500 Fifth Avenue
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500 Fifth Avenue is a 60-story, office building on the northwest corner of
Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping ...
and 42nd Street in
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildi ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The building was designed by
Shreve, Lamb & Harmon Shreve, Lamb, and Harmon, founded as Shreve & Lamb, was an architectural firm, best known for designing the Empire State Building, the tallest building in the world at the time of its completion in 1931. History The firm was founded in 1920 as Sh ...
in the
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unit ...
style and constructed from 1929 to 1931. 500 Fifth Avenue was designed with a facade of bronze, limestone, and
terracotta Terracotta, terra cotta, or terra-cotta (; ; ), in its material sense as an earthenware substrate, is a clay-based unglazed or glazed ceramic where the fired body is porous. In applied art, craft, construction, and architecture, terra ...
at the base; it is clad with of brick above the fourth floor. While the lowest four floors contain a decorative exterior, little ornamentation is used above the base. The primary entrance is on Fifth Avenue, and storefronts are located at ground level. Upon its opening, the building contained design features including fast
elevator An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They ...
s, well-lit office units, and a floor plan that maximized the well-lit office space. The
1916 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhattan ...
resulted in a structure that incorporated setbacks, resulting in the lower floors being larger than the upper floors. 500 Fifth Avenue was built for businessman Walter J. Salmon Sr. In the 1920s, prior to the building's development, the underlying land had become extremely valuable. Similarly to the much larger
Empire State Building The Empire State Building is a 102-story Art Deco skyscraper in Midtown Manhattan, New York City. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its name is derived from " Empire State", the nickname of the ...
nine blocks south, which was constructed simultaneously, 500 Fifth Avenue's construction was highly coordinated. 500 Fifth Avenue opened in March 1931, but the structure garnered relatively little attention after the Empire State Building opened shortly afterward. The building was designated an official city landmark by the
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
in 2010.


Site

500 Fifth Avenue occupies the northwestern corner of
Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping ...
and 42nd Street in the
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildi ...
neighborhood of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It is adjacent to the
Manufacturers Trust Company Building 510 Fifth Avenue, originally the Manufacturers Trust Company Building, is a commercial building at the southwest corner of West 43rd Street and Fifth Avenue in Midtown Manhattan, New York City. Opened in 1954, it is the first bank building in ...
to the north and the
Salmon Tower Building The Salmon Tower Building is a 31-story skyscraper located at 11 West 42nd Street and 20 West 43rd Street in Manhattan, New York City, near Bryant Park. It was designed by Albert J. Wilcox and finished in 1928. It was developed by a firm headed ...
to the west, while
Bryant Park Bryant Park is a public park located in the New York City borough of Manhattan. Privately managed, it is located between Fifth Avenue and Avenue of the Americas ( Sixth Avenue) and between 40th and 42nd Streets in Midtown Manhattan. Th ...
and the
New York Public Library Main Branch The Stephen A. Schwarzman Building, commonly known as the Main Branch, 42nd Street Library or the New York Public Library, is the flagship building in the New York Public Library system in the Midtown Manhattan neighborhood of New York City ...
are across 42nd Street to the south. 500 Fifth Avenue occupies a
land lot In real estate, a lot or plot is a tract or parcel of land owned or meant to be owned by some owner(s). A plot is essentially considered a parcel of real property in some countries or immovable property (meaning practically the same thing) in o ...
with
frontage Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of along Fifth Avenue to the east and along 42nd Street to the south. It has a total lot area of . The building is assigned its own ZIP Code, 10110; it was one of 41 buildings in Manhattan that had their own ZIP Codes . Mansions and other residences were constructed on Fifth Avenue in the late 19th century, and office and commercial buildings were being developed on the avenue by the beginning of the 20th century. By 1923, the ''Rider's Guide to New York City'' referred to the blocks of East 42nd Street between
Park A park is an area of natural, semi-natural or planted space set aside for human enjoyment and recreation or for the protection of wildlife or natural habitats. Urban parks are green spaces set aside for recreation inside towns and cities. ...
and Fifth Avenues as "Little
Wall Street Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for ...
". The ''Real Estate Record & Guide'' called the area "the most valuable building site on Manhattan Island north of Wall Street".


