2011 United Kingdom Alternative Vote referendum

The United Kingdom Alternative Vote referendum, also known as the UK-wide referendum on the Parliamentary voting system was held on Thursday 5 May 2011 (the same date as local elections in many areas) in the United Kingdom (UK) to choose the method of electing MPs at subsequent general elections. It occurred as a provision of the Conservative–Liberal Democrat coalition agreement drawn up in 2010 (after a general election that had resulted in the first hung parliament since February 1974) and also indirectly in the aftermath of the 2009 expenses scandal. It operated under the provisions of the Parliamentary Voting System and Constituencies Act 2011 and was the first national referendum to be held under provisions laid out in the Political Parties, Elections and Referendums Act 2000.

The referendum concerned whether or not to replace the present "first-past-the-post" system with the " alternative vote" (AV) method, and was the first national referendum to be held across the whole of the United Kingdom in the twenty-first century. The proposal to introduce AV was rejected by 67.9% of voters on a national turnout of 42%.

This was only the second UK-wide referendum to be held (the first was the EC referendum in 1975) and the first such to be overseen by the Electoral Commission. It is to date the only UK-wide referendum to be held on an issue not related to the European Communities or the European Union, and is also the first to have been not merely consultative: it committed the government to give effect to its decision.

All registered electors over 18 ( British, Irish and Commonwealth citizens living in the UK and enrolled British citizens living outside) – including members of the House of Lords (who cannot vote in UK general elections) – were entitled to take part.

On a turnout of 42.2 percent, 68 percent voted 'No' and 32 percent voted 'Yes'. Ten of the 440 local voting areas recorded 'Yes' votes above 50 per cent: four were Oxford, Cambridge, Edinburgh Central and Glasgow Kelvin, with the remaining six being in London.

History

Historical context

The alternative vote and the single transferable vote (STV) for the House of Commons were debated in Parliament several times between 1917 and 1931, and came close to being adopted. Both the Liberals and Labour at various times supported a change from non-transferable voting to AV or STV in one-, two- and three-member constituencies. STV was adopted for the university seats (which were abolished in 1949). Both AV and STV involve voters rank-ordering preferences. However, STV is considered to be a form of proportional representation, using multi-member constituencies, while AV, in single-member constituencies, is not.

In 1950, all constituencies became single-member and all votes non-transferable. From then until 2010, the Labour and Conservative parties, the two parties who formed each government of the United Kingdom normally by virtue of an overall majority in the Commons, always voted down proposals for moving away from this uniform "first-past-the-post" (FPTP) voting system for the Commons. Other voting systems were introduced for various other British elections. STV was reintroduced in Northern Ireland and list-PR introduced for European elections except in Northern Ireland.

Whilst out of power, the Labour Party set up a working group to examine electoral reform. The resulting Plant Commission reported in 1993 and recommended the adoption, for elections to the Commons, of the supplementary vote, the system used to elect the Mayor of London. Labour's 1997 manifesto committed the party to a referendum on the voting system for the Commons and to setting up an independent commission to recommend a proportional alternative to FPTP to be put in that referendum.

After winning the 1997 general election, the new Labour government consequently set up the Jenkins Commission into electoral reform, supported by the Liberal Democrats, the third party in British politics in recent years and long supporters of proportional representation. (The Commission chair, Roy Jenkins, was a Liberal Democrat peer and former Labour minister.) The commission reported in September 1998 and proposed the novel alternative vote top-up or AV+ system. Having been tasked to meet a "requirement for broad proportionality", the Commission rejected both FPTP, as the status quo, and AV as options. It pointed out (chapter 3, para 21) that "the single-member constituency is not an inherent part of the British parliamentary tradition. It was unusual until 1885...Until henmost seats were two-member..." (the English system established in 1276). Jenkins rejected AV because "so far from doing much to relieve disproportionality, it is capable of substantially adding to it". AV was also described as "disturbingly unpredictable" and "unacceptably unfair".

However, legislation for a referendum was not put forward. Proportional systems were introduced for the new Scottish Parliament and Welsh and London Assemblies, and the supplementary vote was introduced for mayoral elections. With House of Lords reform in 1999, AV was introduced to elect replacements for the remaining 92 hereditary peers who sit in the Lords.

At the next general election in 2001, Labour's manifesto stated that the party would review the experience of the new systems (in Scotland, Wales and Northern Ireland) and the Jenkins report, to assess the possibility of changes to the Commons, which would still be subject to a referendum. Electoral reform in the Commons remained at a standstill, although in the Scottish Parliament, a coalition of Labour and the Liberal Democrats introduced STV for local elections in Scotland.

