Alton B. Parker 1904 presidential campaign
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U.S. President The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
William McKinley William McKinley (January 29, 1843September 14, 1901) was the 25th president of the United States, serving from 1897 until his assassination in 1901. As a politician he led a realignment that made his Republican Party largely dominant in ...
was assassinated in 1901,
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
became the new U.S. President. Roosevelt's first term was notable for his trust busting, his successful arbitration in and resolution of a 1902 strike of 150,000 Pennsylvania coal miners, his advocacy against lynching, his
conservation Conservation is the preservation or efficient use of resources, or the conservation of various quantities under physical laws. Conservation may also refer to: Environment and natural resources * Nature conservation, the protection and managem ...
efforts, and the
Panama Canal Treaty Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cost ...
. In 1904, Roosevelt easily defeated
Bourbon Democrat Bourbon Democrat was a term used in the United States in the later 19th century (1872–1904) to refer to members of the Democratic Party who were ideologically aligned with fiscal conservatism or classical liberalism, especially those who su ...
Alton Parker and won a second term as U.S. President.


The nomination fight

After his two defeats in 1896 and 1900, former Congressman
William Jennings Bryan William Jennings Bryan (March 19, 1860 – July 26, 1925) was an American lawyer, orator and politician. Beginning in 1896, he emerged as a dominant force in the Democratic Party, running three times as the party's nominee for President ...
rejected the idea of a third consecutive run for the White House. Meanwhile, the campaign of early front-runner
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
Senator
Arthur Pue Gorman Arthur Pue Gorman (March 11, 1839June 4, 1906) was an American politician. He was leader of the Gorman-Rasin organization with Isaac Freeman Rasin that controlled the Maryland Democratic Party from the late 1870s until his death in 1906. Gorman ...
fizzled out once he announced his opposition to the Panama Canal Treaty (a treaty which was endorsed not only by almost all U.S. Senate Republicans, but also by almost half of all U.S. Senate Democrats). After Gorman's withdrawal, former President
Grover Cleveland Stephen Grover Cleveland (March 18, 1837June 24, 1908) was an American lawyer and politician who served as the 22nd and 24th president of the United States from 1885 to 1889 and from 1893 to 1897. Cleveland is the only president in American ...
was discussed as an ideal candidate by the conservative faction of the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
, but he preferred to remain in retirement and thus refused to run in 1904. In addition,
Richard Olney Richard Olney (September 15, 1835 – April 8, 1917) was an American statesman. He served as United States Attorney General in the cabinet of Grover Cleveland and Secretary of State under Cleveland. As attorney general, Olney used injunct ...
, the Attorney General and Secretary of State in Cleveland's second term, who had run in the previous two elections, also chose not to run. After Bryan, Gorman, Cleveland, and Olney withdrew themselves from consideration, no prominent Democrat emerged to seek the 1904 Democratic presidential nomination. Indeed, this was caused in no small part by the widespread belief that President Roosevelt was almost guaranteed to win a second term in 1904. The Democrats eventually united around Alton Parker, the
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, as their 1904 presidential nominee. Parker had been the campaign manager for
New York Governor The governor of New York is the head of government of the U.S. state of New York. The governor is the head of the executive branch of New York's state government and the commander-in-chief of the state's military forces. The governor ha ...
David B. Hill David Bennett Hill (August 29, 1843October 20, 1910) was an American politician from New York who was the 29th Governor of New York from 1885 to 1891 and represented New York in the United States Senate from 1892 to 1897. In 1892, he made an u ...
in 1885 and acquired a reputation for fairness, competence, and courtesy as a judge. As a judge, his record contained evidence of deference to legislatures, strict construction, and recognition of labor rights. While he would have preferred to be appointed to the
U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
, he was persuaded to run for President in 1904 by David B. Hill. Parker played well to the Democratic Party's white base by refusing to criticize the lynchings and
denial Denial, in ordinary English usage, has at least three meanings: asserting that any particular statement or allegation is not true (which might be accurate or inaccurate); the refusal of a request; and asserting that a true statement is not true. ...
of black suffrage in the South. He argued in a speech before the Georgia Bar Association that the
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was not originally understood as granting Congress or the Supreme Court the authority to restrict
states' rights In American political discourse, states' rights are political powers held for the state governments rather than the federal government according to the United States Constitution, reflecting especially the enumerated powers of Congress and the ...
. In addition, Parker supported the
gold standard A gold standard is a monetary system in which the standard economic unit of account is based on a fixed quantity of gold. The gold standard was the basis for the international monetary system from the 1870s to the early 1920s, and from the l ...
and
tariff reform The Tariff Reform League (TRL) was a protectionist British pressure group formed in 1903 to protest against what they considered to be unfair foreign imports and to advocate Imperial Preference to protect British industry from foreign competitio ...
and opposed an expansionist and imperialist foreign policy. But unlike other pro-gold standard Democrats, he had loyally supported Bryan in 1896 and had not been involved in intraparty skirmishes. While Bryan opposed Parker, he also could not find any prominent candidates to challenge him for the Democratic nomination. While he lacked Bryan's support, newspaper mogul
William Randolph Hearst William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboya ...
ran an energetic campaign for the 1904 Democratic nomination on a Progressive platform. Indeed, Hearst spent $1.4 million of his own money (equivalent to $ million in ) on his campaign. His bid failed because his views were contrary to the general direction of the party that year, other politicians were alienated by his arrogance, and his morals offended many of Bryan's supporters. Thus, Parker was able to win the nomination on the first ballot at the
Democratic convention The Democratic National Convention (DNC) is a series of presidential nominating conventions held every four years since 1832 by the United States Democratic Party. They have been administered by the Democratic National Committee since the 1852 ...
, winning 679 delegates to Hearst's 181. Meanwhile, 80-year-old former
West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the B ...
U.S. Senator
Henry Gassaway Davis Henry Gassaway Davis (November 16, 1823 – March 11, 1916) was a millionaire and Senator from West Virginia. He was the Democratic Party's nominee for Vice President of the United States in 1904. Born on a farm in Howard County, Maryland, he be ...
was selected as Parker's running mate.


