about visuals artists who have been inspired by Barbie. In 2013, in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
, the first Barbie-themed restaurant called "Barbie Café" opened under the Sinlaku group. The ''Economist'' has emphasized the importance of Barbie to children's imagination: On September 7, 2021, following the debut of the
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content i ...
television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
'' Barbie: Big City, Big Dreams'' on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
, Barbie joined forces with
Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
-nominated music producer, songwriter, singer and actress Ester Dean and Girls Make Beats – an organization dedicated to expanding the female presence of
music producers A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...
,
DJs A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile ...
and
audio engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction ...
s – to inspire more girls to explore a future in music production.


50th anniversary

In 2009, Barbie celebrated her 50th birthday. The celebrations included a runway show in New York for the
Mercedes-Benz Fashion Week Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and Da ...
. The event showcased fashions contributed by fifty well-known haute couturiers including
Diane von Fürstenberg Diane von Fürstenberg (born Diane Simone Michele Halfin, 31 December 1946) is a Belgians, Belgian fashion designer best known for her wrap dress. She initially rose to prominence in 1969 when she married into the German princely House of Fürst ...
,
Vera Wang Vera Ellen Wang (; born June 27, 1949) is an American fashion designer. Early life Vera Ellen Wang was born June 27, 1949 in New York City to Chinese parents who emigrated to the United States in the mid-1940s. Her mother, Florence Wu (Wu ...
,
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, an ...
,
Bob Mackie Robert Gordon "Bob" Mackie (born March 24, 1939) is an American fashion designer and costumier, best known for his dressing of entertainment icons such as Lucille Ball, Carol Burnett, Diahann Carroll, Carol Channing, Cher, Doris Day, Marlene D ...
, and Christian Louboutin.


Barbie Dream Gap Project

In 2019, Mattel launched the "Barbie Dream Gap Project" to raise awareness of the phenomenon known as the "Dream Gap": beginning at the age of five, girls begin to doubt their own intelligence, where boys do not. This leads to boys pursuing careers requiring a higher intelligence, and girls being underrepresented in those careers. As an example, in the U.S., 33% of sitting judges are female. This statistic inspired the release of Judge Barbie in four different skin tones and hairstyles with judge robes and a gavel accessory.


Thank You Heroes

In May 2020, in response to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, Mattel announced a new line of career dolls modeled after the first responders and essential workers of 2020. For every doll purchased, Mattel donated a doll to the First Responders Children's Foundation.


Habitat for Humanity

In February 2022, Mattel celebrated its 60-year anniversary of the Barbie Dreamhouse by partnering with Habitat for Humanity International. Mattel committed to taking on 60 projects, including new construction, home preservation, and neighborhood revitalization.


Controversies


Body image

From the start, some have complained that "the blonde, plastic doll conveyed an unrealistic body image to girls." Criticisms of Barbie are often centered around concerns that children consider Barbie a role model and will attempt to emulate her. One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman, leading to a risk that girls who attempt to emulate her will become anorexic. Unrealistic body proportions in Barbie dolls have been connected to some
eating disorders An eating disorder is a mental disorder defined by abnormal eating behaviors that negatively affect a person's physical or mental health. Only one eating disorder can be diagnosed at a given time. Types of eating disorders include binge eating ...
in children. A standard Barbie doll is tall, giving a height of at 1/6 scale. Barbie's vital statistics have been estimated at 36 inches (chest), 18 inches (waist) and 33 inches (hips). According to research by the University Central Hospital in Helsinki, Finland, she would lack the 17 to 22 percent body fat required for a woman to
menstruate Menstruation (also known as a period, among other colloquial terms) is the regular discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina. The menstrual cycle is characterized by the rise and fall of ho ...
. In 1963, the outfit "Barbie Baby-Sits" came with a book titled ''How to Lose Weight'' which advised: "Don't eat!". The same book was included in another ensemble called "Slumber Party" in 1965 along with a pink bathroom scale permanently set at 110 lbs. (50 kg), which would be around 35 lbs. (16 kg) underweight for a woman tall. Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes, along with their seams, snaps, and zippers, added bulk to her figure. In 1997, Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs. In 2016, Mattel introduced a range of new body types: 'tall', 'petite', and 'curvy', releasing them exclusively as part of the Barbie Fashionistas line. 'Curvy Barbie' received a great deal of media attention and even made the cover of ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' magazine with the headline "Now Can We Stop Talking About My Body?". Despite the curvy doll's body shape being equivalent to a US size 4 in clothing, some children reportedly regarded her as "fat". Although Barbie had been criticized for its unrealistic-looking "tall and petite" dolls, the company has been offering more dolls set to more realistic standards in order to help promote a positive body image. File:Barbieswaistwidens.jpg, File:How to lose weight II.JPG, File:Barbie bathroom scale.jpg, File:Oreo Fun Barbie.jpg,