Architecture

Shreve, Lamb & Harmon Shreve, Lamb, and Harmon, founded as Shreve & Lamb, was an architectural firm, best known for designing the Empire State Building, the tallest building in the world at the time of its completion in 1931. History The firm was founded in 1920 as Sh ...
designed the building in the
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unit ...
style. It was built simultaneously with the
Empire State Building The Empire State Building is a 102-story Art Deco skyscraper in Midtown Manhattan, New York City. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its name is derived from " Empire State", the nickname of the ...
nine blocks south, which Shreve, Lamb & Harmon also designed. William F. Lamb, a lead associate at the firm, called 500 Fifth Avenue "a thoroughly frank expression of the requirements of an up-to-date office building." Because the design lacks historicist details, writer Eric Nash described the building as "perhaps the closest realization" of Eliel Saarinen's design for Chicago's Tribune Tower.


Form

Because of limitations on building shape imposed by the
1916 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhattan ...
, the building contains setbacks that make the lower floors larger than the upper floors. Varying designs were used on Fifth Avenue and on 42nd Street due to the different
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
requirements on each side. 500 Fifth includes numerous setbacks on each side, which are complex and asymmetrical. The first setback on 42nd Street is at a higher story than the first setback on Fifth Avenue. Namely, the Fifth Avenue side's setbacks are at the 18th, 22nd, and 25th stories, while the 42nd Street side's setbacks are at the 23rd, 28th, and 34th stories. The ''
AIA Guide to New York City The ''AIA Guide to New York City'' by Norval White, Elliot Willensky, and Fran Leadon is an extensive catalogue with descriptions, critique and photographs of significant and noteworthy architecture throughout the five boroughs of New York City. ...
'' characterized the form as "a phallic pivot". At the time of 500 Fifth Avenue's completion in 1931, the heights of skyscrapers in New York City were limited by the perceived economic feasibility of the upper floors. For the lot that 500 Fifth Avenue occupied, this maximum height was considered to be 59 stories including a penthouse, or roughly . Despite being similar in design to the Empire State Building, 500 Fifth Avenue never became as prominent due to its asymmetrical
massing Massing is a term in architecture which refers to the perception of the general shape and form as well as size of a building. Massing in architectural theory Massing refers to the structure in three dimensions (form), not just its outline from ...
, its lack of spire, and its smaller proportions. The only original ornamentation on 500 Fifth Avenue's roof were large red digits reading "500", but these have since been removed.


Facade

The building's primary entrance is on Fifth Avenue about north of 42nd Street. Storefronts are located at ground level on the eastern and southern elevations. As a result of the creation of a special Fifth Avenue zoning district in 1929, new buildings on the avenue within Midtown had to include stores on their first two floors. The main entrance is flanked by triple-story pylons. Above the entrance is an allegorical limestone
relief Relief is a sculptural method in which the sculpted pieces are bonded to a solid background of the same material. The term '' relief'' is from the Latin verb ''relevo'', to raise. To create a sculpture in relief is to give the impression that th ...
depicting the building's construction, which was carved by Edward Amateis. This relief depicts a gilded woman next to a model of the building, with a staff in her hand. Ornamentation depicting a pair of carved eagles is placed on the 42nd Street facade. Lamb cited several factors in the "modern architectural treatment" of 500 Fifth, including the ornamentation and material usage. Bronze, limestone, and
terracotta Terracotta, terra cotta, or terra-cotta (; ; ), in its material sense as an earthenware substrate, is a clay-based unglazed or glazed ceramic where the fired body is porous. In applied art, craft, construction, and architecture, terra ...
were used on the base's facade. The second through fourth floors contained decorated limestone piers as well as light-green
spandrel A spandrel is a roughly triangular space, usually found in pairs, between the top of an arch and a rectangular frame; between the tops of two adjacent arches or one of the four spaces between a circle within a square. They are frequently fill ...
s ornamented with chevrons and folds. There were also shallow reliefs with depictions of fountains and foliation. Above the fourth floor, the exterior was made mainly of brick. The facade above the fourth floor consisted of recessed brick spandrels with black terracotta panels, which provided "vertical accents" to the building. The idea for the terracotta-and-brick spandrels was probably taken from the
Daily News Building The Daily News Building, also known as The News Building, is a skyscraper at 220 East 42nd Street in the Turtle Bay neighborhood of Midtown Manhattan in New York City. The original building was designed by architects Raymond Hood and John Me ...
, where a similar spandrel design was used. Little ornamentation is used above the base, except for terracotta panels with chevrons. The northern elevation of the facade is a largely uninterrupted brick wall with three vertical strips of black terracotta. In total, the building uses over 3.3 million bricks.


