7flix

7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.

7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.

History

On 18 December 2015, a test pattern began broadcasting on channel 76 reading “New Channel Coming Soon”. Seven acknowledged the broadcast and director of programming Angus Ross formally announced on 1 February 2016 that Seven was launching a new channel and more details would be released soon. During the ad-break of miniseries '' Molly'' on 7 February 2016, Seven announced that channel 76 would be named ''7flix'' and would be launched on 28 February 2016. The “New Channel” test pattern then got replaced with a continuous promo loop for 7flix.

7flix began broadcasting at 6am on 28 February 2016 in MPEG-4, as seen in a YouTube video showing the promo loop ending and a re-run of Once Upon A Time starting afterwards. The channel airs movies in its prime time slots with television series and other entertainment at other times. 7flix was added to Seven's live-streaming service PLUS7 Live upon its launch.

On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior, when ''Grey's Anatomy'' premiered at 8:30pm, which was initially designated as a "movie-exclusive" time slot. The change also saw the addition of repeats of Criminal Minds to Thursday nights.

On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.

On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to regional stations in northern and southern New South Wales, regional Victoria and Mildura. The channel launched at 6:00 am on 3 September on digital channel 66, in an MPEG-4 format.

In December 2019, the Seven Network announced that 7flix would rebrand in 2020 to target a young female audience. In July 2020, the Seven Network unveiled its new rebranding of 7flix, with a new purple ribbon-like design and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

The launch titles for 7flix included new episodes of US series '' Once Upon A Time'', ''The Muppets'', '' The Mindy Project'', '' Cougar Town'', and ''The Amazing Race'', which had previously debuted on the Seven Network. Premiere series such as ''Black-ish'', '' Grandfathered'', '' Galavant'' and '' Agent Carter'' debuted at a later date. Throughout 2016, new episodes of ''Agents of S.H.I.E.L.D.'', ''Grey's Anatomy'', '' How to Get Away with Murder'', '' Quantico'' and ''Scandal'' aired exclusively on the channel. Also featured on the channel were marathons of ''The Big Bang Theory'', but this series now is on 10 Peach.

7flix initially aired a variety of children's series from Disney including ''Austin & Ally'', '' Dog with a Blog'', '' I Didn't Do It'', '' Jessie'', '' Kirby Buckets'', '' Lab Rats'' and '' Mighty Med''. The daytime schedule for the channel consists of classic sitcoms such as '' Benson'', ''Bewitched'', ''Good Times'', ''I Dream of Jeannie'' and '' Who's The Boss?'' 7flix also airs encores of local programmes from the Seven Network, including ''House Rules'' and '' First Dates''.

In 2017, US drama '' The Astronaut Wives Club'' debuted, along with the premieres of comedy series '' Marry Me'', ''Bad Teacher'', ''Dr. Ken'' and ''The Real O'Neals''. Australian comedy short form series ''Bent 101'' also made its debut on the channel.

''How I Met Your Mother'' was added to 7flix in 2018, returning to the Seven Network as part of a deal with FOX.

7flix aired content from the defunct 7food network channel until 1 December 2020.

The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures (Now elapsed), 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures, DreamWorks Pictures (Will start in 2023), DreamWorks Animation (Will start in 2023), Paramount Pictures (selected films only, will elapse in 2023), Universal Pictures (Will start in 2023) and Illumination (Will start in 2023).

Current programming

Adult animation

* ''American Dad!''
* ''Family Guy''
* ''Futurama''
* ''The Simpsons''

Children

* '' Beat Bugs''
* '' Drop Dead Weird''
* '' Flushed''
* ''Get Arty''
* '' It's Academic''
* '' Match It''
* '' Motown Magic''
* ''News of the Wild''
* '' The Wild Adventures of Blinky Bill''
* '' ZooMoo''

Comedy

* ''How I Met Your Mother''
* ''Modern Family''

Drama

* ''Agents of S.H.I.E.L.D.''
* '' The Blacklist''
* '' Bones''
* ''Criminal Minds''
* ''Grey's Anatomy''
* ''The Guardian''
* '' How to Get Away with Murder''
* '' Nikita''
* ''Nip/Tuck''
* ''Smallville''
* ''The Mentalist''