Campaign

Parker and the Democrats campaigned in favor of reduced federal spending (especially on the military), greater funding to improve national waterways, tariff reform, a thorough investigation of public corruption, direct election of U.S. Senators, arbitration of labor disputes, an eight-hour workday for federal employees, and campaign finance reform. They also condemned Republican imperialism in foreign policy, President Roosevelt's unconstitutional "executive usurpation" of legislative and judicial powers, trade protectionism, and
antitrust legislation In the United States, antitrust law is a collection of mostly federal laws that regulate the conduct and organization of businesses to promote competition and prevent unjustified monopolies. The three main U.S. antitrust statutes are the Sherm ...
. In addition, Parker and the Democrats endorsed construction of "the
Panama Canal The Panama Canal ( es, Canal de Panamá, link=no) is an artificial waterway in Panama that connects the Atlantic Ocean with the Pacific Ocean and divides North and South America. The canal cuts across the Isthmus of Panama and is a condui ...
speedily, honestly, and economically." To mollify the Silverites in the Democratic Party, a plank endorsing the gold standard was omitted (though Parker personally ran in favor of the gold standard) and, in return, Bryan's plank for a
progressive income tax A progressive tax is a tax in which the tax rate increases as the taxable amount increases.Sommerfeld, Ray M., Silvia A. Madeo, Kenneth E. Anderson, Betty R. Jackson (1992), ''Concepts of Taxation'', Dryden Press: Fort Worth, TX The term ''progre ...
was left out to placate conservatives. Unlike Bryan, who had aggressively campaigned throughout the entire country during the 1896 and 1900 campaigns, Parker ran a
front porch campaign A front porch campaign is a low-key electoral campaign used in American politics in which the candidate remains close to or at home to make speeches to supporters who come to visit. The candidate largely does not travel around or otherwise acti ...
from his home in
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. Parker received a boost when Bryan endorsed Parker after the convention and belatedly campaigned for him in October. Meanwhile, Hill, who managed Parker's campaign, sure of a landslide defeat in November, announced his retirement from politics in order to save Parker from guilt by association with Hill. Throughout the 1904 campaign, the Democrats raised less than $500,000 (equivalent to $ million in ), with more than half of it coming from Virginia tobacco magnate
Thomas Fortune Ryan Thomas Fortune Ryan (October 17, 1851 – November 23, 1928) was an American tobacco, insurance and transportation magnate. Although he lived in New York City for much of his adult career, Ryan was perhaps the greatest benefactor of the Roman Ca ...
. In the final weeks of the campaign, Parker tried to save his campaign by undertaking a brief speaking tour at the insistence of desperate party leaders, but it was to no avail.


Results

President Roosevelt defeated Parker by a landslide, beating him 336 to 140 in the Electoral College and 56% to 38% in the national popular vote. It was the largest popular margin of victory in American history until the 1920 presidential election. Parker won only the 11 states of the
former Confederacy The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
and two border states, Kentucky and Maryland (with the latter by just 53 votes). Meanwhile, Roosevelt carried three border states (Delaware, Missouri, and West Virginia) and the nation's 29 other states. In addition, Roosevelt's
coattails The coattail effect or down-ballot effect is the tendency for a popular political party leader to attract votes for other candidates of the same party in an election. For example, in the United States, the party of a victorious presidential cand ...
allowed the Republican Party to win a majority of over 100 seats in the
U.S. House of Representatives The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they ...
for the first time ever.


References

{{Unsuccessful major party pres candidates 1904 United States presidential election