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1-800-Flowers.com, Inc. is a floral and foods gift retailer and distribution company in the United States. The company's focus, except for
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and
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, is on gift baskets. They also use the name ''1-800-Baskets.com''. Their use of "coyly self-descriptive telephone numbers" is part of McCann's business model.


History


Founding and early years

The concept of using the word "flowers" within a
phoneword Phonewords are mnemonic phrases represented as alphanumeric equivalents of a telephone number. In many countries, the digits on the telephone keypad also have letters assigned. By replacing the digits of a telephone number with the correspondin ...
was originated by William Alexander in the early 1980s. The phone number, 1-800-356-9377, had been randomly assigned to a trucking brokerage in Wisconsin owned by Curtis Jahn and was used for that company until 1981. In an agreement with Jahn that would later be sharply contested, Granville Semmes and David Snow formed a Louisiana corporation that began to use that number to sell flowers in Louisiana, starting in 1982. The use of the number would trigger a series of lawsuits. Their business struggled and that company was dissolved, with its assets going to investors James Poage and John Davis of Texas. The new corporation struggled financially as well. Its assets were acquired in 1986 by Jim McCann, an owner of several flower shops in the New York City area since 1976, under whom the business saw success and growth. In 1994, the company bought Conroy's Flowers. The 1800flowers.com domain name was registered on September 1, 1995. In May 2006, Alpine Confections Inc. brands including Fannie May Confections, Fannie Farmer and Harry London Candies were purchased for $85 million. In September 2007, it announced a partnership with Martha Stewart Living Omnimedia to produce a line of floral products inspired by
Martha Stewart Martha Helen Stewart (, ; born August 3, 1941) is an American retail businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she gained success through a variety of business ventures, encompassing pu ...
. According to the ''
Consumerist ''Consumerist'' (also known as ''The Consumerist'') was a non-profit consumer affairs website owned by Consumer Media LLC, a subsidiary of '' Consumer Reports'', with content created by a team of full-time reporters and editors. The site's foc ...
'' in 2008, customers have reported unknowingly being subscribed to LiveWell after receiving rebate checks from 1-800-Flowers. It had 4000 employees as of 2008, with a market cap of US$119 million. In 2009, revenue was US$714 million. 1-800 Flowers.com (FLWS) annual SEC income statement filing via Wikinvest Operating income was US$72.2 million, net income was US$98.4 million, assets were valued at US$286 million, 1-800 Flowers.com (FLWS) annual SEC balance sheet filing via Wikinvest and equity was at 134 million. In March 2017, Fannie May and Harry London were sold to
Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate produc ...
for $115 million.


Acquisitions

* March 2005, Cheryl's Cookies * May 2006, Alpine Confections Inc. brands including Fannie May Confections, Fannie Farmer and Harry London Candies * April 1, 2008, DesignPac Gifts LLC. * July 21, 2008, Napco Marketing Corporation. * August 1, 2011, Flowerama. * August 5, 2019, Shari's Berries * August 3, 2020, Personalization Mall * October 28, 2021, Vital Choice * January 14, 2022, Alice Table Locations * One Old Country Road, Carle Place NY 11514 - ended in 2021 * 2 Jericho Plaza, Jericho, NY 11753 ** After a five-year search, 1-800-Flowers.com has found a new home in Jericho. The company has leased 96,867 square feet of office space at Two Jericho Plaza.


See also

*
Vanity number A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-8 ...
s *
Phonewords Phonewords are mnemonic phrases represented as alphanumeric equivalents of a telephone number. In many countries, the digits on the telephone keypad also have letters assigned. By replacing the digits of a telephone number with the correspondin ...


References


External links

* {{Official, https://www.1800flowers.com
Reports on Alleged Fraud by 1-800-Flowers.com
Carle Place, New York Retail companies established in 1982 Companies listed on the Nasdaq Florist companies Online retailers of the United States Telephone numbers in the United States Companies based in Nassau County, New York 1982 establishments in Louisiana 1999 initial public offerings