The 23rd Annual Nickelodeon Kids' Choice Awards was held on March 27, 2010, on the Nell and

John Wooden John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball coach and player. Nicknamed the Wizard of Westwood, he won ten National Collegiate Athletic Association (NCAA) national championships in a 12-year period as hea ...

Court of

Pauley Pavilion Edwin W. Pauley Pavilion, commonly known as Pauley Pavilion, is an indoor arena located in the Westwood Village district of Los Angeles, California, on the campus of UCLA. It is home to the UCLA Bruins men's and women's basketball teams. The ...

, on the campus of

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

with

Kevin James Kevin George Knipfing (born April 26, 1965), better known by his stage name Kevin James, is an American comedian and actor. In television, James played Doug Heffernan on ''The King of Queens'' from 1998 to 2007, and receieved a Primetime Emmy ...

as host. With the launch of

Nickelodeon Canada Nickelodeon is a Canadian English language specialty channel based on the American cable network of the same name owned by Corus Entertainment under a brand licensing agreement with Paramount. As with all of its sister networks throughout the ...

in late 2009, Canada broadcast the awards live as it aired in the

Eastern Eastern may refer to: Transportation *China Eastern Airlines, a current Chinese airline based in Shanghai *Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 1926 to 1991 *Eastern Air Li ...

Central Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known a ...

, and Mountain time zones of the United States (it was tape-delayed for the

Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00 ...

) and the awards was rebroadcast on YTV on April 2, 2010, at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels

TeenNick TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Ni ...

and

Nicktoons Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...

suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards. The awards show featured the orange carpet, the celebrities, the fun, the slime, and the orange blimp awards (some featuring the new

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...

logo that debuted on September 28, 2009). Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010, to March 27, 2010, at 7:30 p.m. ET. More than 91.1 million votes were cast by kids for the 2009 award show. For the 2010 awards, more than 115 million votes were cast. This was the last year the awards were held at Pauley Pavilion for some time, due to renovations that began in 2010 and continued until the fall of 2012. The ''Non-Stop Kids' Choice Weekend,'' a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series ''

Victorious ''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. The series revolves around asp ...

'', whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by '' BrainSurge'' host Jeff Sutphen on March 26, 2010, with taped segments hosted by ''

Big Time Rush ''Big Time Rush'' is an American musical sitcom television series created by Scott Fellows that originally aired on Nickelodeon from November 28, 2009, to July 25, 2013 and is currently available in Paramount+. It focuses on the Hollywood mi ...

'' stars

Kendall Schmidt Kendall Francis Schmidt (born November 2, 1990) is an American singer, songwriter, dancer, music producer, and actor. He played Kendall Knight in ''Big Time Rush'', and is a current member of the boyband with the same name, and has had small rol ...

James Maslow James David Maslow (born July 16, 1990) is an American actor, singer and dancer. He played the role of James Diamond on Nickelodeon's ''Big Time Rush'', had roles in '' Getaway'' and ''The Frozen Ground'', and is a member of the boyband Big Time ...

, Carlos Pena, Jr., and

Logan Henderson Logan Phillip Henderson (born September 14, 1989) is an American actor and singer. He played the role of Logan Mitchell on the Nickelodeon series ''Big Time Rush'' and is a current member of the Big Time Rush band. Early life and career Hend ...

aired on March 27, 2010. The ''Countdown to Kids' Choice!'' pre-show telecast was hosted by Sutphen and

Lily Collins Lily Jane Collins (born 18 March 1989) is a British and American actress and model who is known for her work in several films, including ''Stuck in Love'' (2012), ''The English Teacher'' (2013), and '' Love, Rosie'' (2014), comedy ''Rules Do ...

and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included

Miranda Cosgrove Miranda Taylor Cosgrove (born May 14, 1993) is an American actress and singer. She was the highest-paid child actor in 2012 and was included on ''Forbes'' magazine's " 30 Under 30" list in 2022. She is known for her career on television, parti ...

performing her new single "

Kissin U "Kissin U" is a song by American recording artist Miranda Cosgrove, released as the sole single from her debut studio album, '' Sparks Fly''. Cosgrove co-wrote the song with Claude Kelly and Dr. Luke; the latter also co-produced it with Ammo. ...