Pre-election

In February 2010, the Labour government (which had been in power since 1997) used its majority to pass an amendment to its Constitutional Reform Bill to include a referendum on the introduction of AV to be held in the next Parliament, citing a desire to restore trust in Parliament in the wake of the 2009 expenses scandal. A Liberal Democrat amendment to hold the referendum earlier, and on STV, was defeated by 476 votes to 69. There was insufficient time remaining in the term of that Parliament for the Bill to become law before Parliament was dissolved; and so the move was dismissed by several Conservative and Liberal Democrat MPs as a political manoeuvre.

In the ensuing 2010 general election campaign, the Labour manifesto supported the introduction of AV via a referendum, to "ensure that every MP is supported by the majority of their constituents voting at each election". The Liberal Democrats argued for proportional representation, preferably by single transferable vote, and the Conservatives argued for the retention of FPTP. Both the Conservatives and Liberal Democrats proposed reducing the number of MPs, while the Conservative Party argued for more equal sized constituencies.

Election outcome to Queen's Speech

The 2010 UK general election held on 6 May resulted in a hung parliament, the first since 1974, leading to a period of negotiations. Honouring a pre-election pledge, the Liberal Democrat leader Nick Clegg entered into negotiations with the Conservatives as the party who had won most votes and most seats. William Hague offered the Liberal Democrats a referendum on the alternative vote as part of a "final offer" in the Conservatives' negotiations for a proposed "full and proper" coalition between the two parties. Hague and Conservative leader David Cameron said that this was in response to Labour offering the Liberal Democrats the alternative vote without a referendum, although it later emerged that Labour had not made such an offer. Negotiations between the Liberal Democrats and Labour quickly ended. On 11 May 2010, Prime Minister Gordon Brown stepped down, followed by the establishment of a full coalition government between the Conservatives and Liberal Democrats. David Cameron became Prime Minister and Liberal Democrat leader Nick Clegg became Deputy Prime Minister.

The initial Conservative–Liberal Democrat coalition agreement, dated 11 May 2010, detailed the issues which had been agreed between the two parties before they committed to entering into coalition. On the issue of an electoral reform referendum, it stated:

Following the agreement between the Conservatives and Liberal Democrats, with the new coalition government now formed, a commitment to the referendum was included in the coalition government's Queen's Speech on 25 May 2010 as the Parliamentary Reform Bill, although with no date set for the referendum.

The coalition agreement committed both parties in the government to "whip" their Parliamentary parties in both the House of Commons and House of Lords to support the bill, thereby ensuring that it could reasonably be expected to be passed into law due to the simple majority in the Commons of the combined Conservative – Liberal Democrat voting bloc. The Lords can only delay, rather than block, a Bill passed by the Commons.

Passage through Parliament

According to ''The Guardian'', reporting after the Queen's Speech, unnamed pro-referendum Cabinet members were believed to want the referendum held on 5 May 2011, to coincide with elections to the Scottish parliament, the Welsh assembly and many English local councils. Nick Clegg's prior hope of a referendum as early as October 2010 was considered unrealistic due to the parliamentary programme announced in the speech.

On 5 July 2010, Clegg announced the detailed plans for the Parliamentary Reform Bill in a statement to the House of Commons, as part of the wider package of voting and election reforms set out in the coalition agreement, including setting the referendum date as 5 May 2011. In addition to a referendum on AV, the reform bill also included the other coalition measures of reducing and resizing the Westminster parliamentary constituencies, introducing fixed-term parliaments and setting the date of the next general election as 7 May 2015, changing the voting threshold for early dissolution of parliament to 55%, and providing for the recall of MPs by their constituents.

The plans to hold the vote on 5 May faced criticism from some Conservative MPs as distorting the result because turnout was predicted to be higher in those places where local elections were also held. It also faced criticism from Scottish, Welsh and Northern Irish MPs for the effects it would have on their devolved elections on the same day, while Clegg himself faced further criticism from Labour, and implied lessening support from Liberal Democrat MPs, for backing down on earlier Liberal Democrat positions on proportional representation. Clegg defended the date, stating the referendum question was simple and that it would save £17m in costs. Over 45 MPs, mostly Conservatives, signed a motion calling for the date to be moved. In September 2010, Ian Davidson MP, chairman of the Commons Scottish affairs select committee, stated after consultation with the Scottish Parliament that there was "unanimous" opposition among Members of the Scottish Parliament (MSPs) to the referendum date, following the "chaos" of the combined 2007 Scottish parliament and council elections.

On 22 July 2010, the proposal for fixed-term parliaments was put before parliament as the Fixed-term Parliaments Bill, while the proposals for the AV referendum, change in dissolution arrangements and equalising constituencies were put forward in the Parliamentary Voting System and Constituencies Bill, which accordingly had three parts: Part 1, Voting system for parliamentary elections; Part 2, Parliamentary constituencies; and Part 3, Miscellaneous and general. The Bill contained the text of a proposed referendum question.

The original proposed question in English was:

In Welsh:

permitting a simple YES / NO answer (to be marked with a single (X)).

