Amie Street
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Amie Street was an
indie Indie is a short form of "independence" or "independent"; it may refer to: Arts, entertainment, and media Gaming *Independent video game development, video games created without financial backing from large companies *Indie game, any game (board ...
online music store A digital music store is a business that sells digital audio files of music recordings over the Internet. Customers gain ownership of a license to use the files, in contrast to a music streaming service, where they listen to recordings without ...
and
social network service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, ac ...
created in 2006 by
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
seniors Elliott Breece, Elias Roman, and Joshua Boltuch, in
Providence Providence often refers to: * Providentia, the divine personification of foresight in ancient Roman religion * Divine providence, divinely ordained events and outcomes in Christianity * Providence, Rhode Island, the capital of Rhode Island in the ...
,
Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...
. The site was notable for its demand-based pricing. The company was later moved to
Long Island City Long Island City (LIC) is a residential and commercial neighborhood on the extreme western tip of Queens, a borough in New York City. It is bordered by Astoria to the north; the East River to the west; New Calvary Cemetery in Sunnyside to the ...
in
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. In late 2010, the site was sold to
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
who redirected customers to their own website.


History

Founded in early 2006, Amie Street opened to the public with a
pre-alpha A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...
version on July 4, 2006 and was quickly scooped by
Michael Arrington J. Michael Arrington (born March 13, 1970) is the American founder and former co-editor of TechCrunch, a blog covering the Silicon Valley technology start-up communities and the wider technology field in America and elsewhere. Magazines such as ...
of
TechCrunch TechCrunch is an American online newspaper An online newspaper (or electronic news or electronic news publication) is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical. Goi ...
. It grew and creating partnerships with various
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the pr ...
s including
CD Baby CD Baby, Inc. is an online distributor of independent music. The company was described as an "anti-label" by its parent company's Chief Operating Officer Tracy Maddux. The CD Baby music store was shut down in March 2020 with a statement that " ...
, The Orchard,
Nettwerk Music Group Nettwerk Music Group is the umbrella company for Nettwerk Records, Nettwerk Management, and Nettwerk One Publishing. Established in 1984, the Vancouver-based company was created by Nettwerk principals Terry McBride and Mark Jowett as a record ...
, and
Daptone Records Daptone Records is a funk and soul independent record label based in Brooklyn, New York. Best known as the home of Sharon Jones & The Dap-Kings and Charles Bradley, the label boasts a roster which includes Menahan Street Band, The Budos Band, ...
. A
beta Beta (, ; uppercase , lowercase , or cursive ; grc, βῆτα, bē̂ta or ell, βήτα, víta) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Modern Greek, it represents the voiced labiod ...
version was launched on October 4, 2006. On December 11, 2007, Amie Street Japan launched in partnership with Turbolinux. On August 5, 2007, Amie Street announced a site redesign and, led by Amazon.com, closed their
Series A round A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exch ...
of
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which h ...
funding. Notable
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or ownersh ...
s include Robin Richards, former president of MP3.com and David Hirsch, director of
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
's B2B vertical markets group. In an email to Amie Street members on September 8, 2010, the website announced it would be redirecting all customers to Amazon.com starting on September 22, 2010 and ceasing to operate as amiestreet.com. Amie Street members had until September 22 to spend any credit they currently have with Amie Street, as it did not transfer to Amazon. Amazon shut down Amie Street soon after.


Website features

Artists could upload their music directly to the site in
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
format at whatever quality
bit rate In telecommunications and computing, bit rate (bitrate or as a variable ''R'') is the number of bits that are conveyed or processed per unit of time. The bit rate is expressed in the unit bit per second (symbol: bit/s), often in conjunction ...
they choose, but when a record label or music distributor requires Amie Street to encode the music, they strive to achieve an average bit rate of 256  kbit/s using a
variable bitrate Variable bitrate (VBR) is a term used in telecommunications and computing that relates to the bitrate used in sound or video encoding. As opposed to constant bitrate (CBR), VBR files vary the amount of output data per time segment. VBR allows a ...
.Amie Street - Help » FAQ
/ref> (Other formats such as AAC,
FLAC FLAC (; Free Lossless Audio Codec) is an audio coding format for lossless compression of digital audio, developed by the Xiph.Org Foundation, and is also the name of the free software project producing the FLAC tools, the reference softwa ...
, and Ogg are "on the way.") As users buy songs, the artist is credited
quarterly A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination ...
. Artists keep 70% of the proceeds after US$5 in sales for each song.
Album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records c ...
s were priced at the current total cost for each individual song on the album, capped at US$8.98 in most cases.
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
,
Payoneer Payoneer Global Inc. is an American financial services company that provides online money transfer, digital payment services and provides customers with working capital. History Payoneer was founded in 2005 with $2 million in seed funding from ...
prepaid MasterCards, or checks were used to make payments to artists. Amie Street used an
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
to determine song prices based on
demand In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item ...
. The price for a track started at zero when a song was uploaded, then rose according to demand and purchases of the song. The maximum price was 98 ¢. A
ringtone A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...
service was announced on September 17, 2007 with variable pricing. On May 15, 2007, the web series
lonelygirl15 ''Lonelygirl15'' is an American science fiction thriller web series created by Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. It was independently released on YouTube from June 16, 2006 to August 1, 2008, and was also briefl ...
teamed up with Amie Street to sell music featured in episodes of the show.