". '' True Jackson, VP'' cast members

Ashley Argota Ashley Argota (born January 9, 1993) is an American actress and singer. She is known for her roles on television, such as Lulu on the Nickelodeon sitcom '' True Jackson, VP'', and Kelly on the Nickelodeon sitcom ''Bucket & Skinner's Epic Adventur ...

and

Matt Shively Matthew James Shively Jr. (born September 15, 1990)
PopTower.com. No date. Acces ...

hosted a webcast portion of ''Countdown to Kids' Choice!'' at 7:00 p.m. ET on Nick.com. 13-year-old Megan Call of

Guilford, Connecticut Guilford is a town in New Haven County, Connecticut, United States, that borders Madison, Branford, North Branford and Durham, and is situated on I-95 and the Connecticut seacoast. The population was 22,073 at the 2020 census. History Gui ...

, was the winner of the "All Access Sweepstakes with Justin Bieber" contest from the 500,000 entries. Call met Bieber, attended his pre-show rehearsal, walked with him down the orange carpet and attended the awards show in Los Angeles.

Presenters and performers, and stunts

Host

Presenters

The list of presenters and performers for the ceremony were announced on March 24, 2010. *

Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied ...

Jackie Chan Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...

Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama '' Kids''. Her subsequent film roles include ''He Got Game'' (1998), ''Josie and the Pussycats'' (2001), ''Men in Bl ...

* Robert Downey Jr. *

Lucas Cruikshank Lucas Alan Cruikshank (born August 29, 1993) is an American YouTuber and actor who created the character Fred Figglehorn and the associated ''Fred'' series for his channel on the video-hosting website YouTube in late 2006. These videos are cent ...

Jonah Hill Jonah Hill Feldstein (born December 20, 1983) is an American actor, comedian, and filmmaker. He is known for his comedic roles in films including '' Superbad'' (2007), ''Knocked Up'' (2007), '' 21 Jump Street'' (2012), '' This Is the End'' (201 ...

Victoria Justice Victoria Dawn Justice (born February 19, 1993) is an American actress and singer. She has received several accolades, including two Young Artist Awards and nominations for three Imagen Awards, an NAACP Image Award, and three Kids' Choice Award ...

Nathan Kress Nathan Karl Kress (born November 18, 1992) is an American actor and director. Kress began his career at the age of four, notably appearing in several television commercials and providing the voices of Easy and Tough Pup in the comedy-drama film ...

George Lopez George Edward Lopez (born April 23, 1961) is an American comedian and actor. He is known for starring in his self-produced ABC sitcom. His stand-up comedy examines race and ethnic relations, including Mexican American culture. Lopez has rece ...

Jennette McCurdy Jennette Michelle Faye McCurdy (born June 26, 1992) is an American writer, director, podcaster, singer and former actress. McCurdy's breakthrough role as Sam Puckett in the Nickelodeon sitcom ''iCarly'' (2007–2012) earned her various awards ...

Lea Michele Lea Michele Sarfati (; born August 29, 1986) is an American actress, singer, songwriter, and author. She began her career as a child actress on Broadway, appearing in productions of ''Les Misérables'' (1995–1996), ''Ragtime'' (1997–1999) ...

Cory Monteith Cory Allan Michael Monteith (; May 11, 1982 July 13, 2013) was a Canadian actor and musician who played Finn Hudson on the Fox television series '' Glee''. As an actor based in British Columbia, Monteith had minor roles on television series bef ...

Keke Palmer Lauren Keyana "Keke" Palmer (born August 26, 1993) ( ) is an American actress, singer and television personality. Known for playing leading and character roles in comedy and drama productions, she has received a Primetime Emmy Award, five NAACP I ...

Dev Patel Dev Patel (; born 23 April 1990) is a British actor. His breakthrough came in 2008 with the leading role of Jamal Malik in Danny Boyle's drama ''Slumdog Millionaire'', for which Patel was nominated for the BAFTA Award for Best Actor in a Lead ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her campy style, she has been referred to ...

Chris Rock Christopher Julius Rock (born February 7, 1965) is an American stand-up comedian, actor, and filmmaker. Known for his work in comic film, television and stage, he has received multiple accolades, including three Grammy Awards for best come ...

Zoe Saldana Zoe (also ZOE, Zoë, Zoé, etc.) can refer to: *ζωή (''zōḗ''), the Ancient Greek word for "life" People * Zoe (name), including list of persons and fictional characters with the name Film and television * ''Zoe'' (film) * ZOE Broadcast ...

Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artis ...

