988 FM is a
Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
n Chinese-language radio station. Its broadcast area covers
West Malaysia (except
Kuala Terengganu and
Kota Bharu
Kota Bharu, colloquially referred to as KB, is a town in Malaysia that serves as the state capital and royal seat of Kelantan. It is situated in the northeastern part of Peninsular Malaysia and lies near the mouth of the Kelantan River.
The ...
) and
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
. It is managed by Star Media Radio Group, a wholly owned subsidiary of Star Media Group Berhad. 988 FM began broadcasting in 1996 as a trilingual radio station, with 50% Chinese content and became a fully-fledged radio station in December 1997. In the surveys conducted by GfK in the first half of 2022, 988 FM commanded a weekly listenership of 2.17 million. This amounted to 42% of listeners from the total listenership of Malaysian Chinese radio stations.
It is the number one Chinese-language station in the northern region of West Malaysia (
Perak,
Kedah
Kedah (), also known by its honorific Darul Aman and historically as Queda, is a state of Malaysia, located in the northwestern part of Peninsular Malaysia. The state covers a total area of over 9,000 km2, and it consists of the mainland ...
,
Penang and
Perlis
Perlis, ( Northern Malay: ''Peghelih''), also known by its honorific title Perlis Indera Kayangan, is the smallest state in Malaysia by area and population. Located on the northwest coast of Peninsular Malaysia, it borders the Thai provinces ...
).
988 FM is currently one of Malaysia's top three Chinese language radio stations, targeting at urban and suburban listeners, primarily professionals, managers and adults. 988 FM plays the latest hits music, trend and infotainment. 988 FM's tagline is "友声有色" (Sound of colours).
History
The radio station originates back to 1949, as the first commercial cable-transmitted radio station. In 1989, 49% of the stakes in Rediffusion was acquired by
Arab-Malaysian Group. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now
Ai FM) as the only Chinese radio station in Malaysia.
Frequency
Television
988 is also available online at www.988.com.my.*
Tagline
* 友声有色 Sound Of Colours (2003 - 2008)
* 最好听 Best To Listen (2008 - 2013)
* 友声有色 Sound Of Colours (2013 - 2018)
* 全日Pick Up 爱哟哟 (Sept, 2018 - 2019)
* 坚持 • 敢言 , 坚持 • 好音乐 (2020 - 2022)
* 988 与你同行 988 Walk With You (Tactical theme for 25th Anniversary 2021)
References
External links
*
{{Chinese-language radio
1996 establishments in Malaysia
Radio stations established in 1996
Radio stations in Malaysia
Chinese-language radio stations in Malaysia