Acapulco Gold (cannabis)
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Acapulco Gold is a
strain Strain may refer to: Science and technology * Strain (biology), variants of plants, viruses or bacteria; or an inbred animal used for experimental purposes * Strain (chemistry), a chemical stress of a molecule * Strain (injury), an injury to a mu ...
of ''
Cannabis sativa ''Cannabis sativa'' is an annual herbaceous flowering plant indigenous to Eastern Asia, but now of cosmopolitan distribution due to widespread cultivation. It has been cultivated throughout recorded history, used as a source of industrial fibe ...
'' that was popular during the 1960s counterculture movement for its potency and unique color.


History

First recorded in the United States in 1964, Acapulco Gold was defined by the ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a co ...
'' the following year as "a special grade of cannabis growing in the vicinity of Acapulco...with a color of brownish gold, or a mixture of gold and green." Traditionally cultivated in the Guerrero Mountains outside the city, it is a landrace strain described as having "mind-blowing effects", which were attributed to a long growing season and the plant growing in conditions to which it was adapted. Smuggler and promoter Gary Tovar said that Acapulco Gold's distinctive color was the outcome of the way the plants were aged and dried by the wind off the Pacific Ocean. When cultivated outside its native range, it is considered to be substantially less potent than native plants: "while the original genetics of Acapulco Gold can be found among global seed companies, without that blazing Acapulco sun and Gulf breezes, the end product remains an artifice, a simulacrum of what could be had in 1974." As early as 1975, ''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
'' claimed that the strain's original potency had already been diluted due to overplanting in response to demand. Called "connoisseur pot", in the 1960s Acapulco Gold was "a sought-after marijuana for American smokers, considered better quality than the weed growing in California or Texas." "Those in the know sought Mexican Acapulco Gold for the highest of highs." Another report highlighted its "exquisite taste". Its potency was due to a
THC Tetrahydrocannabinol (THC) is the principal psychoactive constituent of cannabis and one of at least 113 total cannabinoids identified on the plant. Although the chemical formula for THC (C21H30O2) describes multiple isomers, the term ''THC' ...
content of 23%, making it one of the strongest strains available at the time. The strain's association with quality was such that the 1993 textbook ''Drugs, Alcohol and Mental Health'' claimed that "Acapulco gold" had become a generic term for high-grade marijuana. Acapulco Gold was a favorite strain of Carol Wayne,
Paul Ferrara Paul Ferrara (born November 16, 1939) is an American photographer known for his relationship with singer Jim Morrison of the band the Doors. Born to Italian–American parents, Ferrara met the band after photographing Jim Morrison's girlfriend P ...
, and
Jack Nicholson John Joseph Nicholson (born April 22, 1937) is an American retired actor and filmmaker. He is widely regarded as one of the greatest actors of all time. In many of his films, he played rebels against the social structure. He received numerous ...
. Longtime
NFL commissioner The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ma ...
Pete Rozelle Alvin Ray "Pete" Rozelle (; March 1, 1926 – December 6, 1996) was an American businessman and executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement i ...
experimented with it around 1970, seeking to understand if marijuana would cause problems for his players. The rock duo Heth and Jed dealt Acapulco Gold as teenagers, and the drug dealer and Speedway bomber
Brett Kimberlin Brett Kimberlin (born 1954) is an American political activist who was convicted in 1980 on drug charges and of perpetrating the 1978 Speedway bombings. Since his release from prison, Kimberlin has co-founded the non-profit Justice Through Music ...