This wording was criticised by the Electoral Commission, saying that "particularly those with lower levels of education or literacy, found the question hard work and did not understand it". The Electoral Commission recommended a changed wording to make the issue easier to understand, and the government subsequently amended the Bill to bring it into line with the Electoral Commission's recommendations.

The Bill passed an interim vote in the Commons on 7 September 2010 by 328 votes to 269.

An amendment proposed in the Lords by Lord Rooker (Independent) to require a minimum turn-out of 40% for the referendum to be valid was supported by Labour, a majority of cross-benchers and ten rebel Conservatives, and was passed by one vote. Labour's 2010 AV referendum proposal had not included such a threshold and they were criticised for seeking to impose one for this referendum, while the 2011 Welsh referendum, held under a Bill passed by Labour, also had no threshold''Newsnight'', BBC2, 16 February 2011 (and would have failed if it had had one, as turnout in that referendum was only 35%). In the latter hours of debate, a "game" of parliamentary ping-pong saw the Commons overturning the threshold amendment before it was reimposed by the Lords, and then removed again.

After some compromises between the two Houses on amendments, the Bill was passed into law on 16 February 2011.

Legislation

The Parliamentary Voting System and Constituencies Act 2011 provides for the holding of the referendum, and the related changes had it led to the adoption of AV. Passing the bill into law was a necessary measure before the referendum could actually take place. It received Royal assent on 16 February 2011.

The Act has the following long title:

Referendum question

Based on the coalition agreement, the referendum was a simple majority yes/no question as to whether to replace the current first-past-the-post (FPTP) electoral system used in general elections with the alternative vote (AV) system.

The question posed by the referendum was:

In Wales, the question on the ballot paper also appeared in Welsh:

permitting a simple YES / NO answer (to be marked with a single (X)).

Administration

The referendum took place on 5 May 2011, coinciding with various United Kingdom local elections, the 2011 Scottish Parliament election, the 2011 Welsh Assembly election and the 2011 Northern Ireland Assembly election. The deadline for voters in England, Wales and Northern Ireland to register to vote in the referendum was midnight on Thursday 14 April 2011, whilst voters in Scotland had until midnight on Friday 15 April 2011 to register. Anyone in the United Kingdom who qualified as an anonymous elector had until midnight on Tuesday 26 April 2011 to register. In the vote count, the referendum ballots in England, Scotland and Wales were counted after the various election ballots, from 4 pm on 6 May 2011. The referendum had no minimum threshold on the required turnout needed for the result to be valid.

Anyone on the electoral register and eligible to vote in a general election was entitled to vote in the referendum. This includes British citizens living outside the UK who were registered as overseas electors. In addition, Members of the House of Lords, who are not eligible to vote in a general election, were entitled to vote in the referendum, provided they were entitled to vote in local elections.

Campaign positions

Political parties

Coalition parties

The coalition partners campaigned on opposite sides, with the Liberal Democrats supporting AV and the Conservatives opposing it.

Despite the Conservative Party's formal position, party members who were aligned to the Conservative Action for Electoral Reform, an internal party group in favour of electoral reform, campaigned in favour, while a BBC News report described "some Tory MPs" as being "relaxed" about a 'Yes' result.AV referendum: Where parties stand
BBC News, 13 January 2011 Some Conservatives campaigned in favour of AV, ''e.g.'' Andrew Boff AM; and Andrew Marshall, former head of the Conservative Group on Camden Council. The Conservative Party uses a system of successive ballots to elect its leader, which has been described as a "form of AV" (since the candidate with the fewest votes is eliminated in each round), but unlike AV, the candidates are not ranked in order of preference during each ballot.

Other parties represented in the House of Commons

Labour elected a new leader following the 2010 general election and many of the leadership candidates supported AV, including winner Ed Miliband; however, Andy Burnham was critical of the referendum. Former Labour Foreign Secretary Margaret Beckett was president of the No to AV campaign. Other supporters of the party also used the referendum to attack the coalition and voiced opposition to the bill currently providing for the referendum, on the grounds of the inclusion of boundary changes that are viewed as beneficial to the Conservative Party.

Plaid Cymru supported AV, but did not take an active role in the campaign, as it focused on separate Welsh votes on the same day. The Scottish National Party, while maintaining its longstanding support for PR-STV, also supported a 'Yes' vote in the referendum. Both of these parties opposed the planned referendum date, as they did not want it held at the same time as the 2011 Welsh Assembly elections and the 2011 Scottish Parliament elections respectively.

