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Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. It was named after the founder of Guinness brewing, Arthur Guinness. The 2009 events took place, internationally, in the cities of
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 c ...
,
Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...
,
Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...
, New York and
Yaoundé Yaoundé (; , ) is the capital of Cameroon and, with a population of more than 2.8 million, the second-largest city in the country after the port city Douala. It lies in the Centre Region of the nation at an elevation of about 750 metres (2,50 ...
on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and
DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...
. €6 million was pledged to the Arthur Guinness Fund at the time. The so-called celebration was endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter
Guy Ritchie Guy Stuart Ritchie (born 10 September 1968) is an English film director, producer and screenwriter. His work includes British gangster films, and the ''Adaptations of Sherlock Holmes, Sherlock Holmes'' films starring Robert Downey Jr. Ritchi ...
, footballer and Guinness football ambassador for Africa Michael Essien and British celebrities such as
Peter Crouch Peter James Crouch (born 30 January 1981) is an English former professional footballer who played as a striker. He was capped 42 times by the England national team between 2005 and 2010, scoring 22 goals for his country during that time, and ...
and
Sophie Dahl Sophie Dahl (born Sophie Holloway on 15 September 1977, later taking her mother's name for professional reasons) is an English author and former fashion model. Her first novel, ''The Man with the Dancing Eyes'', was published in 2003 followed b ...
.Siebel Siebel was a German aircraft manufacturer founded in 1937 in Halle an der Saale.Gunston p.424 History It originated in the Klemm-Flugzeugwerke Halle that had been founded in 1934 as a branch of Leichtflugzeugbau Klemm in Böblingen. Its nam ...
expert Bryan Cantwell. People around the world are raising their glasses to wish Guinness a happy 250th birthday on Arthur’s Day"> Notable high-profile names who later spoke out against Arthur's day include: director
Lenny Abrahamson Leonard Ian Abrahamson (born 30 November 1966) is an Irish film and television director. He is known for directing such praised independent films as ''Adam & Paul'' (2004), ''Garage'' (2007), '' What Richard Did'' (2012), and ''Frank'' (2014), a ...
, singer-songwriter
Christy Moore Christopher Andrew "Christy" Moore (born 7 May 1945) is an Irish folk singer, songwriter and guitarist. In addition to his significant success as an individual, he is one of the founding members of Planxty and Moving Hearts. His first album, ...
, and musician Mike Scott of
The Waterboys The Waterboys are a folk rock band formed in Edinburgh in 1983 by Scottish musician Mike Scott. The band's membership, past and present, has been composed mainly of musicians from Scotland, Ireland, Wales and England. Mike Scott has remained ...
. The event was also dubbed "Diageo Day" by
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
to promote a boycott of the event. The Royal College of Physicians Ireland highlighted a 30% increase in ambulance call-outs on each successive Arthur's Day and a doubling in alcohol-related liver disease over the previous decade, associated with drink promotion and the relative cheapness of alcohol. Guinness drinkers were asked by the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013 with Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called ''Guinness Amplify'' was launched to replace the event


Marketing

The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for the sense of nostalgia and meaning behind the "Black Stuff" that the event promoted according to Diageo. Diageo also claimed that Arthur's Day was held on a Thursday, rather than an accurate yearly basis on the original date. Thursday was chosen according to Diageo as Thursdays were the traditional "student night" in Dublin and many towns in Ireland. ''
The Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is considered a newspaper ...
'' has described Arthur's Day as "a masterclass in how to fabricate a national holiday" with its "''
à la carte In restaurants, ''à la carte'' (; )) is the practice of ordering individual dishes from a menu in a restaurant, as opposed to '' table d'hôte'', where a set menu is offered. It is an early 19th century loan from French meaning "according ...
'' attitude to traditional holidays" – noting its countdown to one minute before six (recalling New Year's Eve), "the faux-patriotism that comes with a celebration of a "national" drink" and the "
hagiographic A hagiography (; ) is a biography of a saint or an ecclesiastical leader, as well as, by extension, an adulatory and idealized biography of a founder, saint, monk, nun or icon in any of the world's religions. Early Christian hagiographies might ...
treatment" of Arthur Guinness as some kind of saint. The paper warned, "If St Patrick's Day, Christmas, and Hallowe'en are festivals that offer an excuse for a drink, Diageo has flipped the concept on its head and made the drink an excuse for a festival".


