was a Japanese

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

, film production, and distribution enterprise, established by

Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered in Irvine ...

and a subsidiary of

Bandai Namco Holdings also known as the Bandai Namco Group and generally Bandai Namco, is a Japanese multinational holding company, production enterprise and entertainment conglomerate headquartered in Minato, Tokyo, formed from the merger of Bandai and Namco on ...

. They focused mainly in international distribution of anime properties in North America. Most of the anime and films that have been distributed and licensed by Bandai Visual have been released under the Emotion label. After the reorganization of Bandai Namco Holdings in 2006, Bandai Visual headed the group's Visual and Music Content Strategic Business Unit. Its subsidiaries included the Emotion Music Company, Ltd. (whose logos also include the

Moai Moai or moʻai ( ; es, moái; rap, moʻai, , statue) are monolithic human figures carved by the Rapa Nui people on Rapa Nui in eastern Polynesia between the years 1250 and 1500. Nearly half are still at Rano Raraku, the main moai quarry, ...

from Easter Island), and Lantis music publishing labels. Until 2012, it was involved in the production and distribution of several

titles, including those it has directly produced itself and anime series produced by the anime studio

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning. The term can also refer to the entire process of the solar disk crossing the horizon and its accompanying atmospheric effects. Terminology A ...

, an alternate anime studio subsidiary of Bandai Namco Holdings. In September 2017, Bandai Visual acquired the anime studio Actas. In February 2018, it was announced Bandai Visual would be merged with Lantis into a new branch of BNH, called Bandai Namco Arts. The reorganizing took effect as of April 1, 2018. Bandai Visual remains only as a label of the new company.

History

Origins and expansion (1983–1996)

On August 23, 1983, Japanese toy manufacturer

established AE Planning Co., Ltd. (Account Executive Planning), an animation and film distributor, in Kōjimachi, Chiyoda. Bandai created AE Planning following the success of Emotion, its film distribution division, in 1982, and was part of Bandai's corporate reorganization and alteration of its business strategies. AE Planning primarily distributed

original video animations , abbreviated as OVA and sometimes as OAV (original animation video), are Japanese animated films and series made specially for release in home video formats without prior showings on television or in theaters, though the first part of an OVA s ...

(OVAs) from other companies, most notably

Pierrot Pierrot ( , , ) is a stock character of pantomime and '' commedia dell'arte'', whose origins are in the late seventeenth-century Italian troupe of players performing in Paris and known as the Comédie-Italienne. The name is a diminutive of ''Pi ...

's ''

Dallos is a science fiction OVA series released in 1983. It was conceptualized by Hisayuki Toriumi, who also wrote the script and directed it with Mamoru Oshii. It is widely considered not only the first OVA released but also the first animated dire ...

'' (1983). Beginning in October 1984, it licensed and distributed

laserdisc The LaserDisc (LD) is a home video format and the first commercial optical disc storage medium, initially licensed, sold and marketed as MCA DiscoVision (also known simply as "DiscoVision") in the United States in 1978. Its diameter typical ...

films in Japan. After Bandai agreed to a business alliance with

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on Octobe ...

in 1987, AE Planning became a distributor of Disney animated films across the country. In March 1989, AE Planning renamed itself Bandai Visual Sales and opened a second office in Shōwa-ku, Nagoya. Alongside its publishing and distribution of VHS releases for television series such as ''

Ultraman ''Ultraman'', also known as the , is the collective name for all media produced by Tsuburaya Productions featuring Ultraman, his many brethren, and the myriad monsters. Debuting with ''Ultra Q'' and then ''Ultraman'' in 1966, the series is one ...

'' and ''

Mobile Suit Gundam , also known as ''First Gundam'', ''Gundam 0079'' or simply ''Gundam '79'', is an anime television series, produced and animated by Nippon Sunrise. Created and directed by Yoshiyuki Tomino, it premiered in Japan on Nagoya Broadcastin ...

