Amorepacific Corporation is a South Korean beauty and cosmetics
chaebol, operating more than 30 beauty,
personal care, and health brands including Sulwhasoo,
Laneige
Laneige (Hangul: 라네즈) is a South Korean cosmetics brand launched by Amore Pacific in 1994. Its name comes from the French "la neige", which translates to "the snow". The brand's flagship products include its Water Bank skin care line, Wat ...
,
Mamonde,
Etude House
Etude House () is a South Korean cosmetics brand owned by Amore Pacific. The brand name 'Étude' means 'study' in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores.
History
The company was establis ...
, AMOREPACIFIC and
Innisfree. The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second-largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.
History
The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of
Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics
chaebol, naming it "taepyeongyang (meaning
Pacific Ocean
The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the contin ...
in Korean)".
Suh Sung-whan handed the company over to his second son
Suh Kyung-bae in 1997.
Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.
In 2000, the company established the Korea Breast Cancer Foundation. In 2002 the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.
Brands
*Aestura
*Amorepacific
*Amos Professional
*Aritaum
*Dantrol
*Espoir
*
Etude House
Etude House () is a South Korean cosmetics brand owned by Amore Pacific. The brand name 'Étude' means 'study' in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores.
History
The company was establis ...
*Fresh Pop
*Goutal Paris
*Hanyul
*Happy Bath
*HERA
*ILLIYOON
*
Innisfree
*IOPE
*
Laneige
Laneige (Hangul: 라네즈) is a South Korean cosmetics brand launched by Amore Pacific in 1994. Its name comes from the French "la neige", which translates to "the snow". The brand's flagship products include its Water Bank skin care line, Wat ...
*LIRIKOS
*Makeon
*
Mamonde
*Median
*MIRAEPA
*Mise-en-Scène
*Odyssey
*Osulloc
*Primera
*Ryo
*Songyeum
*Sulwhasoo
*Vital Beautie
*EASY PEASY
*Bro & Tips
*Be Ready
Campaigns
The Pink Run Plus Campaign has been under way for more than 20 years to improve breast health awareness.
References
{{SouthKorea-company-stub
Chaebol
Cosmetics companies of South Korea
Manufacturing companies based in Seoul
Chemical companies established in 2006
Companies listed on the Korea Exchange
South Korean brands
South Korean companies established in 2006