Avon Books
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Avon Publications is one of the leading publishers of
romance fiction A romance novel or romantic novel is a type of genre fiction novel which places its primary focus on the relationship and Romance (love), romantic love between two people, and usually has an "emotionally satisfying and optimistic ending." Ther ...
. At Avon's initial stages, it was an American
paperback book A paperback, also known as a softcover or softback, is a type of book characterized by a thick paper or paperboard cover, and often held together with adhesive, glue rather than stitch (textile arts), stitches or Staple (fastener), staples. In c ...
and
comic book A comic book, also called comic book, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes ...
publisher. The shift in content occurred in the early 1970s with multiple Avon romance titles reaching and maintaining spots in bestseller lists, demonstrating the market and potential profits in romance publication. As of 2010, Avon is an
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of
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.


Early history (1941–1971)

Avon Books was founded in 1941 by the
American News Company American News Company was a magazine, newspaper, book, and comic book distribution company founded in 1864 by Sinclair Tousey, which dominated the distribution market in the last quarter of the 19th century and the first half of the 20th century. T ...
(ANC) to create a rival to
Pocket Books Pocket Books is a division of Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of ViacomCBS. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Si ...
. They hired brother and sister Joseph Meyers and Edna Meyers Williams to establish the company. ANC bought out J.S. Ogilvie Publications, a
dime novel (1860) The dime novel is a form of late 19th-century and early 20th-century U.S. popular fiction issued in series of inexpensive paperbound editions. The term ''dime novel'' has been used as a catchall term for several different but related fo ...
publisher partly owned by both the Meyers, and renamed it "Avon Publications". They also got into
comic books A comic book, also called comic book, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics a Media (communication), medium used to express ideas with images, often combined with tex ...

comic books
. "The early Avons were somewhat similar in appearance to the existing paperbacks of
Pocket Books Pocket Books is a division of Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of ViacomCBS. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Si ...
, resulting in an immediate and largely ineffective lawsuit by that company. Despite this superficial similarity, though, from early on Meyers differentiated Avon by placing an emphasis on popular appeal rather than loftier concepts of literary merit." The first 40 titles were not numbered. First editions of the first dozen or so have front and rear endpapers with an illustration of a globe. The emphasis on "popular appeal" led Avon to publish
ghost stories A ghost story may be any piece of fiction, or drama, that includes a ghost, or simply takes as a premise the possibility of ghosts or characters' belief in them."Ghost Stories" in Margaret Drabble (ed.), ''The Oxford Companion to English Litera ...
, sexually-suggestive love stories, fantasy novels and science fiction in its early years, which were far removed in audience appeal from the somewhat more literary Pocket competition. As well as normal-sized paperbacks, Avon published digest size, digest-format paperbacks (the size and shape of the present-day Ellery Queen's Mystery Magazine) in series. These included ''Murder Mystery Monthly'', ''Modern Short Story Monthly'' and ''Avon Fantasy Reader''. Many authors highly prized by present-day collectors were published in these editions, including A. Merritt, James M. Cain, H. P. Lovecraft, Raymond Chandler and Robert E. Howard. In 1953, Avon Books sold books in the price range of 25¢ to 50¢ (for the Avon "G" series, the "G" standing for "Giant") and were selling more than 20 million copies a year. Their books were characterized by ''Time Magazine'' as "westerns, whodunits and the kind of boy-meets-girl story that can be illustrated by a ripe cheesecake jacket". At around this time, Avon also began to publish under other imprints, including Eton (1951–1953), Novel Library, Broadway and Diversey. Avon's 35-cent "T" series, introduced in 1953, also had strong mass-market appeal and contains many outstanding examples of the then-popular juvenile delinquent story. The T series also contained many movie tie-in editions and the stand-bys of mysteries and science fiction. Avon was bought by the Hearst Corporation in 1959. In the late 1960s there was a surge of interest in Satanism largely due to the emergence of Anton LaVey, Anton LaVey's Church of Satan in 1966 and the success of Ira Levin's novel ''Rosemary's Baby (novel), Rosemary's Baby'' in 1967. In 1968, an Avon editor named Peter Mayer approached Anton LaVey with the idea of publishing a "Satanic Bible," and he asked Anton to author it. Anton obliged, and in December 1969 ''The Satanic Bible'' was published as an Avon paperback.


History of Avon Romance (post-1972)

In 1972, Avon entered the modern romance novel, romance genre with the publication of Kathleen Woodiwiss' ''The Flame and the Flower''. The novel went on to sell 2.35 million copies. Avon followed its release with the 1974 publication of Woodiwiss's second novel, ''The Wolf and the Dove.'' The next two romances by newcomer Rosemary Rogers, ''Sweet Savage Love'' and ''Dark Fires,'' also published in 1974, reached bestseller status. The latter sold two million copies in its first three months of release and the former inspired the name of the genre: "sweet savage romances". In 1999, the News Corporation bought out Hearst Corporation, Hearst's book division. Avon's hardcover and non-romance paperback lines were moved to sister company William Morrow and Company, Morrow, leaving Avon as solely a romance publisher. Avon launched the erotica imprint Avon Red in 2006. Avon developed the event KissCon in 2014, in order to serve the population of romance readers looking for more interaction with their authors and opportunities to strengthen their reading community connections. For its 75-year anniversary in 2016, Avon published 65 original titles, along with an anniversary edition of ''Shanna,'' a romance novel by Kathleen E. Woodiwiss, published in 1977 that held a spot on the ''The New York Times, New York Times'' bestseller list for over thirty weeks. In addition to the re-release, the book included a foreword by the more recent bestseller, and another author represented by Avon, Lisa Kleypas.


