Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the

low-carbohydrate Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (e.g., meat, ...

packaged foods of the

Atkins diet The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever". The diet be ...

. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks.

History

Atkins Nutritionals, Inc. was originally founded as Complementary Formulations in 1989. The company was renamed to Atkins Nutritionals in 1998. It was founded to supplement the way of the

. The diet was developed after Atkins read a research paper in the

Journal of the American Medical Association ''The Journal of the American Medical Association'' (''JAMA'') is a peer-reviewed medical journal published 48 times a year by the American Medical Association. It publishes original research, reviews, and editorials covering all aspects of b ...

. The paper, entitled "Weight Reduction," was published by Alfred W. Pennington in 1958. Atkins used information from the study to resolve his own overweight condition. In October 2003 Parthenon Capital LLC and

Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, Ho ...

both acquired stakes in the company. Following the death of its founder in 2003, the popularity of the diet and demand for Atkins products waned, causing Atkins Nutritionals Inc. to file for bankruptcy in July 2005, citing losses of $340 million. The company emerged from bankruptcy in 2007 owned by North Castle Partners.

Roark Capital Group Roark Capital Group is an American private equity firm with over $33 billion in assets under management. The firm is focused on leveraged buyout investments in middle-market companies, primarily in the franchise/multi-location, restaurant and ...

bought the company in 2010. In February 2015 it was reported that Roark was seeking to sell the company. In April 2017, it was reported that Conyers Park Acquisition Corporation had acquired Atkins from Roark. Conyers Park and Atkins combined under a new company called The Simply Good Foods Company.

References

External links

* {{Official website Low-carbohydrate diets Brand name diet products Baking mixes

History

See also

References

External links