Diversity

Complaints also point to a lack of diversity in the line. Mattel responded to these criticisms. Starting in 1980, it produced Hispanic dolls, and later came models from across the globe. For example, in 2007, it introduced "
Cinco de Mayo Cinco de Mayo ( in Mexico, Spanish for "Fifth of May") is a yearly celebration held on May 5, which commemorates the anniversary of Mexico's victory over the Second French Empire at the Battle of Puebla in 1862, led by General Ignacio Zarago ...
Barbie" wearing a ruffled red, white, and green dress (echoing the Mexican flag). ''
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties for ...
'' magazine reports that: More recently, Professor Emilie Rose Aguilo-Perez has argued that over time, Mattel shifted from ambiguous Hispanic presentations in their dolls to one that is more assertive in its "Latinx" marketing and product labeling. "Colored
Francie Francie is a given name, often a shortened form of Francis (male) or Frances (female). The name may refer to: People: *Francie Barrett (born 1977), Irish boxer * Francie Bellew (born 1976), Irish Gaelic footballer *Francie Brolly (born 1947), Nor ...
" made her debut in 1967, and she is sometimes described as the first
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked distinct African characteristics other than dark skin. The first African-American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968. Black Barbie was launched in 1980 but still had Caucasian features. In 1990, Mattel created a focus group with African-American children and parents, early childhood specialists, and clinical psychologist, Darlene Powell Hudson. Instead of using the same molds for the Caucasian Barbies, new ones were created. In addition, facial features, skin tones, hair texture, and names were all altered. The body shapes looked different, but the proportions were the same to ensure clothing and accessories were interchangeable. In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of African-American people than previous dolls. In 2016, Mattel expanded this line to include seven skin tones, twenty-two eye colors, and twenty-four hairstyles. Part of the reason for this change was due to declining sales. The brand now offers over 22
skin tones Human skin color ranges from the darkest brown to the lightest hues. Differences in skin color among individuals is caused by variation in pigmentation, which is the result of genetics (inherited from one's biological parents and or individu ...
, 94 hair colors, 13
eye colors Eye color is a polygenic phenotypic character determined by two distinct factors: the pigmentation of the eye's iris and the frequency-dependence of the scattering of light by the turbid medium in the stroma of the iris. In humans, the ...
and five body types. Mattel teamed up with
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
to launch a cross-promotion Barbie doll with
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits ...
cookie A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nu ...
s in 1997 and 2001. While the 1997 release of the doll was only released in a
white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White ...
version, for the 2001 release Mattel manufactured both a white and a
black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ha ...
version. The 2001 release ''Barbie Oreo School Time Fun'' was marketed as someone with whom young girls could play after class and share "America's favorite cookie". Critics argued that in the African American community, ''Oreo'' is a derogatory term meaning that the person is "black on the outside and white on the inside", like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors. In May 1997, Mattel introduced ''Share a Smile Becky'', a doll in a pink
wheelchair A wheelchair is a chair with wheels, used when walking is difficult or impossible due to illness, injury, problems related to old age, or disability. These can include spinal cord injuries ( paraplegia, hemiplegia, and quadriplegia), ce ...
. Kjersti Johnson, a 17-year-old high school student in
Tacoma, Washington Tacoma ( ) is the county seat of Pierce County, Washington, United States. A port city, it is situated along Washington's Puget Sound, southwest of Seattle, northeast of the state capital, Olympia, and northwest of Mount Rainier National Pa ...
with
cerebral palsy Cerebral palsy (CP) is a group of movement disorders that appear in early childhood. Signs and symptoms vary among people and over time, but include poor coordination, stiff muscles, weak muscles, and tremors. There may be problems with sens ...
, pointed out that the doll would not fit into the
elevator An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They ...
of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.


