960 Fifth Avenue, also known as 3 East 77th Street, is a luxury apartment building on

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping ...

on the northeast corner of East 77th Street in

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

, New York.

History

960 Fifth Avenue was built on the former site of the

William A. Clark House The William A. Clark House, nicknamed "Clark's Folly", was a mansion located at 962 Fifth Avenue on the northeast corner of its intersection with East 77th Street on the Upper East Side of Manhattan, New York City. It was demolished in 1927 and ...

. When Senator Clark died in 1925, his widow and daughter, Huguette Clark, moved to

907 Fifth Avenue 907 Fifth Avenue is a luxury residential housing cooperative in Manhattan, New York City, United States. The 12-story, limestone-faced building is located at Fifth Avenue and 72nd Street on a site once occupied by the 1893 residence of Jame ...

and sold the mansion, which cost $7 million, to

Anthony Campagna Anthony (born Antonio) Campagna, Count of Castelmezzano (December 31, 1884 – May 8, 1969) was a prominent real estate developer and member of the Board of Education in New York City. Today, he is best known for the destruction of architectural ...

for $3 million () in 1927. Campagana had the mansion torn down just 19 years after it was built in 1911. The new building was designed by Warren & Wetmore, who were responsible for

Grand Central Terminal Grand Central Terminal (GCT; also referred to as Grand Central Station or simply as Grand Central) is a commuter rail terminal located at 42nd Street and Park Avenue in Midtown Manhattan, New York City. Grand Central is the southern terminus ...

and the supervisory architects was

Rosario Candela Rosario Candela (March 7, 1890 – October 3, 1953) was an Italian American architect who achieved renown through his apartment building designs in New York City, primarily during the boom years of the 1920s. He is credited with defining the cit ...

of Cross & Cross. Candela was "a 1920's architect known for grand flowing apartment layouts" who had a habit of cloistering bedroom wings away from the grand entertaining rooms. Dorothy Draper, the prominent interior decorator, was used as a consultant on the project. Campagna used Douglas L. Elliman & Co. as his broker for the sale of the coop apartments. The building was started in 1927 and completed in 1928. Apartments average 14 to 17 rooms, with 8 maids' rooms, and is one of the few in New York with its own in-house restaurant. The original apartments were priced from $130,000 to $325,000 and more than 75 percent of the apartments were sold before the frame of the building was enclosed. The largest initial stockholder in the building was Dr. Preston Pope Satterwhite who reportedly paid $450,000 for his 20-room apartment, which was considered the most expensive cooperative sale ever paid at the time.

Reputation

According to Hall Willkie, president of Brown Harris Stevens, the building, along with 820 Fifth Avenue and 834 Fifth Avenue, is one of the "three top buildings, in terms of size, quality of apartments, and price" on Fifth Avenue. Dan Dorfman of ''

The New York Sun ''The New York Sun'' is an American online newspaper published in Manhattan; from 2002 to 2008 it was a daily newspaper distributed in New York City. It debuted on April 16, 2002, adopting the name, motto, and masthead of the earlier New Yor ...

'' referred to the building as "the pinnacle of New York luxury living" and stated that "some real estate experts consider it Manhattan's premier residential building."

Notable sales

In 2009, Murray H. Goodman listed his apartment at $32.5 million, but sold it to Benjamin Steinbruch two years later for $18.875 million. In 2013, the 11 room apartment 10/11B, was listed for sale by

Charles Lazarus Charles Philip Lazarus (October 4, 1923 – March 22, 2018) was an American entrepreneur, executive, and pioneer within the retail toy industry. Lazarus founded the Toys "R" Us retail chain, which evolved from a children's furniture store he orig ...

, founder of

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loca ...

, at $24.5 million after an initial listing of $29 million in 2011. It was eventually sold in 2014 to

Carlos Rodriguez-Pastor Carlos Tomás Rodríguez-Pastor Persivale (born 11 April 1959) is a Peruvian billionaire businessman, and the owner of 71% of Intergroup Financial, a Peruvian banking and retail group. He is chairman and CEO of Intercorp, managing general part ...

