"28 Thousand Days" is a song by American recording artist

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...

. It was written by Keys,

Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...

Mark Batson Mark Batson is an American producer, musician and songwriter. He has worked on albums by artists including Alicia Keys, Dave Matthews Band, LeAnn Rimes, Anthony Hamilton, Eminem, India Arie, 50 Cent, Jay-Z, Maroon 5, Skylar Grey, Grace Potter an ...

and Harold Lilly and produced by Keys, Batson and Beatz. The song was released on July 31, 2015, through

RCA Records RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...

as the song of the 2015 Levi's women's jeans advertisement campaign. Keys said that the song was inspired by an article she had read, which said the average human life is 76 years, which equals to 28 thousand days.

Background and reception

In 2014, Keys worked with

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his progressive musical styles and socially conscious songwriting, he is often considered one of the most influential hip hop artists of his generat ...

Hans Zimmer Hans Florian Zimmer (; born 12 September 1957) is a German film score composer and music producer. He has won two Oscars and four Grammys, and has been nominated for two Emmys and a Tony. Zimmer was also named on the list of Top 100 Living G ...

and Pharrell Williams for ''

The Amazing Spider-Man 2 ''The Amazing Spider-Man 2'' (internationally titled ''The Amazing Spider-Man 2: Rise of Electro'') is a 2014 American superhero film based on the Marvel Comics character Spider-Man. The film was directed by Marc Webb and produced by Avi A ...

'' song "

It's On Again "It's On Again" is a song by American singer Alicia Keys featuring American rapper Kendrick Lamar. The song was written for the 2014 superhero film ''The Amazing Spider-Man 2'' by Keys and Lamar in collaboration with Hans Zimmer, who scored the fi ...

". Keys also released " We Are Here" in September 2014 and " We Gotta Pray" in December 2014. In July 2015 Keys was announced as the brand ambassador and face of Levi's the autumn/winter advertisement campaign for women's jeans and "28 Thousand Days" as the campaign's song. The song was used in TV, cinema and online commercials for the campaign, directed by

Malik Hassan Sayeed Malik Hassan Sayeed is an American cinematographer, producer and director. He is represented by production company Little Minx. School Sayeed is a graduate of Howard University. Awards Sayeed's accomplishments in the commercial field include: ...

. On the day of the song's release, Keys tweeted "I've been dyin' to share this new music with you! Live everyday like its your last!!" ''

Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down producti ...

'' wrote of the song that it has an "infectious melody" and "boisterous production" by

. '' Rap-Up'' called the song an "uplifting anthem" with "blaring horns". '' MTV News'' called the production "bass heavy" while ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...

'' described the song as "stomping" and "soulful" and wrote that Keys is "in prime form" on the song.

Live performances

Keys performed the song at a concert for her album ''

Here Here is an adverb that means "in, on, or at this place". It may also refer to: Software * Here Technologies, a mapping company * Here WeGo (formerly Here Maps), a mobile app and map website by Here Technologies, Here Television * Here TV (form ...

'' at Village Underground in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

26 May 2016 and at

Troubadour A troubadour (, ; oc, trobador ) was a composer and performer of Old Occitan lyric poetry during the High Middle Ages (1100–1350). Since the word ''troubadour'' is etymologically masculine, a female troubadour is usually called a ''trobairi ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

on 20 July 2016. Keys performed the song at the

Apple Music Festival The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized pr ...

in London on 20 September 2016 Keys performed the song during '' Here in Times Square'' concert special on 9 October 2016 on

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

and during an episode of '' Landmarks Live: Great Performances'', 20 January 2017 on

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...

. On 7 March 2017, Keys performed the on at

Houston Livestock Show and Rodeo The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the largest livestock exhibition and rodeo in the world. It includes one of the richest regular-season professional rodeo events. It has been held at NRG Sta ...

. On 17 September 2017, Keys performed the song at

Rock in Rio ''Rock in Rio'' is a recurring music festival originating in Rio de Janeiro, Brazil. It later branched into other locations such as Lisbon, Madrid and Las Vegas. Nine incarnations of the festival have been held in Rio de Janeiro, in 1985, 1991, ...

music festival in

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. On 1 November 2017 Keys performed the song at Baloise Session in

Basel , french: link=no, Bâlois(e), it, Basilese , neighboring_municipalities= Allschwil (BL), Hégenheim (FR-68), Binningen (BL), Birsfelden (BL), Bottmingen (BL), Huningue (FR-68), Münchenstein (BL), Muttenz (BL), Reinach (BL), Riehen (BS ...

, Switzerland. Keys performed the song on the 2019

Dubai International Jazz Festival The Dubai International Jazz Festival is an annual music festival which is held in February and takes place in Dubai, United Arab Emirates. 2011 Dubai International Jazz Festival The 2011 Dubai International Jazz Festival was held between th ...

Track listing

Charts

References

{{authority control 2015 singles 2015 songs Alicia Keys songs RCA Records singles Songs written by Alicia Keys Songs written by Harold Lilly (songwriter) Songs written by Mark Batson Song recordings produced by Alicia Keys