''Badger or Bust'' was a British

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early ...

series in which

Ruth Badger Ruth Badger (born March 1978) is a British businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show ''The Apprentice'', in which contestants compete for a £100,000-a-year job working for British ...

helped to turn failing businesses into successful companies. The series was produced by Diverse Production for Sky One, and premiered on 8 May 2007.

is a business consultant with 13 years experience in sales. In the show she analysed the practices of struggling businesses and attempted to address their issues in order to revive sales. She offered leadership advice, training and sales guidance to try to bring success.

Episode guide

Episode 1

*First broadcast 8 May 2007 In the first episode, Ruth visited ''Redseven'', a Stag and Hen weekend party planning operator based in Brighton. Red Seven were receiving one thousand leads a week but only converted 12% into deals. Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity.

Episode 2

*First broadcast 15 May 2007 In the second episode, Badger travelled to

Dereham Dereham (), also known as East Dereham, is a town and civil parish in the Breckland District of the English county of Norfolk. It is situated on the A47 road, about 15 miles (25 km) west of the city of Norwich and 25 miles (40& ...

to help improve the caravan sales of ''Greentrees Adventure Store''. Badger had to deal with an MD who didn't know the day of the week and a lazy, squabbling, three-man, sales team.

Episode 3

*First broadcast 23 May 2007 In the third episode, Ruth travelled to Bradford to help improve the sales at ''Rooms with a View'' a company who sold windows, doors and conservatories. Ruth's ideas had such an impact that when she returned she discovered the firm had been wound up and closed.

Episode 4

*First broadcast 30 May 2007 Badger assists Estate Agent ''Kilostate'' in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger suggested sales training, leaflets to attract business, better communication and sales targets.

Episode 5

*First broadcast 6 June 2007 Ruth caused mayhem riding a small portable bicycle. Ruth ran into problems with the boys and a sales floor which resembled a funeral parlour.

Episode 6

*First broadcast 13 June 2007 Badger in this final episode of the season visits Camberley Curtains, in her home town of

Wolverhampton Wolverhampton () is a city, metropolitan borough and administrative centre in the West Midlands, England. The population size has increased by 5.7%, from around 249,500 in 2011 to 263,700 in 2021. People from the city are called "Wulfrunians ...

, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.

External links

Badger or Bust Official Site
{{DEFAULTSORT:Badger Or Bust 2007 British television series debuts 2000s British reality television series Business-related television series in the United Kingdom Sky UK original programming