claimed to have given some to future US Vice President
Dan Quayle James Danforth Quayle (; born February 4, 1947) is an American politician who served as the 44th vice president of the United States from 1989 to 1993 under President George H. W. Bush. A member of the Republican Party, Quayle served as a U.S. ...
as a wedding present. Acapulco Gold was particularly in demand at
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
in the early 1970s, so much so that the university had a dedicated smuggling route via
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
. Reported prices for Acapulco Gold were "the astronomical sum of twenty dollars an ounce" during the 1960s, $500 per kilo in 1967, and $30 an ounce in 1972, or adjusted for inflation, equal to around $150 an ounce in 2022 USD. Acapulco Gold was possibly $36 per kilo at the source in Mexico in 1973. A For comparison, the legal price in
Port Angeles, Washington Port Angeles ( ) is a city and county seat of Clallam County, Washington, United States. With a population of 19,960 as of the 2020 census, it is the largest city in the county. The population was estimated at 20,134 in 2021. The city's har ...
was $12 per gram in November 2016. It was incorrectly claimed as early as 1968 that the name 'Acapulco Gold' had been trademarked in anticipation of marijuana legalization; in August 1969, Harlan Ellison asserted that the trademark had been registered to tobacco company
Liggett & Myers Liggett Group ( ), formerly known as Liggett & Myers Tobacco Company, is the fourth largest tobacco company in the United States. Its headquarters are located in Durham, North Carolina, though its manufacturing facility is 30 miles to the west i ...
. In 1971, the term was used as a brand name for rolling papers intended to be sold to raise funds to campaign for marijuana legalization; Amorphia, the organization that backed the effort, eventually merged with
NORML The National Organization for the Reform of Marijuana Laws (NORML ) is a social welfare organization based in Washington, D.C., that advocates for the reform of marijuana laws in the United States regarding both medical and non-medical use. Acc ...
. The rolling papers reportedly generated most of the funding to support the 1972 California marijuana initiative
Proposition 19 Proposition 19 may refer to a California ballot initiative: *2020 California Proposition 19, a successful property tax change *2010 California Proposition 19, a failed attempt at marijuana legalization *1972 California Proposition 19 Proposition 1 ...
. When the US Patent and Trademark Office briefly opened trade name registration for medical marijuana strains in 2010, Acapulco Gold was one of the trademarks submitted before the category was abandoned. During the late 1970s, as much as 20 percent of the Mexican marijuana being imported into the US was contaminated with the herbicide paraquat, which caused the plants to turn golden. This increased demand for the contaminated marijuana by causing it to be mistaken for higher-quality Acapulco Gold. The contamination was the result of a drug eradication program being carried on by the Mexican government to which the United States contributed $13 million annually. The Mexican Army had previously burned many of the original Acapulco Gold fields in 1967 at the urging of the US government. Acapulco Gold was one of the parents of the hybrid Skunk No. 1, which was called "the backbone of the modern cannabis breeding world." In 2014, ''
High Times ''High Times'' is an American monthly magazine (and cannabis brand) that advocates the legalization of cannabis as well as other counterculture ideas. The magazine was founded in 1974 by Tom Forcade.Danko, Danny"Norml Founder Retires – Exha ...
'' magazine named Acapulco Gold one of the greatest strains of all time. Acapulco Gold has lent its name to both a California politician and an Irish racehorse.


