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, or King Koopa, is a
fictional character In fiction, a character (or speaker, in poetry) is a person or other being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life perso ...
, the primary antagonist in Nintendo's ''Mario'' franchise, and the arch-nemesis of
Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his cre ...
. In Japan, the character bears the title of . Bowser is the leader of the
turtle Turtles are an order of reptiles known as Testudines, characterized by a special shell developed mainly from their ribs. Modern turtles are divided into two major groups, the Pleurodira (side necked turtles) and Cryptodira (hidden necked t ...
-like Koopa race. Despite the fact that Bowser has teamed up with Mario in a few games, his ultimate goals are to kidnap
Princess Peach is a fictional character in Nintendo's ''Mario'' franchise, created by Shigeru Miyamoto and introduced in the 1985 original '' Super Mario Bros.'' installment. She is the princess regnant and ruler of the Mushroom Kingdom, where she resides ...
and to defeat Mario and
Luigi is a fictional character featured in video games and related media released by Nintendo. Created by Japanese video game designer Shigeru Miyamoto, Luigi is portrayed as the younger fraternal twin brother and sidekick of Mario, Nintendo's masc ...
to conquer the
Mushroom Kingdom The is a fictional principality in Nintendo's ''Mario'' series. It is the setting of most main-series ''Mario'' games with an inconsistent presentation. There is no established canon regarding the topography of the ''Mario'' universe, and many ...
. Bowser's defining traits are his monstrous appearance with dragon-like elements, full-throated roar, fire-breathing abilities, cruel personality, bestial reptilian voice, never-ending conflict with Mario, and persistent kidnapping of Peach. Bowser initially appears as Mario's opponent in the 1985
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
''
Super Mario Bros. is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). The successor to the 1983 arcade game '' Mario Bros.'' and the first game in the ''Super Mario'' series, it was first released in 1985 for ...
'' He was originally envisioned as an ox based on the Ox-King from the
Toei Animation () is a Japanese animation studio primarily controlled by its namesake Toei Company. It has produced numerous series, including ''Sally the Witch,'' '' GeGeGe no Kitarō,'' '' Mazinger Z'', '' Galaxy Express 999'', '' Cutie Honey'', '' Dr. Slu ...
film '' Alakazam the Great'', but Nintendo Designer
Takashi Tezuka is a Japanese video game designer, director, and video game producer, producer. He is a senior officer of Nintendo EPD and executive at Nintendo. Career Upon graduating the Design Department of Osaka University of Arts, he joined Nintendo in A ...
remarked that the character looked a lot more like a turtle than an ox, and the two collaborated to define Bowser's appearance, leading to the character becoming the leader of the turtle-like Koopas. Bowser’s current voice actor is Kenneth W. James. His previous voice actors include Scott Burns, who gave Bowser his first spoken dialogue in a video game; Eric Newsome, who voiced him in ''
Super Paper Mario is a 2007 action role-playing game (RPG) developed by Intelligent Systems and published by Nintendo for the Wii. It is the third installment in the '' Paper Mario'' series and the first Mario game to be released on the Wii. The game follows M ...
''; and
Charles Martinet Charles Martinet (, ; born September 17, 1955) is an American actor and voice actor, known for his portrayal of both Mario and Luigi in the ''Super Mario'' video game series since 1992. He is also the voice of other characters in the series suc ...
, who provided vocal effects for Bowser in '' Super Mario 64'' and the Nintendo DS remake of the game. After ''Super Mario Bros.'', Bowser also began to branch off to different genres. These include
role-playing games A role-playing game (sometimes spelled roleplaying game, RPG) is a game in which players assume the roles of characters in a fictional setting. Players take responsibility for acting out these roles within a narrative, either through literal ac ...
such as ''
Paper Mario ''Paper Mario'' is a video game series and part of the ''Mario'' franchise, developed by Intelligent Systems and produced by Nintendo. It combines elements from the role-playing, action-adventure, and puzzle genres. Players control a paper ...
'' and ''
Mario & Luigi ''Mario & Luigi'' is a series of role-playing video games developed by AlphaDream and published by Nintendo for the latter's various video game handheld consoles. The series is a spin-off from Nintendo's trademark ''Super Mario'' series, and stars ...
'', and sports games such as '' Mario Kart'' and ''
Mario Tennis ''Mario Tennis'' is a 2000 sports video game developed by Camelot Software Planning and published by Nintendo for the Nintendo 64. Following ''Mario's Tennis'', it is the second game in the ''Mario Tennis'' series. The game is known for being ...
''. He has appeared in other Nintendo properties, such as in the '' Super Smash Bros.'' series of
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fighting games. Bowser has also appeared in various animations, including three series produced by
DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions), branded as The Incredible World of DIC, was an international film and television production com ...
(all voiced by
Harvey Atkin Elliot Harvey Atkin (18 December 1942 – 18 July 2017) was a Canadian actor best known for his roles as Morty Melnick in ''Meatballs'', Sergeant Ronald Coleman in ''Cagney & Lacey'', and for voicing King Koopa in ''The Super Mario Bros. Super Sh ...
), and was portrayed by Dennis Hopper in the 1993 ''
Super Mario Bros. is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). The successor to the 1983 arcade game '' Mario Bros.'' and the first game in the ''Super Mario'' series, it was first released in 1985 for ...
'' film. He will be voiced by Jack Black in the upcoming 2023 film adaptation. Bowser has received a mostly positive reception, with several critics noting that he is one of the most iconic and most recognizable video game villains ever.