By year


2009

;Dublin The Dublin shows occurred in four major venues ( The Academy, Tripod,
Vicar Street Vicar Street is a concert, performing arts centre and events venue in Dublin, Ireland. Located on Thomas Street, Dublin 8, Vicar Street has capacity for 1,050 people for seated performances and 1,500 people for standing gigs. The venue is own ...
and
Whelan's Whelan's is a pub and music venue in Dublin, Ireland. Profile Numerous international artists have played at the venue, including Jeff Buckley, Arctic Monkeys, Bloc Party, Kate Nash, Townes Van Zandt, Damien Rice and Allen Toussaint. The pub was ...
), 28
public house A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and wa ...
s and a specially established venue called Hop Store 13 at St. James's Gate Brewery. The events saw several high-profile acts performing in smaller locations than usual, with the likes of Tom Jones playing in a small Dublin pub. Admission prices referenced the well-known Guinness numbers, €9.99 and €17.59. The line-ups were confirmed on 24 July 2009. The events at Hop Store 13 would be hosted by
Cat Deeley Catherine Elizabeth Deeley (born 23 October 1976) is an English television presenter and actress. From 1998 to 2002, she hosted the ITV children's show '' SMTV Live,'' for which she won a BAFTA Children's Award, and its spin-off chart show '' ...
and
Ronan Keating Ronan Patrick John Keating (born 3 March 1977) is an Irish singer. He debuted in 1993 alongside Keith Duffy, Michael Graham, Shane Lynch, and Stephen Gately, as the co-lead singer (with Gately) of Irish pop group Boyzone. His solo career start ...
, whilst
Colin Murray Colin Murray (born Luke Wright on 10 March 1977) is a Northern Irish radio and television presenter. In 2010, he became host of BBC Television's '' Match of the Day 2'' on BBC Two, while still anchoring shows on BBC Radio 5 Live, including '' 5 ...
, Michelle Doherty and Michelle de Swarte would present from the other four major venues in the city. The Dublin events was headlined by Estelle, Tom Jones,
Kasabian Kasabian ( ) are an English rock band formed in Leicester in 1997 by lead vocalist Tom Meighan, guitarist and occasional vocalist Sergio Pizzorno, guitarist Chris Karloff, and bassist Chris Edwards. Drummer Ian Matthews joined in 2004. Karl ...
and
Sugababes Sugababes are a British girl group composed of Mutya Buena, Keisha Buchanan and Siobhán Donaghy. The lineup changed three times before returning to the original lineup in 2011. Formed in 1998 by All Saints manager Ron Tom, Sugababes releas ...
. Tom Jones was one of the acts to play Hop Store 13 before being taken to a secret location elsewhere in the city to perform again. Other acts include
The Blizzards The Blizzards are an Irish band from Mullingar in County Westmeath. They were formed by Niall Breslin in late 2004, and also feature Dec Murphy (drums), Justin Ryan, Anthony Doran, Louize Carroll (bass) and Aidan Lynch (keyboards). They have ...
, The Chakras, The Chapters, Concerto For Constantine,
The Coronas The Coronas are an Irish rock band that originated in Dublin. They release their music by their own independent record label, 3ú Records, and are based between Dublin and London. They have released seven studio albums, '' Heroes or Ghosts'' ...
,
Jamie Cullum Jamie Cullum (born 20 August 1979) is an English jazz-pop singer, songwriter and radio presenter. Although primarily a vocalist and pianist, he also accompanies himself on other instruments, including guitar and drums. He has recorded nine stu ...
,
