Abbott Mead Vickers BBDO (AMV BBDO) is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

that works with over 85 brands, including BT, Diageo, Walkers, and

Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury. In the English language, Mars is named for the Roman god of war. Mars is a terrestrial planet with a thin at ...

. AMV campaigns may incorporate digital, social, experiential, print or

broadcast media Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wi ...

. AMV is part of the

BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...

network, the third largest agency network in the world and part of the

Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...

Company Overview

AMV's in-house capability includes: community management, data analysis, video content production, live

event management Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...

and brand partnerships. AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work: * Walkers Sandwich *

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

'You're not you when you're hungry' * The National Lottery '#' In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.

Recent Work

Additionally, their work with Bodyform gained media attention as well as Mog's Christmas Calamity.

Team

Alex Grieve is Executive Creative Director and Sarah Douglas is CEO.

History

AMV was founded by David Abbott (1938-2014)
Peter Mead
and Adrian Vickers.

References

''Abbott Mead Vickers BBDO launches social media unit,''
Anne Cassidy, 17 March 2011, Campaign.
''AMV launches specialist data analytics arm,''
Anne Cassidy, 14 July 2011, Campaign.

External links

* Advertising agencies of the United Kingdom {{advertising-stub