Amory Lovins
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Amory Bloch Lovins (born November 13, 1947) is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on
energy policy Energy policy is the manner in which a given entity (often governmental) has decided to address issues of energy development including energy conversion, distribution and use as well as reduction of greenhouse gas emissions in order to contr ...
and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018. Lovins has promoted energy efficiency, the use of
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
sources, and the generation of energy at or near the site where the energy is actually used. Lovins has also advocated a " negawatt revolution" arguing that utility customers don't want
kilowatt-hours A kilowatt-hour ( unit symbol: kW⋅h or kW h; commonly written as kWh) is a unit of energy: one kilowatt of power for one hour. In terms of SI derived units with special names, it equals 3.6 megajoules (MJ). Kilowatt-hours are a common bi ...
of electricity; they want energy services. In the 1990s, his work with Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar. He has provided expert testimony and published 31 books, including '' Reinventing Fire'', '' Winning the Oil Endgame'', '' Small is Profitable'', '' Brittle Power'', and ''
Natural Capitalism ''Natural Capitalism: Creating the Next Industrial Revolution'' is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard ...
''.


Early life and education

Lovins was born in
Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morg ...
. His father, Gerald H. Lovins worked as an engineer and his mother, Miriam Lovins, worked as a social services administrator. Lovins is the brother of Julie Beth Lovins, a
computational linguist Computational linguistics is an interdisciplinary field concerned with the computational modelling of natural language, as well as the study of appropriate computational approaches to linguistic questions. In general, computational linguistics ...
who wrote the first stemming algorithm for word matching. In 1964, Lovins entered
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher ...
as a
National Merit Scholar The National Merit Scholarship Program is a United States academic scholarship competition for recognition and university scholarships administered by the National Merit Scholarship Corporation (NMSC), a privately funded, not-for-profit organizat ...
. After two years there, he transferred to
Oxford Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...
. In 1969, he became a junior research fellow at
Merton College, Oxford Merton College (in full: The House or College of Scholars of Merton in the University of Oxford) is one of the constituent colleges of the University of Oxford in England. Its foundation can be traced back to the 1260s when Walter de Merton, ...
, as a result of which he had a temporary Oxford master of arts status. He left without a degree in 1971, because the university would not allow him to pursue a doctorate in energy. Lovins moved to London to pursue his energy work, and returned to the United States in 1981. He settled in western Colorado in 1982.Lovins Bio
Lovins' four grandparents emigrated to the United States from small villages lying between
Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the seventh-most populous city in Europe. Ky ...
and
Odessa Odesa (also spelled Odessa) is the third most populous city and municipality in Ukraine and a major seaport and transport hub located in the south-west of the country, on the northwestern shore of the Black Sea. The city is also the administrativ ...
in
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inva ...
in the early 20thcentury. Most of his remaining family are believed to have been killed by German
Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in N ...
in the 1941 Tarashcha massacre.


Work


Friends of the Earth

Each summer from 1965 to 1981, Lovins guided mountaineering trips and photographed the White Mountains of
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, contributing photographs to ''At Home in the Wild: New England's White Mountains''. In 1971, he wrote about Wales' endangered Snowdonia National Park in the book, ''Eryri, the Mountains of Longing'', commissioned by David Brower, president of
Friends of the Earth Friends of the Earth International (FoEI) is an international network of environmental organizations in 73 countries. The organization was founded in 1969 in San Francisco by David Brower, Donald Aitken and Gary Soucie after Brower's split wi ...
.Profile of the 2007 Blue Planet Prize Recipient
Lovins spent about a decade as British representative for Friends of the Earth. During the early 1970s, Lovins became interested in resource policy, especially
energy policy Energy policy is the manner in which a given entity (often governmental) has decided to address issues of energy development including energy conversion, distribution and use as well as reduction of greenhouse gas emissions in order to contr ...
. The
1973 energy crisis The 1973 oil crisis or first oil crisis began in October 1973 when the members of the Organization of Arab Petroleum Exporting Countries (OAPEC), led by Saudi Arabia, proclaimed an oil embargo. The embargo was targeted at nations that had su ...
helped create an audience for his writing and an essay originally penned as a U.N. paper grew into his first book concerned with energy, ''World Energy Strategies'' (1973). His next book was '' Non-Nuclear Futures: The Case for an Ethical Energy Strategy'' (1975), co-authored with John H. Price.