'', Visual Sales operated the Emotion Theater movie theater in Bandai's B-Club Shop in

Takadanobaba Takadanobaba (Japanese: 高田馬場 ''Takada-no-baba'') is a neighborhood in Shinjuku, Tokyo, Japan. History Originally, the area's name was read ''Takatanobaba'' and many Tokyo residents in their 50s or older pronounce it as such. However, you ...

until its closure in 1997. Bandai Visual Sales was renamed again to Bandai Visual Co., Ltd. in August 1991. In the same year, it absorbed Bandai's Media Division as a means to unify the latter company's home video distribution businesses. The acquisition also gave Bandai Visual ownership of the Emotion label, which was used for its music, anime re-releases, and other products. As the company continued generating profits, it began expanding its operations into other entertainment industries. In 1996, Bandai Visual began publishing video games under the Emotion Digital Software brand, releasing titles such as ''

Return to Zork ''Return to Zork'' is a 1993 graphic adventure game in the '' Zork'' series. It was developed by Activision and was the final ''Zork'' game to be published under the Infocom label. Gameplay Unlike the previous games in the '' Zork'' franchise, ...

'', '' MechWarrior 2: Arcade Combat Edition'' and '' Choujikuu Yousai Macross: Ai Oboete Imasu ka''.

Mainstream success and Bandai Entertainment (1996–2005)

In April 1996, Bandai Visual published '' Mobile Suit Gundam Wing'', the sixth mainline installment in the ''

Gundam is a Japanese military fiction media franchise. Created by Yoshiyuki Tomino and Sunrise (now Bandai Namco Filmworks), the franchise features giant robots, or mecha, with the name "Gundam". The franchise began on April 7, 1979, with ''Mobile ...

'' media franchise. Though it was a moderate success in Japan, ''Gundam Wing'' was especially popular in the United States, being credited for single-handedly popularizing the ''Gundam'' franchise for Western audiences. Following the show's success, Bandai established a subsidiary named Bandai Entertainment Inc. in

Cypress, California Cypress is a city in northwestern Orange County within Southern California. Its population was 50,151 at the 2020 census. History The first people living in the area now known as Cypress were the Gabrieleno, a Native American tribe of the T ...

as a subsidiary of its United States division, Bandai America. Though Bandai Visual did not have any direct control over Bandai Entertainment, the latter company often licensed many of Visual's anime series for publishing and distribution in North America, such as '' Cowboy Bebop'', '' The Melancholy of Haruhi Suzumiya'', and multiple ''Gundam'' sequels. Bandai Entertainment also published English-translated

manga Manga ( Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is ...

series and American

graphic novels A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...

, in addition to offering a "fan support" program to facilitate public screenings of licensed content at anime clubs and anime conventions. Bandai Visual was listed on JASDAQ market in November 2001; by that time, the company was worth over 2.1 billion (US$20 million). In January 2003, the company acquired Emotion Music and made it a wholly owned subsidiary, as a means to further expand into the music industry. Bandai Visual also began supplying content for broadband distribution networks, such as the

Bandai Channel is a distributor and broadcaster of anime by broadband access. It was established on March 1, 2002, by Bandai in coordination with Sunrise, Bandai Visual was a Japanese anime, film production, and distribution enterprise, established by Ba ...

television station.

Bandai Namco takeover and merge with Lantis (2005–2018)

Bandai Visual was a wholly owned subsidiary of Bandai Namco Holdings. Bandai Namco announced on November 8, 2007, that it would buy the voting shares it did not own between that date and December 10, 2007, and turn the company into a wholly owned subsidiary. On December 18, 2007, Bandai Namco announced that it had owned 93.63% of Bandai Visual's shares since the end of November. The remaining shares were delisted from the Tokyo Stock Exchange on February 15, 2008, after Bandai Namco acquired the remaining 10% of the shares. In February 2018, it was announced Bandai Visual would be merged with Lantis into a new branch of BNH, called Bandai Namco Arts. The reorganizing took effect as of April 1, 2018. Bandai Visual remains only as a label of the new company.

Subsidiaries

Bandai Visual USA / Bandai Entertainment

Bandai Visual USA was established in 2005 in

to license

properties from various Japanese companies for North American distribution; most of those licenses coming from Bandai and its sister company

. The company also licensed

series for release with English translation, and published American-made

graphic novel A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...

s. Bandai Visual USA's releases were of high quality and were aimed at collectors. Their titles were released under the Honnêamise label (named after their Bandai Visual's first production, Royal Space Force: The Wings of Honnêamise). Bandai Visual USA's anime products were distributed in North America initially by

Image Entertainment RLJ Entertainment (formerly Image Entertainment) is an American film production company and home video distributor, distributing film and television productions in North America, with approximately 3,200 exclusive DVD titles and approximately 34 ...

and later, Geneon Entertainment USA and in Europe by

Beez Entertainment was a Japanese anime, film production, and distribution enterprise, established by Bandai and a subsidiary of Bandai Namco Holdings. They focused mainly in international distribution of anime properties in North America. Most of the anime and f ...