Concept and creation

Bowser was created by Nintendo designer and producer Shigeru Miyamoto. Miyamoto had first envisioned Bowser as an ox, basing him on the Ox-King from the
Toei Animation () is a Japanese animation studio primarily controlled by its namesake Toei Company. It has produced numerous series, including ''Sally the Witch,'' '' GeGeGe no Kitarō,'' '' Mazinger Z'', '' Galaxy Express 999'', '' Cutie Honey'', '' Dr. Slu ...
film '' Alakazam the Great''. However, Nintendo designer
Takashi Tezuka is a Japanese video game designer, director, and video game producer, producer. He is a senior officer of Nintendo EPD and executive at Nintendo. Career Upon graduating the Design Department of Osaka University of Arts, he joined Nintendo in A ...
pointed out that the character looked a lot more like a turtle than an ox. Miyamoto and Tezuka then began to work together to define Bowser's appearance. Since the character was the leader of the turtle-like Koopa Troopas the two began to base his new appearance on them, creating a new illustration. In his final design, Miyamoto commented that he could make Bowser "look cool now". Miyamoto named him ''Daimaō Kuppa''. ''Kuppa'' came from the
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
name for , '' gukbap'', a Korean dish. Miyamoto had also considered the names ''Yukke'' and ''Bibinba'', also Japanese names of Korean dishes ( ''
yukhoe ''Yukhoe'' ( ko, 육회 ) is a raw meat dish in Korean cuisine. It is most commonly made of beef but it can come in various kinds and cuts of meat. ''Yukhoe'' literally means 'raw (''hoe'', ) meat (''yuk'', )'. Therefore, in the strictest contex ...
'' and ''
bibimbap Bibimbap * ( , from Korean , literally "mixed rice"), sometimes romanized as bi bim bap or bi bim bop, is a Korean rice dish. The term "bibim" means "mixing" and " bap" refers to cooked rice. ''Bibimbap'' is served as a bowl of warm white ri ...
'' respectively). For the later North American release of the game, which also introduced the
anglicized Anglicisation is the process by which a place or person becomes influenced by English culture or British culture, or a process of cultural and/or linguistic change in which something non-English becomes English. It can also refer to the influenc ...
spelling Koopa, the character was named "Bowser". The
Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...
name for the character Bowser/Kuppa is not ''Gukbap'', but ''Kupa'', which is essentially a phonetic round-trip translation. The name was anglicized to Kuppa rather than Koopa in the Japanese versions up until the release of ''
Super Mario World ''Super Mario World,'' known in Japan as is a platform video game developed and published by Nintendo for the Super Nintendo Entertainment System (SNES). It was released in Japan in 1990, North America in 1991 and Europe and Australia in 19 ...
''. Bowser was once imagined as an upright Koopa Troopa with spines on his back and fangs, according to the oldest known design. During the development of ''Super Mario Bros.'', Miyamoto contemplated commissioning the game's art to a manga artist or illustrator. However, due to a lack of time, he created the game's original box art himself. Bowser is depicted in this artwork in a way that differs from later renditions, with the most noticeable differences being his gray-blue complexion and lack of horns. Miyamoto received inspiration for the character's appearance from an anime film version of the Chinese novel ''
Journey to the West ''Journey to the West'' () is a Chinese novel published in the 16th century during the Ming dynasty and attributed to Wu Cheng'en. It is regarded as one of the greatest Classic Chinese Novels, and has been described as arguably the most popul ...
'', which was renamed ''Alakazam the Great'' during the film's Ameri period.
Yōichi Kotabe is a Japanese animator and character designer. He has worked on several anime films from the 1960s and 1970s, on the ''Super Mario'' video game series, and the ''Pokémon'' series in television and film. He was an employee at Nintendo for two dec ...
based Bowser's final design on the
Chinese softshell turtle The Chinese softshell turtle (''Pelodiscus sinensis'') is a species of softshell turtle that is native to China (Inner Mongolia to Guangxi, including Hong Kong) and Taiwan, with records of escapees—some of which have established introduced po ...
, which he recognized to be a highly aggressive kind of turtle, reflecting Bowser's short temper.