Features

500 Fifth's design features included "fast and efficient"
elevator An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They ...
s, well-lit office units, and a floor plan that maximized the well-lit office space. Like the Empire State Building, 500 Fifth was designed from the top down; the floor plans within the upper stories were planned first, followed by the floor plans of the lower stories and the building's base. The main entrance leads to an outer lobby, the design of which was extensively modified after 550 Fifth Avenue's completion. The modern design of the outer lobby consists of pink-gray marble. A pair of griffins hold up a clock in the lobby; this is the only historicist decoration in the space. The inner lobby is clad with gold and gray veined marble. The lowest two floors were designed with storefronts, set back from the full-height plate-glass windows on either side. There was also a banking space on the second floor, with space for a private elevator and staircase from Fifth Avenue, as well as a subbasement for a banking vault and storage area. Offices above the sixth floor were designed so that each unit was a maximum of away from a window or other source of natural light. The area of each floor could be between . Office sizes ranged from the smallest units being wide to the largest units covering the entire floor; on average, there were 21 units on each floor within the base, and 9 units on each floor within the tower section. According to the
New York City Department of City Planning The Department of City Planning (DCP) is the department of the government of New York City responsible for setting the framework of city's physical and socioeconomic planning. The department is responsible for land use and environmental review, p ...
, 500 Fifth Avenue has a
gross floor area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
of . Though the floor area is relatively small compared to other buildings of similar height, 500 Fifth Avenue nonetheless has had a high occupancy rate throughout its history.


History


Land acquisition

From the 1890s to the 1910s, entrepreneur Walter J. Salmon purchased or leased several buildings along the northern side of West 42nd Street. His first acquisitions were 19 and 21 West 42nd in 1899 and 1901, respectively. In 1903, he signed a 20-year lease for the lot at the northwest corner of Fifth Avenue and 42nd Street, which was occupied by the Hotel Bristol, an eight-story structure built in 1875. The terms of the lease enabled Salmon to convert the hotel to commercial and office use. In 1905, he leased the
brownstone Brownstone is a brown Triassic–Jurassic sandstone that was historically a popular building material. The term is also used in the United States and Canada to refer to a townhouse clad in this or any other aesthetically similar material. Type ...
rowhouses at 11–17 West 42nd Street and the six-story building at 27–29 West 42nd Street, and the following year, he acquired the properties at 23–25 West 42nd. When Salmon leased the remaining buildings between 3–9 West 42nd Street in 1915, he controlled along the northern side of the street between Fifth Avenue and 29 West 42nd. His parcels totaled , which was considered to be the "minimum size necessary for profitable redevelopment". Salmon's company, the Midpoint Realty Company, made an agreement with the site's owners, Gerry Estates Inc., for the corner lot's redevelopment in January 1922. Salmon signed a long-term lease for both the Bristol Building and the buildings at 3–9 West 42nd Street. In 1927, Salmon leased a four-story residence at 508 Fifth Avenue for his corner-lot development. The adjacent lots at 11–27 West 42nd would become the Salmon Tower Building, which was completed in 1928. However, the development of the corner site was delayed because of a legal dispute between Salmon and wool merchant Morton Meinhard, who was to provide half of the money for the site's development but did not have any say in the 1922 lease. The
New York Supreme Court The Supreme Court of the State of New York is the trial-level court of general jurisdiction in the New York State Unified Court System. (Its Appellate Division is also the highest intermediate appellate court.) It is vested with unlimited civ ...
's Appellate Division ruled in June 1929 that Meinhard was entitled to a half-stake in the site.