Dirty Epics Dirty Epics were a four-piece Irish new wave band formed in Greystones, County Wicklow, but now resided in Dublin. They were composed of vocalist Sarah Jane (SJ) Wai, bassist Richie Power, guitarist Darren McCoy and drummer Alan Delaney and we ...
, The Enemy,
Mick Flannery Mick Flannery (born 28 November 1983) is an Irish singer and songwriter. His debut album ''Evening Train'' resulted from his time spent studying music and management at Coláiste Stiofáin Naofa in Cork. It featured tracks which had previously ...
,
General Fiasco General Fiasco are an indie rock group from Bellaghy, Northern Ireland. Since their formation in 2006, they have toured with Little Comets, Fighting With Wire, The Wombats, One Night Only, The Pigeon Detectives, The Enemy, Jet and Kids in ...
, David Gray, Calvin Harris,
Richard Hawley Richard Willis Hawley (born 17 January 1967) is an English singer-songwriter, guitarist, and producer. After his first band Treebound Story (formed while he was still at school) broke up, Hawley found success as a member of Britpop band Longp ...
,
The High Kings The High Kings is an Irish folk group formed in Dublin in 2008. The band consists of Finbarr Clancy, Brian Dunphy, Darren Holden, and Paul O'Brien. As of 2020, the group had released five studio albums, four live albums, and two live DVDs, an ...
, Hoarsebox, David Holmes, The Infomatics, Jerry Fish & The Mudbug Club,
David Kitt David Kitt (born 1975 in Dublin, Ireland) is an Irish musician. He has released eight studio albums to date: ''Small Moments'', ''The Big Romance'', ''Square 1'', ''The Black and Red Notebook'', '' Not Fade Away'', ''The Nightsaver'', ''Yous'', ...
,
The Kooks The Kooks () are an English pop-rock band formed in 2004 in Brighton. The band consists of Luke Pritchard (vocals/rhythm guitar), Hugh Harris (lead guitar/synthesizer/bass) and Alexis Nunez (drums). Their music is primarily influenced by th ...
,
The Magic Numbers The Magic Numbers are an English pop rock band consisting of two brother-and-sister pairs, from Hanwell in west London. The group was formed in 2002, releasing their debut album titled '' The Magic Numbers'' on 13 June 2005. Their follow-up al ...
,
Roots Manuva Rodney Hylton Smith, better known by his stage name Roots Manuva (born 9 September 1972), is a British rapper and producer. Since his debut in 1994, he has produced numerous albums and singles on the label Big Dada, achieving commercial succ ...
,
Imelda May Imelda Mary Higham (born Imelda Mary Clabby, 10 July 1974), professionally known as Imelda May, is an Irish singer, songwriter and multi-instrumentalist. Known primarily as a singer, she also plays the bodhrán, guitar, bass guitar and tambou ...
,
Fiona Melady Fiona is a feminine given name. The name is associated with the Gaelic traditions of Ireland and Scotland (through the poetry of James Macpherson), but has also become popular in England.. It can be considered either a Latinised form of the Gael ...
,
Mystery Jets Mystery Jets are an English indie rock band, formerly based on Eel Pie Island in Twickenham, London. The band consists of Blaine Harrison (vocals, guitar and keyboards), Jack Flanagan (bass and vocals), Kapil Trivedi (drums) and Henry Harriso ...
,
Noah and the Whale Noah and the Whale were a British indie rock and folk band from Twickenham, formed in 2006. The band's last line-up consisted of Charlie Fink (vocals, guitar), Tom Hobden (violin/ keyboards), Matt "Urby Whale" Owens (bass guitar), Fred Abbott ...
,
