1928 United States presidential election
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The 1928 United States presidential election was the 36th quadrennial
presidential election A presidential election is the election of any head of state whose official title is President. Elections by country Albania The president of Albania is elected by the Assembly of Albania who are elected by the Albanian public. Chile The p ...
, held on Tuesday, November 6, 1928. Republican Secretary of Commerce
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
defeated the Democratic nominee, Governor
Al Smith Alfred Emanuel Smith (December 30, 1873 – October 4, 1944) was an American politician who served four terms as Governor of New York and was the Democratic Party's candidate for president in 1928. The son of an Irish-American mother and a Ci ...
of New York. After President
Calvin Coolidge Calvin Coolidge (born John Calvin Coolidge Jr.; ; July 4, 1872January 5, 1933) was the 30th president of the United States from 1923 to 1929. Born in Vermont, Coolidge was a Republican lawyer from New England who climbed up the ladder of Ma ...
declined to seek reelection, Hoover emerged as his party's frontrunner. As Hoover's party opponents failed to unite around a candidate, Hoover received a large majority of the vote at the
1928 Republican National Convention The 1928 Republican National Convention was held at Convention Hall in Kansas City, Missouri, from June 12 to June 15, 1928. Because President Coolidge had announced unexpectedly he would not run for re-election in 1928, Commerce Secretary H ...
. The strong state of the economy discouraged some Democrats from running, and Smith was nominated on the first ballot of the
1928 Democratic National Convention The 1928 Democratic National Convention was held at Sam Houston Hall in Houston, Texas, June 26–28, 1928. Keynote speaker was Claude G. Bowers. The convention resulted in the nomination of Governor Alfred E. Smith of New York for presid ...
. Hoover and Smith had been widely known as potential presidential candidates long before the 1928 campaign, and both were generally regarded as outstanding leaders. Both were newcomers to the presidential race and presented in their person and record an appeal of unknown potency to the electorate. Both faced serious discontent within their respective parties' membership, and both lacked the wholehearted support of their parties' organization.The Presidential Vote, 1896–1932, Edgar E. Robinson, pg. 24 In the end, the Republicans were identified with the booming economy of the 1920s, and Smith, a
Roman Catholic Roman or Romans most often refers to: * Rome, the capital city of Italy *Ancient Rome, Roman civilization from 8th century BC to 5th century AD * Roman people, the people of ancient Rome *'' Epistle to the Romans'', shortened to ''Romans'', a let ...
, suffered politically from anti-Catholic prejudice, his opposition to
Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholi ...
, and his association with the legacy of corruption by
Tammany Hall Tammany Hall, also known as the Society of St. Tammany, the Sons of St. Tammany, or the Columbian Order, was a New York City political organization founded in 1786 and incorporated on May 12, 1789 as the Tammany Society. It became the main loc ...
. Hoover won a third straight Republican
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and made substantial inroads in the traditionally- Democratic
Solid South The Solid South or Southern bloc was the electoral voting bloc of the states of the Southern United States for issues that were regarded as particularly important to the interests of Democrats in those states. The Southern bloc existed especial ...
by winning several states that had not voted for a Republican since the end of
Reconstruction Reconstruction may refer to: Politics, history, and sociology * Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Unio ...
. Hoover's victory made him the first president born west of the Mississippi River, and he is the most recent sitting member of the
Cabinet Cabinet or The Cabinet may refer to: Furniture * Cabinetry, a box-shaped piece of furniture with doors and/or drawers * Display cabinet, a piece of furniture with one or more transparent glass sheets or transparent polycarbonate sheets * Filin ...
to win a presidential election. Charles Curtis was elected vice president, becoming the first Native American and the first person with acknowledged non-European ancestry to reach that office, a feat that was not repeated until 2020, when
Kamala Harris Kamala Devi Harris ( ; born October 20, 1964) is an American politician and attorney who is the 49th vice president of the United States. She is the first female vice president and the highest-ranking female official in U.S. history, as well ...
became vice president under President Joe Biden. Hoover was the last Republican to win a presidential election until 1952. As of the 2020 election, this is the last time that the party of the incumbent president won without their nominee being the incumbent president or the incumbent vice president. With Hoover's victory, this cycle marked the last time until 1988 in which Republicans have won the presidency three consecutive times. This is also the most recent occasion in which three different presidential nominees from the same party have won the presidency in a row, something that only occurred twice before, in 1880 and 1908.


