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Touch Point
A touchpoint can be defined as any way consumers can interact with a business organization, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Viassone, 2015 and Zomerdijk and Voss, 2010). Customers' opinions and perceptions are largely influenced by the contact that is made with these touchpoints, which can be positive or negative depending wholly on the individual person (Meyer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atmospherics
In marketing, the term atmospherics is used to describe the discipline of designing commercial spaces. Atmospherics was coined by Philip Kotler in a 1973 article in the Journal of Retailing.Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64. Kotler argues that the tangible product is only a small part of the total consumption package. Buyers respond to the total product, which includes services, warranties, packaging, advertising, financing, pleasantries, images and so on. Atmospherics covers three major art forms important to retail: architecture: exterior structure, interior design, and the design of window displays. The atmosphere of a commercial space performs three functions: creating attention, messages (communication) and affect. The term atmosphere is a term borrowed from architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of South Australia
The University of South Australia (UniSA) is a public research university in the Australian state of South Australia. It is a founding member of the Australian Technology Network of universities, and is the largest university in South Australia with approximately 37,000 students. The university was founded in its current form in 1991 with the merger of the South Australian Institute of Technology (SAIT, established in 1889 as the South Australian School of Mines and Industries) and the South Australian College of Advanced Education (SACAE, established 1856). The legislation to establish and name the new University of South Australia was introduced by the Hon Mike Rann MP, Minister of Employment and Further Education. Under the University's Act, its original mission was "to preserve, extend and disseminate knowledge through teaching, research, scholarship and consultancy, and to provide educational programs that will enhance the diverse cultural life of the wider community". Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Word Of Mouth
Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. Storytelling Storytelling often involves improvisation or embellishment. Stories or narratives have been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Global Company
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including ''Forbes Global 2000'' companies. History Colonialism The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Family Store
Family (from la, familia) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its members and of society. Ideally, families offer predictability, structure, and safety as members mature and learn to participate in the community. Historically, most human societies use family as the primary locus of attachment, nurturance, and socialization. Anthropologists classify most family organizations as matrifocal (a mother and her children), patrifocal (a father and his children), conjugal (a wife, her husband, and children, also called the nuclear family), avuncular (a man, his sister, and her children), or extended (in addition to parents and children, may include grandparents, aunts, uncles, or cousins). The field of genealogy aims to trace family lineages through history. The family is also an important economic unit studied in family economics. The wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Modus Operandi
A ''modus operandi'' (often shortened to M.O.) is someone's habits of working, particularly in the context of business or criminal investigations, but also more generally. It is a Latin phrase, approximately translated as "mode (or manner) of operating". Term The term is often used in police work when discussing crime and addressing the methods employed by criminals. It is also used in criminal profiling, where it can help in finding clues to the offender's psychology. It largely consists of examining the actions used by the individuals to execute the crime, prevent its detection and facilitate escape.Douglas, J. E. and A. W. Burgess, A. G. Burgess, R. K. Ressler. ''Crime classification manual'' (John Wiley & Sons, 2006) , p. 19-21. A suspect's ''modus operandi'' can assist in their identification, apprehension, or repression, and can also be used to determine links between crimes.Berg, B.L. ''Criminal Investigation'' (McGraw Hill, 2008) In business, ''modus operandi'' is used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hashtag
A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag ''#bluesky'' returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, ''hashtag'' was added to the ''Oxford English Dictionary'' as "a word or phrase with the symbol ''#'' in front o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Recognition
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in Consumer Behaviour, consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components oper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Gathering
Intelligence assessment, or simply intel, is the development of behavior forecasts or recommended courses of action to the leadership of an organisation, based on wide ranges of available overt and covert information (intelligence). Assessments develop in response to leadership declaration requirements to inform decision-making. Assessment may be executed on behalf of a state, military or commercial organisation with ranges of information sources available to each. An intelligence assessment reviews available information and previous assessments for relevance and currency. Where there requires additional information, the analyst may direct some collection. Intelligence studies is the academic field concerning intelligence assessment, especially relating to international relations and military science. Process Intelligence assessment is based on a customer requirement or need, which may be a standing requirement or tailored to a specific circumstance or a Request for Informa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advocacy
Advocacy is an Action (philosophy), activity by an individual or advocacy group, group that aims to influence decision making, decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public. Advocacy can include many activities that a person or organization undertakes, including media campaigns, public speaking, commissioning and publishing research. Lobbying (often by lobby groups) is a form of advocacy where a direct approach is made to legislators on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States and Canada are using social media to facilitate civic engagement and collective action. Forms There are several forms of advocacy, each representing a different approach in a way to initiate changes in the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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