Noise Control Noise control or noise mitigation is a set of strategies to reduce noise pollution or to reduce the impact of that noise, whether outdoors or indoors. Overview The main areas of noise mitigation or abatement are: transportation noise control, ...
,
Paolo Nutini Paolo Giovanni Nutini (born 9 January 1987) is a Scottish singer, songwriter and musician from Paisley. Nutini's debut album, '' These Streets'' (2006), peaked at number three on the UK Albums Chart. Its follow-up, '' Sunny Side Up'' (2009), de ...
, OK Go, Oppenheimer,
Razorlight Razorlight are an English indie rock band, formed in 2002 in London by lead singer and guitarist Johnny Borrell. Along with Borrell, the current line-up of the band is composed of founding members Björn Ågren on guitar and bassist Carl Delemo ...
,
Fionn Regan Fionn Regan (born 1981) is an Irish folk musician and singer-songwriter. Born and raised in Bray, Regan came to prominence with the release of his debut studio album, '' The End of History'' in 2006. He had been releasing extended plays for six ...
,
Republic of Loose Republic of Loose were an Irish funk rock band from Dublin. Formed in 2001, the band formerly consisted of lead vocalist Mick Pyro, bass guitarist and vocalist Benjamin Loose, keyboardist Deco, guitarists and vocalists Dave Pyro and Brez and ...
, Reverend and The Makers,
Sharon Shannon Sharon Shannon (born 8 June 1968) is an Irish musician, best known for her work with the button accordion and for her fiddle technique. She also plays the tin whistle and melodeon. Her 1991 debut album, '' Sharon Shannon,'' was the best-sellin ...
,
Soul II Soul Soul II Soul are a British musical collective formed in London in 1988. They are best known for their two major hits; 1989's UK number five and US number eleven " Keep On Movin'", and its follow-up, the UK number one and US number four " Back to ...
,
The Undertones The Undertones are a rock band formed in Derry, Northern Ireland in 1974. From 1975 to 1983, the Undertones consisted of Feargal Sharkey (vocals), John O'Neill (rhythm guitar, vocals), Damian O'Neill (lead guitar, vocals), Michael Bradle ...
, White Belt Yellow Tag and
The Wombats The Wombats are an English indie rock band formed in Liverpool in 2003, consisting of Matthew Murphy (lead vocals, guitar, keyboards), Tord Øverland Knudsen (bass, backing vocals, keyboards), and Dan Haggis (drums, backing vocals, keyboards) ...
. ;Belfast Celebrations were led in
Belfast Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdom ...
by Paul and Michael at Cutter's,
The Botanic Inn The Botanic Inn, affectionately known as "The Bot", is a bar/nightclub situated near Botanic Gardens in the Queen's Quarter of Belfast, Northern Ireland. Owned by the Moony Hotel Group, formerly the Botanic Inn Group as of 2016. It has been no ...
and The House. ;Kuala Lumpur
The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim Hi ...
headlined the Arthur's Day events in Sunway Lagoon in
Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...
. The Malaysian government had initially forbidden Muslims to attend as it contradicts sharia law due to the organiser promoting alcohol, a beverage which Muslims are not allowed to drink. Non-Muslims in Malaysia were allowed to attend if they wish. Contrary to previous regulations, anyone above the age of 18 years can now participate. ;Galway In 2010, an outdoor Arthur's Day gig took place at Folan Quay, Galway Harbour. Acts that performed on the day included Imelda May, Newton Faulkner, Empire Saints, Sharon Shannon, The Magic Numbers, David Gray. ;Lagos Sean Paul headlined the Arthur's Day events in
Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...
.