Bad influence concerns

In July 1992, Mattel released ''
Teen Talk Barbie Teen Talk Barbie is an edition of Mattel's Barbie doll, introduced in 1992, that incorporates a voice box to speak one of four randomly selected phrases when a button is pushed. It became controversial because one of the phrases was "Math class is ...
'', which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two given dolls were likely to be the same (the number of possible combinations is 270!/(266!4!) = 216,546,345). One of these 270 phrases was "Math class is tough!", which led to criticism from the
American Association of University Women The American Association of University Women (AAUW), officially founded in 1881, is a non-profit organization that advances equity for women and girls through advocacy, education, and research. The organization has a nationwide network of 170,000 ...
; about 1.5% of all the dolls sold said the phrase. The doll was often erroneously misattributed in the media as having said "Math is hard!". In October 1992, Mattel announced that ''Teen Talk Barbie'' would no longer say "Math class is tough!", and offered a swap to anyone who owned a doll that did. In 2002, Mattel introduced a line of pregnant
Midge A midge is any small fly, including species in several families of non- mosquito Nematoceran Diptera. Midges are found (seasonally or otherwise) on practically every land area outside permanently arid deserts and the frigid zones. Some mi ...
(and baby) dolls, but this ''Happy Family'' line was quickly pulled from the market due to complaints that she promoted teen pregnancy, though by that time, Barbie's friend
Midge A midge is any small fly, including species in several families of non- mosquito Nematoceran Diptera. Midges are found (seasonally or otherwise) on practically every land area outside permanently arid deserts and the frigid zones. Some mi ...
was supposed to be a married adult. In September 2003, the Middle Eastern country of
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the Ara ...
outlawed the sale of Barbie dolls and franchises, stating that they did not conform to the ideals of
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God (or '' Allah'') as it was revealed to Muhammad, the ...
. The Committee for the Promotion of Virtue and the Prevention of Vice warned, "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the
perverted Perversion is a form of human behavior which deviates from what is considered to be orthodox or normal. Although the term ''perversion'' can refer to a variety of forms of deviation, it is most often used to describe sexual behaviors that are c ...
West. Let us beware of her dangers and be careful." The 2003 Saudi ban was temporary. In Muslim-majority nations, there is an alternative doll called Fulla, which was introduced in November 2003 and is equivalent to Barbie, but is designed specifically to represent traditional Islamic values. Fulla is not manufactured by Mattel (although Mattel still licenses Fulla dolls and franchises for sale in certain markets), and (as of January 2021) the "Jewish" Barbie brand is still available in other
Muslim Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
-majority countries including
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a List of transcontinental countries, transcontinental country spanning the North Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via a land bridg ...
and
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...
. In
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
, the
Sara and Dara dolls Sara and Dara dolls are Iranian toys. They were first introduced in March 2002, as an alternative to the Barbie doll. 100,000 of the dolls were made in the first round of production by a manufacturer in Hong Kong. The dolls cost less than Barb ...
, which were introduced in March 2002, are available as an alternative to Barbie, even though they have not been as successful. In November 2014, Mattel received criticism over the book '' I Can Be a Computer Engineer'', which depicted Barbie as being inept at computers and requiring that her two male friends complete all of the necessary tasks to restore two laptops after she accidentally infects her and her sister's laptop with a
malware Malware (a portmanteau for ''malicious software'') is any software intentionally designed to cause disruption to a computer, server, client, or computer network, leak private information, gain unauthorized access to information or systems, depr ...
-laced USB flash drive. Critics complained that the book was sexist, as other books in the ''I Can Be...'' series depicted Barbie as someone who was competent in those jobs and did not require outside assistance from others. Mattel later removed the book from sale on
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
in response to the criticism, and the company released a " Computer Engineer Barbie" doll who was a game programmer rather than designer.