Among the Northern Irish parties, the Alliance Party and the Social Democratic and Labour Party (SDLP) supported AV. SDLP leader Margaret Ritchie announced that her party would actively campaign in favour. Sinn Féin also supported a 'Yes' vote, but the Democratic Unionist Party supported a 'No' vote.NI parties divided over Alternative Vote referendum
by Mark Davenport, BBC News, 13 April 2011

The Green Party of England and Wales voted in favour of joining the campaign for AV in the referendum at its September 2010 party conference. Many leading figures in the party supported the change as a step towards their preferred system, proportional representation. Previously, the party's leader and only MP, Caroline Lucas, had called for a referendum that included a choice of proportional representation. However, at the party's Conference, Deputy Leader Adrian Ramsay argued that "If you vote No in this referendum, nobody would know whether you were rejecting AV because you wanted genuine reform, or were simply opposing any reform."

Minor parties

The UK Independence Party's National Executive Committee formally announced that it would be supporting Alternative Vote, although it would prefer a proportional system.UKIP and electoral reform poll
UK Independence Party, 17 February 2011 An e-mail was sent to members informing them that they might vote against AV, but were not allowed to campaign.

The British National Party criticised AV and supported a 'No' vote.

The Respect Party also supported proportional representation and campaigned against AV. Rob Hoveman, on behalf of Tower Hamlets Respect, wrote to the ''East London Advertiser'' on 24 February 2011 urging a 'No' vote on the grounds that the AV system created an even greater imbalance between votes and seats, and urging a proportional system instead.

The Scottish Green Party also supported AV, although it prefers the adoption of STV for all elections.

The Ulster Unionist Party and Traditional Unionist Voice supported a 'No' vote. The Green Party Northern Ireland also opposed the change to AV, as they viewed it as a betrayal of proportional representation.

The English Democrats, the Christian Peoples Alliance and the Christian Party all supported AV. Pirate Party UK endorsed a 'Yes' vote, with over 90% of members expressing support for AV.

The Liberal Party agreed to support the 'Yes' campaign, seeing AV as "a potential 'stepping stone' to further reform" and STV.

The Communist Party of Britain opposed AV.

Mebyon Kernow, the Cornish nationalist party, favoured proportional representation and was disappointed that the referendum did not give voters that option. However, leader Dick Cole announced on 1 April 2011 that Mebyon Kernow would be supporting the 'Yes' campaign.

The United Kingdom Libertarian Party favoured AV as a slight improvement on first-past-the-post.

The Socialist Party of Great Britain adopted a neutral position, arguing "what matters more is what we use our votes for" in the context of class struggle.

The Socialist Party opposed AV, pointing out that it is not more proportional than First Past the Post.

The Alliance for Workers' Liberty opposed AV, arguing that it did not offer progress on the party's main democratic demands.

Politicians

Prime Minister David Cameron of the Conservative Party and Deputy Prime Minister Nick Clegg of the Liberal Democrats made speeches backing the 'No' and 'Yes' campaigns respectively on the same day, but were thereafter not expected to take much part in the campaigns, although both were active since. Cameron described AV as "undemocratic, obscure, unfair and crazy". He was praised for his intervention by back-bench Conservative MPs.

Labour leader Ed Miliband said he would take an active part in the 'Yes' campaign, while Wales's First Minister and Welsh Labour Leader Carwyn Jones and Scottish Labour Leader Iain Gray both also supported AV. Also supporting the 'Yes' campaign were over 50 Labour MPs including Alan Johnson, Peter Hain, Hilary Benn, John Denham, Liam Byrne, Sadiq Khan, Tessa Jowell, Ben Bradshaw, Douglas Alexander, Alistair Darling,Labour MPs – are they Yes or No to AV? Yes – 78 No – 108
by Mark Ferguson, 10 February 2011 Diane Abbott and Debbie Abrahams.Kinnock joins Labour Yes campaign as it continues to build momentum
Labour Yes to Fairer Votes Labour peers supporting the 'Yes' campaign include Lord Mandelson, Oona King, Raymond Plant (chair of Labour's 1993 working group on electoral reform), Andrew Adonis, Anthony Giddens, former Labour leader Neil Kinnock, former deputy leader Roy Hattersley and Glenys Kinnock, while further Labour figures supporting AV included former Mayor of London Ken Livingstone, Michael Cashman MEP, Tony Benn, and former Labour council candidate and wife of the Speaker Sally Bercow.

The Liberal Democrats supported a 'Yes' vote and many individual Liberal Democrat politicians were active in the 'Yes' campaign. The SNP leader, Alex Salmond, supported a 'Yes' vote.Salmond likely to say 'yes' to AV system
by Nick Eardley, ''The Scotsman'', 20 February 2011 UKIP supported a 'Yes' vote and their principal spokesmen on the campaign were William Dartmouth MEP and party leader, Nigel Farage MEP.