2010

On 3 June 2010, Arthur's Day 2010 was confirmed and the following acts were announced: Snow Patrol,
Paolo Nutini Paolo Giovanni Nutini (born 9 January 1987) is a Scottish singer, songwriter and musician from Paisley. Nutini's debut album, '' These Streets'' (2006), peaked at number three on the UK Albums Chart. Its follow-up, '' Sunny Side Up'' (2009), de ...
, José González,
Royseven Royseven are a six-piece alternative rock band from Dublin, Ireland. They are known for songs such as "Dance" and " We Should Be Lovers", and have released two albums to date: '' The Art of Insincerity'' (2006) and '' You Say, We Say'' (2011). ...
, The View, We Have Band
MILK
Broken Records,
Mick Flannery Mick Flannery (born 28 November 1983) is an Irish singer and songwriter. His debut album ''Evening Train'' resulted from his time spent studying music and management at Coláiste Stiofáin Naofa in Cork. It featured tracks which had previously ...
, The Rags,
John Spillane John Spillane (born 1961) is a singer-songwriter from Cork, Ireland. Background Spillane grew up in the Cork suburb of Wilton, in a family of five boys. He was educated in Coláiste an Spioraid Naoimh, Bishopstown. Raised by his mother, she ...
,
Jay Sean Kamaljit Singh Jhooti (born 26 March 1981), better known by the stage name Jay Sean, is a British singer and songwriter. He debuted in the UK's Asian Underground scene as a member of the Rishi Rich Project with " Dance with You", which reache ...
,
The Hoosiers ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
,
Slow Club Slow Club were an English duo formed in Sheffield in 2006. The band consisted of multi-instrumentalists Charles Watson and Rebecca Lucy Taylor, with Watson contributing piano, Taylor contributing drums, and both performing guitar and vocals. ...
, The Maccabees,
The Magic Numbers The Magic Numbers are an English pop rock band consisting of two brother-and-sister pairs, from Hanwell in west London. The group was formed in 2002, releasing their debut album titled '' The Magic Numbers'' on 13 June 2005. Their follow-up al ...
,
Sharon Shannon Sharon Shannon (born 8 June 1968) is an Irish musician, best known for her work with the button accordion and for her fiddle technique. She also plays the tin whistle and melodeon. Her 1991 debut album, '' Sharon Shannon,'' was the best-sellin ...
,
The High Kings The High Kings is an Irish folk group formed in Dublin in 2008. The band consists of Finbarr Clancy, Brian Dunphy, Darren Holden, and Paul O'Brien. As of 2020, the group had released five studio albums, four live albums, and two live DVDs, an ...
, The Chapters, The Dirty 9s,
Heathers ''Heathers'' is a 1989 American black comedy film written by Daniel Waters and directed by Michael Lehmann, in both of their respective film debuts. The film stars Winona Ryder, Christian Slater, Shannen Doherty, Lisanne Falk, Kim Walker, and ...
and
Dirty Epics Dirty Epics were a four-piece Irish new wave band formed in Greystones, County Wicklow, but now resided in Dublin. They were composed of vocalist Sarah Jane (SJ) Wai, bassist Richie Power, guitarist Darren McCoy and drummer Alan Delaney and we ...
. Applications from musical acts were requested. For 2010, events occurred in Cork, Dublin and
Galway Galway ( ; ga, Gaillimh, ) is a city in the West of Ireland, in the province of Connacht, which is the county town of County Galway. It lies on the River Corrib between Lough Corrib and Galway Bay, and is the sixth most populous city on ...
on 23 September. On 28 July it was confirmed via The Victims Official website that
Brandon Flowers Brandon Richard Flowers (born June 21, 1981) is an American musician, singer, songwriter, and philanthropist, best known as the lead singer, keyboardist, and occasional bassist of the Las Vegas-based rock band the Killers. In addition to his ...
would also be playing in support of his solo album, ''
