Asher Roth
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Asher Paul Roth (born August 11, 1985) is an American rapper. He is best known for his debut single " I Love College". Roth released his debut studio album ''
Asleep in the Bread Aisle ''Asleep in the Bread Aisle'' is the debut studio album by American hip hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC and Universal Motown Records. The production on the album was largely contributed b ...
'', on April 20, 2009, by
Universal Motown Universal Motown Records was an American record label that operated as a division of Universal Motown Republic Group. It was the contemporary incarnation of the legendary Motown Records label, and the "urban" half of UMG, although there were some ...
, SRC, and
School Boy Records Schoolboy Records is an American record label established in 2007 by Scooter Braun through his Schoolboy Entertainment, part of SB Projects (now a subsidiary of Hybe America), a full-service entertainment and marketing company encompassing a wide ...
; the latter of which was launched by Roth's former manager
Scooter Braun Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, investor, and entertainment executive. Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi and other artists ...
. Roth later left Schoolboy Records in late 2012, due to creative differences with Braun. In 2013, Roth signed with
indie record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented ...
Federal Prism, on which he released his second studio album, '' RetroHash''.


Life and career


1985–2007: Early life and career beginnings

Roth was born and raised in Morrisville, Pennsylvania. He is of
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
and Scottish ancestry. His mother, Elizabeth (''née'' McConnell), is a
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
instructor, and his father, David Roth, is the executive director of a design firm. He attended
Pennsbury High School Pennsbury High School is a public high school located in Fairless Hills, Pennsylvania in the United States. It is part of Pennsbury School District. With 3,206 students enrolled for the 2017–2018 school year, Pennsbury High School is the large ...
. After graduating from high school, he entered
West Chester University West Chester University (also known as West Chester, WCU, or WCUPA, and officially as West Chester University of Pennsylvania) is a public research university in and around West Chester, Pennsylvania. The university is accredited by the Middle ...
and became an Elementary Education major, while continuing to record verses over the popular
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...
of other rappers. During his sophomore year, he posted some of his verses on his Myspace page and sent a friend request to
Scooter Braun Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, investor, and entertainment executive. Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi and other artists ...
, an
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
-based promoter and former VP of Marketing for
Jermaine Dupri Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper, songwriter, record producer, record executive, entrepreneur, and DJ. Early life Jermaine Dupri Mauldin was born on September 23, 1972, the son of Tina (Mosley) and Michael ...
's
So So Def Recordings So So Def Recordings is an American record label based in Atlanta, Georgia, United States, and owned by producer Jermaine Dupri, specializing in Southern hip hop, R&B and bass music. So So Def has managed artists such as Bow Wow, Kris Kross, T ...
. One week after speaking to Braun, Roth flew down to Atlanta and was immediately signed by Braun, who subsequently became his manager.


2008–2010: ''Asleep in the Bread Aisle''