"Role model Barbies"

In March 2018, in time for
International Women's Day International Women's Day (IWD) is a global holiday celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against wo ...
, Mattel unveiled the "Barbie Celebrates Role Models" campaign with a line of 17 dolls, informally known as "sheroes", from diverse backgrounds "to showcase examples of extraordinary women". Mattel developed this collection in response to mothers concerned about their daughters having positive female role models. Dolls in this collection include
Frida Kahlo Magdalena Carmen Frida Kahlo y Calderón (; 6 July 1907 – 13 July 1954) was a Mexican painter known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico. Inspired by the country's popular culture, ...
, Patti Jenkins,
Chloe Kim Chloe Kim (born April 23, 2000) is an American snowboarder and two-time Olympic gold medalist. At the 2018 Winter Olympics, she became the youngest woman to win an Olympic snowboarding gold medal when she won gold in the women's snowboard halfpi ...
,
Nicola Adams Nicola Virginia Adams (born 26 October 1982) is a British former professional boxer who competed from 2017 to 2019. She retired with an undefeated record and held the WBO female flyweight title in 2019. As an amateur, she became the first fe ...
, Ibtihaj Muhammad,
Bindi Irwin Bindi Sue Irwin (born 24 July 1998) is an Australian television personality, conservationist, zookeeper and actress. She is the elder of the two children of the late conservationist and television personality Steve Irwin and his conservation ...
,
Amelia Earhart Amelia Mary Earhart ( , born July 24, 1897; disappeared July 2, 1937; declared dead January 5, 1939) was an American aviation pioneer and writer. Earhart was the first female aviator to fly solo across the Atlantic Ocean. She set many oth ...
, Misty Copeland, Helene Darroze,
Katherine Johnson Katherine Johnson ( née Coleman; August 26, 1918 – February 24, 2020) was an American mathematician whose calculations of orbital mechanics as a NASA employee were critical to the success of the first and subsequent U.S. crewed spaceflights ...
,
Sara Gama Sara Gama (born 27 March 1989) is an Italian professional footballer who plays as a centre back and captains both Serie A club Juventus FC and the Italy women's national team. Club career Gama has also played for PSG of Division 1 Fémini ...
,
Martyna Wojciechowska Martyna Wojciechowska (Polish pronunciation: ; born 28 September 1974 in Warsaw as Marta Eliza Wojciechowska) is a Polish TV presenter, mountaineer, traveller, journalist, sportswoman and writer. In 2010, she completed the Seven Summits. She pre ...
,
Gabby Douglas Gabrielle Christina Victoria Douglas (born December 31, 1995) is an American artistic gymnast. She is the 2012 Olympic all around champion and the 2015 World all-around silver medalist. She was a member of the gold-winning teams at both the 20 ...
, Guan Xiaotong, Ava Duvernay,
Yuan Yuan Tan Yuan Yuan Tan (; born February 14, 1976) is a Chinese ballet dancer who is principal dancer with the San Francisco Ballet. Biography She entered Shanghai Dance School at the age of 11. Initially her father opposed this, as he wanted her to ...
, Iris Apfel, Ashley Graham and
Leyla Piedayesh Leyla Piedayesh (born 1970) is an Iranian-born German fashion designer and founder of the Lala Berlin fashion label. She was born in Teheran. Early life Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The line expanded to ...
. In 2020, the company announced a new release of "shero" dolls, including Paralympic champion Madison de Rozario. In July 2021, Mattel released a
Naomi Osaka is a Japanese professional tennis player. She has been ranked world No. 1 in singles by the Women's Tennis Association (WTA) and is the first Asian player to hold the top ranking in singles. Osaka is a four-time Grand Slam singles champ ...
Barbie doll as a part of the 'Barbie Role Model' series. Osaka originally partnered with Barbie two years earlier. A month earlier, a
Julie Bishop Julie Isabel Bishop (born 17 July 1956) is an Australian former politician who served as Minister for Foreign Affairs from 2013 to 2018 and deputy leader of the Liberal Party from 2007 to 2018. She was the Member of Parliament (MP) for Curti ...
doll was released to acknowledge the former Australian politician, as was one for general practitioner Kirby White for her work during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in Australia. In August 2021 a Barbie modelled after
European Space Agency , owners = , headquarters = Paris, Île-de-France, France , coordinates = , spaceport = Guiana Space Centre , seal = File:ESA emblem seal.png , seal_size = 130px , image = Views in the Main Control Room (120 ...
astronaut Samantha Cristoforetti was released.


