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AST Research, Inc., later
doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
AST Computer, was a
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...
manufacturer. It was founded in 1980 in
Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
by Albert Wong, Safi Qureshey, and Thomas Yuen, as an initialism of their first names. In the 1980s, AST designed add-on expansion cards, and evolved toward the 1990s into a major personal computer manufacturer. AST was acquired by
Samsung Electronics Samsung Electronics Co., Ltd. (, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, a ...
in 1997 but was ''
de facto ''De facto'' ( ; , "in fact") describes practices that exist in reality, whether or not they are officially recognized by laws or other formal norms. It is commonly used to refer to what happens in practice, in contrast with ''de jure'' ("by la ...
'' closed in 1999 due to a series of losses.


Foundation (1979–1986)

AST Research was founded as AST Associates by Thomas C. K. Yuen, Albert C. Wong, and Safi U. Qureshey. All three were immigrants to the United States—Yuen and Wong from
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
and Qureshey from
Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...
. Yuen had met Qureshey while working for Computer Automation Inc. in the 1970s, while Wong was a roommate of Yuen's while they both attended Orange Coast College in Costa Mesa, California. All had come to the United States to study engineering. Yuen was the principal founder of AST, proposing the creation of the company in 1979. Before breaking into the manufacture of hardware, Yuen envisioned the company as a computer consultancy firm for large businesses. The three incorporated AST Research with $2,000 of start-up capital in
Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
, in July 1980. The company name is an initialism for the three founders' first names. Selecting their initial job titles by drawing straws, Qureshey was named president, Yuen was named treasurer, and Wong was named secretary. AST delivered its first products by the end of 1981. By then, the computer consultancy idea had been abandoned, the company was renamed to AST Research, and the trio were deep into researching and developing expansion cards for the original
IBM Personal Computer The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team ...
, which had been released in August 1981. The founders deemed the initial models of the IBM PC to have been equipped with an inadequate amount of
RAM Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * ...
and communications capability and so devised a range of expansion cards that provided these features. They are listed in the
charter issue A periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule. The most familiar example is a newspaper, but a magazine or a journal are also example ...
of '' PC Magazine'' as follows: a series of memory expansion cards, ranging from 64 KB to 256 KB of additional RAM (with parity); a
modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by Modulation#Digital modulati ...
card with a phone jack and an
RS-232 In telecommunications, RS-232 or Recommended Standard 232 is a standard originally introduced in 1960 for serial communication transmission of data. It formally defines signals connecting between a ''DTE'' (''data terminal equipment'') such ...
serial port; two
asynchronous serial communication Asynchronous serial communication is a form of serial communication in which the communicating endpoints' interfaces are not continuously synchronized by a common clock signal. Instead of a common synchronization signal, the data stream conta ...
cards, one with a single RS-232 port and the other dual ports; and an advanced serial communication card, featuring two independently programmable RS-232 ports that could be programmed to support asynchronous, bisynchronous, SDLC, and HDLC protocols. Sales of this initial lineup of products doubled every month within the first year of availability. Needing to keep up with the increasing demand from the customer base, the company vied for venture capital but were turned down by multiple banks. Instead, the founders all took out second mortgages on their residences in 1982 and were able to pool an additional $50,000 to invest into the company. Fortunately for the founders, AST's sales reached $13 million in 1983. This sudden increase in sales finally attracted venture capitalists, who invested $2.4 million in the company. In 1984, the company filed its
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
, bearing two million shares to the public in June that year. In late 1983, the company introduced the SixPakPlus, a popular multifunction expansion card for the IBM PC that led to another sharp increase in sales. Shortly afterwards AST signed an agreement offered by IBM, allowing the latter company to resell AST's expansion cards at its
IBM Product Center IBM Product Center was an American retailer wholly owned by International Business Machines that sold the company's office equipment, which consisted at the time mostly of photocopiers, typewriters and personal computers. The first store opened i ...
s and other reseller channels. Spurred by these developments, in March 1985 AST's executives opened AST Far East, Ltd., in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
. This was its first international subsidiary, serving as a crucial additional production line for the manufacture of the company's increasingly diverse products. AST's lineup of products by this point counted graphics cards for multiple computing platforms, a
hard disk drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magne ...
unit for the original
compact Macintosh A Compact Macintosh (or Compact Mac) is an all-in-one Apple Mac computer with a display integrated in the computer case, beginning with the original Macintosh 128K. Compact Macs include the original Macintosh through to the Color Classic sold ...
es, and a
local area network A local area network (LAN) is a computer network that interconnects computers within a limited area such as a residence, school, laboratory, university campus or office building. By contrast, a wide area network (WAN) not only covers a larger ...
board for the IBM PC. From 1984 to 1985, AST's income rose from $5.7 million to $19 million, and from 1985 to 1986, AST's revenues doubled, reaching $138.6 million, In March 1986, the company purchased the French computer wholesaler National System Company, in order to establish a second international subsidiary, AST France. Shortly after, AST company acquired Camintonn, a computer memory maker. By the end of 1986, AST had established overseas divisions in the Australia, Germany, the United Kingdom, and Canada. The combined revenue from international subsidiaries contributed to one quarter of the company's revenue. With this success, AST reincorporated in
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
to take advantage of its corporate laws.


