Artistry is a brand of skin care and cosmetic products, owned by
Amway
Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...
headquartered in
Ada
Ada may refer to:
Places
Africa
* Ada Foah, a town in Ghana
* Ada (Ghana parliament constituency)
* Ada, Osun, a town in Nigeria
Asia
* Ada, Urmia, a village in West Azerbaijan Province, Iran
* Ada, Karaman, a village in Karaman Province, ...
, Michigan, and sold through Amway Business Owners in more than 50 countries and territories worldwide.
Background
Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, founded Edith Rehnborg Cosmetics in 1968, which later became Artistry. In 1972, Nutrilite merged with Amway thereby giving Amway the controlling interest of the Artistry brand. The brand expanded internationally to Australia, Hong Kong, Malaysia, France, the Netherlands, United Kingdom and West Germany.
In 1980, Artistry products were manufactured at Nutrilite in California and by 1995 they were also produced at the Amway China facility. Over the years, Artistry expanded their product portfolio. As of 2000, the Artistry range included over 400 products.
Partnerships
In May 2007, Artistry Cosmetics were the official skin care and cosmetics sponsor for
Skate Canada
Skate Canada (Canadian French: ''Patinage Canada'', lit. "Skating Canada") is the national governing body for figure skating in Canada, recognized by the International Skating Union and the Canadian Olympic Committee. It organizes the annual ...
events and the Skate Canada national team. In 2008, the brand partnered with actress
Sandra Bullock as the face of Artistry Creme LuXury. In 2010, Artistry and Amway were the sponsors of the
Miss America competition. The brand has also partnered with events including the
Oscars
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
,
New York Fashion Week
New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
,
Busan International Film Festival
The Busan International Film Festival (BIFF, previously Pusan International Film Festival, PIFF), held annually in Haeundae-gu, Busan (''also'' Pusan), South Korea, is one of the most significant film festivals in Asia. The first festiv ...
, and individuals namely
Teresa Palmer
Teresa Mary Palmer (born 26 February 1986) is an Australian actress. She began her career with roles in '' Bedtime Stories'' (2008), ''The Sorcerer's Apprentice'' (2010), '' Take Me Home Tonight'' (2011), and '' I Am Number Four'' (2011). She r ...
and Rick DiCecca.
Awards and recognition
The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids Artistry Créme Luxury (also known Créme L/X) won the ''Skin Care Prestige'' category in the International Package Design Awards (IPDA) in 2008 and was nominated as a finalist in the ''Best New Skincare Product of the Year'' category for the 2009 UK Beauty Awards.
The UK Beauty Awards
References
{{reflist
Amway brands
1950s establishments in the United States