"21st Century Boy" is a song by British band Sigue Sigue Sputnik released in May 1986 and is the second single from their debut album ''Flaunt It (album), Flaunt It''. It was the band's second biggest hit, peaking at number 20 on the UK Singles Chart.

Composition and lyrics

As indicated by the title, the lyrics of the song contain references to the then-future 21st century. The title itself is possibly a take on the T. Rex (band), T. Rex song "20th Century Boy". The song begins with a sample of Johann Sebastian Bach's "Toccata and Fugue in D minor, BWV 565, Toccata and Fugue in D minor". Capitalism and technology are themes of the song with the companies Cartier (jeweler), Cartier, Tissot, Timex Group, Timex, Coca-Cola, Coca Cola and Fender Musical Instruments Corporation, Fender all mentioned. Countries such as China, Singapore and El Salvador are also mentioned with the implication that they are all wealthy countries in the 21st century. Another theme, common in the 1980s, is dystopian future with the idea of living on Saturn or Venus and of 'sex machines' and 'sci-fi sex' and the lyric 'I am the ultimate product' reinforcing this. The lyric 'ladies and gentlemen, Elvis 1990' (apart from possibly alluding to the sex symbol status of Elvis Presley) refers to Tony James (musician), Tony James' bass guitar, which he describes, "I painted the words Elvis 1990 on the guitar and the legendary 'space bass' was born".

Reception

Reviewing for ''Record Mirror'', Eleanor Levy wrote, "this record's already been reviewed. Then, of course, it was called 'Love Missile F1-11' and the joke gets less funny every time you hear it. They've changed the title, of course, but you can't fool all of the people that easily, you know boys. Actually, it's a far better guitar riff on this (that is the ''only'' difference), but it's too late to be greeted with anything but indifference". In the September 1986 issue of ''Spin (magazine), Spin'', "21 Century Boy" is also described as sounding "suspiciously like 'Love Missile F1-11', with a campy apocalyptic feel and a missed opportunity for The Jetsons, Jetsons references." With the single failing to follow its predecessor into the UK top 10, founding band member Tony James (musician), Tony James blamed the track's relative underperformance on consumer backlash as a result of saturation coverage of the band in the British press at the time.

Music video

The music video opens with a helicopter flying over an urban area at night and follows with some short video cuts of a neon-soaked Ginza in Tokyo. Sigue Sigue Sputnik members then exit a limousine and enter a luxurious and 'futuristic' hotel. They are also featured in a helicopter going towards a concert. There are also several similarities to the film ''Blade Runner'' in the video. Obviously, in the video there are some now very anachronistic items, including Form factor (mobile phones)#Brick, brick mobile phones and a Discman. The video was directed by Hugh Symmonds and was described in ''Music & Media'' as "basically a continuation of S.S. Sputnik's last single, with a backdrop from Japan and the US".

Formats and track listings

7": Parlophone / SSS 2 (UK) # "21st Century Boy" – 4:11 # "Buy EMI" – 3:53 7": Parlophone / SSS 2 (UK) (Original Recalled Release) # "21st Century Boy" – 3:32 # "Buy EMI" – 3:53 7": Parlophone / 1C 006 20 1258 7 (Germany) # "21st Century Boy" – 3:32 # "Buy EMI" – 3:52 12": Parlophone / 12 SSS 2 (UK) # "21st Century Boy" (T.V. Mix) – 6:09 # "Buy EMI" (£4,000,000 Mix) – 7:24 12": Parlophone / 1C K 060-20 1361 6 (Germany) # "21st Century Boy" (German Mix) – 5:58 # "21st Century Boy" (Dance Mix) – 5:24 12" Promo: Parlophone / 12 SSSDJ 2 (UK) # "21st Century Boy" (T.V. Mix) – 6:00 # "21st Century Boy" (Dance Mix) – 5:15 # "21st Century Boy" (7" Mix) – 3:28

Charts

References

{{authority control Sigue Sigue Sputnik songs 1986 singles 1986 songs Song recordings produced by Giorgio Moroder Songs written by Tony James (musician)