Flamingo Flamingos or flamingoes are a type of wading bird in the family Phoenicopteridae, which is the only extant family in the order Phoenicopteriformes. There are four flamingo species distributed throughout the Americas (including the Caribbea ...
''. * The Savoy – Cork:
Paolo Nutini Paolo Giovanni Nutini (born 9 January 1987) is a Scottish singer, songwriter and musician from Paisley. Nutini's debut album, '' These Streets'' (2006), peaked at number three on the UK Albums Chart. Its follow-up, '' Sunny Side Up'' (2009), de ...
,
Sharon Corr Sharon Helga Corr MBE (born 24 March 1970) is an Irish singer-songwriter, musician, and television personality. She is best known as a member of the pop-rock band The Corrs, which she co-founded in 1990 with her elder brother Jim and younger si ...
, The View, Fortune, O Emperor, Reko. * Folan Quay – Galway: David Gray,
Imelda May Imelda Mary Higham (born Imelda Mary Clabby, 10 July 1974), professionally known as Imelda May, is an Irish singer, songwriter and multi-instrumentalist. Known primarily as a singer, she also plays the bodhrán, guitar, bass guitar and tambou ...
,
Newton Faulkner Sam Newton Battenberg Faulkner (born 11 January 1985) is an English singer-songwriter and musician from Reigate, Surrey. He is known for his percussive style of guitar playing. In 2007 Faulkner's debut studio album ''Hand Built by Robots'' was c ...
,
The Magic Numbers The Magic Numbers are an English pop rock band consisting of two brother-and-sister pairs, from Hanwell in west London. The group was formed in 2002, releasing their debut album titled '' The Magic Numbers'' on 13 June 2005. Their follow-up al ...
,
Sharon Shannon Sharon Shannon (born 8 June 1968) is an Irish musician, best known for her work with the button accordion and for her fiddle technique. She also plays the tin whistle and melodeon. Her 1991 debut album, '' Sharon Shannon,'' was the best-sellin ...
, Empire Saints. ;Kuala Lumpur The Guinness Arthur's Day 2010 was held on 24 September 2010 (GMT/UTC +8) at Surf Beach @ Sunway Lagoon and featured performances by Flo Rida, Sean Kingston,
Colby O'Donis Colby O'Donis Colón (; born March 14, 1989) is an American singer. He is best known as the featured artist in Lady Gaga's 2008 single " Just Dance", which spent more than eleven months on the ''Billboard'' Hot 100. He is also known for his le ...
,
Mizz Nina Shazrina binti Azman, also known as Mizz Nina, (born 1 July 1980) is a Malaysian fashion designer, motivational speaker, television personality, humanitarian, and co-founder of Dopstv, an Islamic lifestyle channel. She was also a musician, sing ...
, Pop Shuvit,
Thaitanium Thaitanium ( th, ไทยเทเนี่ยม) is a Thai American hip hop music group. Among the first of Thai rap artists, the group formed in 2000 by K.H. - Khanngoen "Khan" Nuanual, P. Cess - Prinya "Way" Intachai, Sunny Day - Nay Mayo "D ...
, Melissa Indot and DJ Fuzz. ;Indonesia Arthur's Day in Indonesia was celebrated for the first time on 4 December 2010 at the Oval Plaza Epicentrum Walk, Jakarta. Lifehouse, the American alternative rock band which came to prominence in 2001 with their hit single 'Hanging by a moment', performed in front of more than 4,000 fans. They were supported on the day by
Rivermaya Rivermaya is a Filipino alternative rock band. Formed in 1994, it is one of the several bands who spearheaded the 1990s Philippine alternative rock explosion. Rivermaya is currently composed of original members Mark Escueta and Nathan Azarc ...
, a popular band from the Philippines and two hit Indonesian bands; Superman Is Dead and Pure Saturday. Winners of the Guinness Bold Chemistry took center stage along with these international talents. The huge music concert was also host to other remarkable elements such as a Guinness timeline, photo booths and Guinness Ice Bar. A revolutionary facet of the event called the Wooz.in was introduced to fans which allowed them to tag themselves at the event on Foursquare and upload photos to Facebook or Twitter via an RFID bracelet. Fans joined at this monumentous occasion to celebrate this remarkable day and raise a toast to Arthur.