After linking up with Braun, Roth moved to Atlanta to pursue a hip-hop career full-time. As industry buzz grew, Roth was courted by a number of labels, including SRC,
Def Jam Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
,
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
and
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
. Roth would eventually sign a joint venture between Braun's Schoolboy and Steve Rifkind, chairman of SRC/Universal Records. On June 13, 2008, via the internet, Roth released his first professional release, the
Don Cannon Donald Cannon (born August 2, 1979) is an American DJ, record producer, songwriter, and record executive. Cannon is a co-founder of the Atlantic Records imprint, Generation Now. He was also a member of the prominent Atlanta mixtape collective, ...
and
DJ Drama Tyree Cinque Simmons (born April 22, 1978), professionally known as DJ Drama, is an American DJ, record executive and music promoter. He is the co-founder (with Don Cannon) of Generation Now, an Atlantic Records imprint with artists including ...
-helmed
mixtape A mixtape (alternatively mix-tape, mix tape or mixed tape) is a compilation of music, typically from multiple sources, recorded onto a medium. With origins in the 1980s, the term normally describes a homemade compilation of music onto a cassette ...
, ''The Greenhouse Effect Vol. 1''. This resulted in Roth being the second white rapper to be featured on Drama and Cannon's Gangsta Grillz series. Roth subsequently began recording his major-label debut album. In late 2008, it was revealed Roth was included in ''XXL'''s 2009 annual Freshman Class, and was featured on the cover alongside fellow up-and-coming rappers
Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ), is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New Yo ...
, Wale,
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
, Charles Hamilton,
Cory Gunz Peter Cory Pankey, Jr. (born June 22, 1987), better known by his stage name Cory Gunz, is an American rapper from The Bronx, New York City.Jessica Koslow, "Interview: Cory Gunz: Youngest In Charge," February 1, 2005, found aHipHopDx website Acc ...
,
Blu Blu or BLU may refer to: Businesses and brands *Blu (Italian company), a telecommunications company *Blu Manga, an imprint of Tokyopop * blu eCigs, a brand of electronic cigarette owned by Imperial Tobacco *BLU Products, an American mobile phone m ...
,
Mickey Factz Mark Williams (born July 13, 1982), better known by his stage name Mickey Factz, is an American Hip hop music, hip hop recording artist from the Bronx borough of New York City, New York (state), New York. Early life Mickey Factz attended Adlai E. ...
,
Ace Hood Antoine Franklin McColister (born May 11, 1988), better known by his stage name Ace Hood, is an American rapper. He was born in Port St. Lucie, Florida and raised in Deerfield Beach, Florida. He was signed to record producer DJ Khaled's label We ...
and
Curren$y Shante Scott Franklin (born April 4, 1981), better known by his stage name Currensy (often stylized as Curren$y), is an American rapper. In 2011, he founded the label Jet Life Recordings. Music career 2002–2008: No Limit and Young Money ...
. Roth's debut single " I Love College", was released in January 2009 and received many hits across North America. The song also served as his debut album
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
. His second single " Lark on my Go-Kart", was released March 24, 2009. After the two singles were released, Roth's debut studio album ''
Asleep in the Bread Aisle ''Asleep in the Bread Aisle'' is the debut studio album by American hip hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC and Universal Motown Records. The production on the album was largely contributed b ...
'' was released on April 20, 2009, in honor of
cannabis subculture Cannabis culture describes a social atmosphere or series of associated social behaviors that depends heavily upon cannabis consumption, particularly as an entheogen, recreational drug and medicine. Historically cannabis has been used an entheo ...
's 420 holiday. During the summer of 2009, Roth joined fellow ''XXL'' freshmen alumni
Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ), is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New Yo ...
and
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
, for 'The Great Hangover'
concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often concert tours are named to differentiate different tours by the same artist and to associate a specific to ...
. Roth also joined
Blink-182 Blink-182 (stylized as blink-182) is an American Rock music, rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their ...
in the second half of their reunion tour in the fall of 2009.