Supporting the 'No' campaign were both senior Conservative (including William Hague, Kenneth Clarke, George Osborne, Theresa May, Philip Hammond, Steven Norris and Baroness Warsi) and Labour politicians (including John Prescott, Margaret Beckett (president of the No to AV campaign), David Blunkett, John Reid, Tony Lloyd, John Healey, Caroline Flint, Hazel Blears, Beverley Hughes, Paul Boateng, John Hutton and Lord Falconer). The Conservative Party announced that seven MPs (Conor Burns, George Eustice, Sam Gyimah, Kwasi Kwarteng, Charlotte Leslie, Priti Patel, Chris Skidmore) and two former candidates ( Chris Philp and Maggie Throup, later elected as MPs) would act as party spokespersons in the 'No' campaign. Overall, most Labour MPs supported the 'No' campaign rather than the 'Yes' campaign, with other notable opponents of AV including Paul Goggins, Ann Clwyd, Sir Gerald Kaufman, Austin Mitchell, Margaret Hodge, Lindsay Hoyle, Jim Fitzpatrick, Dennis Skinner and Keith Vaz. Also supporting a 'No' vote were crossbencher and former SDP leader Lord Owen, who supported the No to AV But Yes to PR campaign.

Conservative politician Michael Gove was initially mistakenly announced by the No to AV campaign as opposing AV, but his advisers stated that he had never been involved in the campaign and had not yet made up his mind. Over five Labour MPs announced as opposing AV were also found to have been wrongly included: for example, Alun Michael supported a 'Yes' vote,No2AV campaign start 2011 with another gaffe
LeftFootForward, 5 January 2011 while Meg Hillier did not lend her name to either campaign.

Some Conservative politicians did support AV, including John Strafford, a former member of the Conservative Party's national executive, who chaired the Conservative campaign in favour of a 'Yes' vote.

Other organisations

AV campaigning organisations

Two campaign groups were established in response to the proposed referendum, one on each side of the debate. NOtoAV was established to campaign against the change to the alternative vote and YES! To Fairer Votes was established to campaign in favour.

Political reform groups

Take Back Parliament, the Electoral Reform Society, Make My Vote Count, and Unlock Democracy all campaigned in favour of the change to AV.

Trade unions

The GMB Union opposes the change to AV. It provided "substantial" sums of money to the 'No' campaign and marshalled its members to vote 'No'. Unions generally supported the 'No' campaign, with only Billy Hayes, general secretary of the Communication Workers' Union, supporting AV.

Think tanks

Compass supported the change to the AV and urged the Labour Party to do so too. It prefers a switch to a more proportional system, but viewed AV as superior to FPTP. ResPublica supported the change to AV and urged the Conservative Party to do so too. Policy Exchange opposed the change to AV. Ekklesia supported the change to AV.

A report by the Institute for Public Policy Research in January 2011 was very critical of FPTP's flaws, while a report in April 2011 came down in support of AV over FPTP. However, the IPPR also previously called for a wider choice in the referendum and favours Alternative Vote Plus over FPTP or AV.

Academics

A number of academics entered the debate, either in mainstream media or through blogs, social networking, or academic publication.

Those in favour of AV included Timothy Gowers (Cambridge), David Held (LSE), Patrick Dunleavy (LSE), and Helen Margetts (Oxford), Thom Brooks (Newcastle University), Alastair McMillan (Sheffield), and Ben Saunders (Stirling).

Dan Felsenthal (LSE) criticised AV as "deeply flawed", though he also described it as "a minor improvement on the current first-past-the-post system".

David S. Moon (Sheffield) argued that AV would be worse than FPTP, though he regards both as flawed and supports a move to proportional representation.

At a Voting Power in Practice workshop, held at the Chateau du Baffy, in France from 30 July to 2 August 2010, 22 voting theory specialists voted to select the "best voting procedure" to elect a candidate from a selection of three or more. First past the post received no votes, compared to 10 for AV, although another system, Approval Voting (not on offer in the referendum), received 15 votes.

On 11 March 29 historians, including Niall Ferguson, Simon Sebag Montefiore, Andrew Roberts and David Starkey, wrote to the Times expressing opposition to the adoption of the Alternative Vote.

Other organisations

Greenpeace and Friends of the Earth support the Yes! To Fairer Votes campaign, as do the Joseph Rowntree Reform Trust, Operation Black Vote, the New Economics Foundation, 38 Degrees and bassac. Educational trust The Constitution Society has also worked to increase public awareness of the issues involved in the debate.

Media

''The Guardian'', ''The Independent'', the ''Daily Mirror'', and the ''Financial Times'' supported the change to AV. The ''Daily Mail'', ''The Times'', the ''Daily Express'' and ''The Daily Telegraph'' opposed AV. ''The Economist'' supported a 'No' vote, but did want to see reform of the current electoral system. Socialist daily newspaper the ''Morning Star'' urged a 'No' vote, on the basis that AV would be no more fair than FPTP; the paper argued for single transferable vote instead.