PC compatibles (1986–1989)

By late 1986, AST's expansion card offerings were facing imminent obsolescence, as IBM by this point had offered higher-end upgraded models of the IBM PC, chiefly the PC XT and the
PC/AT The IBM Personal Computer/AT (model 5170, abbreviated as IBM AT or PC/AT) was released in 1984 as the fourth model in the IBM Personal Computer line, following the IBM PC/XT and its IBM Portable PC variant. It was designed around the Intel 802 ...
, that integrated most of the features of AST's PC expansion cards. To keep from posting losses, AST laid off seven percent of the company's 890 employees in July 1986; clandestinely, they also laid plans to introduce a line of PC-compatible computer systems. The AST Premium/286, a clone of the PC/AT featuring an identical
Intel 80286 The Intel 80286 (also marketed as the iAPX 286 and often called Intel 286) is a 16-bit microprocessor that was introduced on February 1, 1982. It was the first 8086-based CPU with separate, non- multiplexed address and data buses and also the ...
microprocessor, was introduced in October 1986. To make the computer more competitive among a crowded PC compatible market, AST offered the Premium/286 in an optional package that included a discounted laser printer and image scanner, advertised as an inexpensive
desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online ...
workstation. AST released an upgraded version of the Premium/286 with the 32-bit
Intel 80386 The Intel 386, originally released as 80386 and later renamed i386, is a 32-bit microprocessor introduced in 1985. The first versions had 275,000 transistors AST's products for
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
hardware were profitable enough in the interim. In 1987, AST produced a pair of expansions cards for the
Apple IIGS The Apple IIGS (styled as II), the fifth and most powerful of the Apple II family, is a 16-bit personal computer produced by Apple Computer. While featuring the Macintosh look and feel, and resolution and color similar to the Amiga and Atari ST ...
computer: RamStakPlus, a dual RAM/ROM memory expansion card; and the AST Vision Plus, a real-time video digitizer card. The Vision Plus was eventually sold to Silicon & Software and licensed and sold through Virtual Realities (and later LRO and then Alltech Electronics). AST Research also produced for the
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software en ...
line the Mac286, a pair of NuBus cards containing an
Intel 80286 The Intel 80286 (also marketed as the iAPX 286 and often called Intel 286) is a 16-bit microprocessor that was introduced on February 1, 1982. It was the first 8086-based CPU with separate, non- multiplexed address and data buses and also the ...
and
RAM Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * ...
, allowing a Macintosh to run
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few ope ...
side by side with its existing operating system. The Premium/286 accounted for half of the company's sales by July 1987, but by the end of the year it was only a meager success for AST at first. In 1987, the company reported a net income of $13 million, less than half the profit they had posted the preceding year. AST had several setbacks in 1987, including flat sales of expansion products and delayed shipments of a peripheral for IBM PCs in June 1987 that was a factor in a canceled stock call the following month. That year, IBM sued AST over alleged trademark infringement of IBM's PS/2 product name occurring in one of AST's print advertisements for RAM, which was settled out of court. In 1988, AST's executives began a reorganization effort to preserve the company. The first initiative was the merging of AST's data communications group into its systems products division. With the nascent
OS/2 OS/2 (Operating System/2) is a series of computer operating systems, initially created by Microsoft and IBM under the leadership of IBM software designer Ed Iacobucci. As a result of a feud between the two companies over how to position OS/2 r ...
operating system coming to market that year, co-developed by IBM and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
, AST licensed the rights from Microsoft to market its own OEM versions of OS/2 as an option for its Premium line of computers. In late 1988, AST joined eight other major PC compatible manufacturers to develop the
Extended Industry Standard Architecture The Extended Industry Standard Architecture (in practice almost always shortened to EISA and frequently pronounced "eee-suh") is a bus standard for IBM PC compatible computers. It was announced in September 1988 by a consortium of PC clone ve ...
as a viable competitor to IBM's closely guarded Micro Channel bus architecture. This consortium was known as the "Gang of Nine", although in truth Compaq was the lead writer of the EISA specification. From July to November 1988, AST introduced seven models of Premium computers, and in early September 1988, they announced a $2.2 million television advertising campaign, the first commercials of which premiering during the
1988 Summer Olympics The 1988 Summer Olympics (), officially known as the Games of the XXIV Olympiad () and commonly known as Seoul 1988 ( ko, 서울 1988, Seoul Cheon gubaek palsip-pal), was an international multi-sport event held from 17 September to 2 October ...
that month. The television commercials comprised roughly 20 percent of AST's $12 million advertising budget and were supported by a line of memorabilia, including pins, posters, and video tapes, tying in with the Olympics and offered at computer dealer shows. By the end of 1988, AST's restructuring and advertising efforts were successful, with year-to-year sales increasing 100 percent to $412.7 million. AST was now third place in sales among manufacturers of PC compatibles, behind IBM and
Compaq Compaq Computer Corporation (sometimes abbreviated to CQ prior to a 2007 rebranding) was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced ...
. After a heated boardroom debate with Yuen in late 1988, Wong was ousted from AST. Wong had complained to the other founders of the company's recent turbulence. In January 1989, the company laid of 120 employees, or six percent of the workforce. In early 1989, AST reported its first quarterly loss, totaling $8.9 million. The technology press speculated that the loss was due to AST ignoring
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
's development of the i486 while the company was busy restructuring and boosting its advertising. When Intel released the i486 to the public in early 1989, AST was one of the few PC compatible manufacturers which had not announced a i486 computer in the pipeline contemporaneously. Slowing sales led to crowded warehouses of AST products, leading to strain for AST in the form of storage costs. To recoup its losses, in April 1989, the company spun off Camintonn, relinquishing control to the division's managers, and in mid-1989, the company sold its Apple-related products to Orange Micro.