2011

* Baggot Inn, Dublin: Yngve & The Innocent, Bitches with Wolves * Palace Bar, Dublin: Yngve & The Innocent, Fox Avenue * Flannery's Pub, Dublin: Fox Avenue, Carley Connor ;Kuala Lumpur The Arthur's Day celebrations in
Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...
, Malaysia kicked off on 23 September 2011 (GMT/UTC +8). The event held at Speed City @
Selangor Turf Club Selangor Turf Club is a horse racing track located in Serdang, Selangor, Malaysia. It is one of three horse racing courses in the country; the other two are in Ipoh, Perak and Penang. History Selangor Turf Club was founded in 1896. For nearly ...
was attended by an estimated crowd of 10,000 and featured performances by
Taio Cruz Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
,
Mizz Nina Shazrina binti Azman, also known as Mizz Nina, (born 1 July 1980) is a Malaysian fashion designer, motivational speaker, television personality, humanitarian, and co-founder of Dopstv, an Islamic lifestyle channel. She was also a musician, sing ...
,
Soler Soler may refer to: * Soler Township, Roseau County, Minnesota * Soler (band), Hong Kong based rock band * Soler (grape), French wine grape, also known as Peloursin People with the surname Soler * Alay Soler (born 1979), Cuban baseball player ...
, Dragon Red,
Prema Yin Prema Yin Ranee A/P Kali Kavandan (born 3 October 1986), known by her stage name Prema Yin, is a Malaysian singer musician and former contestant of '' Who Will Win Malaysia Topstar'', where she first became widely known to the public. Biograph ...
,
Joe Flizzow Too Phat was a Malaysian hip-hop duo, composed of rappers Joe Flizzow (born Johan Ishak in Kuala Lumpur; 16 October 1979) and Malique (born Malique Ibrahim in Johor Bahru; 21 August 1977). Career In the late 1990s Joe Flizzow, Malique and K ...
, Take-T (Japan) and Dandee (
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
). ;Indonesia Like the global celebration, Guinness Indonesia has also expanded its festivities into a larger audience to grow the footprint of Arthur's Day by bringing even more unforgettable experience through a remarkable concert in 4 cities across Indonesia in Jakarta,
Medan Medan (; English: ) is the capital and largest city of the Indonesian province of North Sumatra, as well as a regional hub and financial centre of Sumatra. According to the National Development Planning Agency, Medan is one of the four mai ...
, Surabaya and Makassar. Internationally renowned artist The Script performed at the Pullman Hotel Ballroom in Jakarta on 12 November in front of more than 5000 fans who joined to toast the great Arthur Guinness. They were supported on the night by local bands
Gugun Blues Shelter Gugun Blues Shelter (GBS), or Gugun Power Trio (for the American and European market), is an Indonesian blues band, formed in Jakarta, Indonesia, in 2004. The current members are Gugun on guitar, Fajar Adi Nugroho on bass and Bowie on drums. They h ...
and Mike's X GroovyL@nd. On 12 November, Guinness Arthur's Day in Jakarta was positioned as the 2nd most trending topic in Twitter media worldwide. The Guinness Arthur's Day Indonesia road show continued; with the American Rock group MR. BIG performing in Medan, Surabaya and Makassar. MR. BIG hit Medan on 3 December at Pardede Hall with collaboration from Indonesian rock band /rif, and performed in front of 4000 people who joined the celebration. Next up for MR. BIG was a performance in Surabaya on 7 December at Grand City where the concert was opened by local superstar Netral. Finally, MR BIG visited Makassar on 10 December and performed the final Arthur's Day 2011 celebrations at Trans Studio. As was fitting for the final celebration of the year, Makassar had the largest attendance with a crowd of over 9000 people. Across the four cities, the Guinness Arthur's Day Indonesia celebration was experienced by over 22,000 people at the four venues. An additional element was that Guinness provided live streaming in 34 outlets all over Indonesia during the concerts.