Campaigners and celebrities

Supporting the 'Yes' campaign were campaigner and musician Billy Bragg; broadcaster and Labour peer Melvyn Bragg; campaigner and actress Joanna Lumley; Labour supporter and broadcaster Tony Robinson; designer and ethical fashion campaigner Amisha Ghadiali; Annette Lawson, chairwoman of the national alliance of women's organisations; and Simon Woolley, director and co-founder of Operation Black Vote. AV was also supported by Kevin Maguire, associate editor of the ''Daily Mirror'' newspaper, and journalist Polly Toynbee.

Celebrities supporting a 'Yes' vote included comedian David Mitchell, comedian and actor Eddie Izzard, author Naomi Alderman, playwright Bonnie Greer, comedian Francesca Martinez, actress Helena Bonham Carter, Oscar award-winning actor Colin Firth, actor and Liberal Democrat supporter John Cleese, comedian Stephen Fry, actor Art Malik, John O'Farrell, actor Richard Wilson, editor and writer Rowan Davies, broadcaster Greg Dyke, co-founder of the Ministry of Sound James Palumbo, actor and comedian David Schneider, Kriss Akabusi, Chris Addison, Josie Long, Benjamin Zephaniah and Honor Blackman. Comedian and actor Steve Coogan also supported a 'Yes' vote.

Supporting a 'No' vote were television presenter Esther Rantzen, scientist and Labour peer Lord Winston; nightclub impresario Peter Stringfellow, cricketers David Gower and Darren Gough, Olympic rower James Cracknell and F1 boss Sir Frank Williams. Actor and television presenter Ross Kemp also backed the 'No' campaign.

Religious figures

Also supporting the 'Yes' campaign were several Church of England bishops: Michael Langrish, Bishop of Exeter; Colin Buchanan, former area Bishop of Woolwich; Alan Smith, Bishop of St Albans; John Packer, Bishop of Ripon and Leeds; Martyn Jarrett, Bishop of Beverley; Nigel Stock, Bishop of St Edmundsbury and Ipswich; Alan Wilson, Bishop of Buckingham; Michael Perham, Bishop of Gloucester; Peter Dawes, former Bishop of Derby; and David Atkinson, former Bishop of Thetford.

Jonathan Bartley (founder and co-director of the Ekklesia religious thinktank, and who was later co-leader of the Green Party)Campaigners against voting reform in Gove mistake
BBC News, 26 November 2010 supported the referendum.

Others

Anti-corruption campaigner, former broadcaster and independent MP, Martin Bell supported AV.Colin Firth and Helena Bonham Carter back AV yes campaign
by Patrick Wintour, ''The Guardian'', 15 February 2011 A group of leading businesswomen and campaigners published a letter in ''The Guardian'' backing a 'Yes' vote on 28 April 2011, with signatories including Alexandra Shulman (editor of ''Vogue''), illustrator Daisy de Villeneuve, writer Gillian Slovo, human rights lawyer Helena Kennedy, Hilary Wainwright (editor of '' Red Pepper''), journalist Isabel Hilton, Jacqueline Rose, writer Jay Griffiths, broadcaster Joan Bakewell, rabbi Julia Neuberger, fashion designer Patsy Puttnam, journalist Polly Toynbee, Janet Todd (President of Lucy Cavendish College, Cambridge), Chair of Young Labour Susan Nash, activist Tamsin Omond, financial consultant Tessa Tennant, fashion designer Vivienne Westwood, gynaecologist/campaigner Wendy Savage and journalist Yasmin Alibhai-Brown.

Campaign donors and spending

By around the beginning of May, the 'Yes' campaign had spent £3.4 million compared to £2.6 million by the 'No' campaign.

The 'Yes' campaign revealed that it had raised £2 million (as of 15 February 2011), with 95% coming from two donors, the Electoral Reform Society and the Joseph Rowntree Reform Trust. The 'Yes' campaign also received five-figure sums from Alan Parker, who is close to both Gordon Brown and David Cameron, and Paul Marshall, a donor to the Liberal Democrats.

There were initially accusations in the press that the 'No' campaign was refusing to publish details of their donors and the 'Yes' campaign was quicker than the 'No' campaign in doing this,No2Av campaigners refuse to publish donor details
Oliver Wright, ''The Independent'', 15 February 2011 but subsequently said on 18 February 2011 they would do so before the referendum date. However, they had not done so by 28 March 2011 when the 'Yes' campaign published an updated list of all donors of over £7,500, and launched a petition calling on the 'No' campaign to do the same.

The 'No' campaign released a list of donors on 9 April 2011, which included several major donors to the Conservative Party, including Lord (John) Sainsbury, Michael Farmer, Lord Harris, Lord FinkAV: Tories come out in support of no campaign to the tune of £1.8m
by Nicolas Watt, ''The Guardian'', 9 April 2011 and Lord Edmiston. In total, the 'No' campaign had raised by that date £1.8m in donations of over the declarable limit of £7,500 from 41 donors, with the largest being from billionaire Peter Cruddas, founder of the CMC spread betting firm, who gave £400,000.

