Avenida Alvear
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Avenida Alvear is an upscale thoroughfare in
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
,
Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...
. Located in the neighbourhood of Recoleta, it extends for seven blocks, from the Plazoleta Carlos Pellegrini to Alvear Plaza. The avenue is famous not only for the most exclusive representatives of haute couture, but also for its numerous demi-palaces and extensive presence of the
French academy French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ...
architecture that was so much in vogue in uptown Buenos Aires at the turn of the 20th century. The Buenos Aires Legislature approved the bill to declare it as a Historic Protection Area. A study by the U.S. television network
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, placed it among the world's five most distinguished avenues.


History

The avenue was begun in 1885 on the initiative of Mayor Torcuato de Alvear, whose tenure is remembered for its ambitious urbanism projects patterned after those used by
Baron Haussmann Baron is a rank of nobility or title of honour, often hereditary, in various European countries, either current or historical. The female equivalent is baroness. Typically, the title denotes an aristocrat who ranks higher than a lord or knigh ...
in
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. The
Ortiz Basualdo Palace Ortiz () is a Spanish-language patronymic surname meaning "son of Orti". "Orti" seems to be disputed in meaning, deriving from either Basque, Latin ''fortis'' meaning "brave, strong", or Latin ''fortunius'' meaning "fortunate". Officials of the S ...
(today the French Embassy) and the Pereda Palace (the
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian Embassy) are the most famous among Avenida Alvear's many examples of Belle Époque architecture. Other well-known buildings include the
Tudor Revival Tudor Revival architecture (also known as mock Tudor in the UK) first manifested itself in domestic architecture in the United Kingdom in the latter half of the 19th century. Based on revival of aspects that were perceived as Tudor architecture ...
Hume House (the Secretariat of Culture and the oldest of the avenue's mansions), the Duhau Palace (converted into the Park Hyatt Buenos Aires hotel), the Fernández Anchorena Palace (today the Apostolic Nunciature), and the
Alvear Palace Hotel The Alvear Palace Hotel is a luxury hotel located in Avenida Alvear in Recoleta, an upscale neighbourhood in Buenos Aires, Argentina. The hotel was inaugurated in 1932 and, following extensive refurbishment, was reinaugurated in 1994. History ...
, which dates from 1932.www.conozcabuenosaires.com.ar
Los Palacios de la Avenida Alvear - (In Spanish) Accessed March 8, 2011 Many designer brands which used to be located throughout the avenue, specifically
Emporio Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and h ...
, Valentino,
Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather ...
, and
Ermenegildo Zegna Ermenegildo Zegna (; born 30 September 1955), often simply known and referred to as Gildo Zegna, is an Italian entrepreneur and manager. He is Chairman and CEO of Ermenegildo Zegna Group. Early life and education Gildo is a grandson of Ermeneg ...
, have left the country due to government's import restrictions which severely hindered the import of foreign goods. Near the avenue stands
Patio Bullrich Patio Bullrich is a shopping center located in the Retiro neighborhood of Buenos Aires, Argentina. The building was originally an auction house owned by the Bullrich family, where cattle and pieces of art were auctioned.
, which also used to house numerous international high end shops such as
Carolina Herrera Carolina Herrera (born María Carolina Josefina Pacanins y Niño; 8 January 1939) is a Venezuelan-American fashion designer known for her personal style, and for dressing various First Ladies, including Jacqueline Onassis, Laura Bush, Michell ...
,
Kenzo is a common masculine Japanese given name. Possible writings Kenzō can be written using different kanji characters and can mean: *賢三, "wise, three" *健三, "healthy, three" *謙三, "humble, three" *健想, "healthy, concept" *建造, "bu ...
, and Tiffany & Co. Under import restrictions, only a few international brands have chosen to stay such as Calvin Klein,
Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...
and Zara. The avenue is also known for its northern end, site of the Recoleta Cemetery, a national historic site.
Belle Époque architecture of Avenida Alvear


References


External links


highbuenosaires.com
Avenida Alvear Guide
www.histourist.com
Avenida Alvear in Histourist.com, historical photos and texts {{DEFAULTSORT:Avenida Alvear Streets in Buenos Aires Shopping districts and streets in Argentina