Anthony Noto (born 2 May 1968) is an American businessman, the CEO of

SoFi Sofi may refer to: *Sofi (mascot), the Mascot for 2010 ISF Women's World Championship *Sofi Marinova (born 1975), Bulgarian singer SOFI may refer to: * Swedish Institute for Language and Folklore * Spray-On Foam Insulation, used on the Space Shut ...

, and the former COO of

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

. Previously, he was a managing director at Goldman Sachs,

CFO The chief financial officer (CFO) is an officer of a company or organization that is assigned the primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financ ...

of the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

, COO of

, and head of Twitter Ventures.

Early life and education

Anthony Noto is the son of Roseanne Niet (who died in 2015) and George Noto Sr. He has two siblings, George Noto and Thomas Noto. His brother Thomas died in 2018. He has 5 children with his wife, Kristin Noto. Noto graduated from Franklin D. Roosevelt High School in

Hyde Park, New York Hyde Park is a town in Dutchess County, New York, United States, bordering the Hudson River north of Poughkeepsie. Within the town are the hamlets of Hyde Park, East Park, Staatsburg, and Haviland. Hyde Park is known as the hometown of Fran ...

. He attended the

United States Military Academy The United States Military Academy (USMA), also known metonymically as West Point or simply as Army, is a United States service academy in West Point, New York. It was originally established as a fort, since it sits on strategic high groun ...

West Point The United States Military Academy (USMA), also known Metonymy, metonymically as West Point or simply as Army, is a United States service academies, United States service academy in West Point, New York. It was originally established as a f ...

, where he was a star linebacker on the football team, earning All-East and Academic All-American honors. In 1991, Noto was the highest-ranked mechanical engineering major in his graduating class. After graduating from Army

Ranger School The United States Army Ranger School is a 62-day small unit tactics and leadership course that develops functional skills directly related to units whose mission is to engage the enemy in close combat and direct fire battles. Ranger training wa ...

at Fort Benning, Noto served as a Communications Officer with the 24th Infantry Division in

Fort Stewart, Georgia Fort Stewart is a United States Army post in the U.S. state of Georgia. It lies primarily in Liberty and Bryan counties, but also extends into smaller portions of Evans, Long and Tattnall counties. The population was 11,205 at the 2000 census. T ...

. After serving in the military, Noto attended business school at the

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...

, while working at

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arran ...

as a brand manager, and later received an MBA from the

Wharton School of Business The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in ...

in 1999.

Career

Goldman Sachs and NFL

Noto joined Goldman Sachs in 1999 and was voted the top analyst by '' Institutional Investor'' magazine for research on the Internet industry. Noto led the firm’s communications, media and entertainment research team at Goldman Sachs, and provided strategic direction and resource allocation for the group. He became a managing director in 2003, and a partner in 2004. On 24 February 2008, Noto took over the job of CFO for the

, a position left vacant since former CFO, Barbara Kaczynski, left in February 2003. Noto held the position until October 2010, but left just prior to the negotiations which led up to the 2011 lockout. He returned to Goldman Sachs in October 2010 as the co-head of Goldman’s global media group. In 2013, Noto helped Goldman score one of the "biggest tech prizes around" when the company won the role of lead underwriter for Twitter's initial public offering. Noto would work as the main banker dealing with Twitter.

Coatue and Twitter

In May 2014, Noto announced that he would be leaving Goldman Sachs to join the New York-based hedge fund

Coatue Management Coatue is an American technology-focused investment manager led by founder and portfolio manager Philippe Laffont. Coatue invests in public and private markets with a focus on technology, media, telecommunications. the consumer and healthcare se ...

LLC. However, on 1 July 2014, Twitter CEO

Dick Costolo Richard William Costolo (pronounced: ) (born September 10, 1963) is an American businessman. He was the CEO of Twitter, Inc. from 2010 to 2015; he also served as the COO before becoming CEO. He took over as CEO from Evan Williams in October 2010 ...

announced that Noto would join Twitter as the company's CFO. The two men built a good relationship the previous year when Noto managed Twitter's account while at Goldman Sachs. In 2014, Noto received total compensation of $73 million.

SoFi

On January 20, 2018, it was confirmed that Noto was leaving Twitter to become the CEO of

(Social Finance, Inc.).

References

{{DEFAULTSORT:Noto, Anthony 1968 births Living people People from Poughkeepsie, New York Army Black Knights football players United States Military Academy alumni Military personnel from New York (state) United States Army officers United States Army Rangers Wharton School of the University of Pennsylvania alumni Businesspeople from Poughkeepsie, New York American computer businesspeople American investment bankers American chief financial officers Businesspeople in information technology Twitter, Inc. people American chief operating officers 21st-century American businesspeople