News and documentaries

* '' Dynamo: Magician Impossible''
* '' Tricked''
* ''What Really Happens in Bali''
* ''What Really Happens in Thailand''
* ''The Zoo''

Reality

* ''The Amazing Race''
* ''Australian Spartan''
* '' Back with the Ex''
* '' Bride & Prejudice''
* ''House Rules''
* '' The Mentor''
* ''My Kitchen Rules''
* '' Whodunnit?''
* ''Yummy Mummies''
* '' Zumbo's Just Desserts''

Religious

* ''Life Today with James Robison''

Upcoming programming

* ''The Cleveland Show'' (adult animation)

Former programming

Children

* '' The 7D'' (2016–18)
* ''A.N.T. Farm'' (2016–17)
* ''Austin & Ally'' (2016–18)
* ''Best Friends Whenever'' (2017–19)
* ''Crash & Bernstein'' (2016–18)
* '' The Deep'' (2018–20)
* '' Dog with a Blog'' (2016–19)
* ''The Evermoor Chronicles'' (2017–19)
* '' Fish Hooks'' (2016–17)
* ''Gamer's Guide to Pretty Much Everything'' (2016–19)
* ''Girl Meets World'' (2017–19)
* '' Good Luck Charlie'' (2016–17)
* '' Gravity Falls'' (2016–19)
* ''Hairy Legs'' (2018)
* ''History Hunters'' (2017–18)
* '' I Didn't Do It'' (2016–19)
* '' In Your Dreams'' (2017–19)
* '' Jessie'' (2016–19)
* ''K.C. Undercover'' (2016–18)
* ''Kickin' It'' (2016–18)
* '' Kirby Buckets'' (2016–19)
* '' Kitty is Not a Cat'' (2018–20)
* '' Lab Rats'' (2016–19)
* ''Liv and Maddie'' (2017–19)
* '' Mighty Med'' (2016–18)
* ''Oh Yuck!'' (2017)
* '' Paddle Pop: Atlantos'' (2016)
* '' Pair of Kings'' (2016–17)
* '' Penn Zero: Part-Time Hero'' (2017–19)
* ''Phineas and Ferb'' (2016–17)
* '' Pickle and Peanut'' (2017–19)
* '' Randy Cunningham: 9th Grade Ninja'' (2016–18)
* '' Sally Bollywood: Super Detective'' (2020)
* ''Saturday Disney'' (2016)
* ''Shake it Up'' (2016)
* '' Spit it Out'' (2017–21)
* '' Star vs. the Forces of Evil'' (2017–19)
* '' Star Wars Rebels'' (2017–18; moved to 9Go!)
* '' Tashi'' (2018–19)
* ''Wander Over Yonder'' (2017–19)
* '' Win, Lose or Draw'' (2017)
* ''The Woodlies'' (2017)
* '' Zeke and Luther'' (2016)

Preschool

* '' Art Attack'' (2016–18)
* ''Doc McStuffins'' (2016–19)
* '' Henry Hugglemonster'' (2016–19)
* ''Jake and the Never Land Pirates'' (2016–19)
* '' The Lion Guard'' (2016–19; moved to 9Go!)
* ''Mickey Mouse Clubhouse'' (2016–18)
* '' Miles from Tomorrowland'' (2016–18)
* '' Sheriff Callie's Wild West'' (2016–17)
* '' Sofia the First'' (2016–19; moved to 9Go!)

Comedy

* ''Agent Anna''
* ''Bad Teacher''
* '' Benson''
* ''Bewitched''
* ''The Big Bang Theory'' (2016–17; Now on 9Go! Later on 10 Peach)
* ''Black-ish''
* '' Cougar Town''
* ''Diff'rent Strokes''
* ''Dr. Ken''
* '' Family Tools'' (2016–17)
* '' Galavant'' (2016)
* '' The Goldbergs''
* ''Good Times''
* '' Grandfathered''
* '' Happy Endings'' (2016)
* ''I Dream of Jeannie''
* '' Just Shoot Me!''
* ''Malibu Country'' (2016–17)
* ''Manhattan Love Story''
* '' Married... with Children''
* '' Marry Me''
* ''Men at Work''
* '' The Mindy Project'' (2016–17) (Now on 9Go!)
* '' Mixology''
* ''The Muppets''
* '' Scrubs''
* ''Seinfeld'' (Now on 10 Peach)
* '' The Nanny'' (Now on 9Go!)
* '' The Neighbors''
* ''The Real O'Neals''
* '' Trophy Wife''
* '' Who's The Boss?''