Turnaround (1989–1994)

In 1989, AST introduced Cupid, the trademark for a method of allowing computer systems to be forward-compatible with upgraded microprocessors and memory chips. This works by having the motherboard be a passive backplane, with no processor and memory which are instead located on a Cupid expansion card, to be plugged into the backplane and replaced as upgrades became available. Although the expectation for all AST customers to upgrade their purchases this way was unrealistic, Cupid technology enabled a successful marketing scheme, by eliminating customer hesitation over immediate obsolescence. Such concerns were prevalent due to the speed of innovation in computing in the early 1990s. Cupid also allowed AST to market systems based on the latest and fastest clock-speed revisions of Intel's processors almost immediately—simply by replacing one card in the system—allowing AST to price its computers between ten to sixty percent cheaper than competitors. In April 1990, the company announced the Dual SX/16, a clone of NEC's
PC-9801 The , commonly shortened to PC-98 or , is a lineup of Japanese 16-bit and 32-bit personal computers manufactured by NEC from 1982 to 2000. The platform established NEC's dominance in the Japanese personal computer market, and, by 1999, more th ...
computer, to be sold exclusively in Japan where the
PC-9800 series The , commonly shortened to PC-98 or , is a lineup of Japanese 16-bit and 32-bit personal computers manufactured by NEC from 1982 to 2000. The platform established NEC's dominance in the Japanese personal computer market, and, by 1999, more ...
had flourished. This venture into Japan posed a risk for AST, as the company lacked a large dealer network in the country, but the company's executives, especially Qureshey, were persuaded by the vastness of Japan's business computer market during this time—second only to the United States in size. As it had done in the United States, AST offered the Dual SX/16 with more features and lower prices than domestic competitors. Unlike in the United States, AST developed bespoke brand names for its Japanese computers, in an attempt to fit in the market; the company was also negotiating with
Sharp Corporation is a Japanese multinational corporation that designs and manufactures electronic products, headquartered in Sakai-ku, Sakai, Osaka Prefecture. Since 2016 it has been majority owned by the Taiwan-based Foxconn Group. Sharp employs more than 5 ...
to market variants of the Dual SX/16 under the Sharp brand. AST began marketing computers in former Soviet bloc countries and in India. This push toward foreign markets was another attempt by AST to reclaim lost market share in the United States in the early 1990s. These developments and more led to a quick financial recovery for AST, and in 1990 the company's stock price had risen roughly 260 percent in concert with its sales and earnings growth. Firmly entrenched as the third-largest PC manufacturer, sales reached nearly $1 billion by the end of 1990. AST was sourced as
original equipment manufacturer An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
(OEM) by other computer companies such as
Unisys Unisys Corporation is an American multinational information technology (IT) services and consulting company headquartered in Blue Bell, Pennsylvania. It provides digital workplace solutions, cloud, applications, and infrastructure solutions, ...
,
Tandem Computers Tandem Computers, Inc. was the dominant manufacturer of fault-tolerant computer systems for ATM networks, banks, stock exchanges, telephone switching centers, and other similar commercial transaction processing applications requiring maximum up ...
,
Digital Equipment Corporation Digital Equipment Corporation (DEC ), using the trademark Digital, was a major American company in the computer industry from the 1960s to the 1990s. The company was co-founded by Ken Olsen and Harlan Anderson in 1957. Olsen was president un ...
,
Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globa ...
. Success continued in 1991. Industry leader Compaq and several other competitors announced steep price cuts in direct response to AST early in the year. A few months later, when Intel released the low-cost 80486SX desktop processor, AST announced a i486SX-based computer system the next day. That year, AST beat Compaq for a contract to supply over 1,600 laptops to AT&T's sales department during a time when AT&T was selling its own laptops and other
computer systems A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These program ...
. By early 1991, 65 percent of the computer systems supplied to ''Fortune'' 500 companies had AST as OEM. As with many other computer companies, AST struggled in 1992 due to a fierce price war started by Compaq. During plans to restructure AST yet again to minimize operating costs, Yuen left the company early that year, leaving Qureshey as the sole remaining co-founder. Qureshey and his executive board set out to maintain AST's third-place status and keep on top of developments in the computer industry. In November 1992, the company introduced the PowerExec 4/25SL Color Plus, one of the first laptops with the portable-specific 80486SL processor. It was released shortly after Compaq released the LTE Lite 4/25C, which is the first laptop with an i486SL. In 1993, AST announced a joint venture with Grid Systems, a subsidiary of
Tandy Corporation Tandy Corporation was an American family-owned leather goods company based in Fort Worth, Texas, United States. Tandy Leather was founded in 1919 as a leather supply store. By the end of the 1950s, under the tutelage of then-CEO Charles Tandy, ...
, to develop a pen-
tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being com ...
called the PenExec, which has a cordless stylus. In mid-1993, AST acquired both Grid Systems and Tandy's computer division for $105 million. The company incurred a loss with this purchase but gained four PC manufacturing plants—one in
Scotland Scotland (, ) is a Countries of the United Kingdom, country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a Anglo-Scottish border, border with England to the southeast ...
, the rest in
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
—and a litany of patents and software copyrights that had been registered to Tandy Corporation. The Scotland plant was later shut down, to afford building another factory in Ireland, and by 1995 only one of the Texas plants remained operational. In January 1994, AST announced its agreement to sell PenRight and FieldNet—pen-based software development tools included in AST's previous acquisition of Grid and Tandy—to the Telxon Corporation. The deal was finalized in April that year.