Avon Comics

From at least 1945 through the mid-1950s, Avon published
comic books A comic book, also called comic book, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics a Media (communication), medium used to express ideas with images, often combined with tex ...

comic books
. Its titles included horror fiction, science fiction, Western fiction, Westerns, Romance comics in the United States (1946–1975), romance comics, war comics and funny-animal comics. Most titles lasted only a few issues, with the six longest-running detailed in the complete list below: *''All True Detective'' *''Atomic Spy Cases'' *''Attack On Planet Mars'' *''Avon Fantasy - An Earth Man On Venus'' *''Bachelor's Diary'' *''Badmen of the West'' *''Badmen of Tombstone'' *''Behind Prison Bars'' *''Betty and Her Steady'' *''The Blackhawk Indian Tomahawk War'' *''Blazing Six Guns'' *''Boy Detective'' *''Buddies in the U.S. Army'' *''Butch Cassidy'' *''Campus Romance'' *''Captain Silver's Log of the Sea Hound'' *''Captain Steve Savage'' (1950 and 1954 series) *''Chief Crazy Horse'' *''Chief Victorio's Apache Massacre'' *''City of the Living Dead'' *''Complete Romance'' *''Cow Puncher'' *''Custer's Last Fight'' *''The Dalton Boys'' *''Davy Crockett'' *''Diary of Horror'' *''Eerie (Avon), Eerie'' *''Escape from Devil's Island'' *''Famous Gangsters'' *''Fighting Daniel Boone'' *''Fighting Davy Crockett'' *''Fighting Indians of the Wild West!'' (plus 1952 annual) *''Fighting Undersea Commandos'' *''Flying Saucers'' (1950 and 1952 series) *''For a Night of Love'' *''Frontier Romances'' *''Funnies Annual'' *''Funny Tunes'' *''Gangsters and Gun Molls'' *''Geronimo'' *''Going Steady with Betty'' * ''Jesse James'' (24 issues plus 1952 annual, 1950–56; no issues #10–14 published) *''King of the Bad Men of Deadwood'' *''King Solomon's Mines'' *''Kit Carson'' *''Last of The Comanches'' *''Little Jack Frost'' *''The Mask of Dr. Fu Manchu'' *''The Masked Bandit'' *''Merry Mouse'' *''Molly O'Day'' *''Murderous Gangsters'' *''Night of Mystery'' *''Out of This World'' *''Out of This World Adventures'' *''Outlaws of the Wild West'' *''Pancho Villa'' *''Parole Breakers'' *''Penny'' *''Peter Rabbit Comics'' (#1–6, 1947–1949) and ''Peter Rabbit'' (#7–34, 1950–56) *''Peter Rabbit Easter Parade'' (one-shot) *''Peter Rabbit Jumbo Book'' (one-shot) *''Phantom Witch Doctor'' *''Pixie Puzzle Rocket To Adventureland'' (one-shot) *''Police Line-Up'' *''Prison Break!'' *''Prison Riot'' *''Realistic Romances'' *''Red Mountain featuring Quantrell's Raiders'' *''Robotmen of the Lost Planet'' *''Rocket to the Moon'' *''Romantic Love'' (1949 and 1954 series) * ''The Saint'' (12 issues, 1947–1952) *''The Savage Raids of Chief Geronimo'' *''Sea Hound'' *''Secret Diary of Eerie Adventures'' *''Sensational Police Cases'' *''Sheriff Bob Dixon's Chuck Wagon'' *''Sideshow'' *''s:Slave Girl Comics, Slave Girl Comics'' *''Space Comics'' *''Space Detective'' *''Space Mouse'' *''Space Thrillers'' *''Sparkling Love'' *''Spotty the Pup'' *''Strange Worlds'' (22 issues, 1950–1952, 1954–1955) *''Super Pup'' *''Teddy Roosevelt and His Rough Riders'' *''Television Puppet Show'' *''U.S. Marines in Action'' *''U.S. Paratroops'' *''U.S. Tank Commandos'' *''Undersea Fighting Commandos'' *''The Underworld Story *''The Unknown Man'' *''War Dogs of the U.S. Army'' *''Western Bandits'' *''White Chief of the Pawnee Indians'' *''White Princess of the Jungle'' * ''Wild Bill Hickock'' (28 issues, 1949–1956) *''Witchcraft'' *''With the U.S. Paratroops Behind Enemy Lines''


References


External links

* {{DEFAULTSORT:Avon (Publishers) Book publishing companies based in New York (state) Comic book publishing companies of the United States HarperCollins books, * Publishing companies based in New York City Publishing companies established in 1941 1941 establishments in New York (state) Defunct comics and manga publishing companies Lists of comics by publisher, Avon Comics News Corporation subsidiaries