Collecting

Mattel estimates that there are well over 100,000 avid Barbie collectors. Ninety percent are women, at an average age of 40, purchasing more than twenty Barbie dolls each year. Forty-five percent of them spend upwards of $1000 a year. Vintage Barbie dolls from the early years are the most valuable at
auction An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition e ...
, and while the original Barbie was sold for $3.00 in 1959, a mint boxed Barbie from 1959 sold for $3552.50 on
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
in October 2004. On September 26, 2006, a Barbie doll set a world record at auction of £9,000 sterling (US$17,000) at
Christie's Christie's is a British auction house founded in 1766 by James Christie. Its main premises are on King Street, St James's in London, at Rockefeller Center in New York City and at Alexandra House in Hong Kong. It is owned by Groupe Artémi ...
in London. The doll was a Barbie in Midnight Red from 1965 and was part of a private collection of 4,000 Barbie dolls being sold by two Dutch women, Ietje Raebel and her daughter Marina. In recent years, Mattel has sold a wide range of Barbie dolls aimed specifically at collectors, including
porcelain Porcelain () is a ceramic material made by heating substances, generally including materials such as kaolinite, in a kiln to temperatures between . The strength and translucence of porcelain, relative to other types of pottery, arises main ...
versions, vintage reproductions, and depictions of Barbie as a range of characters from film and television series such as '' The Munsters'' and ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
''. There are also collector's edition dolls depicting Barbie dolls with a range of different ethnic identities. In 2004, Mattel introduced the Color Tier system for its collector's edition Barbie dolls including pink, silver, gold, and platinum, depending on how many of the dolls are produced. In 2020, Mattel introduced the Dia De Los Muertos collectible Barbie doll, the second collectible released as part of the company's La Catrina line which was launched in 2019.


Parodies and lawsuits

Barbie has frequently been the target of
parody A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...
: * Mattel sued artist Tom Forsythe over a series of photographs called ''Food Chain Barbie'' in which Barbie winds up in a blender. Mattel lost the lawsuit and was forced to pay Forsythe's legal costs. * In Latin America, notable controversies include a 2018 legal dispute involving the Panama-based Frida Kahlo Corporation's allegations that
Frida Kahlo Magdalena Carmen Frida Kahlo y Calderón (; 6 July 1907 – 13 July 1954) was a Mexican painter known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico. Inspired by the country's popular culture, ...
's great-niece in Mexico had wrongly licensed the Frida Kahlo trademark for the "Frida Kahlo Barbie" doll. * Mattel filed a lawsuit in 2004 in the U.S. against Barbara Anderson-Walley, a Canadian business owner whose nickname is ''Barbie'', over her website, which sells fetish clothing. The lawsuit was dismissed. * In 2011,
Greenpeace Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth t ...
parodied Barbie, calling on Mattel to adopt a policy for its paper purchases that would protect the rainforest. Four months later, Mattel adopted a paper sustainability policy. * ''
The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014. The fourth incarnation of the ...
'' displayed a "Barbie Crystal Meth Lab". * ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves ...
'' aired a parody of the Barbie commercials featuring "Gangsta Bitch Barbie" and "Tupac Ken". In 2002, the show also aired a skit, which starred
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage producti ...
as Barbie's sister Skipper. * In November 2002, a New York judge refused an
injunction An injunction is a legal and equitable remedy in the form of a special court order that compels a party to do or refrain from specific acts. ("The court of appeals ... has exclusive jurisdiction to enjoin, set aside, suspend (in whole or in p ...
against the British-based artist Susanne Pitt, who had produced a "Dungeon Barbie" doll in
bondage Bondage may refer to: Restraints *Physical restraints **Bondage (BDSM) Bondage in the BDSM subculture, is the practice of consensually tying, binding, or restraining a partner for erotic, aesthetic, or somatosensory stimulation. A partn ...
clothing. * Aqua's song " Barbie Girl" was the subject of the lawsuit '' Mattel v. MCA Records'', which Mattel lost in 2002, with Judge Alex Kozinski saying that the song was a "parody and a social commentary". * Two commercials by automobile company
Nissan , trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun bra ...
featuring dolls similar to Barbie and Ken was the subject of another lawsuit in 1997. In the first commercial, a female doll is lured into a car by a doll resembling G.I. Joe to the dismay of a Ken-like doll, accompanied by
Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1972. Credited with "restoring hard rock to the forefront of the music scene", Van Halen was known for its energetic live shows and for the virtuosity of its lead gu ...
's " You Really Got Me". In the second commercial, the "Barbie" doll is saved by the "G.I. Joe" doll after she is accidentally knocked into a swimming pool by the "Ken" doll to
Kiss A kiss is the touch or pressing of one's lips against another person or an object. Cultural connotations of kissing vary widely. Depending on the culture and context, a kiss can express sentiments of love, passion, romance, sexual attraction, ...
's "Dr. Love". The makers of the commercial said that the dolls' names were Roxanne, Nick and Tad. Mattel claimed that the commercial did "irreparable damage" to its products, but settled. * In 1999, Canadian nude model Barbie Doll Benson was involved in a trademark infringement case over her domain name, BarbieBenson.com. * In 1993, a group calling itself the
Barbie Liberation Organization The Barbie Liberation Organization or BLO, sponsored by RTMark, were a group of artists and activists involved in culture jamming. They gained notoriety in 1993 after switching voice boxes in talking G.I. Joes and Barbie dolls. The BLO performed ...
secretly modified a group of Barbie dolls by implanting voice boxes from G.I. Joe dolls, then returning the Barbies to the toy stores from where they were purchased. * Malibu Stacy from ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
'' episode "
Lisa vs. Malibu Stacy "Lisa vs. Malibu Stacy" is the fourteenth episode of the fifth season of the American animated television series ''The Simpsons'', and the 95th episode overall. It originally aired on the Fox network in the United States on February 17, 1994. L ...
" (1994). * ''Savior Barbie'' refers to a satirical Instagram account. Savior Barbie is depicted as being in Africa where she runs an NGO that provides drinking water to locals and makes sure to provide footage that depicts her glorious acts of goodness. The account is likely to have inspired others such as "Hipster Barbie" and "Socality Barbie".