The ''Guardian'' newspaper identified 42 of the 53 named donors to the 'No' campaign as donors to the Conservative Party, while one, the GMB union, is a donor to the Labour Party, and nine were not identified in official donor records. The remaining donor is official funding from the electoral commission. The donors include seven Conservative peers. They quote Margaret Beckett, a leading Labour 'No' campaigner, as saying this situation is a "necessary evil".No to AV campaign neutrality under spotlight over Tory party funding
''The Guardian'', by Polly Curtis & Julia Kollewe, 2 May 2011

While the 'Yes' campaign released figures of all donations over the declarable limit after it was set up, the 'No' campaign did not declare any donations prior to the referendum bill receiving Royal assent, for it was not required to do under the relevant regulations. David Blunkett, a 'No' campaigner, called on the 'No' campaign to do so.

Campaign

The initial part of the campaign was overshadowed by continuing Parliamentary battles over the introducing Bill, which had threatened to delay the referendum date. Launching their campaign, supporters of AV argued that the need for candidates to campaign for later preferences would encourage candidates to appeal to a broader cross-section of the electorate. They also pointed out the declining number of people voting for the main two parties in the UK over recent decades.

Party politics

The 'Yes' campaign sought to present its campaign as being on behalf of members of the public. The 'No' campaign sought to play on the unpopularity of the leader of the Liberal Democrats, Nick Clegg, and to present the referendum as an opportunity to punish Clegg at the polls. It also claimed that Clegg described AV as "a miserable little compromise" before the 2010 general election. The fuller quote says: "I am not going to settle for a miserable little compromise thrashed out by the Labour Party." However, the Conservatives rejected the possibility of introducing PR in coalition negotiations, leading to a referendum in which the choice was between FPTP and AV.

While officially supporting a 'No' vote, the Conservative Party leadership reportedly initially held back on campaigning and advised major Conservative Party donors not to donate to the 'No' campaign. However, this position changed in January 2011 and the leadership became more involved, with requests to donors to fund the 'No' campaign and staff and party headquarters becoming directly involved in campaigning.

In mid-February, the prime minister, David Cameron, and the deputy prime minister, Nick Clegg, made opposing speeches advocating a 'No' and 'Yes' result respectively. Clegg argued that AV would mean "fairer votes" and that FPTP produced more safe seats, and linked these to the MPs' expenses scandal. He said that AV would encourage politicians to work to appeal to more of the electorate rather than just their core supporters.Votes referendum: Cameron and Clegg set out views
BBC News, 18 February 2011 He stated that "I think this Vis a natural evolution which reflects the fact that politics is no longer now, as it was 50 years ago when everybody was very happy to plump for the blue corner or the red corner, people want more choice now."

Cameron, in contrast, argued that FPTP delivers more accountability, and claimed it reduces the number of hung parliaments. He insisted that "when it comes to our democracy, Britain shouldn't have to settle for anyone's second choice." He also claimed, on BBC Radio 4's ''Today'' programme on 3 May 2011, that AV would undermine the fundamental principle of "one person, one vote". Despite the coalition parties being on different sides in the campaign, Cameron insisted that "whatever the result", the coalition would continue.

Caroline Lucas, head of the Green Party of England and Wales said in support of AV that "they can vote for what they believe in and I think that will be very liberating for a lot of people".

Row over possible costs

The 'No' campaign launched with a claim that choosing AV would cost £250 million. However, this figure was criticised on several grounds. For example, it included an estimated £82 million for holding the referendum, that would have applied whatever the referendum outcome, and failed to take into account costs saved from holding the referendum at the same time as other elections. The £250 million figure also included £130 million for the cost of electronic voting systems, although these were not used by the largest country then using AV, Australia, and there were no plans to use such machines if AV were introduced in the UK.No to AV campaign reject rivals' 'scare stories' claim
BBC News, 24 February 2011 (The referendum actually cost about £75 million, below estimates made at the time, according to the Electoral Commission.)

Labour MP Douglas Alexander described the figure claimed as a "lie". A ''Channel 4 News'' Fact Check concluded that the specific claim that AV would require electronic counting machines, the main component of the £250 million figure, was "fiction".FactCheck: the AV campaign gets dirty
by Emma Thelwell, 25 February 2011 Alan Renwick likewise dismissed the suggestion that voting machines would be required, saying "The No camp ..say that AV would require expensive voting machines. ..that is just plain false."