RECs

Non-artist users could earn credit as well. They did this by RECing a song. When a user finds a song they believe will be a hit, they can REC it. If the song price increased from the moment they REC it, they will receive compensation based on the price increase. For example, if one RECs a song currently at 5¢ and it rises to 95¢, the user will cash out half the just for RECing the song. If a user RECs a song when it is free, they are compensated with the full spread. RECing differentiates more popular music from less, as songs that are believed to be good will be RECed more often. Users get approximately 1 REC for every US$1 of Amie Street credit they purchase.


Social networking

Users could connect with other users through the "friend" feature. RECs were sent out to friends to make it easier to find new music in a music "news feed". There was also a "fan" feature so users can easily connect with bands on the site. All of this information was available as separate RSS
web feed On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors '' syndicate'' a web feed, thereby allowing users to ''subscribe'' a channel to it by adding the fe ...
s.


Third party integration

Amie Street launched a
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
Application Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
in October 2007 called Fantasy Record Label. This application allowed Facebook users to create a "record label" with a collection of songs that were linked with an Amie Street account, and post the label on their Facebook profile page. Songs were ranked and as their score changed, each user's label would gain or lose points. These points could be converted into Amie Street credit and could be used to purchase music. Labels were also ranked and users were able to compete against each other for bragging rights.


Download To Make A Difference campaign

On July 16, 2008, Amie Street launched "Download To Make A Difference", a benefit media campaign, donating money to charities for certain downloads. On July 29, 2008, Amie Street expanded the program with the exclusive release of '' You & Me'' an album by NYC indie rock band
The Walkmen The Walkmen is an American indie rock band. Active from 2000 to 2013, they are known as part of the 2000s-era post-punk revival in New York City, particularly for their critically acclaimed single " The Rat." The band is made up of drummer Matt ...
, giving proceeds to
Memorial Sloan-Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in the borough of Manhattan in New York City, founded in 1884 as the New York Cancer Hospital. MSKCC is one of 52 National Cancer Institute ...
. During its first week of sales, the album charted at #29 on
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large adverti ...
's
Top Digital Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in ''Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, pr ...
.


Press

Amie Street was mentioned in several notable media organizations. These include ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'', ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', ''
BusinessWeek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'',
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
, ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'', ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'', ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular ...
'',
TechCrunch TechCrunch is an American online newspaper An online newspaper (or electronic news or electronic news publication) is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical. Goi ...
,
Boing Boing ''Boing Boing'' is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twic ...
,
Ars Technica ''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sc ...
, and ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
''.


Ashley Alexandra Dupré

In March 2008, the site received additional attention because of the availability of two singles by
Ashley Alexandra Dupré Ashley is a place name derived from the Old English words '' æsc'' (“ash”) and '' lēah'' (“meadow”). It may refer to: People and fictional characters * Ashley (given name), a list of people and fictional characters with the given name ...
, the
call girl A call girl or female escort is a sex worker who (unlike a street walker) does not display her profession to the general public, nor does she usually work in an institution like a brothel, although she may be employed by an escort agency.< ...
at the center of the Eliot Spitzer prostitution scandal. An unsigned singer, her single "Move Ya Body" set a record for how fast it commanded the top price on the site following Dupré's identity as the call girl "Kristen" being revealed by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' on March 12, 2008. While some speculated that she may have earned as much as US$300,000 - US$1.4 million from download sales of her singles on Amie Street, others estimated her earnings to be as low as US$13,720. Official sales numbers have not been released.


See also

*
Crowdsourcing Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digita ...
*
Silicon Alley Silicon Alley is an area of high tech companies centered around southern Manhattan's Flatiron district in New York City. The term was coined in the 1990s during the dot-com boom, alluding to California's Silicon Valley tech center. The term h ...
* Social commerce *
Songza Songza was a free music streaming and recommendation service for Internet users in the United States and Canada. Stating that its playlists are made by music experts, the service would recommend its users on various playlists based on time of ...
*
The Cult of Sincerity ''The Cult of Sincerity'' is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn. It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with ...
*
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...


Further reading


Amie Street: Awesome New Music Model
-
TechCrunch TechCrunch is an American online newspaper An online newspaper (or electronic news or electronic news publication) is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical. Goi ...
article that first broke the company back in July 2006 after being open to the public for less than 20 days.
Interview with Amie Street Founder Joshua BoltuchThe Well-Rounded Radio audio interview with Amie Street co-founder Joshua Boltuch


References


External links


Amie Street as moved to Amazon
{{Amazon Amazon (company) acquisitions Companies based in Queens, New York Retail companies established in 2006 Internet properties established in 2006 Defunct digital music services or companies Defunct mass media companies of the United States Defunct online music stores Online music and lyrics databases Online music stores of the United States Defunct social networking services Defunct online companies of the United States