Literary significance

Given its status as an icon of the counterculture movement, Acapulco Gold appeared prominently in American literature during its heyday. The 1972 novel ''Acapulco Gold'' by
Edwin Corley Edwin Raymond Corley (born 2 October 1931 in Bayonne, New Jersey – died 7 November 1981 in Gulfport, Mississippi) was a United States novelist most famous for his thrillers ''Sargasso'', ''Air Force One'', and '' The Jesus Factor''. He used th ...
posited that marijuana would be legalized in the near future and depicted the competition among advertising agencies to secure the first marketing account for marijuana cigarettes. The protagonists in
Roberto Bolaño Roberto Bolaño Ávalos (; 28 April 1953 – 15 July 2003) was a Chilean novelist, short-story writer, poet and essayist. In 1999, Bolaño won the Rómulo Gallegos Prize for his novel ''Los detectives salvajes'' ('' The Savage Detectives ...
's novel ''
The Savage Detectives ''The Savage Detectives'' (Spanish: ''Los Detectives Salvajes'') is a novel by the Chilean author Roberto Bolaño published in 1998. Natasha Wimmer's English translation was published by Farrar, Straus and Giroux in 2007. The novel tells the st ...
'' were undiscovered writers who began trafficking in Acapulco Gold in order to fund a literary magazine, and Acapulco Gold cigarettes are described as a top brand in
David Gerrold David Gerrold (born Jerrold David Friedman; January 24, 1944)Reginald, R. (September 12, 2010)''Science Fiction and Fantasy Literature, Volume 2'' Borgo Press p. 911. Archived at Google Books. Retrieved June 23, 2013. is an American science fic ...
's Nebula Award-winning fix-up ''
When HARLIE Was One ''When HARLIE Was One'' is a 1972 science fiction novel by American writer David Gerrold. It was nominated for the Nebula Award for Nebula Award for Best Novel, Best Novel in 1972 and the Hugo Award for Hugo Award for Best Novel, Best Novel in 197 ...
''. However, the strain received its greatest tribute in
Norman Spinrad Norman Richard Spinrad (born September 15, 1940) is an American science fiction author, essayist, and critic. His fiction has won the Prix Apollo and been nominated for numerous awards, including the Hugo Award and multiple Nebula Awards. Pe ...
's 1969 novel ''
Bug Jack Barron ''Bug Jack Barron'' is a 1969 science fiction novel by American writer Norman Spinrad, first serialized in the '' New Worlds'' magazine under the editorship of Michael Moorcock. It was nominated for the 1970 Hugo Award. The novel is notable for ...
''. Spinrad's work described a futuristic United States where marijuana usage was not only legal but commonplace, with its users including senior elected officials and major celebrities, and where the leading brand was Acapulco Golds, which were promoted on national television with
Juan Valdez Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad ...
-style advertising:
Mexican peon leading burro up winding trail on jungle-covered volcanic mountain, a fruity-authoritative ''Encyclopædia Britannica'' voice over: "In the high country of Mexico evolved a savoury strain of marijuana which came to be known as Acapulco Gold in the days of the contraband trade." Cut to same peon cutting a stand of marijuana with a sickle and loading it onto burro: "Prized for its superior flavour and properties, Acapulco Gold was available only to the favoured few due to its rarity and..." Roll to border patrolman frisking unsavoury Pancho Villa type Mexican: "the difficulties involved in importation." Aerial view of huge field of geometrically-rowed marijuana: "But now the finest strain of Mexican seeds, combined with American agricultural skill and carefully controlled growing conditions, produce a pure strain of marijuana unequalled in flavour, mildness...and relaxing properties. Now available in thirty-seven states: (Cut to close-up of red and gold Acapulco Golds pack.) Acapulco Golds, America's premium quality marijuana cigarette—and, of course, totally noncarcinogenic.
The use of Acapulco Gold is common in
L. Ron Hubbard Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986) was an American author, primarily of science fiction and fantasy stories, who is best known for having founded the Church of Scientology. In 1950, Hubbard authored '' Dianeti ...
's '' Mission Earth'' novels, including ''Voyage of Vengeance'', ''An Alien Affair'', and ''Death Quest''. Acapulco Gold also appears in works by
Oscar Zeta Acosta Oscar "Zeta" Acosta Fierro (; April 8, 1935 – disappeared 1974) was a Mexican-American attorney, politician, novelist and activist in the Chicano Movement. He was most well known for his novels '' Autobiography of a Brown Buffalo'' (1972) and ...
, Hunter S. Thompson,
Darryl Pinckney Darryl Pinckney (born 1953 in Indianapolis, Indiana) is an American novelist, playwright, and essayist. Early life Pinckney grew up in a middle-class African-American family in Indianapolis, Indiana, where he attended local public schools. He w ...
,
Jonathan Raban Jonathan Raban (born 14 June 1942, Hempton, Norfolk, England) is a British travel writer, critic, and novelist. He has received several awards, such as the National Book Critics Circle Award, The Royal Society of Literature's Heinemann Award, t ...
, Guillermo Cabrera Infante,
David Foster Wallace David Foster Wallace (February 21, 1962 – September 12, 2008) was an American novelist, short story writer, essayist, and university professor of English and creative writing. Wallace is widely known for his 1996 novel '' Infinite Jest'', whi ...
, and
Carol Berge Carol may refer to: People with the name *Carol (given name) *Henri Carol (1910–1984), French composer and organist *Martine Carol (1920–1967), French film actress *Sue Carol (1906–1982), American actress and talent agent, wife of actor Ala ...
. Linguist Jean-Charles Seigneuret attributed the strain's literary popularity to its role as a "psychedelic Philosopher's Stone" which served "to transform the metaphorical lead of the harried, detribalized modern conscience into the 'gold' latent in 'Acapulco gold.'"