The Treasury stated that the adoption of AV would not lead to any spending cuts. Danny Alexander, the Liberal Democrat Chief Secretary to the Treasury and a supporter of AV himself, stated in a leaked letter that, "The Government has no plans to reopen departmental spending review settlements as a consequence of a 'Yes' vote in the referendum on AV." He also told the ''Independent on Sunday'' newspaper: "I don't expect to see any increase in the cost of holding a general election if the British people vote yes. There's no good reason to believe that even under a new voting system an election would need to be more expensive."

The 'No' campaign launched a series of advertisements on posters and in regional newspapers based on the £250 million figure. Ads included:
* A picture of a soldier's face, with "He needs bulletproof vests, NOT an alternative voting system. Say NO to spending £250million on AV. Our country can't afford it. NOtoAV".
* A similar ad featuring a picture of a sick baby in a tiny hat with an oxygen tube to the nose, eyes shut, hand outstretched. The copy includes: "She needs a new cardiac facility NOT an alternative voting system. On 5th May you’ll be asked in a referendum whether you want to change our voting system to the Alternative Vote: a change that would cost our country at least £250million. Now is not the right time to be spending money that could be put to better use. Like a much-needed new Children’s Heart Centre at Birmingham Children’s Hospital." etc.
* Picture of pensioner, with "she needs home help not an alternative voting system" etc.
The 'Yes' campaign described these as "shameful", a "smear" and "lies", and complained to the Electoral Commission and Advertising Standards Authority, both of whom stated that they did not have powers to regulate individual adverts in the campaign.

On 5 May, David Blunkett, one of the Labour Party former-government ministers who had supported the 'No' campaign, admitted that the £250 million figure used by the 'No' campaign had been fabricated, and that the 'No' campaign had knowingly lied about the figure and other claims during the campaign.

Coalition and minority governments

Supporters of a 'No' vote claimed that AV would lead to more coalition governments, but models of recent UK elections suggest that this may not be the case,
A Guide to the Alternative Vote
'', by Roger Mortimore, Ipsos MORI Social Research Institute, February 2011 The BBC had modelled the possible effect of AV on every general election since 1983 and concluded that the overall result would not have changed in any of them. Paddy Ashdown pointed out that in the twentieth century Australia had fewer hung Parliaments under AV than the UK had under FPTP. The report of the Independent Commission on the Voting System, issued in 1998, stated that "There is not the slightest reason to think that AV would reduce the stability of government; it might indeed lead to larger parliamentary majorities."

During the referendum campaign a BBC ''Newsnight'' special on the referendum suggested that AV would lead to a small increase in the number of hung results and Alan Renwick, author of ''A Citizen's Guide To Electoral Reform'', wrote in ''Total Politics'' magazine that "AV makes election results more volatile, exaggerating landslides on the one hand and making coalitions more common on the other.""The Myths of the Alternative Vote" (article), ''Total Politics (February 2011)'', p. 19. However, Dennis Leech, a professor at Warwick University, has argued that coalitions will not be any more likely under AV.Two Cheers for AV
by Dennis Leech, Warwick University
by Jacob Aron, ''New Scientist'', 27 April 2011 Vernon Bogdanor stated that:

The ''Channel 4 News'' FactCheck summarised the position as follows:

"One person, one vote"

Under AV each voters casts a "single transferable vote". The 'No' campaign argued that some people would get multiple votes under AV, and that the system was therefore contrary to the principle of " one person, one vote" (which they adopted as a slogan of their campaign). This argument was heavily criticised by Ipsos MORI, Channel Four News Fact Check, and many academic commentators.AV voting referendum: Alan Renwick's viewpoint
by Alan Renwick, BBC News, 12 April 2011 The FullFact site stated "some of these claims have trod a fine line between accuracy and error". The Ipsos MORI Guide to AV stated that:

this system Vdoes not involve some people getting more votes than others. Every voter gets just one vote, which is counted several times. Your second preference is not a second vote, it is an instruction about how you want your (only) vote to be used if it would be wasted because your first choice candidate can't win. Each vote is counted in each round of voting

Safe seats

The 'Yes' campaign argued that AV would be fairer, and that it would reduce or even eliminate 'safe seats', making MPs work harder. This was contested by the 'No' campaign, again with reference to Australia. This view was supported by Alan Renwick, who stated that "AV wouldn't significantly change the number of safe seats. Even the claim that AV would make a big dent in the number of safe seats goes further than the facts support." However, the New Economics Foundation think-tank, which supported a 'Yes' vote, published modelling showing that with the introduction of AV the number of very marginal seats would have increased from 81 to 125, and the number of very safe seats would decrease from 331 to 271, although there would also have been an increase in the number of quite safe seats. The Foundation found that, with FPTP, the average number of seats changing hands per election was 13% and this could rise to 16% under AV, modestly increasing voter power overall, but concluded "that neither system is very good at translating votes into electoral power".

Majority support for MPs

The 'Yes' campaign argued that AV would ensure that every MP was supported by an overall majority

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