Nominations


Republican Party nomination


Other Candidates

With President
Calvin Coolidge Calvin Coolidge (born John Calvin Coolidge Jr.; ; July 4, 1872January 5, 1933) was the 30th president of the United States from 1923 to 1929. Born in Vermont, Coolidge was a Republican lawyer from New England who climbed up the ladder of Ma ...
choosing not to enter the race, the race for the nomination was wide open. The leading candidates were
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
, former Illinois Governor Frank Orren Lowden and Senate Majority Leader Charles Curtis. A movement to draft Coolidge failed to gain traction with party insiders or even persuade Coolidge himself. In the few primaries that mattered, Hoover did not perform as well as expected, and it was thought that President Coolidge or Vice President
Charles G. Dawes Charles Gates Dawes (August 27, 1865 – April 23, 1951) was an American banker, general, diplomat, composer, and Republican politician who was the 30th vice president of the United States from 1925 to 1929 under Calvin Coolidge. He was a co-rec ...
might accept a draft in case of a deadlock, but Lowden withdrew just as the convention was about to start, paving the way for a Hoover victory. The Republican Convention was held in
Kansas City, Missouri Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 United States census, 2020 census, the city had a population of 508,090 in 2020, making it the List of United States cities by populat ...
from June 12 to 15 and nominated Hoover on the first ballot. With Hoover disinclined to interfere in the selection of his running mate, the party leaders were at first partial to giving Dawes a shot at a second term, but when that information leaked, Coolidge sent an angry telegram that said that he would consider a second nomination for Dawes, whom he hated, a "personal affront." To attract votes from farmers who were concerned about Hoover's pro-business orientation, the nomination was instead offered to Curtis. He accepted and was nominated overwhelmingly on the first ballot. Curtis was the first candidate of Native American ancestry nominated by a major party for national office. In his acceptance speech eight weeks after the convention ended, Hoover said: "We in America today are nearer to the final triumph over poverty than ever before in the history of this land... We shall soon with the help of God be in sight of the day when poverty will be banished from this land." That sentence would haunt Hoover during the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
.


Democratic Party nomination


Other candidates

Owing to the
economic prosperity Economic growth can be defined as the increase or improvement in the inflation-adjusted market value of the goods and services produced by an economy in a financial year. Statisticians conventionally measure such growth as the percent rate of ...
in the country and rapidly fading public memory of the
Teapot Dome scandal The Teapot Dome scandal was a bribery scandal involving the administration of United States President Warren G. Harding from 1921 to 1923. Secretary of the Interior Albert Bacon Fall had leased Navy petroleum reserves at Teapot Dome in Wyomi ...
, the Democratic Party's prospects looked dim. Most of the major Democratic leaders, such as
William Gibbs McAdoo William Gibbs McAdoo Jr.McAdoo is variously differentiated from family members of the same name: * Dr. William Gibbs McAdoo (1820–1894) – sometimes called "I" or "Senior" * William Gibbs McAdoo (1863–1941) – sometimes called "II" or "Ju ...
, were therefore content to sit out the election. One who did not do so was New York Governor
Al Smith Alfred Emanuel Smith (December 30, 1873 – October 4, 1944) was an American politician who served four terms as Governor of New York and was the Democratic Party's candidate for president in 1928. The son of an Irish-American mother and a Ci ...
, who had previously made two attempts to secure the Democratic nomination. The
1928 Democratic National Convention The 1928 Democratic National Convention was held at Sam Houston Hall in Houston, Texas, June 26–28, 1928. Keynote speaker was Claude G. Bowers. The convention resulted in the nomination of Governor Alfred E. Smith of New York for presid ...
was held in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...
, Texas, on June 26 to 28, and Smith became the candidate on the first ballot. The leadership asked the delegates to nominate Senator Joseph Taylor Robinson of Arkansas, in many ways Smith's political polar opposite, to be his running mate, and Robinson was nominated for vice-president. Smith was the first Roman Catholic to gain a major party's nomination for president, and his religion became an issue during the campaign. Many Protestants feared that Smith would take orders from church leaders in the Vatican in making decisions affecting the country.


Other candidates


Socialist Party

Held in the Finnish Socialist Hall in New York City, the eighth Socialist Party Convention met on the thirteenth of April. James Maurer, a former State Representative, President of the Pennsylvania Federation of Labor and then Councilman for the town of
Reading Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch. For educators and researchers, reading is a multifaceted process involving such areas as word recognition, orthography (spell ...
, was widely considered the frontrunner in the months before the convention met. For his boomers however, Maurer stood that his duties as councilman precluded the possibility of any national tour that would be required of his nomination for the Presidency, and this was declination was made definitive on April tenth.
Norman Thomas Norman Mattoon Thomas (November 20, 1884 – December 19, 1968) was an American Presbyterian minister who achieved fame as a socialist, pacifist, and six-time presidential candidate for the Socialist Party of America. Early years Thomas was the ...
, a Presbyterian minister who had been one of Maurer's boomers and had himself made it known that he was not a candidate for the Socialist nomination rather swiftly became the new frontrunner, and plans were made for a draft effort. Thomas and Maurer were nominated unanimously for president and Vice President respectively, with both men accepting their nominations. The only trouble arose on the question of Prohibition, where there remained a split in the Party between those who supported the Eighteenth Amendment and those, like Convention Chair
Victor Berger Victor Luitpold Berger (February 28, 1860August 7, 1929) was an Austrian–American socialist politician and journalist who was a founding member of the Social Democratic Party of America and its successor, the Socialist Party of America. Born i ...
, who preferred that it be handled on a state-by-state basis. In the end it was agreed that the Party remain silent on the issue of Prohibition.