, a Peruvian businessman who is the chairman of

Interbank Interbank is a Peruvian provider of financial services. History In 1897, Elias Mujica opened an agency at Jiron de la Union in Lima's historical center under the name of ''Banco Internacional''. In 1934, branches were opened in Chiclayo and A ...

, for $21 million. This was believed to be the same apartment once owned by Dr. Satterwhite. In 2014, the 16-room PHB apartment of

Edgar Bronfman, Sr. Edgar Miles Bronfman (born June 20, 1929 – December 21, 2013) was a Canadian-American businessman. He worked for his family's distilled beverage firm, Seagram, eventually becoming president, treasurer and CEO. As president of the World Jewish ...

, former chairman of the

Seagram Company The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the lar ...

who lived there for 40 years until his death in 2013, was listed for sale at $65 million. it was bought by

Nassef Sawiris Nassef Onsi Sawiris ( ar, ناصف أنسي ساويرس; born January 19, 1961) is an Egyptian billionaire businessman, and the youngest of Onsi Sawiris' three sons (his brothers are Naguib and Samih). As of October 2021, his net worth was e ...

, the chief executive of Orascom Construction Industries and richest man in Egypt, for a reported $70 million, the then most expensive co-op in New York. It was the second most expensive coop sale in Manhattan in 2014 following the $71.3 million sale of a corner duplex at 740 Park Avenue to

Israel Englander Israel “Izzy” Englander (born 1948) is an American investor, hedge fund manager, and philanthropist. In 1989, he founded his hedge fund, Millennium Management, with Ronald Shear. The fund was started with million, and as of 2019 had billio ...

. In 2017, the apartment of art dealer Robert H. Ellsworth and his partner Masahiro Hashiguchi, which encompassed the entire third floor, was sold to Carlos Alejandro Pérez Dávila, a Colombian financier (cousin of Alejandro Santo Domingo) whose family once controlled

SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...

, for $55 million. It was the most expensive coop sale in New York in 2017. The apartment was first owned by James H. Snowden in 1928 and was a duplex along with the fourth floor.

Notable residents

Past and present notable residents of the building included or include: * Edgar Bronfman, Sr. * Sister Parish * Robert H. Ellsworth and Masahiro Hashiguchi * Claus von Bülow * Murray H. Goodman *

Louis Untermeyer Louis Untermeyer (October 1, 1885 – December 18, 1977) was an American poet, anthologist, critic, and editor. He was appointed the fourteenth Consultant in Poetry to the Library of Congress in 1961. Life and career Untermeyer was born in New Y ...

* C. Douglas Dillon *

and Sherine Magar *

and Joan Regenbogen * John Sullivan Jr. and Nonie Sullivan * David Mackie * Sharmin and Bijan Mossavar-Rahmani * Emilia and José "Pepe" Fanjul * Winthrop W. Aldrich * Mathew and Ann Wolf * Benjamin Steinbruch * Gail Auchincloss Gilbert (wife of

S. Parker Gilbert Seymour Parker Gilbert III (November 15, 1933 – May 27, 2015) was Chairman of Board and President of Morgan Stanley from 1983 until 1990. Career While Gilbert was the Chairman of Board and President of Morgan Stanley from 1983 until 1990, t ...

) and her son, S. Parker Gilbert, Jr. * James Krugman and Connie Simmons * James Coleman Jr. * James and Marie Marlas * Henri and Marsha Wedell * William and Sherry Cherry * Peter and Laura Grauer * Mary Lawrence Porter * Joseph and Mary Jane Platt * James and Stephania McClennen *

* Andrew Atterbury and Gwyn Prentice * Coleman and Susan Burke * Elizabeth Ballantine and Paul Leavitt * Gustavo and Patty Cisneros

References

{{authority control Residential buildings completed in 1928 Residential skyscrapers in Manhattan Condominiums and housing cooperatives in Manhattan 960 Art Deco architecture in Manhattan Upper East Side Rosario Candela buildings

History

Reputation

Notable sales

Notable residents

See also

References