Characteristics

Bowser is portrayed as the "King of the Koopas", anthropomorphic
turtle Turtles are an order of reptiles known as Testudines, characterized by a special shell developed mainly from their ribs. Modern turtles are divided into two major groups, the Pleurodira (side necked turtles) and Cryptodira (hidden necked t ...
s that inhabit the world of the
Mushroom Kingdom The is a fictional principality in Nintendo's ''Mario'' series. It is the setting of most main-series ''Mario'' games with an inconsistent presentation. There is no established canon regarding the topography of the ''Mario'' universe, and many ...
. Bowser differs greatly from the rest of the Koopa clan, which consists mainly of bipedal tortoises. He is characterized by a large, spiked turtle shell, horns, a draconic muzzle with fangs, taloned fingers, three clawed toes on each foot, red eyes and a shock of red hair. He is physically endowed with immense strength, is nearly indestructible, can breathe fire, and can jump very high for his large size. He is accomplished in black magic, thanks to which, depending on the game, he can teleport himself, summon objects, fly, generate a huge amount of electricity, use telekinesis, or metamorphose. Bowser's physical size tends to vary from game to game. In most games, he towers over the majority of characters, but there are exceptions. In ''
Super Mario RPG ''Super Mario RPG: Legend of the Seven Stars'' is a role-playing video game developed by Square and published by Nintendo for the Super Nintendo Entertainment System in 1996. It was the final ''Mario'' game published for the SNES. The game was ...
'', he stands only slightly taller than Mario. He is shown changing his size at will or through others' sorcery in games including ''
Yoshi's Island ''Super Mario World 2: Yoshi's Island'' is a 1995 platform game developed and published by Nintendo for the Super Nintendo Entertainment System (SNES). The player controls Yoshi, a friendly dinosaur, on a quest to reunite baby Mario with his ...
'', ''
Super Mario Galaxy is a 2007 platform game developed and published by Nintendo for the Wii. It is the third 3D game in the ''Super Mario'' series. As Mario, the player embarks on a quest to rescue Princess Peach, save the universe from Bowser, and collect 1 ...
'' and ''
Super Mario Galaxy 2 is a 2010 platform game, platform video game developed and published by Nintendo for the Wii. It was first announced at E3 2009 and is the sequel to 2007's ''Super Mario Galaxy''. It was released worldwide in 2010. Much like the first game, t ...
''. Bowser aspires to take over the Mushroom Kingdom and merge it with his own realm. He is infatuated with
Princess Peach is a fictional character in Nintendo's ''Mario'' franchise, created by Shigeru Miyamoto and introduced in the 1985 original '' Super Mario Bros.'' installment. She is the princess regnant and ruler of the Mushroom Kingdom, where she resides ...
, and routinely kidnaps her as part of his plans for domination. Sometimes, he kidnaps Peach simply to lure
Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his cre ...
into a trap, but occasionally he hopes to marry her. The character's role in the franchise varies. He is typically the main antagonist in the main series, but in the RPG series, he sometimes works with the heroes to defeat a greater evil. The RPGs also portray Bowser in a more humorous light as a blustering, buffoonish bully with a hidden softer side. He also cares for his minions. Bowser has a son, Bowser Jr., who helps his father kidnap Princess Peach. Bowser Jr.'s mother is unknown, as Bowser isn't yet officially confirmed as having a previous marriage. Originally in '' Super Mario Bros. 3'', Bowser was stated to be the father of the
Koopalings The (also known as in Japan and Europe or in Japan) are a fictional group of seven childlike characters in the ''Mario'' video game franchise by Nintendo. Their individual names are Larry Koopa, Morton Koopa Jr., Wendy O. Koopa, Iggy Koopa, ...
with subsequent official sources adding that he was their biological father, but since their return in '' New Super Mario Bros. Wii'' they have been referred to as ''Bowser's minions''. In a 2012 interview, Shigeru Miyamoto stated, "Our current story is that the seven Koopalings are not Bowser's children. Bowser's only child is Bowser Jr., and we do not know who the mother is."


