Austin A40 Sports
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The Austin A40 Sports debuted at the 1949
London Motor Show London Motor Show, formerly the London Motorfair, is a motor show in England. It was held biannually at Earls Court Exhibition Centre, from 1977 to 1999. When the event won the support of the Society of Motor Manufacturers and Traders and P&O ...
at
Earls Court Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...
as a four-passenger, aluminium-bodied
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
variant of the
Austin A40 A number of different automobiles were marketed under the Austin A40 name by Austin between 1947 and 1967. Austin's naming scheme at that time derived from the approximate engine output, in horsepower. Therefore, the models were also given nam ...
– carrying an ''Austin of England'' nameplate, bearing
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
's ''Flying A''
hood ornament A hood ornament (or bonnet ornament in Commonwealth English), also called, motor mascot, or car mascot is a specially crafted model which symbolizes a car company like a badge, located on the front center portion of the hood. It has been used ...
, and designed and manufactured in conjunction with
Jensen Motors Jensen Motors Limited was a British manufacturer of sports cars and commercial vehicles in West Bromwich, England. Brothers Alan and Richard Jensen gave the new name, Jensen Motors Limited, to the commercial body and sports car body making bu ...
. Production of the A40 Sports, which was intended as a sporty
touring car Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. Th ...
rather than a true
sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
, began in November 1950 for model year 1951. By the time production ended in 1953, just over 4,000 had been manufactured.


Overview

As one in a series of collaborations between Austin and
Jensen Motors Jensen Motors Limited was a British manufacturer of sports cars and commercial vehicles in West Bromwich, England. Brothers Alan and Richard Jensen gave the new name, Jensen Motors Limited, to the commercial body and sports car body making bu ...
of
West Bromwich West Bromwich ( ) is a market town in the borough of Sandwell, West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is north-west of Birmingham. West Bromwich is part of the area ...
, the A40 Sports originated when Austin's chairman
Leonard Lord Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry. Background and education Leonard Percy Lord was born on 16 November 1896 and was the youngest child in his family ...
saw the
Jensen Interceptor The Jensen Interceptor is a grand touring car which was hand-built at the Kelvin Way Factory in West Bromwich, near Birmingham in England, by Jensen Motors between 1966 and 1976. The Interceptor name had been used previously by Jensen for the ...
and requested that Jensen develop a body that could use the A40 mechanicals. The resulting
body-on-frame Body-on-frame, also known as ladder frame construction, is a common motor vehicle construction method, whereby a separate body or coach is mounted on a strong and relatively rigid vehicle frame or chassis that carries the powertrain (the en ...
A40 Sports was designed by
Eric Neale Eric William Neale (26 September 1910 – 1997) was a British car designer. Biography Born in Halesowen, Worcestershire and educated at Halesowen Grammar School. He served as an apprentice designer at Mulliners in Birmingham. In 1929 he left ...
, a stylist who had joined Jensen in 1946 after working at
Wolseley Motors Wolseley Motors Limited was a British motor vehicle manufacturer founded in early 1901 by the Vickers Armaments in conjunction with Herbert Austin. It initially made a full range, topped by large luxury cars, and dominated the market in the E ...
. During production, A40 Sports bodies were built by Jensen and transported to Austin's
Longbridge plant Longbridge plant is an industrial complex in Longbridge, Birmingham, England, currently leased by SAIC as a research and development facility for its MG Motor subsidiary. Vehicle assembly ended in 2016. Opened in 1905, by the late 1960s Long ...
for final assembly. Per Lord's intention, the A40 Sports was based on the mechanicals of the
Austin A40 Devon :''See Austin A40 for other A40 models and Austin A40 Sports for the sports car version of the Devon.'' The A40 Devon (and similar 2-door A40 Dorset) are automobiles that were marketed by Austin from 1947 to 1952 – the first post-war sa ...
, though the centre section of the chassis was boxed to provide rigidity for the open body. The A40 Sports also employed a twin-
SU carburetor SU carburettors were a British manufacturer of constant-depression carburettors. Their designs were in mass production during most of the twentieth century. The S.U. Carburetter Company Limited also manufactured dual-choke updraught carburetto ...
ed version of the 1.2 L engine producing rather than . Gear selection was originally via a floor-mounted shifter. Steering was worm and roller type, front suspension was independent coil springs with rigid beam axle and semi-elliptic
leaf spring A leaf spring is a simple form of spring commonly used for the suspension in wheeled vehicles. Originally called a ''laminated'' or ''carriage spring'', and sometimes referred to as a semi-elliptical spring, elliptical spring, or cart spring, i ...
s at the rear. Production of the A40 Sports occurred in two series. The initial ''GD2 Series'' began in November 1950 and featured a floor gear change and dashboard identical to that of the Devon. The later ''GD3 Series'' began production in August 1951 and ended in April 1953, featuring a steering-column gear change, full hydraulic brakes, and a revised dash with a centered instrument panel. 4,011 A40 Sports were manufactured. The A40 Sports had trouble maintaining cruising speeds – despite a top speed of as recorded by the British magazine ''
The Motor ''The Motor'' (later, just ''Motor'') was a British weekly car magazine founded on 28 January 1903 and published by Temple Press. It was initially launched as ''Motorcycling and Motoring'' in 1902 before the title was shortened. From the 14 ...
'' in 1951 – and could accelerate from in 25.6 seconds. Tests achieved a fuel consumption of . Reporting similar performance figures, an '' Autocar'' road test in 1950 described the acceleration as "not startling, but more than adequate". The brakes and steering were commended, along with the "very good luggage space" and the "clear to read" instruments, but it was noted that a "considerable leg reach" was needed to use the "foot-operated dip switch" for the headlights. In the United States – initially targeted as its primary market – the A40 was priced at about $2,200 (equivalent to $25,250, 2021). It was listed at about £818 in the UK, at a time when a mainstream middle market six-cylinder saloon, the
Vauxhall Velox The Vauxhall Velox is a six-cylinder executive car which was produced by Vauxhall from 1948 to 1965. The Velox was a large family car, directly competing in the UK with the contemporary six-cylinder Ford Zephyr, and to a slightly lesser extent, ...
, was offered for £550 and Austin's own A40 saloon was offered for slightly more than £500.


Round the World in 1951

As a
publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilize ...
to promote the A40 Sports,
Leonard Lord Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry. Background and education Leonard Percy Lord was born on 16 November 1896 and was the youngest child in his family ...
bet Alan Hess of Austin's publicity department that he could not drive round the world in 30 days in the car. In 1951 an A40 Sports driven by Hess achieved the ''round-the-world'' feat in 21 days rather than the planned 30 – with the assistance of a KLM cargo plane – covering about 10,000 land miles, averaging 475 miles per day and consuming 29 mpg.


References


External links


Austin A40 Sports Round the World in Three Weeks

Austin Counties Car Club
— Owners club website

A40 Sports Cars introduced in 1950 Convertibles Rear-wheel-drive vehicles {{Automobiles made by BMC, BL and Rover Group companies, post-1945