Australia Week is a promotion of "all things Australian" held annually in the United States.

History

Pioneered in 2004 as G’Day LA, by the Australian

Consul General A consul is an official representative of the government of one state in the territory of another, normally acting to assist and protect the citizens of the consul's own country, as well as to facilitate trade and friendship between the people ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

John Olsen John Wayne Olsen, AO (born 7 June 1945) is a former Australian politician, diplomat and football commissioner. He was Premier of South Australia between 28 November 1996 and 22 October 2001. He is now President of the Federal Liberal Party, C ...

, G'DAY USA: Australia Week is now arguably the largest single foreign country promotion held annually in the United States, showcasing all things Australian.

Innovation

The Innovation Day has provided Australian companies visibility, new deals and partnerships with members of the American venture capital and R&D industries.

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n company Autech Software & Design, producers of colour visualisation software, won the inaugural Innovation Shootout in 2007; being selected as Australia's most innovative company by a panel of judges including the''

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'' and CEO's of some of America's leading

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...

firms. The company received widespread media coverage both in Australia and overseas, including articles in the ''

New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...

'' and ''Wall Street Journal'', and the company CEO being interviewed on Chinese television. Fermiscan, the winner of the 2008 Innovation competition, also received extensive media coverage including

Fox Business Network Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenu ...

, '' BusinessWeek Magazine'', ABC News NY and CW 11 New York. The Innovation Day and Financial Services events focus on brokering business connections within the finance and R&D communities, exposing US executives to Australian innovators and financial services leaders. The marquee session of the Innovation Day includes the 'Innovation Shootout' whereby six Australian states compete to have their product/innovation funded and launched in the US marketplace.

Tourism

Qantas Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the world's third-oldest airline still in operation, having been founde ...

bookings rose during Australia Week 2008 to record-breaking levels. As a result of the promotion, in April 2008, Qantas increased its capacity to offer 47 flights between United States and Australia – nearly doubling capacity over the last five years since the promotion began. Australia-Week.com and Australia.com received almost 150,000 visits, with visitors spending 17,500 hours learning about Australia.

Media coverage

Australia Week 2008 media coverage generated 445 million global audience impressions—an equivalent advertising buy of approximately $7.5 million. The Black Tie Galas in Los Angeles and New York serve as the publicity anchors of G’DAY USA: Australia Week. The dinners honor high-profile individuals for significant contributions in their industries and for excellence in promoting Australia in the United States. Previous honorees include: Cate Blanchett,

Anthony LaPaglia Anthony LaPaglia (, ; born 31 January 1959) is an Australian actor. He is best known for his role as Jack Malone in the television drama ''Without a Trace'' (2002–2009), for which he received a Golden Globe Award in 2004. LaPaglia won a Pr ...

Mel Gibson Mel Columcille Gerard Gibson (born January 3, 1956) is an American actor, film director, and producer. He is best known for his action hero roles, particularly his breakout role as Max Rockatansky in the first three films of the post-apoca ...

Nicole Kidman Nicole Mary Kidman (born 20 June 1967) is an American and Australian actress and producer. Known for her work across various film and television productions from several genres, she has consistently ranked among the world's highest-paid act ...

Keith Urban Keith Lionel Urban (born 26 October 1967) is an Australian-American musician, singer, guitarist and songwriter known for his work in country music. Recognized with four Grammy Awards, Urban also received fifteen Academy of Country Music Award ...

Olivia Newton-John Dame Olivia Newton-John (26 September 1948 – 8 August 2022) was a British-Australian singer, actress and activist. She was a four-time Grammy Award winner whose music career included 15 top-ten singles, including 5 number-one singles on the ...

Naomi Watts Naomi Ellen Watts (born 28 September 1968) is a British actress. After her family moved to Australia, she made her film debut there in the drama '' For Love Alone'' (1986) and then appeared in three television series, '' Hey Dad..!'' (1990), '' ...

, Russell Crowe, INXS, Kylie Minogue,

Phillip Noyce Phillip Noyce (born 29 April 1950) is an Australian filmmaker. Since 1977, he has directed over 19 feature films in various genres, including historical drama ('' Newsfront'', '' Rabbit-Proof Fence'', '' The Quiet American''); thrillers (''Dead ...

and Colette Dinnigan. In 2011, The Black Tie Gala signature event honoured legendary Australian singer

Barry Gibb Sir Barry Alan Crompton Gibb (born 1 September 1946) is a British musician, singer-songwriter and record producer. He rose to worldwide fame as a member of the Bee Gees, one of the most commercially successful groups in the history of popula ...

, tennis champion

Roy Emerson Roy Stanley Emerson (born 3 November 1936) is an Australian former tennis player who won 12 Grand Slam singles titles and 16 Grand Slam doubles titles, for a total of 28 Grand Slam titles. He is the only male player to have completed a caree ...

and acclaimed actress

Abbie Cornish Abbie Cornish (born 7 August 1982) is an Australian actress. Cornish is best known for her film roles as Heidi in ''Somersault'' (2004), Fanny Brawne in '' Bright Star'' (2009), Sweet Pea in ''Sucker Punch'' (2011), Lindy in '' Limitless'' (201 ...

presented to

Andre Agassi Andre Kirk Agassi ( ; born April 29, 1970) is an American former world No. 1 tennis player. He is an eight-time major champion and an Olympic gold medalist, as well as a runner-up in seven other majors. Agassi is the second of five men to ac ...

presented to Roy Emerson and Director

Zack Snyder Zachary Edward Snyder (born March 1, 1966) is an American film director, producer, screenwriter, and cinematographer. He made his feature film debut in 2004 with '' Dawn of the Dead'', a remake of the 1978 horror film of the same name. Since t ...

presented to Abbie Cornish. The evening featured Australian food prepared by celebrity chefs

Curtis Stone Curtis Travis Stone (born 4 November 1975) is an Australian celebrity chef, author and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010. Early life Stone was born in ...

and

Wolfgang Puck Wolfgang Johannes Puck (born July 8, 1949) is an Austrian-American chef and restaurateur. Early life and career Puck was born in Sankt Veit an der Glan, Austria. He learned cooking from his mother, who was a pastry chef. He took the surname ...

. Entertainment included performances by

Guy Sebastian Guy Theodore Sebastian (born 26 October 1981) is an Australian singer and songwriter who was the winner of the first ''Australian Idol'' in 2003, judge on Australia's ''The X Factor'' from 2010 to 2012 and again from 2015 to 2016, and coach ...

, The Qantas Choir and a fashion show presented by

Myer Myer (stylised MYER, sometimes known as Myers) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products ...

References

{{reflist Tourism in Australia Recurring events established in 2004 Awareness weeks Observances in Australia Australian American Australian diaspora Observances in the United States Week-long observances

History

Innovation

Tourism

Media coverage

See also

References