2010–2012: ''The Rawth EP'' and other projects

After touring in 2009 and releasing a second mixtape titled ''Seared Foie Gras with Quince and Cranberry'' in March 2010, Roth began working on his second studio album, then-titled ''The Spaghetti Tree''. From his friend Boyder's YouTube page, he was seen working with high-profile record producers
Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
and Nottz Raw. While working with Nottz, the two of them decided to collaborate on a project together, due to having a number of records rejected by the label due to sampling and copyright issues. The result was an eight track
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP), solely produced by Nottz, entitled ''The Rawth EP''. The EP, which features appearances from Colin Munroe, D.A. (of
Chester French Chester French was an American indie pop band consisting of lead vocalist and songwriter David-Andrew 'D.A.' Wallach and multi-instrumentalist and songwriter Maxwell Drummey. They met as college students at Harvard University, naming their band ...
), Rhymefest and
Kardinal Offishall Jason Drew Harrow (born May 11, 1976), better known by his stage name Kardinal Offishall (), is a Canadian rapper, record producer, DJ, and record executive. Often credited as Canada's " hip hop ambassador", he is regarded as one of the country ...
, was released December 27, 2010. On July 26, 2010, Roth released " G.R.I.N.D (Get Ready It's a New Day)", the initial first single from ''The Spaghetti Tree'', and promoted the song by traveling to different radio stations across the country. In a July 2010 '' XXL'' interview, while speaking on ''The Spaghetti Tree'', Roth revealed four tracks from the album. One was said to feature West Coast rapper
Game A game is a structured form of play (activity), play, usually undertaken for enjoyment, entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator s ...
, one produced by
Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...
and another was revealed to be titled "Run it Back". On May 25, 2011, it was announced that Roth's second studio album would no longer be called ''The Spaghetti Tree''. On July 19, 2011, Roth released a song titled "Last Man Standing", as a single. The song, which features African-American singer-songwriter
Akon Aliaune Damala Badara Akon Thiam (; born April 16, 1973), known mononymously as Akon, is a Senegalese-American singer, record producer, and entrepreneur. He rose to prominence in 2004 following the release of " Locked Up" (featuring Styles P) ...
, was featured on the soundtrack to the 2011 video game '' Madden NFL 12''. In an interview with Rikki Martinez of ''
Power 106 KPWR (105.9 FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Meruelo Group and airs a Rhythmic Hot AC format. KPWR's studi ...
'', Roth announced he would be releasing a mixtape titled ''Pabst & Jazz'' and revealed the new title of his upcoming second album to be ''Is This Too Orange?''. On November 11, 2011, he released the first offering off ''Pabst & Jazz'', a song titled "Common Knowledge". In November 2011, Roth signed with
Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
through the resurface of defunct label
Loud Records Loud Records, LLC. is a record label founded by Steve Rifkind and Rich Isaacson in 1991. Loud is a hip hop label that released material by acts such as Wu-Tang Clan, Big Pun, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete ...
, which is now still a subsidiary label of SRC Records. In April 2012, Roth revealed he was once again working with producer Nottz Raw, as well as
Blink 182 Blink-182 (stylized as blink-182) is an American rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their sound has ...
drummer
Travis Barker Travis Landon Barker (born November 14, 1975) is an American musician who serves as the drummer for the rock band Blink-182. He has also performed as a frequent collaborator with hip hop artists, is a member of the rap rock group Transpla ...
, on an EP titled ''Rawther''. In late 2012, Roth revealed he scrapped the ''Is This Too Orange?'' title for his second album, out of respect for Def Jam label mate
Frank Ocean Christopher Francis "Frank" Ocean (born Christopher Edwin Breaux; October 28, 1987), is an American singer, songwriter, and rapper. His works are noted by music critics for featuring avant-garde styles and introspective, elliptical lyrics. Ocean ...
's debut ''
Channel Orange ''Channel Orange'' (stylized as ''channel ORANGE'') is the debut studio album by American R&B singer-songwriter Frank Ocean. It was released on July 10, 2012, by Def Jam Recordings. After releasing his mixtape '' Nostalgia, Ultra'' the previous ...
'' (2012).


2013–2016: ''RetroHash''

On June 5, 2013, Roth announced he would be reuniting with DJ Drama and Don Cannon, to release the sequel to his critically acclaimed mixtape ''The Greenhouse Effect'' ''The Greenhouse Effect Vol. 2'' was released on June 25, 2013. In December 2013, Roth revealed his long-awaited and often-delayed second studio album is titled ''RetroHash'' which was released on April 22, 2014. In a December interview, on a ''Juan Epstein'' podcast with
Peter Rosenberg Peter Elliot Rosenberg (born July 23, 1979)Chris Richards''Washington Post'', May 31, 2013. is an American radio disc jockey, television show host, and professional wrestling personality, who is signed to WWE where he is a one-time WWE 24/7 C ...
and
Cipha Sounds Cipha Sounds (born Luis Diaz; on April 19, 1976) is an American DJ, comedian, and radio and television personality of Puerto Rican descent. He is mostly known for his work as a DJ, a VJ for MTV and as a comedian. Biography Radio career In 19 ...
, Roth announced he is still planning on releasing his collaborative EP ''Rawther'', with Nottz Raw and Travis Barker; as well as an EP with renowned hip hop producer
Pete Rock Peter O. Phillips (born June 21, 1970), better known by his stage name Pete Rock, is an American record producer, DJ and rapping, rapper. He is widely recognized as one of the greatest hip hop producers of all time, and is often mentioned alongs ...
, tentatively titled ''Pete Roth''. Upon its release, ''RetroHash'' debuted at number 45 on the US ''Billboard'' 200 chart, with first-week sales of 6,100 copies in the United States. In March 2016, Roth announced that he is preparing his third studio album ''Red Hot Revival''.


