Ariel is a European brand of

laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...

developed by P&G European Technology Centre in

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

and is an early example of pan-European consumer product branding. It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

and has grown to become one of the most recognised laundry brands in many markets around the world.

References

External links

Official UK WebsiteOfficial German Website
Products introduced in 1967 Cleaning product brands Laundry detergents Procter & Gamble brands Consumer goods British brands {{Product-stub