Competition from Bratz dolls

In May 2001,
MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...
launched the '' Bratz'' series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls. In December 2006, Mattel sued MGA Entertainment for $1 billion, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for ''Bratz''. On July 17, 2008, a federal jury agreed that the Bratz line was created by Carter Bryant while he was working for Mattel and that MGA and its chief executive officer
Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.U.S. Court of Appeals for the Ninth Circuit The United States Court of Appeals for the Ninth Circuit (in case citations, 9th Cir.) is the U.S. federal court of appeals that has appellate jurisdiction over the U.S. district courts in the following federal judicial districts: * District o ...
; the Court also overturned the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire ''Bratz'' brand.
Mattel Inc. Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
and MGA Entertainment Inc. returned to court on January 18, 2011, to renew their battle over who owns ''Bratz'', which this time included accusations from both companies that the other side stole trade secrets. On April 21, 2011, a federal jury returned a verdict supporting MGA. On August 5, 2011, Mattel was also ordered to pay MGA $310 million for attorney fees, stealing trade secrets, and false claims rather than the $88.5 million issued in April. In August 2009, MGA introduced a range of dolls called
Moxie Girlz Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Sasha, Kellan, Monet, Mer ...
, intended as a replacement for Bratz dolls.


"Barbie syndrome"

"Barbie syndrome" is a term that has been used to depict the desire to have a physical appearance and lifestyle representative of the Barbie doll. It is most often associated with pre-teenage and adolescent females but is applicable to any age group or gender. A person with Barbie syndrome attempts to emulate the doll's physical appearance, even though the doll has unattainable body proportions. This syndrome is seen as a form of body dysmorphic disorder and results in various eating disorders as well as an obsession with cosmetic surgery. Ukrainian model
Valeria Lukyanova Valeria Valeryevna Lukyanova ( uk, Вале́рія Вале́ріївна Лук'я́нова; russian: Валерия Валерьевна Лукьянова; born 1990/1991) is a Moldova-born Ukrainian model and entertainer of Russian origin ...
has received attention from the press, due in part to her appearance having been modified based on the physique of Barbie. She stated that she has only had breast implants and relies heavily on make up and contacts to alter her appearance. Similarly, Lacey Wildd, an American reality television personality frequently referred to as "Million Dollar Barbie" has also undergone 12 breast augmentation surgeries to become "the extreme Barbie".
Jessica Alves Jessica Alves (formerly Rodrigo Alves; born 30 July 1983) is a Brazilian-British television personality noted for having undergone dozens of plastic surgeries to alter her appearance. Prior to her transition, she was often referred to as a huma ...
, prior to coming out as transgender, underwent over £373,000 worth of cosmetic procedures to match the appearance of Barbie's male counterpart, garnering her the nickname the "Human Ken Doll". These procedures have included multiple nose jobs, six pack ab implants, a buttock lift, and hair and chest implants. Sporting the same nickname,
Justin Jedlica Justin Jedlica (born August 11, 1980), known as the "Human Ken Doll", is an American man who has garnered international attention for undergoing many cosmetic procedures. Cosmetic procedures At the age of seventeen, Jedlica began to research hi ...
, the American businessman, has also received multiple cosmetic surgeries to enhance his Ken-like appearance. In 2006, researchers Helga Dittmar, Emma Halliwell, and Suzanne Ive conducted an experiment testing how dolls, including Barbie, affect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme.