2016–present: ''Flowers on the Weekend''

In 2016 Asher Roth finally moved back to his home state of Pennsylvania after many years living away in Atlanta, New York and Los Angeles. He reconnected with an old musical friend called Rob Deckhart, and they stated working on a number of songs. Finally, over the years, they came up with the album ''Flowers On the Weekend'' that was released in April 2020.


Musical style


Influences

Asher Roth cites
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
and
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
among his influences in hip hop, mostly by Jay-Z's " Hard Knock Life". Growing up, Roth was exposed to little hip hop in his family, with his parents preferring "
The Temptations The Temptations are an American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s. The group's work with producer Norman Whitfield, beginning with the Top ...
,
Earth, Wind & Fire Earth, Wind & Fire (EW&F or EWF) is an American band whose music spans the genres of jazz, R&B, soul, funk, disco, pop, big band, Latin, and Afro pop. They are among the best-selling bands of all time, with sales of over 90 million re ...
...
Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
and
Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and percuss ...
." According to Roth: He also stated:


Personal life

Roth does not consider himself
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
, although his name sometimes leads people to believe that he is, and he has Jewish ancestry. Roth is open about his use of
cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae. The number of species within the genus is disputed. Three species may be recognized: ''Cannabis sativa'', '' C. indica'', and '' C. ruderalis''. Alternatively ...
. As stated in an interview conducted and filmed by
DJ Vlad Vladimir Lyubovny (russian: Владимир Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, and former disc jockey. He is the CEO of video and news website VladTV.com. His YouTube channel ...
, Roth explained his views about the legalization of cannabis: "Cigarettes don't do anything for you except kill you... I honestly don't believe arijuanais the gateway drug, because I use it, and I've never done anything else... I'm trying to be open about my pot smoking."Interview
with
DJ Vlad Vladimir Lyubovny (russian: Владимир Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, and former disc jockey. He is the CEO of video and news website VladTV.com. His YouTube channel ...
about drugs, YouTube


Discography

* ''
Asleep in the Bread Aisle ''Asleep in the Bread Aisle'' is the debut studio album by American hip hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC and Universal Motown Records. The production on the album was largely contributed b ...
'' (2009) * '' RetroHash'' (2014) * ''
Flowers on the Weekend ''Flowers on the Weekend'' is the third studio album by American hip hop recording artist Asher Roth. The album was released on April 23, 2020, on his own Retrohash LLC label. It was produced by Rob Deckhart and features guest appearances from Li ...
'' (2020)


Filmography


Awards

*
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
**Best New Artist (" I Love College") ominated**Best Hip Hop Video ("I Love College") ominated


References


External links


Official website
{{DEFAULTSORT:Roth, Asher 1985 births Living people American cannabis activists American male rappers American people of Jewish descent American people of Scottish descent Def Jam Recordings artists East Coast hip hop musicians Loud Records artists People from Morrisville, Pennsylvania Rappers from Philadelphia Schoolboy Records artists Songwriters from Pennsylvania SRC Records artists Universal Records artists West Chester University alumni 21st-century American rappers 21st-century American male musicians Pennsbury High School alumni Universal Motown Records artists American male songwriters