Anders Gronstedt (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of

virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...

and augmented reality training,

transmedia storytelling Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a producti ...

and game-based learning and president of the Gronstedt Group.

Background and career

Gronstedt received his MBA from the

Stockholm School of Economics The Stockholm School of Economics (SSE; sv, Handelshögskolan i Stockholm, HHS) is a private business school located in city district Vasastaden in the central part of Stockholm, Sweden. SSE offers BSc, MSc and MBA programs, along with ...

and his Ph.D. in journalism and mass communication from the

University of Wisconsin-Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, th ...

, in 1994. He was an assistant professor in marketing at the

University of Colorado at Boulder The University of Colorado Boulder (CU Boulder, CU, or Colorado) is a public research university in Boulder, Colorado. Founded in 1876, five months before Colorado became a state, it is the flagship university of the University of Colorado sy ...

1994–97. In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds. He is considered a learning visionary championing immersive learning approaches.

Publications

In 2000, Gronstedt wrote the book ''The Customer Century'', based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications. His 2007 ''Harvard Business Review'' article chronicles how companies like EMC and IBM use podcasting to train employees. Gronstedt has written three ATD Infoline monograms: * ''Basics of Pod Casting'' (May, 2007) * ''Training in Virtual Worlds'' (March, 2008) * ''Learning Through Transmedia Storytelling'' (January, 2014) with Marc Ramos Gronstedt wrote two chapters in ''The Handbook of Strategic Public Relations and Integrated Marketing Communications'', Second Edition, and one chapter in Karl Kapp's ''The Gamification of Learning and Instruction Fieldbook: Ideas into Practice''. Recent ''TD Magazine'' and ''CLO Magazine'' articles by Dr. Gronstedt focus on virtual and augmented reality in learning.

References

External links

Gronstedt Group web site.

Interview with ''Chief Learning Officer Magazine''.
{{DEFAULTSORT:Gronstedt, Anders Stockholm School of Economics alumni 1965 births Living people American instructional writers University of Wisconsin–Madison School of Journalism & Mass Communication alumni