Planning and construction

In July 1929, Salmon announced his plans for the corner lot, a 58-story building at 500 Fifth Avenue, measuring along Fifth Avenue and along 42nd Street. The skyscraper was estimated to cost $2.35 million () and be completed in late 1930. The ''Real Estate Record'' wrote that "the time appeared ripe for an improvement on this corner". The lot was considered the second-most-valuable undeveloped lot in Manhattan, behind
1 Wall Street 1 Wall Street (also known as the Irving Trust Company Building, the Bank of New York Building, and the BNY Mellon Building) is a skyscraper in the Financial District of Lower Manhattan, New York City, on the eastern side of Broadway between W ...
. To finance construction, the developer issued $7 million worth of sinking fund bonds, . Shreve, Lamb & Harmon were selected to design the new building. Because the zoning ordinances allowed higher buildings along 42nd Street than Fifth Avenue, Salmon merged the zoning lots of 500 and 508 Fifth Avenue, enabling him to construct a taller building than was usually permitted. This also required a separate design for the Fifth Avenue side of the building. Some of rentable office space would be provided, as well as space for banking on the second and third floors, and retail on the first floor. The plans called for numerous architectural features including setbacks and "light courts". The
New York City Department of Buildings The New York City Department of Buildings (DOB) is the department of the New York City government that enforces the city's building codes and zoning regulations, issues building permits, licenses, registers and disciplines certain construction ...
received plans for 500 Fifth Avenue in October 1929. The following month, the Bristol Building's tenants were evicted, and that December the Bristol Building was demolished. The site was cleared in January 1930 and excavation of the foundation began the next month. Similar to the Empire State Building nine blocks south, which was being constructed simultaneously by Shreve, Lamb & Harmon, each structural component at 500 Fifth Avenue was planned in advance. According to architect Richmond Shreve, a lead associate at the firm, the former's construction "required feats of organization in some respects never before attempted." 500 Fifth Avenue was erected by general contractor Charles T. Wills Inc. and steel contractor McClintic-Marshall Co. Assembly of the steel frame commenced in March 1930 and, with a system of derricks being used to expedite construction, the frame was
topped out In building construction, topping out (sometimes referred to as topping off) is a builders' rite traditionally held when the last beam (or its equivalent) is placed atop a structure during its construction. Nowadays, the ceremony is often parlaye ...
by that July. The building thus became the tallest skyscraper on Fifth Avenue for less than a month, as the Empire State Building subsequently surpassed it. Installation of the brickwork commenced in April 1930, concurrently with the steel frame's construction, and was completed by that September. By the end of the year, the building was essentially complete. The construction process employed up to 2,200 workers, and ultimately cost $4 million ().


