''As the Cookie Crumbles'' is a web-based

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.Wong, Elaine (September 17, 2008)
"Kraft Bakes Up Love, Suspense, Cookies in Web Soap Opera"
''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

''. A promotional vehicle for Kraft's brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the

branded content In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...

series featured love, hate, mystery and heartbreak storylines centered on the Casa di Tea, an oceanside teahouse in fictional Glamora County. According to Peek Freans, the company looked at "consumers' love for soap operas" and gave ''As the Cookie Crumbles'' "all the stereotypical elements you'd expect to find in a soap opera." The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes.Brim-DeForest, Brady (September 30, 2008)
"Canadian ‘Cookie’ Satisfies TV’s Soap Tooth"
.

Tubefilter Tubefilter, Inc. is a privately held company based in Los Angeles, California that operates media businesses focusing on the online entertainment industry. Tubefilter is best known for Tubefilter News, a blog targeted at the fans, creators, pro ...

References

External links

''As the Cookie Crumbles'' site
{{US daytime soaps Advertising campaigns Internet soap operas Canadian drama web series