Workers (Communist) Party

Held in the
Mecca Temple New York City Center (previously known as the Mecca Temple, City Center of Music and Drama,. The name "City Center for Music and Drama Inc." is the organizational parent of the New York City Ballet and, until 2011, the New York City Opera. and th ...
in New York City, the second Workers' Party Convention met on the twenty-fifth of May. Jay Lovestone served as the convention's keynote speaker, denouncing the Democratic, Republican and Socialist Parties and claiming that the Communists would turn the next "imperialist war" into a civil war. Party Chair William Foster was named as the Party's candidate for the Presidency while Benjamin Gitlow, a former opponent of Foster's within the Party, was named as its candidate for vice president. Scott Nearing was also considered a possible contender for either position on ticket. A platform was adopted which, in addition to calling for American workers to overthrow the capitalistic system of government, also demanded the enactment of social insurance, the repeal of the Eighteenth Amendment and the Volstead Act, a five-hour workday, the withdrawal of troops from Nicaragua and China, and the recognition of the Soviet Union.


Socialist Labor Party

Held in New York City, the tenth Socialist Labor Party Convention met on the twelfth of May. Initially the ticket was a duplicate of the one nominated four years prior, Frank Johns of Oregon for the Presidency and Verne Reynolds of Michigan for Vice President; however Johns, while campaigning in
Bend, Oregon Bend is a city in and the county seat of Deschutes County, Oregon, United States. It is the principal city of the Bend Metropolitan Statistical Area. Bend is Central Oregon's largest city, with a population of 99,178 at the time of the 2020 U ...
, died while attempting to rescue a young boy who had fallen into the river shortly after one of his opening campaign events. With their standard-bearer having passed, the executive committee of the Party tendered the presidential nomination to Reynolds, with the place of vice presidential nominee being filled by Jeremiah Crowley of New York. Speaking of the "decay of the Capitalistic System", Reynolds campaigned on the idea of Industrial democracy.


Prohibition Party

Held at the La Salle Hotel in Chicago, the fifteenth Prohibition Party Convention met on the tenth of July. Dr. D. Leigh Colvin and other Prohibitionists had found both the Republican and Democratic planks regarding Prohibition as unsatisfactory, and there was open discussion of nominating a ticket despite the continued reversals the Party had suffered since 1920. The name of former Governor
Gifford Pinchot Gifford Pinchot (August 11, 1865October 4, 1946) was an American forester and politician. He served as the fourth chief of the U.S. Division of Forestry, as the first head of the United States Forest Service, and as the 28th governor of Pennsy ...
of Pennsylvania was bandied about as a potential contender, though there were those like Colvin who wanted to take advantage of the Democrat's nomination of a Wet Catholic by nominating a Dry Southern Democrat to the head of the ticket in the hopes of carrying one of the Southern states;
William Gibbs McAdoo William Gibbs McAdoo Jr.McAdoo is variously differentiated from family members of the same name: * Dr. William Gibbs McAdoo (1820–1894) – sometimes called "I" or "Senior" * William Gibbs McAdoo (1863–1941) – sometimes called "II" or "Ju ...
, Senator
Robert Owen Robert Owen (; 14 May 1771 – 17 November 1858) was a Welsh people, Welsh textile manufacturer, philanthropist and social reformer, and a founder of utopian socialism and the cooperative movement. He strove to improve factory working conditio ...
of Oklahoma, and former IRS Commissioner Daniel Roper were other names considered for a draft. A merger with the Farmer-Labor Party was contemplated for a time, and a committee was appointed which named a potential ticket of Gifford Pinchot for President and former Governor
William Ellery Sweet William Ellery Sweet (January 27, 1869 – May 9, 1942) was an American banker and politician who served as the 23rd Governor of Colorado from 1923 to 1925. Early life and career William was born in Chicago, Illinois, on January 27, 18 ...
of Colorado for Vice President; however neither man responded to inquiries whether they would accept the nomination, and eventually both the Prohibition and Farmer-Labor Parties tabled motions calling for fusion. There remained immense pressure within the Party to name
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
as their choice for president despite his dithering on the issue of Prohibition enforcement in the eyes of the stricter Drys, and indeed when the balloting for the presidential nomination commenced Hoover was found to be the second most popular choice of the delegates. Those opposed to Hoover rallied on the second ballot however behind frontrunner William Varnery, an insurance salesman and party regular from
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. James Edgerton, a
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are ...
n native who had headed the Jefferson-Lincoln League in the failed effort to fuse the Prohibition and Farmer-Labor Parties, was nominated for the Vice Presidency. An olive branch was still offered to Hoover however, with the Prohibition Party promising to withdraw their ticket and endorse his candidacy were he make a public declaration in favor of Prohibition, that they would uphold the Volstead Act, and that they would present legislation to better enforce both during their term as president. Indeed, there remained a concerted effort to withdraw the ticket from the race, resulting in a meeting by the Party National Executive Committee on whether Varney should drop out. Varney himself was opposed to this plan, and in a narrow vote, four to three, the effort to effectively endorse Hoover for the Presidency failed. Still, there remained a concern that the ticket might potentially spoil the race and accidentally result in Smith's election to the Presidency, and so care was taken to avoid any repeat of 1884; Prohibition Party electors were not filed in New York, and Varney and Edgerton were to confine their campaigning to the Solid South and the Border States, reasoning that many Dry Democrats there might still vote for Smith unless they were given a third option.