Rocky Mountain Institute

By 1978, Lovins had published six books and consulted widely. In 1982, he and his wife, Hunter Lovins founded Rocky Mountain Institute, based in Snowmass, Colorado. Together with a group of colleagues, the Lovinses fostered efficient resource use and
sustainable development Sustainable development is an organizing principle for meeting human development goals while also sustaining the ability of natural systems to provide the natural resources and ecosystem services on which the economy and society depend. The ...
. Lovins clients have included many ''Fortune'' 500 companies, real-estate developers, and utilities. Public-sector clients have included the
OECD The Organisation for Economic Co-operation and Development (OECD; french: Organisation de coopération et de développement économiques, ''OCDE'') is an intergovernmental organisation with 38 member countries, founded in 1961 to stimulate ...
, UN, Resources for the Future, many national governments, and 13 US states. Lovins served in 1980 and 1981 on the U.S. Department of Energy's Energy Research Advisory Board, and from 1999 to 2001 and 2006 to 2008 on
Defense Science Board The Defense Science Board (DSB) is a committee of civilian experts appointed to advise the U.S. Department of Defense on scientific and technical matters. It was established in 1956 on the recommendation of the second Hoover Commission. Charte ...
task forces on military energy efficiency and strategy. His visiting academic chairs most recently included a visiting professorship in Stanford University's School of Engineering. Since 1982, RMI has grown into a broad-based "think-and-do tank" with more than 85 staff and an annual budget of some $13 million. RMI has spun off five for-profit companies.


Ideas


Soft energy paths

Amory Lovins published an article in ''
Foreign Affairs ''Foreign Affairs'' is an American magazine of international relations and U.S. foreign policy published by the Council on Foreign Relations, a nonprofit, nonpartisan, membership organization and think tank specializing in U.S. foreign policy a ...
'' called "Energy Strategy: The Road Not Taken?" in 1976. Lovins argued that the United States had arrived at an important crossroads and could take one of two paths. The first, supported by U.S. policy, promised a future of steadily increasing reliance on
fossil fuel A fossil fuel is a hydrocarbon-containing material formed naturally in the Earth's crust from the remains of dead plants and animals that is extracted and burned as a fuel. The main fossil fuels are coal, oil, and natural gas. Fossil fuels ma ...
s and
nuclear fission Nuclear fission is a reaction in which the nucleus of an atom splits into two or more smaller nuclei. The fission process often produces gamma photons, and releases a very large amount of energy even by the energetic standards of radio ...
, and had serious environmental risks. The alternative, which Lovins called "the soft path", favored "benign" sources of renewable energy like
wind power Wind power or wind energy is mostly the use of wind turbines to generate electricity. Wind power is a popular, sustainable, renewable energy source that has a much smaller impact on the environment than burning fossil fuels. Historically ...
and
solar power Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Photovoltaic cells convert light into an electric current using the photovolta ...
, along with a heightened commitment to energy conservation and energy efficiency. In October 1977, ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' ran a cover story on Lovins' ideas. Residential solar energy technologies are prime examples of soft energy technologies and rapid deployment of simple, energy conserving, residential solar energy technologies is fundamental to a soft energy strategy. Lovins has described the "hard energy path" as involving inefficient energy use and centralized, non-renewable energy sources such as
fossil fuels A fossil fuel is a hydrocarbon-containing material formed naturally in the Earth's crust from the remains of dead plants and animals that is extracted and burned as a fuel. The main fossil fuels are coal, oil, and natural gas. Fossil fuels ma ...
. He believes soft path impacts are more "gentle, pleasant and manageable," than hard path impacts. These impacts range from the individual and household level to those affecting the very fabric of society at the national and international level.Amory Lovins (1977). ''Soft Energy Paths: Towards a Durable Peace'' ''Lovins on the Soft Path'' is a
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
made by Amory and Hunter Lovins. It received "Best Science and Technology Film,
San Francisco International Film Festival The San Francisco International Film Festival (abbreviated as SFIFF), organized by the San Francisco Film Society, is held each spring for two weeks, presenting around 200 films from over 50 countries. The festival highlights current trends in i ...
, 1983; Blue Ribbon, American Film Festival, 1982; Best of the Festival, Environmental Education Film Festival, 1982; Best Energy Film, International Environmental Film Festival, 1982; and Chris Bronze Plaque, Columbus International Film Festival, 1982."