David Spade David Wayne Spade (born July 22, 1964) is an American actor, stand-up comedian, television host, and writer. He was a cast member on ''Saturday Night Live'' in the 1990s, and he later began an acting career in both film and television. He also s ...

Shaun White Shaun Roger White (born September 3, 1986) is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medalist in half-pipe snowboarding. He holds the world record for the most X G ...

Note: In addition, promos aired prior to the telecast also announced that

Queen Latifah Dana Elaine Owens (born March 18, 1970), known professionally as Queen Latifah, is an American rapper, actress, and singer. Born in Newark, New Jersey, she signed with Tommy Boy Records in 1989 and released her debut album ''All Hail the Que ...

was supposed to be a presenter at the awards, but she did not appear. Also, though Jerry Trainor, Victoria Justice, Nathan Kress, Jennette McCurdy, David Spade, Dev Patel, and Lucas Cruikshank did appear on the telecast as presenters, their appearances were not advertised in award show promos prior to the telecast.

Musical performers

The performers for the ceremony were announced on February 24, 2010. *

- "

" (Pre-show) *

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to th ...

- " Hard"/"

Rude Boy Rude boy, rudeboy, rudie, rudi, and rudy are slang terms that originated in 1960s Jamaican street culture, and that are still used today. In the late 1970s, there was a revival in England of the terms ''rude boy'' and ''rude girl'', among other ...

"/" Don't Stop the Music" (Main program) *

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

- "

Baby An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...

" (Main program)

Slime stunts

Apolo Anton Ohno Apolo Anton Ohno (; born May 22, 1982) is an American retired short track speed skating competitor and an eight-time medalist (two gold, two silver, four bronze) in the Winter Olympics. Ohno is the most decorated American at the Winter Olympics ...

–

catapult A catapult is a ballistic device used to launch a projectile a great distance without the aid of gunpowder or other propellants – particularly various types of ancient and medieval siege engines. A catapult uses the sudden release of stor ...

ed into slime by a "slime slingshot"

Special guest appearance

Adam Sandler Adam Richard Sandler (born September 9, 1966) is an American comedian, actor, screenwriter, producer and singer. He was a cast member on ''Saturday Night Live'' from 1990 to 1995, before going on to star in numerous Hollywood films, those of wh ...

Jerry Trainor Gerald William "Jerry" Trainor (born January 21, 1977) is an American actor. He is known for playing Spencer Shay in the teen sitcom '' iCarly'', winning three Kids' Choice Awards for his performance, and reprises the role on its revival series o ...

Jackson Rathbone Monroe Jackson Rathbone V (born December 14, 1984) is an American actor, singer, and musician best known for his role as Jasper Hale in ''The Twilight Saga'' film series. From 2008 to 2012, he was the vocalist and occasional guitarist, bassist, ...

Nicola Peltz Nicola Anne Peltz Beckham (born January 9, 1995) is an American actress. Primarily known for her roles in dramatic film and television, she has performed in some blockbuster adaptations and has since been nominated for a Young Hollywood Award. ...

Steve Carell Steven John Carell (; born August 16, 1962) is an American actor and comedian. He played Michael Scott in ''The Office'' (2005–2011; 2013), NBC’s adaptation of the British series created by Ricky Gervais and Stephen Merchant, where Ca ...

Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, producer, and playwright. She is best known for her work on the NBC sketch comedy series ''Saturday Night Live'' (1997–2006) and for creating the ...

Nicktoon appearances

* Poof and Foop of ''

The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two fairy godparents named Cosmo and Wanda who grant him ...

'' * ''

Fanboy & Chum Chum ''Fanboy & Chum Chum'' is an American computer-animated television series created by Eric Robles for Nickelodeon. It is based on ''Fanboy'', an animated short created by Robles for Nickelodeon Animation Studio and Frederator Studios, which was b ...

'' * ''

The Penguins of Madagascar ''The Penguins of Madagascar'' is an American computer-animated television series co-produced by DreamWorks Animation and Nickelodeon. It stars nine characters from DreamWorks' animated film ''Madagascar'': the penguins Skipper ( Tom McGrath), ...

Winners and nominees

Winners are listed first, in bold. Other nominees are in alphabetical order.