Appearances

Bowser makes his debut appearance in a video game in ''
Super Mario Bros. is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). The successor to the 1983 arcade game '' Mario Bros.'' and the first game in the ''Super Mario'' series, it was first released in 1985 for ...
''. He then appeared through all '' Super Mario'' series, ''
Paper Mario ''Paper Mario'' is a video game series and part of the ''Mario'' franchise, developed by Intelligent Systems and produced by Nintendo. It combines elements from the role-playing, action-adventure, and puzzle genres. Players control a paper ...
'' series, ''Yoshi'' series and including ''Mario and Luigi'' series.


Other ''Mario'' games

Bowser has appeared in nearly all of the ''Mario'' spin-off games, including in '' Mario Kart'' series, and every ''
Mario Party is a party video game series featuring characters from the ''Mario'' franchise in which up to four local players or computer-controlled characters (called " CPUs") compete in a board game interspersed with minigames. The games are currentl ...
'' game to date. Bowser has made appearances in multiple ''Mario'' sports games, such as ''
Mario Tennis ''Mario Tennis'' is a 2000 sports video game developed by Camelot Software Planning and published by Nintendo for the Nintendo 64. Following ''Mario's Tennis'', it is the second game in the ''Mario Tennis'' series. The game is known for being ...
'', ''
Mario Golf There have been numerous sports games in the ''Mario'' franchise. Although originally a branch of the Mario sports games, the ''Mario Kart'' series is not included in this list, as it has since become a stand-alone series in the Mario franchise. ...
'', ''
Super Mario Strikers ''Super Mario Strikers'', known in Europe and Australia as ''Mario Smash Football'', is a 2005 sports video game developed by Next Level Games and published by Nintendo for the GameCube. The game's developers had worked on '' NHL Hitz Pro'' bef ...
'', and '' Mario & Sonic at the Olympic Games''. He appeared in ''
Mario's Time Machine ''Mario's Time Machine'' is an educational video game originally released for MS-DOS and then for the Nintendo Entertainment System and Super NES consoles. The Software Toolworks both developed and published the MS-DOS and Super NES versions in 1 ...
'', '' Hotel Mario'', and ''
Mario Pinball Land ''Mario Pinball Land'', known in Europe and Japan as ''Super Mario Ball'', is a pinball video game developed by Fuse Games and published by Nintendo for the Game Boy Advance, released in 2004. It is the ninth Mario game for the Game Boy Advance ...
''. Bowser also appears as a playable character in the game ''
Itadaki Street is a party video game series originally created by ''Dragon Quest'' designer Yuji Horii. It is currently owned by Square Enix and Kadokawa. The first game was released in Japan on Nintendo's Famicom console in 1991. Since then, new installments ...
'' DS. Bowser is also a Dark attribute character who appears as the main opponent in '' Puzzle & Dragons: Super Mario Bros. Edition''. Bowser also appears in '' Super Mario RPG: Legend of the Seven Stars''. In ''
Mario + Rabbids Kingdom Battle is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his creat ...
'', Bowser makes a cameo. He also reappears in the sequel ''
Mario + Rabbids Sparks of Hope ''Mario + Rabbids Sparks of Hope'' is a 2022 action-adventure turn-based strategy video game developed by Ubisoft Milan and Ubisoft Paris and published by Ubisoft for the Nintendo Switch. The game is a crossover between Nintendo's ''Mario'' an ...
''.


