Aigo (stylized as aigo) is the

trade name A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

of Chinese

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

company Beijing Huaqi Information Digital Technology Co Ltd.Go Aigo
The Economist, Jul 31st 2008 It is headquartered in the Ideal Plaza () in

Haidian District Haidian District () is a district of the municipality of Beijing. It is mostly situated in northwestern Beijing, but also to a lesser extent in the west, where it has borders with Xicheng District and Fengtai District. It is 431 square km in ar ...

Beijing } Beijing ( ; ; ), Chinese postal romanization, alternatively romanized as Peking ( ), is the Capital city, capital of the China, People's Republic of China. It is the center of power and development of the country. Beijing is the world's Li ...

History

Beijing Huaqi Information Digital Technology Co Ltd (北京华旗资讯科技发展有限公司) is a consumer electronics manufacturer headquartered in

. It was founded by Féng Jūn, who is the current president, in 1993. The company initially produced keyboards. aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally produced

durable good In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be consi ...

s.China's new cultural revolution
money.cnn.com, May 17, 2007: 5:53 AM EDT

Products

aigo's products include MIDs, digital media players,

computer cases A computer case, also known as a computer chassis, is the enclosure that contains most of the hardware of a personal computer. The components housed inside the case (such as the CPU, motherboard, memory, mass storage devices, power supply unit a ...

digital cameras A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile devices ...

, cpu cooling fans,Brief Introduction to aigo
aigo Official Site computer peripherals, and

monitors Monitor or monitor may refer to: Places * Monitor, Alberta * Monitor, Indiana, town in the United States * Monitor, Kentucky * Monitor, Oregon, unincorporated community in the United States * Monitor, Washington * Monitor, Logan County, West ...

Subsidiaries

aigo has 27 subsidiariesINTERVIEW-China's Aigo to focus on digital camera market; ops reach breakeven
quamnet,com, 05 Sep 2008, Xinhua Newsfeed and several R&D facilities.Brief Introduction to aigo
aigo Official Site An incomplete list of aigo's subsidiaries can be foun
here

aigo Music

Established in 1993 and located in Beijing,Contact
aigo Music Official Site aigo Music operates a digital music service much like iTunes. The first of its kind in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...

, it is, as of 2009, the biggest portal for legal downloading of music in the country.About Us
aigo Music Official Site Strategic partnerships with

Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and th ...

, EMI and

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

Watch Out Apple, Huaqi Launching Music Download Site
jlmpacificepoch.com, Sep 30, 2005 allow a wide range of music to be offered at 0.99 yuan per song.Will Digital Music in China Overthrow the Traditional Music Publishing Business?
May 10, 2006 in Knowledge@Wharton

Beijing aifly Education and Technology Co Ltd

aigo set up this

English as a Second Language English as a second or foreign language is the use of English by speakers with different native languages. Language education for people learning English may be known as English as a second language (ESL), English as a foreign language (EFL ...

brand with help from Crazy English founder Li Yang.MP3 Maker To Teach "Crazy" English
/ref>

Beijing aigo Digital Animation Institution

An aigo subsidiary that specializes in 3D animated films.
aigo Digital Animation Institution Official Site

Huaqi Information Technology (Singapore) Pte Ltd

Set up in October 2003,About Us
aigo Singapore Official Site it operates two official aigo

outlet store An outlet store, factory outlet or factory shop is a brick and mortar or online store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowi ...

s in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

.aigo unveils second flagship store in Singapore
aigo Singapore Official SiteShop Locations
aigo Singapore Official Site

Shenzhen aigo R&D Co Ltd

Established in 2006, this

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern provi ...

-based research and development facility focuses on the development of mobile multimedia software.

Sponsorships

aigo is a sponsor of a number of sporting events, the majority involving automobile racing.

Motorsport

aigo was an official partner of the Vodafone McLaren Mercedes Formula One team.McLaren-Mercedes dominated the British Grand Prix
aigo Official Site As of 2008, aigo sponsors Chinese driver "Frankie" Cheng Congfu, in A1GP racing.News
A1GP driver Cheng Congfu's Official's site aigo was an official partner of the 2007

race of champions The Race of Champions (ROC) is an international motorsport event held at the end/start of each year, featuring some of the world's best racing and rally drivers. It is the only competition in the world where stars from Formula One, World Ral ...

, a racing competition that uses a variety of different vehicles.aigo, the leading brand for MP3 / MP4 players and digital cameras in China becomes official partner to The Race of Champions
Press Releases, Official Race of Champions Site aigo was one of the sponsors of Bryan Herta Autosports during

Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...

Football

aigo, as of 2009, has a global strategic cooperation effort with

Manchester United Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...

.aigo and Manchester United Open a New Era of International Cooperation
aigo Official Site

Notes

References

External links

AigoAigo

aigo tagged posts @ gizmodo.comaigo tagged posts @ engadget.com
{{Electronics industry in China Electronics companies of China Chinese brands Consumer electronics brands Companies established in 1993 Computer storage companies Manufacturing companies based in Beijing Privately held companies of China 1993 establishments in China