Nuclear power limitations

Lovins wrote that nuclear power plants are intermittent in that they will sometimes fail unexpectedly, often for long periods of time. For example, in the United States, 132 nuclear plants were built, and 21% were permanently and prematurely closed due to reliability or cost problems, while another 27% have at least once completely failed for a year or more. The remaining U.S. nuclear plants produce approximately 90% of their full-time full-load potential, but even they must shut down (on average) for about 1 out of each 18 months for scheduled refueling and maintenance. To cope with such intermittence by nuclear (and centralized fossil-fueled) power plants, utilities install a "reserve margin" of roughly 15% extra capacity spinning ready for instant use. Lovins also argues that nuclear plants have an additional disadvantage: for safety, they must instantly shut down in a power failure, but due to the inherent nuclear-physics of the systems, they can't be restarted quickly. For example, during the
Northeast Blackout of 2003 The Northeast blackout of 2003 was a widespread power outage throughout parts of the Northeastern and Midwestern United States, and most parts of the Canadian province of Ontario on Thursday, August 14, 2003, beginning just after 4:10 p.m. ...
, nine operating U.S. nuclear units had to shut down temporarily. During the first three days after restarting, their output was less than 3% of normal. After twelve days of restart, their average capacity loss had exceeded 50 percent. Lovins provided his general assessment of nuclear power in a 2011 ''Huffington Post'' article, saying that "Nuclear power is the only energy source where mishap or malice can kill so many people so far away; the only one whose ingredients can help make and hide nuclear bombs; the only climate solution that substitutes proliferation, accident, and high-level radioactive waste dangers. Indeed, nuclear plants are so slow and costly to build that they reduce and retard climate protection". With respect to the
2011 Japanese nuclear accidents The was a nuclear accident in 2011 at the Fukushima Daiichi Nuclear Power Plant in Ōkuma, Fukushima, Japan. The proximate cause of the disaster was the 2011 Tōhoku earthquake and tsunami, which occurred on the afternoon of 11 March 2011 and ...
, Lovins wrote: "An earthquake-and-tsunami zone crowded with 127 million people is an unwise place for 54 reactors". Regarding nuclear power in the United Kingdom, Amory Lovins commented in 2014 that:
Britain's plan for a fleet of new nuclear power stations is ... unbelievable ... It is economically daft. The guaranteed price eing offered to French state company EDFis over seven times the unsubsidized price of new wind in the US, four or five times the unsubsidized price of new solar power in the US. Nuclear prices only go up. Renewable energy prices come down. There is absolutely no business case for nuclear. The British policy has nothing to do with economic or any other rational base for decision making.


Negawatt revolution

A negawatt is a unit in watts of power saved. It is basically the opposite of a
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
. Amory Lovins has advocated a "negawatt revolution", arguing that utility customers don't want
kilowatt-hours A kilowatt-hour ( unit symbol: kW⋅h or kW h; commonly written as kWh) is a unit of energy: one kilowatt of power for one hour. In terms of SI derived units with special names, it equals 3.6 megajoules (MJ). Kilowatt-hours are a common bi ...
of electricity; they want energy services such as hot showers, cold beer, lit rooms, and spinning shafts, which can come more cheaply if electricity is used more efficiently.Amory B. Lovins
The Negawatt Revolution
''Across the Board'', Vol. XXVII No. 9, September 1990, pp. 21–22.