In film and music

The strain gave its name to a 1976 smuggling film which starred former evangelist
Marjoe Gortner Hugh Marjoe Ross Gortner (born January 14, 1944) is a former evangelist preacher and actor. He first gained public attention during the late 1940s when his parents arranged for him to be ordained as a preacher at age four, due to his extraordi ...
,
Robert Lansing Robert Lansing (; October 17, 1864 – October 30, 1928) was an American lawyer and diplomat who served as Counselor to the State Department at the outbreak of World War I, and then as United States Secretary of State under President Woodrow Wi ...
, and
Ed Nelson Edwin Stafford Nelson (December 21, 1928 – August 9, 2014) was an American actor, best known for his role as Dr. Michael Rossi in the television series '' Peyton Place''. Nelson appeared in episodes of many TV programs, more than 50 mov ...
, and was directed by Burt Brinckerhoff. ''Acapulco Gold'' was also the title of a 1973 mockumentary by Bob Grosvenor about the history of marijuana cultivation and the efforts of a group of college students to smuggle Mexico's "super weed" into the United States.
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
's character in the 1970 film '' Performance'' was depicted as a user of Acapulco Gold. Acapulco Gold's best-known appearance in film was in 1978's '' Up in Smoke'', starring the comedy duo
Cheech & Chong Cheech & Chong are a comedy duo consisting of Cheech Marin and Tommy Chong. The duo found commercial and cultural success in the 1970s and 1980s with their stand-up routines, studio recordings, and feature films, which were based on the hippie a ...
. "I can smoke anything, man," Cheech Marin's character Pedro bragged. "You know like I smoke that Michoacán, and Acapulco Gold, man." The duo's debut album seven years before had featured a track titled "Acapulco Gold Filters", which included the lyrics, "No stems no seeds that you don't need, Acapulco Gold is some badass weed." During the first season of ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
'', host
Desi Arnaz Desiderio Alberto Arnaz y de Acha III (March 2, 1917 – December 2, 1986) was a Cuban-born American actor, bandleader, and film and television producer. He played Ricky Ricardo on the American television sitcom '' I Love Lucy'', in which he c ...
thanked the crew of the show for presenting him with a box of "Acapulco Gold cigars." Psychedelic pop group The Rainy Daze released a 1967 album titled ''That Acapulco Gold'', portraying Mexico as a far-off land where "the streets are lined with bricks of that Acapulco Gold". The title track reached #70 on the ''Billboard'' Hot 100 before being pulled from circulation for promoting marijuana use. Vice President
Spiro Agnew Spiro Theodore Agnew (November 9, 1918 – September 17, 1996) was the 39th vice president of the United States, serving from 1969 until his resignation in 1973. He is the second vice president to resign the position, the other being John ...
later denounced the song as "blatant drug-culture propaganda...threatening to destroy our national strength". The New Riders of the Purple Sage included a song called "Henry" on their 1971 debut album, which described an attempt to smuggle 20 kilos of Acapulco Gold out of Mexico.
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
paid tribute to the strain in the live versions of the 1973 song " Over the Hills and Far Away".
Johnathan Rice Johnathan Rice (born May 27, 1983) is a Scottish-American singer-songwriter. He used to frequently collaborate with Jenny Lewis. His first album, ''Trouble is Real'', was released on Reprise Records on April 26, 2005. His follow-up, ''Furthe ...
's 2013 album ''Good Graces'' included a track titled "Acapulco Gold".


See also

* Cannabis strains * Medical cannabis


References


External links

{{Cannabis strains Cannabis strains Entheogens