Movies

Television

Music

Sports

Miscellaneous

Events within the show

Kids' Choice Ultimate Dance Smackdown

The show also featured the "Kids' Choice Ultimate Dance Smackdown," hosted by ''(iCarly)'' co-stars

and

. It featured Nickelodeon live-action stars alongside characters from the

Nicktoon Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...

series ''

'', ''

'' and ''

'' split amongst three teams with each team performing a different style of dance. Robbie Amell from '' True Jackson, VP'',

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...

from ''

'', Gage Golightly from ''

The Troop ''The Troop'' is an action-comedy television series about a trio of teenagers who fight and capture monsters and other supernatural phenomena that invade the fictional town of Lakewood. Created and executive produced by Max Burnett, Greg Coo ...

'' and

performed a

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" ...

routine;

Leon Thomas Amos Leon Thomas Jr. (October 4, 1937 – May 8, 1999), known professionally as Leon Thomas, was an American jazz and blues vocalist, born in East St. Louis, Illinois, and known for his bellowing glottal-stop style of free jazz singing in the ...

from ''

'', Nick Purcell from ''

'',

from '' True Jackson, VP'' and Poof and Foop of ''

'' performed a

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric p ...

routine; and

Matt Shively Matthew James Shively Jr. (born September 15, 1990)
PopTower.com. No date. Acces ...

from '' True Jackson, VP'',

Noah Munck Noah Bryant Munck (born May 3, 1996) is an American actor, comedian, YouTube personality and music producer known for his roles as Gibby in the Nickelodeon series ''iCarly'' and "Naked Rob" Smith in the ABC comedy series '' The Goldbergs''. He ...

from ''

iCarly ''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay (Miranda Cosgrove), a teenager who creates and host ...

'' and the title characters of ''

'' performed a hip-hop routine. Viewers could vote for the winner of the battle at Nick.com during the show. The hip-hop competitors, consisting of Munck, Shively and the title characters of ''Fanboy & Chum Chum'', were voted winners of the battle.

Slime stunts

Two slime stunts were featured in the 2010 awards: the first involved gold-medalist Olympic speed skater

in a stunt in which he would be catapulted into slime by a "slime slingshot" in a "slime world record" attempt (the "launch" segment was actually pre-taped in advance of the show with Ohno's "catapulting" into the air digitally inserted); the second slime stunt involved actress

, who co-stars in the upcoming feature film '' The Last Airbender'' making an attempt to bend slime (Peltz plays Katara, who has the ability to bend water.

Mystery slimed celebrities

''The Last Airbender'' co-star

, ''iCarly'' co-star

, online celebrity

Fred Figglehorn Fred Figglehorn (stylized as FЯED) was the central character in an Internet video series created by then-teenager Lucas Cruikshank in 2006. It yielded other spin-off series and a relationship with Nickelodeon, including three movies and a tele ...

(played by Lucas Cruikshank, who announced during commercial breaks the awards whose categories could not make it into the main show due to time constraints),

, and show host

were all slimed during the awards show. Trainor and Rathbone were slimed during the slimebending stunt by a slime geyser (the podium where presenters and winners appear featured a pool of slime in front of the podium, directly surrounding it, thus also allowing those in the audience directly in front of that area of the stage to be slimed as well when the slime geyser is activated), Perry was slimed while introducing the "Favorite Movie Actress" award in which

Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...

won (Perry was slimed while opening a box thought to contain a card announcing the winner; the force of the slime sprayed from the box caused Perry to lose balance and fall on the stage briefly), and Fey and Carell were also slimed by a slime geyser from the slime area directly surrounding the podium (though they appeared onstage, Fey and Carell did not introduce or present an award); Lucas Cruikshank (as his persona from his

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

video series) slimed himself during one of the commercial break segments. KCA host James, who was standing onstage with the children who handed out the awards to the winners appearing on the show, was slimed along with the children onstage near the end of the telecast after completing a running gag within the telecast in which James attempted to become a "beyond awesome" host by doing things to get in the audience's favor, with special guest Adam Sandler appearing on the videoscreens directly above the stage during the final sliming of the telecast.

References

External links

* {{DEFAULTSORT:Kids' Choice Awards, 2010 Nickelodeon Kids' Choice Awards

Kids' Choice Awards The Nickelodeon Kids' Choice Awards (also known as the KCAs or Kids' Choice) is an annual American children's awards ceremony show that is produced by Nickelodeon. Usually held on a Saturday night in late March or early April, the show honors ...

Kids' Choice

2010 in Los Angeles Television shows directed by Beth McCarthy-Miller