. On May 23, 2008, Bandai Namco Holdings announced that Bandai Visual USA would be merged into the newly formed Bandai Entertainment which was consummated on July 1, 2008. The company confirmed on January 2, 2012, that they would stop offering new DVD, Blu-ray disc and manga releases by February, but would continue to produce their current library of content. Bandai Entertainment was restructured to focus on licensing anime to other companies. On August 30, 2012, Bandai America announced that it will shut down Bandai Entertainment and discontinue distributing their home video and print catalog on March 1, 2013. They made their final shipment to retailers on November 30, 2012. Many former Bandai Entertainment titles have been re-licensed by other companies, including

Funimation Crunchyroll, LLC, previously known as Funimation from 1994 to 2022, is an American entertainment company owned by Japanese conglomerate Sony as a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex that specializes ...

Crunchyroll Crunchyroll is an American subscription video on-demand over-the-top streaming service owned by Sony through a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex. The service primarily distributes films and t ...

Aniplex of America Aniplex of America Inc. or Aniplex USA is the U.S. distribution enterprise of Aniplex, an anime and music production company owned by Sony Music Entertainment Japan. It was established in March 2005 in Santa Monica, California, with the goal o ...

Discotek Media Discotek Media is an American entertainment company based in Altamonte Springs, Florida, focused on distribution and licensing Japanese anime, films, and television series. Formed in 2005, Discotek primarily focuses on licensing retro titles fr ...

Media Blasters Media Blasters, sometimes abbreviated as MB, is an American entertainment corporation that was founded by John Sirabella in 1997 and is based in New York City. It is in the business of licensing, translating, and releasing to the North American ...

Nozomi Entertainment Right Stuf Inc. (formerly known as The Right Stuf International Inc.) is an American video publisher and distributor of video programming that specializes in Asian entertainment (anime and live action films). The company since 2022 is owned by ...

Viz Media VIZ Media LLC is an American manga publisher, anime distributor and entertainment company headquartered in San Francisco, California. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ M ...

, Maiden Japan and

Sentai Filmworks Sentai Filmworks, LLC or just Sentai, is an American entertainment company owned by AMC Networks. Located in Houston, the company specializes in the dubbing and distribution of Japanese animation and Asian cinema. Its post-production arm is S ...

. Most of the notable titles that Bandai Entertainment held included ''

K-On! is a Japanese four-panel manga series written and illustrated by Kakifly serialized in Houbunsha's '' Manga Time Kirara'' magazine between the May 2007 and October 2010 issues, and also serialized in Houbunsha's '' Manga Time Kirara Car ...

'', '' The Melancholy of Haruhi Suzumiya'' and '' Lucky Star''.

Beez Entertainment

Beez Entertainment was the European branch of Bandai Entertainment that also distributed anime and music and were also owned by Bandai Namco Holdings. The name is an acronym for Bandai Entertainment European Zone. Following the discontinuation of Bandai Entertainment, Beez has also stopped releasing anime in the European market.France's Beez Entertainment Stops Releasing New Anime - News
Anime News Network (January 5, 2012). Retrieved on 2014-05-12. Their anime releases were licensed in North America by Bandai Entertainment and Bandai Visual USA.

Honnêamise

Honnêamise was Bandai Visual USA's boutique label that distributed deluxe editions of anime and artsier products. The label's namesake comes from '' Royal Space Force: The Wings of Honnêamise''. The label was shut down on July 1, 2008, when Bandai Visual USA was absorbed into Bandai Entertainment. The label's releases were distributed by Geneon Entertainment USA and

Music

In August 2009, Bandai Visual had their first music release on US iTunes with Lantis Sounds. In September 2009, Bandai Visual teamed up with

Namco Bandai Games is a Japanese multinational video game publisher headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Irvine, California and ...

for their periodic release of game sounds (classic and new) to iTunes USA.

Notes

References

External links

* * {{Japanese animation studios 1983 establishments in Japan Anime companies Book publishing companies in Tokyo Entertainment companies established in 1983 Entertainment companies of Japan Film distributors of Japan Former Bandai Namco Holdings subsidiaries Manga distributors Mass media companies based in Tokyo