The Allensbach Institute, formally the Allensbach Institute for Public Opinion Research or Allensbach Institute for Public Opinion Polling (german: Institut für Demoskopie Allensbach), is a private

polling Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...

institute based in Allensbach,

Baden-Württemberg Baden-Württemberg (; ), commonly shortened to BW or BaWü, is a German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants across a ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

History

Founded in 1947 by

political scientist Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...

Elisabeth Noelle-Neumann Elisabeth Noelle-Neumann (19 December 1916 – 25 March 2010) was a German political scientist. Her most famous contribution is the model of the spiral of silence, detailed in ''The Spiral of Silence: Public Opinion – Our Social Skin''. The m ...

and

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...

Erich Peter Neumann, and modelled after

Paul Lazarsfeld Paul Felix Lazarsfeld (February 13, 1901August 30, 1976) was an Austrian-American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social rese ...

's ''Wirtschaftspsychologische Forschungsstelle'' at the

University of Vienna The University of Vienna (german: Universität Wien) is a public research university located in Vienna, Austria. It was founded by Duke Rudolph IV in 1365 and is the oldest university in the German-speaking world. With its long and rich hi ...

, the Allensbach Institute was the first

public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...

research institute in Germany, depending primarily on the sale of

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...

studies for financing. The institute conducted the "first ost-warinquiry to assess former Nazi support", and was contracted by the

government A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government i ...

of the

Federal Republic of Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between ...

in 1950 to carry out monthly surveys of domestic public opinion. In 1988,

political economist Political economy is the study of how economic systems (e.g. markets and national economies) and political systems (e.g. law, institutions, government) are linked. Widely studied phenomena within the discipline are systems such as labour m ...

Renate Köcher, a former advisor to

Chancellor Chancellor ( la, cancellarius) is a title of various official positions in the governments of many nations. The original chancellors were the of Roman courts of justice—ushers, who sat at the or lattice work screens of a basilica or law cou ...

Helmut Kohl Helmut Josef Michael Kohl (; 3 April 1930 – 16 June 2017) was a German politician who served as Chancellor of Germany from 1982 to 1998 and Leader of the Christian Democratic Union (CDU) from 1973 to 1998. Kohl's 16-year tenure is the longes ...

, became

managing director A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

of the institute alongside Noelle-Neumann, who was also the sole

shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal o ...

in the company. Noelle-Neumann transferred ownership of the institute to the Allensbach Foundation for Public Opinion Research (german: Stiftung Demoskopie Allensbach) in May 1996. The Allensbach Institute is noted for providing the most accurate prediction of the results of the closely contested

1998 German federal election Federal elections were held in Germany on 27 September 1998 to elect the members of the 14th Bundestag. The Social Democratic Party (SPD) emerged as the largest faction in parliament for the first time since 1972, with its leader Gerhard Schr� ...

Activities

The Allensbach Institute conducts

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

and

social research Social research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. * Quantitative designs approach social phenomena through quantifiable ...

, as well as political opinion research, and has performed polls on topics ranging from participation in

sport Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

s to "radio listening and newspaper reading habits" to support for a

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

monetary union A currency union (also known as monetary union) is an intergovernmental agreement that involves two or more states sharing the same currency. These states may not necessarily have any further integration (such as an economic and monetary union, ...

and

economic and monetary union An economic and monetary union (EMU) is a type of trade bloc that features a combination of a common market, customs union, and monetary union. Established via a trade pact, an EMU constitutes the sixth of seven stages in the process of economic ...

. Deborah Ascher Barnstone, in a study of transparency in politics and

architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings ...

in Germany, asserted that the range of subjects covered by the Allensbach Institute makes it "an excellent source for information on the

erman Erman Rašiti may refer to: Given name * Erman Bulucu (born 1989), Turkish footballer * Erman Eltemur (born 1993), Turkish karateka * Erman Güraçar (born 1974), Turkish footballer * Erman Kılıç (born 1983), Turkish footballer * Erman Kunter (b ...

general populace". The institute is known for its annual

New Year New Year is the time or day currently at which a new calendar year begins and the calendar's year count increments by one. Many cultures celebrate the event in some manner. In the Gregorian calendar, the most widely used calendar system ...

survey of the "state of the German soul" as commentator David Marsh, citing some 2012 and comparative results, termed it. The institute employs roughly one hundred

full-time Full-time or Full Time may refer to: * Full-time job, employment in which a person works a minimum number of hours defined as such by their employer * Full-time mother, a woman whose work is running or managing her family's home * Full-time fa ...

employees, including about 25

scientist A scientist is a person who conducts scientific research to advance knowledge in an area of the natural sciences. In classical antiquity, there was no real ancient analog of a modern scientist. Instead, philosophers engaged in the philosop ...

s, and two thousand

avocation An avocation is an activity that someone engages in as a hobby outside their main occupation. There are many examples of people whose professions were the ways that they made their livings, but for whom their activities outside their workplaces ...

al interviewers, and conducts approximately one hundred surveys and 80,000

interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...

s yearly. Although the institute conducts surveys primarily of German public opinion, it has participated in or carried out multiple "international opinion research projects".

References

External links

*
Statista
(Publication and Analysis of Allensbach Institute surveys) {{Authority control Organizations established in 1947 Public opinion research companies Research institutes in Germany Market research companies of Germany Opinion polling in Germany 1947 establishments in Germany

History

Activities

See also

References

External links