An art release is the premiere of an artistic production and its presentation and marketing to the public.

Film

Led Zeppelin - Celebration Day premiere marquee

A film release is the authorization by the owner of a completed film to a public exhibition of the film. The exhibition may be in theatres or for home viewing. A film's release date and the method of release is part of the

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

of the film. It may be a wide or limited release. The process may involve finding a film distributor. A film's marketing may involve the film being shown at a

film festival A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors. Films may be of recent date and, depending upo ...

trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

to attract distributor attention and, if successful, may then be released through a chosen distributor.

Delayed release

A delayed release or late release in the

film industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, p ...

refers to the relatively late release of a film to the

public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichk ...

. A release can be postponed due to the sometimes difficult transition of the production or post-production to the sales and distribution phase of the film production cycle. Due to several factors a film release can be delayed: #Problems during post-production of an artistic nature. #Political problems regarding the film. #Economic problems relating to limitations in the

film budget Film budgeting refers to the process by which a line producer, unit production manager, or production accountant prepares a budget for a film production. This document, which could be over 130 pages long, is used to secure financing for and lead to ...

. These problems can be resolved by overcoming artistic problems, making politically correct or commercially successful changes to the film/or relieving budgetary problems.

Music

In the music industry, a release usually is a creative output from an artist, available for sale or distribution; a broad term covering the many different formats music can be released in, and different forms of pieces (singles, albums, extended plays, etc.). The word can also refer to the event at which an

album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records co ...

or single is first offered for sale in record stores. Also an album launch, or single launch. Musical performers often self-release (self-publish) their recordings without the involvement of an established

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

. While some acts who enjoy local or small scale popularity have started their own labels in order to release their music through stores, others simply sell the music directly to customers, for example, making it available to those at their live concerts. With the growth of the Internet as a medium for publicizing and distributing music, many musical acts have sold their recordings over the Internet without a label. Unlike self-publishing a novel, which is usually done only when no other options exist, even well-established musicians will choose to self-release recordings. Music managers are increasingly getting involved in such releases and with the advent of artist management labels which have stepped in to save the situation. In Kenya, for example, most record labels only handle production, thus leading to a situation where records are marketed less. This has prompted music companies like

Grosspool Music Grosspool Music is a recording and artist services label (production, music marketing, management & distribution) based in Nairobi. As a label they have handled releases by Needah, Lion Boy and Teezeh. Grosspool supports affiliated musicians too. ...

to sign independent artists and manage their branding, releases, and marketing.

Film

Delayed release

Music

See also