In other media

Outside of ''Super Mario'' series, Bowser has appeared as a playable character in every installment of the '' Super Smash Bros.'' series since 2001's '' Super Smash Bros. Melee''. Bowser can be found in ''
Tetris Attack ''Tetris Attack'', also known as in Japan, is a puzzle video game developed by Intelligent Systems and published by Nintendo for the Super Nintendo Entertainment System. A Game Boy version was released a year later. In the game, the player must ...
'', a game inspired by the Japanese Panel de Pon. All of the original cast members are replaced, with the exception of Mr. Time, with characters from the Mario and Yoshi series, with Bowser taking on the role of Corderia as the game's final boss. Under the name Hammer Slam Bowser, Bowser debuts as a playable character in '' Skylanders: SuperChargers''. He appears alongside ''
Donkey Kong is a video game franchise created by Shigeru Miyamoto and owned by Nintendo. It follows the adventures of a gorilla named Donkey Kong (character), Donkey Kong and his clan of other Ape, apes and monkeys. The franchise primarily consists of plat ...
'' and comes with a Skylanders: Skylanders unique figurine. Bowser also appears as a playable character in ''
Dr. Mario World was a 2019 match-three mobile game developed and published by Nintendo in collaboration with Line Corporation and NHN Entertainment. Nintendo officially announced on July 28, 2021 that the ''Dr. Mario World'' service would end on November 1 ...
'' under the name Dr. Bowser. The late Dennis Hopper portrayed King Koopa in the 1993 live-action film ''Super Mario Bros.'' In the film, Koopa is the usurper ruler of Dinohattan, a city in a parallel universe in which humans evolved directly from dinosaurs. He abducts
Princess Daisy is a fictional character in the ''Mario'' series of video games. She debuted in 1989's ''Super Mario Land'' as the ruler of Sarasaland. Described as a tomboy, she used to be rumored to be Luigi's love interest, similarly to Princess Peach b ...
but is eventually defeated by Mario and Luigi. This incarnation is almost entirely human in appearance, with blonde hair he gels in a crown-like shape, and he frequently wears a black business suit and necktie. However, after brief exposure to his own evolution-reversing technology by the Mario Bros., he starts occasionally possessing some reptilian traits. The climax of the film sees Koopa devolve into an enormous green ''Tyrannosaurus rex'' to battle the Mario Bros., who further devolve him into primordial ooze. Bowser is one of the gaming villains attending a "Bad-Anon" support group in the 2012 animated film ''
Wreck-It Ralph ''Wreck-It Ralph'' is a 2012 American computer-animated comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. The 52nd Disney animated feature film, it was directed by Rich Moore (in his feature director ...
''. The writers had early on envisioned the Bad-anon meeting with Bowser as a major character within the scene; according to film director
Rich Moore Rich Moore is an American film and television animation director, screenwriter and voice actor. He has directed the films ''Wreck-It Ralph'' (2012) and co-directed ''Zootopia'' (2016) and ''Ralph Breaks the Internet'' (2018) for Walt Disney A ...
, Nintendo was very positive towards this use, stating in Moore's own words, "If there is a group that is dedicated to helping the bad guy characters in video games then Bowser must be in that group!" Bowser will be voiced by Jack Black in the upcoming 2023 film adaptation. He appeared in '' Nintendo gamebooks''. Bowser appears as the primary antagonist in Nintendo Power's comic series ''
Super Mario Adventures ''Super Mario Adventures'' is an anthology of comics that ran in ''Nintendo Power'' throughout 1992, featuring the characters from Nintendo's ''Mario'' series and based loosely on ''Super Mario World''. In 1993, the series was also serialized in ...
''. Bowser reappears in the Mario comics of Valiant Comics' ''
Nintendo Comics System The ''Nintendo Comics System'' was a series of comic books published by Valiant Comics in 1990 and 1991. It was part of a licensing deal with Nintendo, featuring characters from their video games and the cartoons based on them. The comics V ...
'' as the principal antagonist of the Mushroom Kingdom.