2012

The 2012 promotion of Arthur's day on 27 September included television and billboard advertising under the slogan "Paint the town black". Example,
Tinie Tempah Patrick Chukwuemeka Okogwu (born 7 November 1988), better known by his stage name Tinie Tempah, is a British rapper. He has been signed to Parlophone Records since 2009, a subsidiary of Warner Music Group. He created his own entertainment compa ...
, Ellie Goulding,
Mika Mika is a given name, a nickname and a surname. Notable people and fictional characters with the name include: People known just as Mika * Mika (singer) (born 1983), Lebanese-born British singer-songwriter Michael Penniman, Jr. * Mika (footbal ...
,
Professor Green Stephen Paul Manderson (born 27 November 1983), better known by his stage name Professor Green or simply Pro Green, is an English rapper, singer, songwriter, actor, television personality and mental health activist from London. Growing up on ...
, Fatboy Slim,
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
and Amy Macdonald have been confirmed as headline acts for Arthur's Day 2012. Also on the bill were Picturehouse,
Mundy Edmond Enright (born 19 May 1975), known professionally as Mundy, is an Irish singer-songwriter and founder of the independent record label Camcor Records. Biography He released his debut album ''Jelly Legs'' in 1996 on the Epic Records label ...
, Walking on Cars, Dove, The Vals, The Rapparee, The Bonnevilles, Lilygreen & Maguire, The Heads of State, Ard Rí, Midnight Graffiti, Fiddler's Green, Ruaile Buaile, Willie Byrne, Gentry Morris, Shane Butler, Jaker and Brush Shiels. Arthur's Day 2012 took place on 27 September.


2013

Arthur's Day 2013 was celebrated on Thursday 26 September 2013. On 12 August 2013, the line-up for the 2013 Arthur's day was announced, with The Script, Emeli Sande,
Bobby Womack Robert Dwayne Womack (; March 4, 1944 – June 27, 2014) was an American singer, songwriter, musician, and record producer. Starting in the early 1950s as the lead singer of his family musical group the Valentinos and as Sam Cooke's backing gui ...
and
Manic Street Preachers Manic Street Preachers, also known simply as the Manics, are a Welsh rock band formed in Blackwood in 1986. The band consists of cousins James Dean Bradfield (lead vocals, lead guitar) and Sean Moore (drums, percussion, soundscapes), plus ...
, among others, headlining the acts that will be playing. The slogan used on advertisements for 2013 was "Showcasing Ireland's Talent & Creativity", which highlighted the 500+ musical events taking place on the day. Kuala Lumpur, Malaysia will be celebrating Arthur's Day 2013 on 27 September 2013 with Five For Fighting, The All American Rejects & The Wanted at Sepang International Center. In September 2013, a Social Media campaign entitled 'Boycott Arthur's Day' began claiming national and international attention. Irish & International Artists and Musicians have given their support to the campaign which calls on Irish Citizens to 'Say NO to Diageo's boozefest. On 24 September, a live studio debate which included Guinness executive Peter O'Brien was held on Prime Time on
RTÉ One RTÉ One ( ga, RTÉ a hAon) is an Irish free-to-air flagship television channel owned and operated by Raidió Teilifís Éireann (RTÉ). It is the most-popular and most-watched television channel in the country and was launched as ''Telefís ...
discussing the pros and cons of Arthur's day. Singer
Christy Moore Christopher Andrew "Christy" Moore (born 7 May 1945) is an Irish folk singer, songwriter and guitarist. In addition to his significant success as an individual, he is one of the founding members of Planxty and Moving Hearts. His first album, ...
released a single to mark the occasion which he performed on Prime Time. There has been significant criticism of the event this year due to a 30% increase in ambulance callouts in Dublin on the night in 2012. People have criticised Diageo for inventing a "pseudo-national holiday" to market its products.


Legacy

Since its cancellation, there have been many reported celebrations of Arthur's Day. In September 2015, MSN News reported that a bar in Jundaí, Brazil was hosting an event for Arthur's Day despite it being abandoned. Later that same September, MSN News reported that Spells Bar in Ballaghaderreen, Co. Roscommon in Ireland was celebrating "The Day Formerly Known As Arthur's Day.


References


External links


Official website
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Hot Press ''Hot Press'' is a fortnightly music and politics magazine based in Dublin, Ireland, founded in June 1977. The magazine has been edited since its inception by Niall Stokes. History ''Hot Press'' was founded in June 1977 by Niall Stokes, who co ...
'' photos – 2010
12

Official Malaysia website
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