Decline and sale (1994–2001)

By the mid-1990s, AST had severe problems in the highly competitive PC market. According to ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', AST's prospect shrunk due to the strategy of offering premium models in an increasingly competitive personal computer market, while
Compaq Compaq Computer Corporation (sometimes abbreviated to CQ prior to a 2007 rebranding) was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced ...
and other top manufacturers slashed prices in direct competition with the cheapest clones. Revenues for 1996 were $2.1 billion, down from 1995 revenues of over $2.3 billion. In 1997, AST Research was wholly acquired by
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
. At the time, Samsung owned 46 percent of AST and had offered to buy the remaining common shares. Prior to this move, Samsung had already owned a substantial stake and provided considerable financial support to keep AST going. By December, the number of employees was down to 1,900. In 1999, Samsung was forced to close the California-based computer maker after a string of losses and a mass defection of research talent. Samsung had invested US$1 billion in the company. The AST trademark was sold to
Beny Alagem Binyamin "Beny" Alagem ( he, בנימין אלג'ם; born 1953) is an Israeli-American entrepreneur, business executive, hotelier and philanthropist. He is the founder and former Chief Executive of Packard Bell Computers. He is the owner of the Bev ...
, co-founder of
Packard Bell Packard Bell is a Dutch-registered computer manufacturing brand and subsidiary of Acer. Originally an American radio set manufacturer, Packard Bell Corporation, it was founded by Herbert A. Bell and Leon S. Packard in 1933. In 1986, Israeli i ...
, on January 10, 1999; Alagem also gained an exclusive license to the company's intellectual property. The deal was estimated at around $200 million in value according to one person familiar with its details. Alagem additionally invested $12.5 million into the formation of AST Computers, a separate, "Internet-driven"
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
based in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
, with Alagem holding a 65 percent stake and Samsung holding a 35 percent stake; however, the venture failed to gain traction as the computer market slowed in late 2000, becoming moribund by 2004. Meanwhile, Samsung restructured the original AST as ARI Service to support its existing products until it was dissolved on February 28, 2001.


References


External links

* {{DEFAULTSORT:Ast Research American companies established in 1980 American companies disestablished in 1999 Companies based in Irvine, California Computer companies established in 1980 Computer companies disestablished in 1999 Defunct companies based in California Defunct computer companies of the United States Defunct computer hardware companies