Reception and legacy

Due largely to the success of the ''Mario'' franchise, Bowser has become one of the most iconic and easily recognizable video game antagonists of all time. He frequently appears in lists for greatest video game antagonists. ''
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
'' placed him at #2 out of 100, and '' GamePro'' placed him at #9 out of 47. ''
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition ...
'' listed him at #9 in their "Top 10 Video Game Villains" article, stating "Of all the villains to make an appearance on this list, Bowser... has got to be the most interesting," later adding "While some people say Bowser's life may have gotten into a rut, the man has simply refined his game down to an everyday thing. He's focused, he's dedicated, and worst of all, he's patient." Bowser ranked in the first slot on ''
GameDaily GameDaily (GD) was a video game journalism website based in the United States. It was launched in 1995 by entrepreneur Mark Friedler under the name Gigex and focused on free game demo downloads. The site changed its business model from a flat fee ...
''s top 10 Nintendo characters that deserve their own games list, explaining if
Yoshi Yoshi is a fictional dinosaur who appears in video games published by Nintendo. Yoshi debuted in ''Super Mario World'' (1990) on the Super Nintendo Entertainment System as Mario and Luigi's sidekick. Yoshi is the title character of the ''Yoshi' ...
and
Wario is a fictional character in Nintendo's ''Mario'' series, designed as an arch-rival to Mario. He first appeared in the 1992 Game Boy game '' Super Mario Land 2: 6 Golden Coins'' as the main antagonist and final boss. His name is a portmanteau ...
get their own games, Bowser should too due to his being one of gaming's most nefarious villains. In ''GameDaily''s top 10 Smash Bros. characters list, he ranked sixth. ''GameDaily'' also included him in their most persistent video game villains list. However, Bowser has been also rated as the 4th-biggest douchebag in gaming history by ''
ScrewAttack Rooster Teeth Productions, LLC is an American digital media company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth is a subsidiary of Warner ...
'', who said that he wants to "take Mario down". ''IGN'' editor Craig Harris described Bowser as being a household name. In 2011, ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' ranked him as the 23rd-greatest video game character while ''
Guinness World Records Gamer's Edition ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
2013'' featured Bowser first in their list of top 50 Villains. ''IGN'' named Bowser as one of the "oldest villains in gaming history, not to mention one of the most iconic." Bowser's role in ''
Super Mario Galaxy is a 2007 platform game developed and published by Nintendo for the Wii. It is the third 3D game in the ''Super Mario'' series. As Mario, the player embarks on a quest to rescue Princess Peach, save the universe from Bowser, and collect 1 ...
'' has been met with significant praise. ''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 and owned by alongside formed company Gamer Network. Its editor-in-chief is Martin Robinson. Since 2008, it is known for the formerly eponymous games trade fair EG ...
'' editor Margaret Robertson commented that after years of being a "comedy villain", ''Galaxy'' put him back at his "scaly, scabrous best". ''PALGN'' editor Chris Sell called him the best boss in ''Mario Galaxy'', stating that it wasn't just because of the battles with him being "superb, screen filling affairs", but also because he is "back to being mean again". ''Nintendo World Report'' editor Aaron Kaluszka commented that battling Bowser has never been "this intense and engaging". ''
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
'' editor Cam Shea praised his physical appearance in ''Super Mario Galaxy'', describing him as "imposing and weighty". Another ''IGN'' editor, Matt Casamassina, praised the visual quality of the characters, citing Bowser in particular and mentioning how his "funky red fur waggles in the wind". ''Game Positive'' editor Travis Simmons concurred, commenting that his hair "gives him a touch of personality". Bowser's role in '' Mario & Luigi: Bowser's Inside Story'' has been met with highly positive reception also. He has frequently been referenced as the main character of the game due to his prominence in it. ''Eurogamer'' editor Christian Donlan commented that it felt good to play as Bowser, and that "After years of picking a path carefully around threats, jumping out of harm's way, and tackling challengers mostly from above, it's a pleasure to put those cares aside and relish a few hours of spiky, tortoise-shelled power." ''
Destructoid ''Destructoid'' is a website that was founded as a video game-focused blog in March 2006 by Yanier Gonzalez, a Cuban-American cartoonist and author. Enthusiast Gaming acquired the website in 2017, and sold it to Gamurs Group in 2022. History ...