Farmer-Labor Party

Held in Chicago, the third Farmer-Labor Party Convention met on the tenth of July. A merger with the Prohibition Party was contemplated for a time, and a committee was appointed which named a potential ticket of
Gifford Pinchot Gifford Pinchot (August 11, 1865October 4, 1946) was an American forester and politician. He served as the fourth chief of the U.S. Division of Forestry, as the first head of the United States Forest Service, and as the 28th governor of Pennsy ...
for president and former Governor
William Ellery Sweet William Ellery Sweet (January 27, 1869 – May 9, 1942) was an American banker and politician who served as the 23rd Governor of Colorado from 1923 to 1925. Early life and career William was born in Chicago, Illinois, on January 27, 18 ...
of Colorado for Vice President; however neither man responded to inquiries whether they would accept the nomination, and eventually both the Farmer-Labor and Prohibition Parties tabled motions calling for fusion. Initially the Party had nominated Senator George Norris of Nebraska for President, but Norris adhered to an earlier declaration that he had made where he felt that the political machinery necessary to wage a successful campaign for the Presidency was not possible to establish so late in the campaigning season. To run alongside Norris the Party had named William J. Vereen of Georgia, a cotton textile manufacturer, but refused to consider his nomination under any circumstances once the press had brought it to his attention. Some months later the Presidential nomination was tendered to Colonel Frank Elbridge Webb of
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, with the Vice Presidential nomination being offered to Senator James Reed of
Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...
after Webb rejected the idea of potentially running with Senator James Heflin of
Alabama (We dare defend our rights) , anthem = " Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,7 ...
; as with Vereen, Reed had no prior knowledge of his impending nomination and wholly rejected it. A third man, Dr. Henry Alexaner of
North Carolina North Carolina () is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. The state is the List of U.S. states and territories by area, 28th largest and List of states and territories of the United ...
was then nominated in Reed's stead, but on September 25 Alexander requested that his name be withdrawn from the ticket and that he would be endorsing Al Smith for the Presidency. At some point after LeRoy Tillman, a nephew of the late Senator
Benjamin Tillman Benjamin Ryan Tillman (August 11, 1847 – July 3, 1918) was an American politician of the Democratic Party who served as governor of South Carolina from 1890 to 1894, and as a United States Senator from 1895 until his death in 1918. A whi ...
of South Carolina, was nominated in Alexander's stead.


