Atlas Solutions is a subsidiary of
Meta Platforms
Meta Platforms, Inc., (file no. 3835815) doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Insta ...
, acquired from
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...
in February, 2013,
[Savitz, Eric]
"Facebook Reportedly To Buy Microsoft's Atlas Solutions Unit"
''Forbes'' February 27, 2015. Retrieved on January 2, 2016. which provides services in
online advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
. The Atlas advertising platform, originally built by
Razorfish
Razorfish may refer to:
Species Fish
A common name used for three unrelated groups of fishes:
* The genera ''Aeoliscus'', and ''Centriscus'', also known as shrimpfishes, in the family Centriscidae
* The genus ''Xyrichtys'' of the family Labridae
* ...
,
serves billions of
ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.
Atlas was shut down in March 2018.
See also
*
DART (DoubleClick)
*
AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the ...
References
External links
*
Meta Platforms acquisitions
Contextual advertising
2013 mergers and acquisitions
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