Use

500 Fifth Avenue officially opened on March 3, 1931.
John Tauranac John Tauranac (born 1939) writes on New York City history and architecture, teaches the subject and gives tours of the city, and designs city maps and transit maps. Work His first published maps (1972 and 1973) were New York Magazine’s "Unde ...
, in his book ''The Empire State Building: The Making of a Landmark'', wrote that upon 500 Fifth's completion, "The Building Record and Guide was calling Forty-second Street and Fifth Avenue 'the best known corner in the world'." In its early years, 500 Fifth Avenue was largely overlooked in the real estate community, as more attention was placed upon the Empire State Building, the world's tallest building at the time. Furthermore, office rental activity was affected by the
Wall Street Crash of 1929 The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange coll ...
. Conversely, at the beginning of 1931, Fifth Avenue was experiencing high demand for storefront space, with only 12 of 224 stores being unoccupied. 500 Fifth Avenue, along with
608 Fifth Avenue 608 Fifth Avenue, also known as the Goelet Building or Swiss Center Building, is an office building at Fifth Avenue and West 49th Street in the Midtown Manhattan neighborhood of New York City, adjacent to Rockefeller Center. It was designed by ...
and the Empire State Building, were expected to add a combined 11 stores. Despite other developers' speculation that Salmon would construct a three-story residence at the roof, Salmon said the corner was "just a little to prominent for real home life". Salmon had said in December 1930 that, although he foresaw it might take a long time to fill the space at 500 Fifth Avenue, "the enterprise was undertaken with the greatest faith in the future of midtown expansion and development." The 15th, 16th, and 20th floors were completely rented by May 1931. Rental activity continued and, by the end of the year, lessees included
Electrolux Electrolux AB () is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety ...
, Western Universities Club, and several railroad companies. Other tenants in the mid-1930s included the Austrian and Japanese
consulates A consulate is the office of a consul. A type of diplomatic mission, it is usually subordinate to the state's main representation in the capital of that foreign country (host state), usually an embassy (or, only between two Commonwealth count ...
; the Austrian consulate closed in 1938, when the country was taken over by
Nazi Germany Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
, and the Japanese consulate moved the following year to the International Building at Rockefeller Center. 500 Fifth Avenue was the original transmitter site for
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broad ...
's New York City FM station (W67NY, later called
WCBS-FM WCBS-FM (101.1 FM) is a radio station offering a classic hits format licensed to New York City and is owned and operated by Audacy, Inc. The station's studios are in the combined Audacy facility in the Hudson Square neighborhood in lower Man ...
) in 1941. The Mutual Insurance Company leased the adjacent lots at 508–514 Fifth Avenue from the Manufacturers Hanover Corporation (then known as the Manufacturers Trust Company) in 1944. Because Salmon's existing lease of 508 Fifth Avenue ran through 1965, Manufacturers Trust subleased the lot at 508 Fifth Avenue from Salmon. The terms of the sublease specified that the portion of any structure at 508 Fifth Avenue could not be more than tall, or obstruct the adjacent skyscraper in any other way. The Manufacturers Trust Company Building at 508–514 Fifth Avenue was completed in 1954, and ultimately contained four stories and a penthouse. The Manufacturers Trust penthouse was set back from the lot line at 508 Fifth Avenue because it rose above the maximum height permitted in the sublease agreement. The land under 500 Fifth Avenue was owned separately from the building itself and, in 1955, the land was sold to Metropolitan Life Insurance, now known as
MetLife MetLife, Inc. is the Holding company, holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, Annuity (US financial produc ...
. The New York Reading Laboratory, a reading room in the basement, operated during that decade. In 1980, a Yugoslavian bank on the 30th floor was bombed, with
Croatian nationalists Croatian nationalism is nationalism that asserts the nationality of Croats and promotes the cultural unity of Croats. Modern Croatian nationalism first arose in the 19th century after Budapest exerted increasing pressure for Magyarization of Cro ...
claiming responsibility, though no one was hurt and the structure suffered minimal damage. The facade was restored in the 1990s, and the building was owned by a Mexican investment group by 2004. Through the 21st century, 500 Fifth Avenue continued to be used as an office building. The LPC designated the building's facade as a landmark on December 14, 2010.


See also

*
Art Deco architecture of New York City Art Deco architecture flourished in New York City during the 1920s and 1930s, before largely disappearing after World War II. The style is found in government edifices, commercial projects, and residential buildings in all five boroughs. The a ...
* List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets


References


Notes


Citations


Sources

* * * * *


External links

* * {{Authority control 1931 establishments in New York City 42nd Street (Manhattan) Art Deco architecture in Manhattan Art Deco skyscrapers Bryant Park buildings Office buildings completed in 1931 Fifth Avenue New York City Designated Landmarks in Manhattan Skyscraper office buildings in Manhattan