General election


Fall campaign

Anti-Catholicism Anti-Catholicism is hostility towards Catholics or opposition to the Catholic Church, its clergy, and/or its adherents. At various points after the Reformation, some majority Protestant states, including England, Prussia, Scotland, and the Uni ...
was a significant problem for Smith's campaign. Protestant ministers warned that he would take orders from the Pope, who many Americans sincerely believed would move to the United States to rule the country from a fortress in Washington, DC. A popular joke of the time was that Smith sent a one-word telegram after the election to
Pope Pius XI Pope Pius XI ( it, Pio XI), born Ambrogio Damiano Achille Ratti (; 31 May 1857 – 10 February 1939), was head of the Catholic Church from 6 February 1922 to his death in February 1939. He was the first sovereign of Vatican City f ...
saying, "Unpack." Beyond the conspiracy theories, a survey of 8,500
Southern Methodist Church The Southern Methodist Church is a conservative Protestant Christian denomination with churches located in the southern part of the United States. The church maintains headquarters in Orangeburg, South Carolina. The church was formed in 1940 by ...
ministers found only four who supported Smith, and the northern Methodists, Southern Baptists, and
Disciples of Christ The Christian Church (Disciples of Christ) is a mainline Protestant Christian denomination in the United States and Canada. The denomination started with the Restoration Movement during the Second Great Awakening, first existing during the 19th ...
were similar in their opposition. Many voters who sincerely rejected bigotry and the anti-Catholic
Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and Cat ...
, which had declined during the 1920s until the 1928 campaign revived it, justified their opposition to Smith on their belief that the Catholic Church was an "un-American" and "alien culture" that opposed freedom and democracy. An example was a statement issued in September 1928 by the National Lutheran Editors' and Managers' Association that opposed Smith's election. The manifesto, written by Dr. Clarence Reinhold Tappert, warned about "the peculiar relation in which a faithful Catholic stands and the absolute allegiance he owes to a 'foreign sovereign' who does not only 'claim' supremacy also in secular affairs as a matter of principle and theory but who, time and again, has endeavored to put this claim into practical operation." The Catholic Church, the manifesto asserted, was hostile to American principles of separation of church and state and of religious toleration. Groups circulated a million copies of a counterfeit oath, claiming that fourth-degree Knights of Columbus members swore to exterminate Freemasons and Protestants and to commit violence against anyone if the church ordered. Smith's opposition to Prohibition, a key reform promoted by Protestants, also lost him votes, as did his association with
Tammany Hall Tammany Hall, also known as the Society of St. Tammany, the Sons of St. Tammany, or the Columbian Order, was a New York City political organization founded in 1786 and incorporated on May 12, 1789 as the Tammany Society. It became the main loc ...
. Because many anti-Catholics used the issues to cover for their religious prejudices, Smith's campaign had difficulty denouncing anti-Catholicism as
bigotry Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discriminated on the basis of race, gender, age, rel ...
without offending others who favored Prohibition or disliked Tammany corruption. Scott Farris notes that the anti-Catholicism of the American society was the sole reason behind Smith's defeat, as even contemporary Prohibition activists would admit that their main problem with the Democratic candidate was his faith and not any political view -
Bob Jones Sr. Robert Reynolds Jones Sr. (October 30, 1883 – January 16, 1968) was an American Evangelism, evangelist, pioneer religious Television presenter, broadcaster, and the founder and first president of Bob Jones University. Early years Bob Jones ...
, a prominent Protestant pastor in
South Carolina )''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
, said: “I’ll tell you, brother, that the big issue we’ve got to face ain’t the liquor question. I’d rather see a saloon on every corner of the South than see the foreigners elect Al Smith president.” A Methodist newspaper in Georgia called Catholicism “a degenerate type of Christianity,” while Southern Baptist churches ordered their followers to vote against Smith, claiming that he would close down Protestant churches, end freedom of worship and prohibit reading the Bible. Charles Hillman Fountain, a Protestant writer, insisted that Catholics should be barred from holding any office. Farris states that "More disturbing than the ridiculous and the dangerous was the respectable anti-Catholicism", as contemporary newspapers and Protestant churches tried to mask tried to mask their anti-Catholicism as genuine concern. Protestant activists insisted that Catholicism represents alien culture and medieval mentality, claiming that there is Catholicism is incompatible with American democracy and institutions. Catholics were portrayed as reactionary despite being more left-wing than mainstream American Protestant congregations at the time. William Allen White, a renowned newspaper editor, warned that Catholicism would erode the moral standards of America, saying that “the whole Puritan civilization which has built a sturdy, orderly nation is threatened by Smith.” While
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
avoided raising the issue of Catholicism on the campaign trail, he defended the Protestant actions in a private letter: Those issues made Smith lose several states of the
Solid South The Solid South or Southern bloc was the electoral voting bloc of the states of the Southern United States for issues that were regarded as particularly important to the interests of Democrats in those states. The Southern bloc existed especial ...
that had been carried by Democrats since
Reconstruction Reconstruction may refer to: Politics, history, and sociology * Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Unio ...
. However, in many southern states with sizable African American populations, the vast majority of whom could not vote due to poll taxes, restricted primaries, and hostile local election officials, it was widely believed that Hoover supported integration or at least was not committed to maintaining segregation. This overcame opposition to Smith's campaign in areas with large nonvoting black populations. Mississippi Governor Theodore G. Bilbo claimed that Hoover had met with a black member of the
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in ...
and danced with her. Hoover's campaign quickly denied the "untruthful and ignoble assertion." Smith's religion helped him with Roman Catholic
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
immigrants, especially Irish-Americans and Italian-Americans, which may have explained his narrow victories in traditionally-Republican Massachusetts and Rhode Island and his narrow loss in his home state of New York, where previous Democratic presidential candidates had lost by double digits, but Smith lost by only 2%.