Hypercar

In 1994, Amory Lovins developed the design concept of the Hypercar. This vehicle would have ultra-light construction with an
aerodynamic Aerodynamics, from grc, ἀήρ ''aero'' (air) + grc, δυναμική (dynamics), is the study of the motion of air, particularly when affected by a solid object, such as an airplane wing. It involves topics covered in the field of fluid dyn ...
body using advanced
composite material A composite material (also called a composition material or shortened to composite, which is the common name) is a material which is produced from two or more constituent materials. These constituent materials have notably dissimilar chemical or ...
s, low- drag design, and hybrid drive. Designers of the Hypercar claim that it would achieve a three- to fivefold improvement in fuel economy, equal or better performance, safety, amenity, and affordability, compared with today's cars. In 1999, RMI took this process a step further by launching a for-profit venture, Hypercar Inc. in which RMI has a minority interest.What is a Hypercar Vehicle?
from Hypercar.com
In 2004, Hypercar Inc. changed its name to Fiberforge to better reflect the company's new goal of lowering the cost of high-volume advanced-composite structures by leveraging the patents of David F. Taggart, one of the founders of Hypercar, Inc. Lovins says the commercialization of the Hypercar began in 2014, with the production of the all-carbon electric
BMW i3 The BMW i3 is a B-segment, high-roof hatchback manufactured and marketed by BMW with an electric powertrain using rear-wheel drive via a single-speed transmission and an underfloor lithium-ion battery pack and an optional range-extending pe ...
family and the 313 miles per gallon Volkswagen XL1.


Citizen participation

Lovins does not see his energy ideas as green or left-wing, and he is an advocate of
private enterprise A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
and free market economics. He notes that
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
has made News Corporation carbon-neutral, with savings of millions of dollars. But, says Lovins, large institutions are becoming more "gridlocked and moribund", and he supports the rise of "citizen organizations" around the world.
Paul Hawken's '' Blessed Unrest'' chronicles the rise of millions of non-profit citizen organizations around the world — the greatest
social movement A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and ma ...
in history. As central institutions become more gridlocked and moribund, a new vitality is beginning to spread renewal through the stem to the flower.


Criticism

Institutions and energy specialists have criticized various positions taken by Amory Lovins. One of the main points of contention is the assumption by the RMI of a linear relation between improvements in energy efficiency and reductions in aggregate energy consumption. The Jevons Paradox suggests that improvements in energy efficiency actually lead to an increase in energy use, as a result of decreasing cost. This "rebound effect" is downplayed in the analyses performed by Lovins. Other assumptions made by Lovins have also received criticism. For example, in Lovins' book, Reinventing Fire, it is assumed that 50% of all electricity in the US could come from wind in 2050. Other authors find that this is capped probably around 30%. Similar overestimates are identified in PV (solar), where estimates are made for about 30%; this is seen as implausible. Moreover, according to the authors, no analyses are given about the need for huge volumes of electricity storage, which would be needed when the sun doesn't shine and the wind doesn't blow.


Awards

Amory Lovins was elected a Fellow of the
American Association for the Advancement of Science The American Association for the Advancement of Science (AAAS) is an American international non-profit organization with the stated goals of promoting cooperation among scientists, defending scientific freedom, encouraging scientific respons ...
in 1984, of the
World Academy of Art and Science The World Academy of Art and Science (WAAS), founded in 1960, is an international non-governmental scientific organization and global network of more than 800 scientists, artists, and scholars in more than 90 countries. It serves as a forum for s ...
in 1988, and of the World Business Academy in 2001. He has received the
Right Livelihood Award The Right Livelihood Award is an international award to "honour and support those offering practical and exemplary answers to the most urgent challenges facing us today." The prize was established in 1980 by German-Swedish philanthropist Jakob vo ...
, the
Blue Planet Prize The recognises outstanding efforts in scientific research or applications of science that contribute to solving global environmental problems. The prize was created by the Asahi Glass Foundation in 1992, the year of the Rio Earth Summit, and ...
, Volvo Environment Prize, the 4th Annual Heinz Award in the Environment in 1998, and the National Design (Design Mind), Jean Meyer, and Lindbergh Awards. Lovins is also the recipient of the ''Time'' Hero for the Planet awards, the Benjamin Franklin and Happold Medals, and the Shingo, Nissan, Mitchell, and Onassis Prizes. He received a MacArthur Fellowship in 1993, and is an honorary member of the
American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Headquartered in Washington, D.C., the AIA offers education, government advocacy, community redevelopment, and public outreach to s ...
(AIA), a Foreign Member of the Royal Swedish Academy of Engineering Sciences, and an Honorary Senior Fellow of the
Design Futures Council The Design Futures Council is an interdisciplinary network of design, product, and construction leaders exploring global trends, challenges, and opportunities to advance innovation and shape the future of the industry and environment. Members inclu ...
. He is on the Advisory Board of the Holcim Foundation. In 2009, ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' magazine named Lovins as one of the world's 100 most influential people. On March 17, 2016, Lovins received the Bundesverdienstkreuz 1. Klasse (Officer's Cross of the Order of Merit) from the
Federal Republic of Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between ...
for intellectually underpinning Germany's Energiewende, most notably with his concept of "soft energy" and how that promotes peace and prosperity. Lovins was a senior
Ashoka Fellow Ashoka (formerly branded Ashoka: Innovators for the Public) is an American-based nonprofit organization that promotes social entrepreneurship by connecting and supporting individual social entrepreneurs. Their stated mission is "the creation of a ...
in 2009.