Drama

* '' 800 Words''
* '' Agent Carter'' (2016)
* ''American Crime''
* '' The Astronaut Wives Club''
* ''Battle Creek''
* '' Betrayal''
* '' Blindspot''
* ''Body of Proof'' (2016–17)
* ''Castle''
* '' Code Black''
* '' Covert Affairs'' (2016)
* '' Criminal Minds: Beyond Borders''
* '' Criminal Minds: Suspect Behavior''
* ''Defiance''
* '' The Good Doctor'' (Now on Channel 7)
* '' Grimm''
* '' Hoges: The Paul Hogan Story''
* ''Intelligence''
* '' Liar''
* '' Mistresses''
* '' Molly'' (2016)
* '' Motive'' (2016)
* ''Odyssey''
* '' Once Upon A Time''
* '' Once Upon a Time in Wonderland''
* '' Private Practice'' (2016)
* '' Quantico'' (2016–17)
* '' Red Band Society''
* '' Red Widow'' (2016–17)
* ''Resurrection''
* ''Revenge''
* '' Royal Pains''
* ''Scandal''
* ''The Secret Daughter''
* '' State of Affairs''
* ''The Tomorrow People''
* ''Wanted'' (2017)
* '' Zero Hour'' (2016)

News and documentaries

* '' Australia: The Story of Us''
* '' Border Security: Australia's Front Line''
* '' The Force: Behind the Line'' (2017)
* '' Highway Cops'' (2017)

Game shows

* ''Behave Yourself!''
* ''Cannonball''

Reality

* '' The Aussie Property Flippers'' (2017)
* '' The Amazing Race Australia''
* ''Bringing Sexy Back''
* '' Celebrity Splash''
* ''First Dates (Australia)''
* '' First Dates (UK)''
* '' Instant Hotel''
* ''Hell's Kitchen Australia''
* ''Kiss Bang Love''
* ''Little Big Shots''
* '' Restaurant Revolution'' (2016)
* '' Seven Year Switch''
* '' Ramsay's Costa Del Nightmares'' (2016)

Cooking

*'' Barefoot Contessa''
*'' Beach Bites with Katie Lee''
*''Brunch at Bobby's''
*''Cake Wars''
*'' Chopped''
*''Cupcake Wars''
*''Cutthroat Kitchen''
*'' Diners, Drive-Ins and Dives''
*'' Food Network Star''
*''Giada at Home''
*''The Great Food Truck Race''
*''Guy's Big Bite''
*'' Guy's Grocery Games''
*'' Holiday Baking Championship''
*''Iron Chef America''
*'' Kids Baking Championship''
*'' The Kitchen''
*''Mystery Diners''
*'' The Pioneer Woman''
*'' Restaurant: Impossible''
*'' Spring Baking Championship''
*''Throwdown! with Bobby Flay''

Lifestyle

* ''Anh Does...''

Soap opera

* ''Home and Away''

Availability

7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.

7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, STQ Queensland and NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/ Sunraysia.

7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.

Logo and identity history

At launch in February 2016, the logo used the generic logo of the Seven Network, with the red colour being replaced by pink, and the word "flix", written in italic lowercase letters, added next to it, but using its gradients.

On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo and italic text in place of a solid purple logo and non-italic text as part of a major overhaul of its multichannel stations.

File:7flix logo without background.png, 28 February 2016 – 23 July 2020
File:7flix logo 2020.svg, 24 July 2020 – present

Slogans

*2016–2020: ''We've Got the Fix''
*2020–present: ''Better Together''

See also

* List of digital television channels in Australia

References

External links

*
*
*

{{Free-to-air television channels in Australia

Seven Network
Movie channels in Australia
Digital terrestrial television in Australia
English-language television stations in Australia
Television channels and stations established in 2016
2016 establishments in Australia