Results

The total vote exceeded that of
1924 Events January * January 12 – Gopinath Saha shoots Ernest Day, whom he has mistaken for Sir Charles Tegart, the police commissioner of Calcutta, and is arrested soon after. * January 20– 30 – Kuomintang in China hold ...
by nearly eight million, which was nearly twice the vote cast in 1916 and nearly three times that of 1896. Every section in the Union increased its vote although the
Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited summit area, and is usually higher ...
, East South Central and West South Central States did so least of all. The greatest increases were in the heavily populated (Northeastern) Mid-Atlantic and East North Central States, where more than 4,250,000 more votes were cast, more than half of the nationwide increase. There was an increase of over a million each in New York and Pennsylvania. Much of the increase could be attributed to women voting in ever increasing numbers since gaining the national vote in 1920. Hoover won 200 counties in the Southern United States while Smith won 122 traditionally Republican counties in the Northern United States, with 77 of those counties being majority Catholic. Warren G. Harding had won in all twelve cities with populations above 500,000 in the 1920 election, but Smith won in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the United States, U.S. U.S. state, state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located in the northeastern part of the state, it is situated along ...
,
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
, and St. Louis, and lost in
Baltimore Baltimore ( , locally: or ) is the most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic, and the 30th most populous city in the United States with a population of 585,708 in 2020. Baltimore was ...
and
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
by less than 10,000 votes. Hoover won in the traditionally Democratic
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
,
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
, and
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...
. Smith was the first Democratic nominee in the 20th century to win a majority of the twelve largest cities in the country. The net vote totals in the twelve largest cities shifted from Republican to Democratic with Harding having won by 1,540,000 in 1920, Coolidge by 1,308,000 in 1924, while Smith won by 210,000.
Samuel Lubell Samuel Lubell (November 3, 1911 – August 16, 1987), born Samuel Lubelsky, was an American public opinion pollster, journalist, and author who successfully predicted election outcomes using door-to-door voter interviews. He published six books ...
wrote in ''The Future of American Politics'' that Franklin D. Roosevelt's victory in the 1932 election was preceded by Smith's increased vote totals in urban areas. Smith's results in the cities in the election improved upon John W. Davis' results in the 1924 election. The Democratic vote in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
rose from 35.5% to 66.8%, in
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...
from 9.7% to 53.7%, in
Saint Paul, Minnesota Saint Paul (abbreviated St. Paul) is the capital of the U.S. state of Minnesota and the county seat of Ramsey County. Situated on high bluffs overlooking a bend in the Mississippi River, Saint Paul is a regional business hub and the center ...
from 10.1% to 51.2%,
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
from 6.4% to 49.4%, in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the United States, U.S. U.S. state, state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located in the northeastern part of the state, it is situated along ...
from 9.1% to 45.6%, in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
from 20.3% to 46.5%, in
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
from 8.7% to 42.4%, in Philadelphia from 12.1% to 39.5%, in
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origin ...
from 6.3% to 38.8%, in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
from 7.1% to 36.8%, and in
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...
from 6.6% to 31.9%. In the boroughs of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
the vote percentages rose from 33.6% to 67.7% in
The Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New ...
, 39.6% to 60.8% in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, 31.9% to 59.5% in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, 31% to 53.4% in
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
, and 42% to 53.4% in
Staten Island Staten Island ( ) is a Boroughs of New York City, borough of New York City, coextensive with Richmond County, in the U.S. state of New York (state), New York. Located in the city's southwest portion, the borough is separated from New Jersey b ...
. He improved in all of those cities from
James M. Cox James Middleton Cox (March 31, 1870 July 15, 1957) was an American businessman and politician who served as the 46th and 48th governor of Ohio, and a two-term U.S. Representative from Ohio. As the Democratic nominee for President of the United ...
's results in 1920. Hoover won the election by a wide margin on pledges to continue the economic boom of the Coolidge years. He received more votes than any previous candidate of the Republican Party in every state except five: Rhode Island, Iowa, North Dakota, South Carolina, and Tennessee. The Hoover vote was greater than the Coolidge vote in 2,932 counties; it was less in 143 of the comparable counties. The 21,400,000 votes cast for Hoover also touched the high-water mark for all votes for a presidential candidate until then and were an increase of more than 5,500,000 over the Coolidge vote four years earlier. The Republican ticket made substantial inroads in the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
: the heaviest Democratic losses were in the three Southern sections (
South Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the "Old World" of Africa, Europe a ...
, East South Central, West South Central). The losses included 215 counties that had never before supported a Republican presidential candidate, distributed as follows: Alabama (14), Arkansas (5), Florida (22), Georgia (4), Kentucky (28), Maryland (3), Mississippi (1), Missouri (10), North Carolina (16), Tennessee (3), Texas (64), Virginia (26), West Virginia (4). In Georgia, eight counties recorded more votes cast for "anti-Smith" electors than either major-party candidate,. The electoral votes of North Carolina and Virginia had not been awarded to a Republican since 1872, and Florida had not been carried by a Republican since the heavily disputed election of 1876. Texas was carried by a Republican for the first time in its history, which left Georgia as the only remaining state never carried by a Republican presidential candidate. Georgia would not be won by a Republican until 1964 when
Barry Goldwater Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the Republican Party nominee for president ...
carried the Peach State. Smith carried traditionally Democratic Alabama by barely 7,000 votes. In all, Smith carried only six of the eleven states of the former Confederacy, the fewest carried by a Democratic candidate since the end of
Reconstruction Reconstruction may refer to: Politics, history, and sociology * Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Unio ...
. Smith polled more votes than had any previous Democratic candidate in 30 of the 48 states, all but Alabama, Colorado, Delaware, Idaho, Kansas, Kentucky, Montana, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington. In only four of them (Tennessee, Oklahoma, Texas, and New Mexico) did Smith receive fewer votes than Davis had in 1924. Historian Allan Lichtman notes that since the sole defining issue of the election was anti-Catholicism, it radically realigned states' voting patterns. States that have never voted Republican after Reconstruction such as Texas, Florida, North Carolina, and Virginia voted for Hoover, while Smith carried Massachusetts and Rhode Island - states that have never voted Democrat before save for 1912. Lichtman further proves this by pointing out that Smith and Hoover had very similar political views save for religion and Prohibition, and yet the 1928 election had a turnout of 57%, despite previous 1920s American elections having their turnouts below 50%. Smith received nearly as many votes as Coolidge had in 1924, and his vote exceeded Davis's by more than 6,500,000. The Democratic vote was greater than in 1924 in 2080 counties and fell in 997 counties. In only one section did the Democratic vote drop below 38%, the Pacific, which was the only one in which the Republican vote exceeded 60%. However, the Democrats made gains in five sections; of those counties, fourteen had never been Democratic and seven had been Democratic only once. The size and the nature of the distribution of the Democratic vote illustrated Smith's strengths and weaknesses as a candidate. Despite evidence of an increased Democratic vote, Smith's overwhelming defeat in the electoral college and the retention of so few Democratic counties reflected Hoover's greater appeal. Smith won the electoral votes of only the
Deep South The Deep South or the Lower South is a cultural and geographic subregion in the Southern United States. The term was first used to describe the states most dependent on plantations and slavery prior to the American Civil War. Following the wa ...
of the Democratic
Solid South The Solid South or Southern bloc was the electoral voting bloc of the states of the Southern United States for issues that were regarded as particularly important to the interests of Democrats in those states. The Southern bloc existed especial ...
, Robinson's home state of Arkansas, and the
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
states of Massachusetts and Rhode Island, both of which had a large proportion of Catholic voters. His 87 electoral votes were the fewest that a Democratic candidate had won since the 80 votes earned by Horatio Seymour in 1868. Hoover even carried Smith's home state of New York by a narrow margin. Smith carried 914 counties, the fewest in the
Fourth Party System The Fourth Party System is the term used in political science and history for the period in American political history from about 1896 to 1932 that was dominated by the Republican Party, except the 1912 split in which Democrats captured the White ...
. The Republican total leaped to 2,174 counties, a larger number than even the 1920 landslide. Third-party support sank almost to the vanishing point, as the election of 1928 proved to be a two-party contest to a greater extent than any other in the Fourth Party System. Until the major split before the 1948 election in the Democratic Party between
Southern Democrats Southern Democrats, historically sometimes known colloquially as Dixiecrats, are members of the U.S. Democratic Party who reside in the Southern United States. Southern Democrats were generally much more conservative than Northern Democrats wi ...
and the more liberal Northern faction, no further significant third-party candidacies as seen in 1912 and 1924 were to occur. All "other" votes totaled only 1.08 percent of the national popular vote. The
Socialist Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes the ...
vote sank to 267,478, and in seven states, there were no Socialist votes. It was the last election in which the Republicans won North Carolina until 1968, the last in which they won Kentucky and West Virginia until 1956, the last in which they won Arizona, California, Florida, Idaho, Illinois, Minnesota, Missouri, Montana, Nevada, New Mexico, Oklahoma, Tennessee, Texas, Utah, Virginia, and Washington until 1952, the last in which they won Maryland, New Jersey, New York, and Oregon until 1948, and the last in which they won Ohio, Wisconsin, and Wyoming until 1944. Source (Popular Vote): Source (Electoral Vote):