See also

*
Creatable World Creatable World is the first line of gender-neutral dolls produced by Mattel. Creatable World dolls differ in design from other dolls produced by Mattel. The design of the doll is unique and is noticeably different from both Barbie and Ken; there a ...
* Kitty Black Perkins *
Lammily Lammily is an American fashion doll developed by Nickolay Lamm in 2014. The doll was conceived as an "average" alternative to Mattel's Barbie line, which has received controversy over its body image and proportions. Lamm created the toy using p ...
- a crowd funded alternative developed by Nickolay Lamm * My Scene *
Sindy Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' ...
* '' Superstar: The Karen Carpenter Story'' * '' The Most Popular Girls in School'' * Totally Hair Barbie


References


Further reading

* Best, Joel. "Too Much Fun: Toys as Social Problems and the Interpretation of Culture", ''Symbolic Interaction'' 21#2 (1998), pp. 197–212. DOI: 10.1525/si.1998.21.2.19
in JSTOR
* * Cox, Don Richard. "Barbie and her playmates." ''Journal of Popular Culture'' 11#2 (1977): 303–307. * Forman-Brunell, Miriam. "Barbie in" LIFE": The Life of Barbie." ''Journal of the History of Childhood and Youth'' 2#3 (2009): 303-311
online
* * Karniol, Rachel, Tamara Stuemler‐Cohen, and Yael Lahav‐Gur. "Who Likes Bratz? The Impact of Girls’ Age and Gender Role Orientation on Preferences for Barbie Versus Bratz." ''Psychology & Marketing'' 29#11 (2012): 897-906. * Knaak, Silke, "German Fashion Dolls of the 50&60". Paperback www.barbies.de. * * * * Sherman, Aurora M., and Eileen L. Zurbriggen. "'Boys can be anything': Effect of Barbie play on girls’ career cognitions." ''Sex roles'' 70.5-6 (2014): 195-208
online
* * Weissman, Kristin Noelle. ''Barbie: The Icon, the Image, the Ideal: An Analytical Interpretation of the Barbie Doll in Popular Culture'' (1999). * Wepman, Dennis. "Handler, Ruth" ''American National Biography'' (2000
online


External links

* (''redirects to the site under Mattel.com'') * (the former ''Barbie.com''; only for games and DIY activities.) * '' St. Petersburg Times Floridian''
"The doll that has everything – almost"
an article by Susan Taylor Martin about the "Muslim Barbie" * ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
''
Barbie at number 43 on the list of ''The 101 Most Influential People Who Never Lived''
* ''
The Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include: Australia * ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...
''
Doll power: Barbie celebrates 50th anniversary and toy world dominance
* NPR Audio Report
Pretty, Plastic Barbie: Forever What We Make Her


March 3, 2009 * ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''
Barbie: Doll, Icon Or Sexist Symbol?
December 23, 1987
Barbie's 50th
– slideshow by '' The First Post'' * ''
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadc ...
''
Mattel shuts flagship Shanghai Barbie concept store
March 7, 2011 * ''
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadc ...
1''
Making Cindy into Barbie?
-
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadc ...
, HEALTH (21 September 1998) * ''
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the '' CBS Evening News'', '' CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 4 ...
''
Becoming Barbie: Living Dolls, Real Life Couple Are Models Of Plastic Perfection
- by Rebecca Leung (Aug. 6, 2004)
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the '' CBS Evening News'', '' CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 4 ...
* * Anna Hart
Introducing the new, realistic Barbie: 'The thigh gap has officially gone'
The Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include: Australia * ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...
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