4seven (commonly stylised as 4₇) is a British

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

which was launched on 4 July 2012 at 7.00 pm. According to

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...

, it was created in response to its viewers demanding Channel 4 to broadcast old programming from the network. Its programming focuses on Channel 4's top rated programmes. 4seven launched with 20 hours of content in the schedule per day. In the 8.00 pm and 10.00 pm slots the channel broadcasts a repeat of shows from the previous day that have created a critical buzz in newspapers, chatter on

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

through

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

and reaction on the overnight log of comments kept by the broadcaster. The 11.00 pm slot is used to repeat the programme shown on Channel 4 at 9.00 pm, which air again on 4seven at 9.00 pm the following day. The rest of the programmes on 4seven are repeats of the most popular ones of the week. Weekends are devoted to multiple repeats of the best-rated programmes of the past seven days.

History

The service was originally reported under the working title of 'Project Shuffle', though it was announced on 8 March 2012, that the name would be '4seven'. The channel was originally set to launch by June 2012, however it was subsequently reported to be launching later in the summer. On 22 May 2012, it was confirmed that 4seven would launch on 4 July 2012. The channel launched across all major TV platforms in the UK, with agreements in place for carriage on Freeview,

Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Digital UK. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008. Free ...

, Sky, and

Virgin TV Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after the merger its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly two ...

. The channel indirectly replaced the temporary More4 +2 on Sky. While on Freeview, a placeholder for 4seven appeared on channel 47 in post-

digital switchover The digital television transition, also called the digital switchover (DSO), the analogue switch/sign-off (ASO), the digital migration, or the analogue shutdown, is the process in which older analogue television broadcasting technology is conv ...

areas on 2 April 2012. A high-definition simulcast, 4seven HD, launched on 1 July 2014 on Freeview channel 111. 4seven HD was added to Virgin Media in November 2016. It closed on 22 June 2020 on Freeview to help make room on COM7 following the closure of COM8. 4seven HD is currently exclusive to Virgin Media and Sky Glass. On 4 November 2020, the channel moved to channel 48 on Freeview as part of a move up where every channel from channel 24 to 54 on the platform moved up one place to allow BBC Four to move to channel 24 in Scotland due to new Ofcom rules regarding certain PSB channels requiring greater prominence on EPGs. This is because the BBC Scotland channel is on channel 9 in Scotland, whilst BBC4 is on channel 9 in the rest of the UK.

Former logos

File:4seven (logo).svg, 4seven first logo used from 2012 to 2018

References

External links

* {{DEFAULTSORT:4seven Channel 4 television channels Television channels in the United Kingdom Television channels and stations established in 2012 2012 establishments in the United Kingdom

History

Former logos

See also

References

External links