Personal life

In 1979 Amory Lovins married L. Hunter Sheldon, a lawyer, forester, and social scientist. They separated in 1989 and divorced in 1999.Iconoclast Gets Consultant Fees To Tell Big Oil It's Fading Fast
/ref> In 2007, he married Judy Hill, a fine-art landscape photographer.


Books

This is a list of books which are authored or co-authored by Amory B. Lovins:''The International Who's Who 2011'', 74th edition, Routledge, 2010, p. 1259. * ''World Energy Strategies: Facts, Issues, and Options'' London : Friends of the Earth Ltd. for Earth Resources Research Ltd., 1975. . * ''The Energy Controversy: Soft Path Questions and Answers'' (1979) * '' Non-Nuclear Futures: The Case for an Ethical Energy Strategy'' (with John H. Price) San Francisco, 1980. * ''Least-Cost Energy: Solving the CO2 Problem'' Andover, Mass. : Brick House Pub. Co., 1982 * '' Brittle Power'': Energy Strategy for National Security (with L Hunter Lovins) Andover, Mass. : Brick House, 1982 re-released in 2001. * ''The First Nuclear World War'' (with Patrick O'Heffernan; L Hunter Lovins) New York : Morrow, 1983. * ''Reinventing Electric Utilities: Competition, Citizen Action, and Clean Power'' (1996) * ''Factor Four: Doubling Wealth – Halving Resource Use: A Report to the Club of Rome'' (1997) * ''
Natural Capitalism ''Natural Capitalism: Creating the Next Industrial Revolution'' is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard ...
'' (2000) * '' Small Is Profitable'' (2003) * ''The Natural Advantage Of Nations: Business Opportunities, Innovation And Governance in the 21st Century'' (2004) * ''Let the Mountains Talk, Let the Rivers Run: A Call to Save the Earth'' (2007) Non-English * ''Faktor vier. Doppelter Wohlstand – halbierter Verbrauch'' (1997) * ''Facteur 4: Rapport au Club de Rome'' (1997) * ''Öko-Kapitalismus: Die industrielle Revolution des 21. Jahrhunderts'' (2002)


See also

*
Anti-nuclear movement in the United States The anti-nuclear movement in the United States consists of more than 80 anti-nuclear groups that oppose nuclear power, nuclear weapons, and/or uranium mining. These have included the Abalone Alliance, Clamshell Alliance, Committee for Nuclear ...
* Energy security and renewable technology *
Hermann Scheer Hermann Scheer (29 April 1944 – 14 October 2010) was a Social Democrat member of the German Bundestag (parliament), President of Eurosolar (European Association for Renewable Energy) and General Chairman of the World Council for Renewable Ene ...
*
Mark Z. Jacobson Mark Zachary Jacobson (born 1965) is a professor of civil and environmental engineering at Stanford University and director of its Atmosphere/Energy Program. He is also a co-founder of the non-profit, Solutions Project. Jacobson's career has focu ...
* Renewable energy commercialization


References


External links


The Rocky Mountain Institute's home page

The frugal cornucopian



Amory Lovin's presentation
to th
Berlin Energy Transition Dialogue 2016
March 17–18, 2016 {{DEFAULTSORT:Lovins, Amory 1947 births Alumni of Magdalen College, Oxford American business writers American environmentalists American non-fiction environmental writers 21st-century American physicists Appropriate technology advocates Fellows of Magdalen College, Oxford Harvard College alumni Living people MacArthur Fellows People associated with energy Renewable energy commercialization American anti–nuclear power activists Fellows of the American Association for the Advancement of Science Officers Crosses of the Order of Merit of the Federal Republic of Germany