'' editor Jim Sterling described Bowser's gameplay as "brilliant comic relief". He also described the dialogue of the game as being "laugh out loud funny", specifically praising Bowser's ego. ''RPGamer'' editor Michael Cunningham praised the game for Bowser "stealing the show", but also decried it for not having quite enough of him. ''Nintendo World Report'' editor Pedro Hernandez commented that the plot and humour of the game make iconic characters "more enduring, including Bowser". ''NGamer'' magazine editor Matthew Castle commented that all ''Mario'' role-playing games make good use of Bowser, but that this is the first game where Bowser takes the center stage. ''Game Style'' editor Drew Middlemas commented that Bowser stole the show, being portrayed as a "creature of pure, blustering ego who reminds us of why he's one of gaming's greatest baddies." ''N-Europe'' editor called him the "real star" of the game, calling him a "fantastic character" with "so much more to give than what we've seen from him so far, even in the other Mario RPGs". He added that his "foul mood and lack of intelligence" as well as his interactions with other characters are well written. ''Kombo'' editor commented that he became a more sympathetic character as the game progresses, adding that his "massive ego pushes him towards heroism". ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' editor Chris Kohler called Bowser awesome, adding that his segments are funnier than Mario and Luigi's. ''
Giant Bomb ''Giant Bomb'' is an American video game website and wiki that includes personality-driven gaming videos, commentary, news, and reviews, created by former ''GameSpot'' editors Jeff Gerstmann and Ryan Davis. The website was voted by '' Time' ...
'' editor Brad Shoemaker states that Bowser steals the show, commenting that playing as him gives players an inside glimpse of his ego and megalomania. ''IGN'' editor Craig Harris described Bowser as the only "core Nintendo character over the past couple decades" to not have a starring role in a video game, and this game acts as his "big break". ''
1UP.com ''1Up.com'' was an American entertainment website that focused on video games. Launched in 2003, ''1Up.com'' provided its own original features, news stories, game reviews, and video interviews, and also featured comprehensive PC-focused conten ...
'' editor Jeremy Parish stated that Bowser makes the game, describing him as more interesting than ''Bowser's Inside Story'' predecessor's partners, the baby forms of Mario and Luigi. '' GamePro'' editor Alicia Ashby called Bowser one of the most "lovable characters in the Nintendo universe", and praising ''Bowser's Inside Story'' for giving him "much deserved time in the spotlight". '' GameSpy'' editor Phil Theobald called him the breakout star of the game, stating that "the gruff, quick-to-anger pro/antagonist is a treat to watch as he continuously becomes infuriated with the incompetence of his minions." '' GamesRadar'' editor Henry Gilbert stated that he is "home to the most drastic change to the formula" in this game, stating that while he is still a "humorously incapable villain", the game allows players to switch between Bowser and the Mario Bros. at their discretion." Fans wondered for years about what Mario said after he defeated Bowser, threw him, and shouted in the final battle of ''Super Mario 64'' until
Charles Martinet Charles Martinet (, ; born September 17, 1955) is an American actor and voice actor, known for his portrayal of both Mario and Luigi in the ''Super Mario'' video game series since 1992. He is also the voice of other characters in the series suc ...
, Mario's voice actor, took to
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
in April 2019 to assert Mario was saying "so long kinga Bowser!" However, from July 2020, a fan restoration has made Mario seem much more like he is saying "Gay Bowser". Mario did not say "gay Bowser", but rather "buh-bye!" according to Ian Walker of '' Kotaku''. Nintendo later confirmed that Mario said "buh-bye!" in a tweet. Bowser Standalone Prop, but with a penis for usage in Bowser movies, was created by 3D modeller "AkkoArcade". After a copyright claim was made by a party claiming to represent
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,
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fully removed it. In 2018, a short comic "The Super Crown's some spicy new Mario lore" on
DeviantArt DeviantArt (historically stylized as deviantART) is an American online art community that features artwork, videography and photography, launched on August 7, 2000 by Angelo Sotira, Scott Jarkoff, and Matthew Stephens among others. DeviantArt, ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
transforms Bowser into a monstrously sinister female resembling Peach, which fans named Bowsette. The character subsequently went viral, with '' Ars Technica'' writing that Bowsette's popularity was partly due to her contrast with Princess Peach and Bowser. Apart from Mario Day, "Bowser Day 2021" became a Twitter craze as fans commemorated the renowned Nintendo's iconic villain. When the alligator snapping turtle of the Amur River was discovered, it bore a resemblance to Bowser, making it become somewhat of an internet sensation.


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Bowser
at
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Bowser on Play Nintendo
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