Geography of results

File:1928 United States presidential election results map by county.svg, Results by county, shaded according to winning candidate's percentage of the vote


Cartographic gallery

File:PresidentialCounty1928Colorbrewer.gif, Map of presidential election results by county File:RepublicanPresidentialCounty1928Colorbrewer.gif, Map of Republican presidential election results by county File:DemocraticPresidentialCounty1928Colorbrewer.gif, Map of Democratic presidential election results by county File:OtherPresidentialCounty1928Colorbrewer.gif, Map of "other" presidential election results by county File:CartogramPresidentialCounty1928Colorbrewer.gif, Cartogram of presidential election results by county File:CartogramRepublicanPresidentialCounty1928Colorbrewer.gif, Cartogram of Republican presidential election results by county File:CartogramDemocraticPresidentialCounty1928Colorbrewer.gif, Cartogram of Democratic presidential election results by county File:CartogramOtherPresidentialCounty1928Colorbrewer.gif, Cartogram of "other" presidential election results by county


Results by state


Close states

Margin of victory less than 1% (5 electoral votes): # Rhode Island, 0.61% (1,451 votes) Margin of victory less than 5% (95 electoral votes): # Massachusetts, 1.09% (17,192 votes) # New York, 2.35% (103,481 votes) # Alabama, 2.84% (7,072 votes) # Texas, 3.67% (26,004 votes) Margin of victory between 5% and 10% (60 electoral votes): # Utah, 7.72% (13,633 votes) # Tennessee, 7.72% (28,045 votes) # Virginia, 8.01% (24,463 votes) # Connecticut, 8.06% (44,574 votes) # Wisconsin, 9.24% (93,946 votes) # North Carolina, 9.87% (62,696 votes) Tipping point state: # Illinois, 14.65% (455,324 votes)


