Ad Schulberg
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Adeline Jaffe Schulberg (April 14, 1895 – July 15, 1977) was a talent and literary agent who founded the Ad Schulberg Agency.


Biography

She was born Adeline Jaffe to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family on April 14, 1895, in
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
, the daughter of Hannah and Max Jaffe. While she was an infant, her family immigrated to the US in order to flee the rise in anti-semitic pogroms. The family settled on Lower East Side of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
. She had two older brothers, Joseph and David, and a younger brother
Sam Jaffe Shalom "Sam" Jaffe (March 10, 1891 – March 24, 1984) was an American actor, teacher, musician, and engineer. In 1951, he was nominated for the Academy Award for Best Supporting Actor for his performance in '' The Asphalt Jungle'' (1950) and ap ...
. Her family was poor, and she became a committed socialist and personally knew many of the movement's leaders including
Leon Trotsky Lev Davidovich Bronstein. ( – 21 August 1940), better known as Leon Trotsky; uk, link= no, Лев Давидович Троцький; also transliterated ''Lyev'', ''Trotski'', ''Trotskij'', ''Trockij'' and ''Trotzky''. (), was a Russian ...
and
George Sokolsky George Ephraim Sokolsky (1893–1962) was a weekly radio broadcaster for the National Association of Manufacturers and a columnist for the ''New York Herald Tribune'', who later switched to ''The New York Sun'' and other Hearst newspapers. He was ...
. She worked in the suffrage movement which enabled her to get her husband, B.P. Schulberg, then an agent with Adolph Zukor’s
Famous Players-Lasky Famous Players-Lasky Corporation was an American motion picture and distribution company formed on June 28, 1916, from the merger of Adolph Zukor's Famous Players Film Company—originally formed by Zukor as Famous Players in Famous Plays—and ...
, a job producing a film documentary about English suffragist leader
Sylvia Pankhurst Estelle Sylvia Pankhurst (5 May 1882 – 27 September 1960) was a campaigning English feminist and socialist. Committed to organising working-class women in London's East End, and unwilling in 1914 to enter into a wartime political truce with t ...
. In 1918, she and her husband moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
where her husband took a job as a producer at Paramount Pictures while Schulberg became an activist for child welfare, education, woman's rights, and promoting birth control by helping to establish birth control clinics throughout the West. In 1926, she graduated with a B.A. from the
University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Franci ...
. In 1929, she helped to found the first progressive school in California based on the principles of John Dewey. In 1932, she founded the Schulberg-Feldman talent agency with
Charles K. Feldman Charles K. Feldman (April 26, 1905 – May 25, 1968) was a Hollywood attorney, film producer and talent agent who founded the Famous Artists talent agency. According to one obituary, Feldman disdained publicity. "Feldman was an enigma to Holly ...
which was soon joined by her brother
Sam Jaffe Shalom "Sam" Jaffe (March 10, 1891 – March 24, 1984) was an American actor, teacher, musician, and engineer. In 1951, he was nominated for the Academy Award for Best Supporting Actor for his performance in '' The Asphalt Jungle'' (1950) and ap ...
and Noll Gurney. After her divorce from her husband in 1933, she established her own talent agency named the Ad Schulberg Agency which represented some of the biggest stars at the time including
Marlene Dietrich Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
,
Fredric March Fredric March (born Ernest Frederick McIntyre Bickel; August 31, 1897 – April 14, 1975) was an American actor, regarded as one of Hollywood's most celebrated, versatile stars of the 1930s and 1940s.Obituary '' Variety'', April 16, 1975, ...
, and
Herbert Marshall Herbert Brough Falcon Marshall (23 May 1890 – 22 January 1966) was an English stage, screen and radio actor who starred in many popular and well-regarded Hollywood films in the 1930s and 1940s. After a successful theatrical career in the Uni ...
. In the 1930s, she sold the agency and then moved to
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
where she set up another talent agency (she was forbidden to operate in the US due to a non-compete agreement); during World War II, she operated an "underground railroad" that assisted Jewish refugee talent to flee from Nazi-occupied Europe. After the war, she moved back to
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
and worked as a talent scout for
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
where she discovered
Shelley Winters Shelley Winters (born Shirley Schrift; August 18, 1920 – January 14, 2006) was an American actress whose career spanned seven decades. She appeared in numerous films. She won Academy Awards for ''The Diary of Anne Frank'' (1959) and ''A Patch o ...
; she then formed her own literary agency where she represented her son
Budd Schulberg Budd Schulberg (born Seymour Wilson Schulberg, March 27, 1914 – August 5, 2009) was an American screenwriter, television producer, novelist and sports writer. He was known for his novels '' What Makes Sammy Run?'' and ''The Harder They Fall;'' ...
,
Vicki Baum Hedwig "Vicki" Baum (; he, ויקי באום; January 24, 1888 – August 29, 1960) was an Austrian writer. She is known for the novel ''Menschen im Hotel'' ("People at a Hotel", 1929 — published in English as '' Grand Hotel''), one of h ...
, Fannie Hurst,
Ruth McKenney Ruth Marguerite McKenney (November 18, 1911 – July 25, 1972) was an American author and journalist, best remembered for ''My Sister Eileen'', a memoir of her experiences growing up in Ohio and moving to Greenwich Village with her sister Eileen ...
, Roger Price, Mark Harris, and
Rex Reed Rex Taylor Reed (born October 2, 1938) is an American film critic, occasional actor, and television host. He writes the column "On the Town with Rex Reed" for '' The New York Observer''. Early life Reed was born on October 2, 1938, in Fort Wo ...
.


Personal life

In 1913, Schulberg was married to then
New York World The ''New York World'' was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers. It was a leading national voice of the Democratic Party. From 1883 to 1911 under pub ...
reporter, B.P. Schulberg; they had a son
Budd Schulberg Budd Schulberg (born Seymour Wilson Schulberg, March 27, 1914 – August 5, 2009) was an American screenwriter, television producer, novelist and sports writer. He was known for his novels '' What Makes Sammy Run?'' and ''The Harder They Fall;'' ...
before divorcing in 1933. She died in New York City on July 15, 1977. Her son was married and divorced from actresses Virginia Lee Ray (known as Jigee Viertel) and Geraldine Brooks.


References

{{DEFAULTSORT:Schulberg, Adeline 1895 births 1977 deaths American talent agents American Jews Jaffe family Emigrants from the Russian Empire to the United States