Statistics

Counties with Highest Percent of Vote (Republican) # Jackson County, Kentucky 96.52% # Leslie County, Kentucky 94.51% # Alpine County, California 94.23% #
Johnson County, Tennessee Johnson County is a county located in the U.S. state of Tennessee. As of the 2010 census, the population was 18,244. Its county seat is Mountain City. It is the state's northeasternmost county, sharing borders with Virginia and North Carolin ...
93.74%
# Sevier County, Tennessee 92.57% Counties with Highest Percent of Vote (Democratic) # Jackson Parish, Louisiana 100.00% # Armstrong County, South Dakota 100.00% #
Humphreys County, Mississippi Humphreys County is a county located in the U.S. state of Mississippi. As of the 2020 census, the population was 7,785. Its county seat is Belzoni. The county is named for Benjamin G. Humphreys. Humphreys County is Mississippi's newest county ...
99.90%
# Edgefield County, South Carolina 99.67% # Bamberg County, South Carolina 99.49%


See also

* History of the United States (1918–1945) *
Inauguration of Herbert Hoover The inauguration of Herbert Hoover as the 31st president of the United States was held on Monday, March 4, 1929, at the East Portico of the United States Capitol in Washington, D.C. This was the 36th inauguration and marked the commencement of ...
*
1928 United States House of Representatives elections The 1928 United States House of Representatives elections was an election for the United States House of Representatives in 1928 which coincided with the election of President Herbert Hoover. The strength of the U.S. economy resulted in Hoover's ...
*
1928 United States Senate elections The 1928 United States Senate elections were elections that coincided with the presidential election of Republican Herbert Hoover. The strong economy helped the Republicans to gain seven seats from the Democrats. Senate Majority leader, Republ ...
*
Al Smith 1928 presidential campaign Al Smith, Governor of New York, was a candidate for President of the United States in the 1928 election. His run was notable in that he was the first Catholic nominee of a major party, he opposed Prohibition, and he enjoyed broad appeal among w ...


References


Further reading

* Andersen, Kristi. ''The Creation of a Democratic Majority: 1928–1936.'' (Chicago: University of Chicago Press, 1997) * Bornet, Vaughn Davis. "The Communist Party in the Presidential Election of 1928," ''Western Political Quarterly,'' (1958), 11#3 pp. 514–538
In JSTOR
* Bornet, Vaughn Davis. ''Labor Politics in a Democratic Republic: Moderation, Division, and Disruption in the Presidential Election of 1928'' (1964)
Chiles, Robert. 2018. ''The Revolution of '28: Al Smith, American Progressivism, and the Coming of the New Deal''. Cornell University Press.
* Coffman, Elesha. "The 'Religious Issue' in Presidential Politics." ''American Catholic Studies'' (2008) 119#4 pp 1–20 * Craig, Douglas B. ''After Wilson: The Struggle for Control of the Democratic Party, 1920–1934.'' (Chapel Hill: University of North Carolina Press, 1993) * Doherty, Herbert J. "Florida and the Presidential Election of 1928." The Florida Historical Quarterly 26.2 (1947): 174–186. * Goldberg, David Joseph. ''Discontented America: The United States in the 1920s.'' (Baltimore: Johns Hopkins University Press, 1999) * Hostetler, Michael J. "Gov. Al Smith Confronts the Catholic Question: The Rhetorical Legacy of the 1928 Campaign" ''Communication Quarterly'', Vol. 46, 1998. * Lichtman, Allan, ''Prejudice and the Old Politics: The Presidential Election of 1928.'' Chapel Hill, NC: University of North Carolina Press, 1979. * Moore, Edmund A. ''A Catholic Runs for President: The Campaign of 1928.'' Ronald Press, 1956. * Rulli, Daniel F. "Campaigning in 1928: Chickens in Pots and Cars in Backyards," ''Teaching History: A Journal of Methods,'' Vol. 31, no. 1 (2006), pp. 42+ * Slayton, Robert A. ''Empire Statesman: The Rise and Redemption of Al Smith.'' New York: Free Press, 2001. * Sweeney, James R. "Rum, Romanism, and Virginia Democrats: The Party Leaders and the Campaign of 1928." ''Virginia Magazine of History and Biography'' 90 (1982): 403–31
in JSTOR


Primary sources

* Hoover, Herbert. ''The Memoirs of Herbert Hoover: The Cabinet and the Presidency'', 1920–1933 (1952), * Smith, Alfred E. ''Campaign Addresses'' 1929. * Chester, Edward W ''A guide to political platforms'' (1977
online
* Porter, Kirk H. and Donald Bruce Johnson, eds. ''National party platforms, 1840-1964'' (1965
online 1840-1956


External links




Election of 1928 in Counting the Votes
{{Authority control Anti-Catholicism in the United States Presidency of Herbert Hoover Al Smith Herbert Hoover